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MILAN, 27TH NOVEMBER , 2012 PALAZZO MEZZANOTTE, PIAZZA AFFARI FOCUS ON LABOUR. 2012 FORUM DELLE
RISORSE UMANE
NEW LOCATION:
Organized by:
THE ITALIAN BUSINESS SOCIAL MEDIA
Comunicazione Italiana is the first Italian Business Social Media. Our mission is to create connections between the members of our
community and prominent decision makers and opinion leaders from institutions, companies and universities. Comunicazione
Italiana boasts a network of 20 associations and more that 51,000 managers and professionals from the HR, communication and
innovation sectors as well as from the meeting industry.
OUR PORTFOLIO OF CLIENTS
COMU
NICAZION
E ITALIA
NAAbout us
2012 HUMAN RESOURCES FORUMThe Human Resources Forum is the annual Italian meeting for HR management
industry. It represents a unique opportunity to meet, debate, learn and attract
talents as well as to establish and strengthen relations with the Italian political,
economic, scientific and social communities.
It is the only event in this sector where participation is completely free. An ex-
clusive and innovative meeting experience for companies, institutions, public
administration, universities, business schools, industry associations and trade
unions.
The event will feature talk shows, Business Matching meetings, Benchmarking
Groups, recruiting opportunities, interviews and thematic workshops and will be
a good business networking opportunities with HR directors, top managers and
industry professionals.
The Forum main objective is to gather HR directors and managers, businessmen,
CEOs, opinion leaders, media, university and institutional representatives in order
to identify shared solutions to meet the current challenges in the economic,
social and professional sectors.
WHY PARTICIPATEParticipating at the HR Forum means getting in touch with the main Italian HR
players. The Forum is organized for corporate top managers, HR directors, training
and recruiting managers, head hunting and executive research companies, insti-
tutional representatives and economic experts.
It is a unique opportunity for knowledge sharing and getting in touch with
the decision makers.
The HR Forum is expression of Comunicazione Italiana’s business social network
which includes more than 52,000 top managers and decision makers from the
Italian labour market.
THE H
UMAN
RESOUR
CES F
ORUM
Event Concept and G
oals
2012 FORUM DELLERISORSE UMANE
Organized by:
THE H
UMAN RE
SOURCES F
ORUM
Partic
ipants
The Human Resources Forum is a B2B event. Participation is free of charge
and open to more 1,500 attendees such as:
HR directors, institutional and corporate top managers, HR managers, trai-
ning directors, businessmen, journalists, innovators, digital leaders, univer-
sity professors.
Since its first edition hosted at Palazzo dell’Informazione in Rome (27
speakers and 527 attendees) to its last edition hosted at Auditorium Parco
della Musica (with 1,197 attendees; 30 official partners; 82 speakers);
over the years, the Human Resources Forum has generated a growing in-
terest.
2012 FORUM DELLERISORSE UMANE
To see all Human Resources Forum participants,
please follow the link below:
http://www.forumHR.it/partecipanti.html
OUR FIGURES
Chart by category Chart by region
Organized by:
THE HUMAN RESOURCES FORUM KEY PLAYERS
THE H
UMAN RE
SOURCES F
ORUM
Key P
layers
2012 FORUM DELLERISORSE UMANE The Human Resources Forum is based on Comunicazione Italiana’s relational
database which includes 733 speakers from universities, corporate, institu-
tional and media sectors.
In 2012 edition, the Forum will involve 140 key players who will attend all
scheduled sessions in at least 4 parallel conference rooms.
Keynote Speaker
20-min speech from the podium during the opening session with the support
of multimedia facilities to provide a significant contribution to the HR sector in
terms of contents.
Speaker
Participation in talk shows without any support of multimedia facilities.
Speaker HR Innovation Practice
20-min intervention with possibility of multimedia presentation to share the
best practices in this sector.
82 SPEAKERS In 2011 EdITIOn
Organized by:
OUR PARTNERS
THE H
UMAN RE
SOURCES F
ORUM
Partn
er
2012 FORUM DELLERISORSE UMANE The HR Forum is inspired by crowdsourcing. The Forum is based indeed on
its partners’ contributions in all its stages, from the planning to the realization
of the event. Our partners share the event objectives with the organizers
and take this opportunity to promote their image, to highlight their expertise
and to promote best practices. It is also an unprecedented opportunity to
create new business opportunities and to directly interact with over 1,500
participating managers and professionals.
Our Partners include:
Companies in the following sectors: Technology, Internet,
Telecommunications, Energy and Environment, Bank and Insurance, Food
and Beverage, Fashion and design, Entertainment, Transports, Tourism,
Chemical and Pharmaceutical, Communication and Marketing, MICE and
Publishing.
Institutions, Local and Central Public Administration.
