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The Happy Economy: Exploring Social
Enterprise & Social Purchasing
“Happiness,” the term that Aristotle uses to designate the
highest human good...
Philosophers and religious thinkers often define happiness in terms of living a good
life, or flourishing…
Economics is the activity of the market place…
The “Market Place” has two components:
• Supply Side–producing and selling of goods and services in the market place
• Demand Side – the purchasing of goods and services in the market place
Happy Economy is a Marketplacewhere the exchange of goods and services
creates flourishing communities…
The Emerging Market Place Ecosystem
Former Emerging
Decide – Announce - Defend
Quarterly Financials
Compete
Avoid RiskSilos
Shared Values
Create Opportunities
Blended Value ROI
Collaborate
DevelopmentProfits
StakeholdersShareholders
Share
Prevent
React Solve
TraditionalNon-Profit
Relies on Charitable Gifts
Inputs Activity Output Outcome Impact
Social Evaluation Framework
Former Context Emerging Context
Traditional For-Profit Enterprise
Seeks only a Financial Return
on Investment
Budget Implications
Short Term $$$ ROI
Long Term $$$ ROI
Financial Evaluation Framework
Former Context Emerging Context
Emerging Model isa Blended Value Impact
Emerging Blended Value Model
Financial Return
on Investme
nt
Social Services Blended
Value Impact
Blended Value “Supply Side”
Social Enterprises• They sell goods or services in the market
place • to achieve a social, cultural and/or
environmental purpose • And they reinvest their profits to maximize
their social mission.
•Catering
•Office Cleaning
•Health Care
•Building Maintenance
Social Enterprises Offer a Full Array of Goods & Services
•Manufacturing
•Temporary Labour Services
•Recycling
•Landscaping13
Blended Value “Demand Side”
Social Purchasing
Social Purchasing uses existing purchasing to create a social value
Not less value or more cost-- blended value!
Progression of Social Purchasing
LegalMinimumExternal
EthicalPhilanthropy
CSR
EngageStakeholdersCollaborate
TransformInitiate
Integrate
Former Context
Emerging Context
Social Purchasing Framework
Price
Social Green
Quality
Social Enterprise
Social Purchasing
Happy Economy
Blended Value Marketplace
A Happy Economy is a Community Economy…
Where the exchange of goods and services creates flourishing communities…
www.buysocialcanada.ca
David LePageAccelerating Social Impact CCC