The main national and international Category Associations,
Organizations and nGOs
The most prominent national and international Universities and
Business Schools.
national and international Media Companies.
4 good reasons to become our partner:
Contents: Promoting the culture of communication and marketing by
disseminating national and international best practices.
Visibility: High brand visibility thanks to our national and international
media plan which includes ads on monthly and weekly magazines,
newspapers, online magazines, press agencies; outdoor communication as
well as high media exposure thanks to our media partners’ coverage on
national and international press.
Business Networking: Great networking opportunities before and after
the event. Possibility to establish and strengthen relations with the Italian
largest business community in the communication and marketing sector as
well as with over 600 HR leaders coming from the main Italian companies.
Business Matching: Access to the reserved area with the possibility of
scheduling and arranging an agenda of one-to-one business meetings.
Organized by:
HR FORUM: THE EVENT DIMENSIONS
THE H
UMAN
RESORU
CES F
ORUM
Form
at
Plenary: The main hall will host 2 plenary
sessions (duration: 1hr and 30 min each). Prominent
speakers will address the main important issues
related to HR management, innovation and labour
market.
Conferences: Four parallel conferences will run
simultaneously in four different conference halls to
discuss the hottest topics on human resources
management (duration: 1 hr). They will be co-
organized by Comunicazione Italiana and the
Forum’s Partners.
Workshop: one-hour in-depth workshops in
two separate halls on specific topics for an
increasingly more demanding and focused
audience. Workshops are exclusively organized by
the Forum’s Partners with the eventual collaboration
of Comunicazione Italiana.
Business Matching: it’s the
new format which envisages
the organization of one-to-one
15 min. private meetings with
HR directors and top managers of the main
Italian companies.
The Hiring Companies: 10/20 min speeches by
corporate recruiting managers who will present
their 2012-2013 recruiting plans and job
opportunities.
HR Innovation Practice: 15/30 min consecutive
sessions in the HR Innovation Practice Hall with
managers who will present innovative case histories
with multimedia support.
Benchmarking Group: comparison of
performances and projects
Benchmarking discussions:• HR Bank&Finance• HR Consumer• HR Pharma, Medical and Wellness• HR Automotive• HR Tourism• HR Technology/Telco• HR Food&Beverage• HR Energy
2012 FORUM DELLERISORSE UMANE
The Human Resources Forum is brimming with innovation and contents with around 50 working sessions in one single day and in one single.
BUS INESS MATCH ING
Organized by:
THE H
UMAN
RESOUR
CES F
ORUM
HR Atlas
2012 FORUM DELLERISORSE UMANE The Human Resources Atlas represents the main cross-media knowledge map
in the HR sector. It is the official HR Forum catalogue as well as a useful guide
to learn more about the most prominent Italian training and HR management
key players.
Contents: The HR Atlas’s main objectives are fostering and facilitating
knowledge sharing and business networking. Thanks to 10-year interaction with
the Italian business community, the Atlas includes 260 pages of contacts,
contents and professional relations which are also available in the online
version. It represents a unique instrument to get in touch with the main Italian
decision makers through the Communityemail option.
Cross-mediality: The Atlas represents a unique editorial cross-media project
in the HR sector. The Atlas’s hard-copy version includes the Forum main contents
and the “HR Map” as well as all contact details and profiles of the most
prominent corporate and institutional HR mangers. The online Business Social
Networking platform aims at enabling its users to get in touch with the leading
business and public administration’s decision makers.
Users’ profile: HR management professionals, professors, decision makers,
journalists.
Distribution and circulation: The Atlas is issued on annual basis and is
printed in 7,000 copies. It is distributed to around 800 Comunicazione Italiana’s
stakeholders and opinion leaders, in the main bookshops and during the main
events in this sector.
How to be included: you can join one of the Forum Partnership Programs
or book an editorial and/or advertising space. For more information, please
contact: [email protected]
ATLANTE DELLE RISORSE UMANE 2012/2013
Organized by:
The Human Resources Forum boosts
the Italian labour market by inclu-
ding the “Recruiting Day” in its for-
mat. It is an initiative which enables
companies to meet ad select the
best talents as well as enables can-
didates to get closer to companies,
understand their core business and
values and be aware of their job op-
portunities for 2013.
Format
Candidates will have the opportunity
to participate free of charge at the
Human Resources Forum as well as at
the Recruiting Day by registering on
the event website www.forumhr.it
Key Players
Companies, Universities, Business
Schools, Placement Offices, Head
Hunters, Temporary employment
agencies, temporary job placement
agencies, Institutions, central Public
Administration representatives will
liven up the recruiting day conference
hall through the intervention and par-
ticipation of top managers and HR di-
rectors, corporate presentations,
interviews and debates and the orga-
nization of training workshop for can-
didates. The participating hiring
companies will have a desk or lounge
corner in the Underground area where
candidates will have the opportunity
to make interviews and collect infor-
mation materials.
Participants
We expect the participation of both
young and high-profile candidates
thanks to the involvement of the pla-
cement offices from all Italian Uni-
versities along with the major Italian
recruiting companies and online job
searching agencies.
THE H
UMAN
RESORU
RCES FO
RUM
Recruiting
Day
27 NOVEMBRE
RECRUITING
COMPANIES MEET THE BEST CANDIDATES AT THE RECRUITING DAY2012 FORUM DELLERISORSE UMANE
Organized by:
THE H
UMAN
RESO
URCE
S FOR
UMBu
siness M
atchin
g Prog
ram
MEETING WITH DECISION MAKERS
Counicazione Italiana’s Business Matching Program is one-to-one business meeting format which
will give you the opportunity to request closed-door exclusive meetings (15 min. each) with
Italian key leaders in the innovation, HR and training sectors. The program is intended for top
managers and supplying companies in the services, consulting and training sectors.
Comunicazione Italiana boasts a relational database and network of 733 speakers including
corporate and public administration top managers. Many managers have already confirmed their
availability for the Business Matching Program. You can see the profiles of people you can meet
in the reserved area upon request.
The decision makers you can privately meet at the Forum are:
CEO
Managing director
HR dIRECTOR
Organization, Training and development directors
Internal Communication directors
2012 FORUM DELLERISORSE UMANE
BUS INESS MATCH ING
BUSINESS MATCH ING BUS INESS
MATCH ING
Distribution of professionals by areas of activity
Organized by:
2012 FORUM DELLERISORSE UMANE
THE H
UMAN
RESOUR
CES F
ORUM
Topic
s
TOPICSHr Management
- People engagement: Sustainability, diversity,
welfare. What’s the HR future?
- Change and flexibility. How to manage the
human resources during crisis period.
- Growth and competitiveness: new challenges
for companies.
- Human resources management for small and
medium enterprises. Approaches and case
histories.
- Organizational Change Management:
organizational changes and future challenges.
- developing people: strategic incentives for
labour reorganization
Hr & Legal
- Change in the labour law and industrial
relations: experts take the floor.
- Labour meets legal: Legal regulation of
transitional labour market.
- The labour market reform: What’s new?
HR Care
- Unconventional Employer Branding; corporate
strategies for market competitiveness.
- Competence development: intervention areas to
better play one’s role.
- Corporate welfare: efficiency and staff
motivation policies.
- Outplacement: career transitions which lead
people to change.
- Organizational environment and wellness:
analysis and improvement of corporate heath.
HR &Training
- Talents’ management: identifying, motivating
and keeping human capital
- Leadership patterns and corporate culture:
coaching benefits in companies
- From team building to outdoor training:
experiences that move people.
- Work life balance: less stress more flexibility to
succeed in your job.
HR & Reputation
- Human Resources Reputation: how people
enhance companies
- Corporate culture: identity and values which
join people and define business.
Hr & Technology
- Collaboration to innovate: the future of
interactive resources.
HR & Labour
- Executive search: assessment of internal
resources and support to Board to guarantee
high level of leadership and development of
leaders.
- Tourism Management to re-launch the country
and generate employment. Toward Expo 2015.
- Identikit of who is looking for job opportunities
and the most wanted profiles in 2013:
discussion among recruiting managers
- new Company: hiring strategies and start-up.
Organized by:
Sala GiallaSale BluSala Parterre Aula Educational
MAIN CONFERENCES:
The Main Hall can seat 450
participants and will host the
Opening Session in the morning as
well as the main conferences, the
interviews to the Forum key players
and the Show Speeches of the Main
Guests.
The Closing Session will take place in
this hall at 16.30 hrs.
Participation is open and free of
charge upon registration online or
onsite at Palazzo Mezzanotte.
WORKSHOP HALL:
2 Blue Rooms which can seat 70
participants and will host 10
workshops promoted and co-
organized with Comunicazione
Italiana’s content partners.
Participation is free upon pre-
registration.
HR INNOVATION PRACTICE:
The Yellow Room can seat 50
participants and will host the
presentations of case histories by
partner companies. duration: 15/30
min each.
Participation is free upon pre-
registration.
CROSSMEDIA TRAINING:
The Education Room can seat 21
participants and is set-up with 21
multimedia desks. It will host 5
training sessions (duration: 1/2 hrs).
Participation is subject to availability
and to the payment of a fee.
THE H
UMAN
RESOUR
CES F
ORUM
The C
onference Ar
ea
2012 FORUM DELLERISORSE UMANE
Organized by:
AREA NETWORKING MAIN & OFFICIAL PARTNER
networking Area for Main/Official Partners
1
RECEPTION
4
networking Area for Main Partners
Logo PlacementMedia, Main & Official Partners
SALA PARTERRE
Area Interviste Sala Parterre Area Networking Official & Main Partner
Press Corner for Media Partners
THE H
UMAN
RESOUR
CES F
ORUM
Main Hall
2012 FORUM DELLERISORSE UMANE
Palazzo Mezzanotte
2 3
Organized by:
Area Networking Partner Area Networking Partner
Stand Recruiting
Stand HR Partner
Benchmarking Group
Business Matching
ROMAN ExCAVATIONS
RECRUITING DAY
BENCH-MARKINGGROUP
BENCH-MARKINGGROUP
RECR
UIT
ING
ZO
NE
NETWORKING HR PARTNER ZONE
SALA EDUCATIONALCROSS-MEDIA
TRAINING
20 posti
SALA GIALLABUSINESS
KNOWLEDGE
50 posti
SALA BLUWORKSHOP
70 posti
SALA BLUWORKSHOP
70 posti
1
1
6 7 8 9 10 11
2 3 4 5
2
3
4
5
6
THE H
UMAN
RESOUR
CES F
ORUM
Undergrou
nd Ar
ea
BUSINESS MATCHING
BUSINESS MATCHING
Organized by:
MAIN PARTNER
Premier Logo placement on all communicationmaterials and in the event ad campaign.
Organization of a Conference (duration 1 hr 30 min),creation of an event page on the business socialmedia and promotional activities with exclusiveDEM and recall.
Marketing materials (brochure or gadget) included inthe welcome bag.Opportunity to deliver a speech in the Openingplenary Session.Opportunity to deliver a speech during one of theMain Conferences.
6 dossier pages on the HR AtlasDouble full-page ad on the HR AtlasA complete 18 sq m turnkey booth (No. 2 per 9 sq.m. modules) in the Main Conference Hall
Euro 35.000 + VAT
OFFICIAL PARTNER
Logo placement as Official partner on all eventmaterials and in the advertising campaign.Marketing materials (brochure or gadget) includedin the welcome bag.Opportunity to deliver a speech during the MainSessions.4 coloured dossier pages on the HR AtlasDouble full-page ad on the HR AtlasOne complete 9 sq. m. turnkey booth (No. 1 per 9sq. m module) in the Main Conference Hall.
Euro 16.000 + VAT
CONTENT PARTNER
Organization of a Conference (duration 1 hr 30 min),creation of an event webpage on the businesssocial in collaboration with Comunicazione Italiana.
Logo placement on online communication.9 sq. m turnkey lounge area in the Underground Area(one 9 sq. m module).
Double dossier page on the HR Atlas.One ADV page on the HR Atlas.
Euro 8.000 + VAT
BUSINESS MATCHING PARTNER
Logo placement on online communication.Possibility to request up to 10 arranged meetings(max. 15 min. each) in the Business Matching Area.Business Matching Space
Euro 5.000 + VAT
PARTNER
Logo placement on online communicationMarketing materials (brochure or gadget) includedin the welcome bag.Opportunity to deliver a speech in one of ForumSession.One page on the HR Atlas9 sq. m turnkey lounge area in the UndergroundArea (one 9 sq. m module).
Euro 3.000 + VAT
HR INNOVATION PRACTICE
Intervento Speaker 15’ nella Sala “HR InnovationExperience”Salottino “chiavi in mano” spazio Underground mq 9(n. 1 modulo).
Euro 1.800 + VAT
THE H
UMAN
RESOUR
CES F
ORUM
Partn
ership
Program
2012 FORUM DELLERISORSE UMANE
Organized by:
ADDITIONAL SERVICE TO THE PARTNERSHIP PROPOSALS
2 DEM to send personalized invitations to your workshop to Comunicazione Italiana’s relational database (51,000 members) 3.000
Creation of an event webpage and promotional activities on HR Forum Linkedin Group (2,038 members) and C.I. Facebook (16,300 members) 1.000
Audio/video recording of the session 1.500
Photographic coverage with min. 4 shots for the speaker + personalized photo coverage at your booth. 500
Database of participants to the workshop (exclusive service for partners only) 1.500
Database of participants to the Forum (exclusive service for Main and Official partners only) 5.000
Turnkey lounge area (9 sq. m) 1.500
Area to be set up by the client 500
Ad pages in the HR Atlas 800
Personalization of the Atlas bookmark or ADV on the inside front/back Atlas covers (exclusive service for Main and Official partners only) 5.000
Logo placement on Atlas’s front and back covers (exclusive service for Main and Official partners only) 8.000
Interview recorded at the Forum in Comunicazione Italiana’s format 500
Personal Affairs Interview in Comunicazione Italiana’s format 800
Corporate video reportage in Comunicazione Italiana’s format 1.500
THE H
UMAN
RESO
URCE
S FOR
UMAd
dition
al servi
ces
Organized by: