The i-graduate ICEFAgent Barometer
Asia Focus 2018
© i-graduate confidential 2018 1
© i-graduate confidential 2018 1
Isabel Vogt, ICEFOctober 16, 2019
The i-graduate ICEF Agent Barometer
© i-graduate confidential 2018 2
Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 11 years
The 2018 study ran during August - September
Overall 1,289 agents responded from 101 countries
Today’s Focus
© i-graduate confidential 2018 3
Agent Profile
Scope of Activity &
Placements
Language Programmes
Higher Education
Cultural Exchange /
Work & Travel
Students Sent &
Mobility Concerns
Best Study Destination
andAttractiveness
Alumni Engagement
Marketing
© i-graduate confidential 2018 4
Agent Profile 2018:Profile of Respondents
Summary of agent demographics
1,289 agents responded from 101 countries
10%
7%
6%
6%
6%
4%
4%3%
3%3%2%2%2%2%2%2%
2%2%
2%2%
29%
India Nepal
Brazil Nigeria
China Russian Federation
Canada Vietnam
Turkey Ukraine
Mexico Pakistan
Colombia Bangladesh
Spain Ukraine
Kazakhstan Saudi Arabia
Australia Italy
Other
© i-graduate confidential 2018 5
6
Asia Agent Demographics (495 respondents)
© i-graduate confidential 2019
Count %India 128 25.9%Nepal 86 17.4%China 72 14.5%Vietnam 39 7.9%Pakistan 31 6.3%Bangladesh 28 5.7%Malaysia 20 4.0%Philippines 17 3.4%Japan 13 2.6%South Korea 13 2.6%Indonesia 12 2.4%Taiwan 10 2.0%Sri Lanka 9 1.8%Mongolia 5 1.0%Thailand 5 1.0%Hong Kong SAR 3 0.6%Lao (People's Democratic Republic) 2 0.4%Singapore 2 0.4%
495
India; 25,9%
Nepal; 17,4%
China; 14,5%
Vietnam; 7,9%
Pakistan; 6,3%
Bangladesh; 5,7%
Malaysia; 4,0%
Philippines; 3,4%
Japan; 2,6%South Korea; 2,6%
Indonesia; 2,4%Taiwan; 2,0%
Sri Lanka; 1,8%
Approximately how many institutions does your company represent?
Institutions represented
7
196
176
121
8189
78
2920
13
29
224
0
50
100
150
200
250
1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than 100
© i-graduate confidential 2018 7
Base no: 1,063
How many students have you sent in the last 12 months?
Total students placed
5%8% 8%
6% 6%
21% 21%
7%5%
3%5%
3% 3%0%
5%
10%
15%
20%
25%
Base no: 1,026
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Scope of Activity
What services does your company provide to students as clients?
Student services (Top 10)
68%
68%
70%
72%
74%
76%
79%
84%
85%
88%
50% 60% 70% 80% 90% 100%
Pre-departure briefing
Education exhibitions
Health insurance
Interviews
Airport pick-up
Accommodation – on-campus residence
Promotional materials
Visa processing
Programme applications
Programme selection counselling
© i-graduate confidential 2018 10
Base no: 839
For which programmes do you recruit students?
Programme levels
7%
15%
32%
39%
40%
42%
48%
49%
53%
55%
56%
57%
71%
73%
74%
0% 20% 40% 60% 80% 100%
Other
University: Distance Education/Online Learning
Work & Travel/Study Programmes
Other Language Programmes
Vocational Diploma/Further Education
Certificate/Foundation
Pre-Masters/Postgraduate Qualifying Programme (PQP)
Secondary and High School
Diploma
University: Foundation
MBA Programmes
Pathway Programmes
University: Graduate/Postgraduate
University: Undergraduate
English Language Programmes
© i-graduate confidential 2018 11
Base no: 1,134
How many students have you sent in the last 12 months’)
Higher Education: Subject areas of interest
20%
23%
30%
35%
51%
56%
77%
76%
94%
0% 20% 40% 60% 80% 100%
Other
Natural Sciences
Media-related studies
Social Sciences
Medicine/Healthcare
Hospitality/Tourism
Computer Sciences
Engineering
Business-related studies
© i-graduate confidential 2018 12
Base no: 757
Types of Language Programmes
© i-graduate confidential 2018 13
Base no: 722
4%
3%
10%
16%
17%
12%
24%
41%
56%
59%
79%
1%
1%
3%
5%
10%
13%
14%
17%
17%
22%
25%
31%
36%
49%
57%
76%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%
Other
Other test preparation
TOIEC preparation
Pearson (PTE) preparation
Language for seniors
Language for teachers
Group study tour
Cambridge exams preparation
Language for high school
TOEFL preparation
Language plus activity
Language for juniors
Business/Professional language
IELTS preparation
Language for academic purposes
General language
2018 (722) 2017 (796)
What types of language programmes do you place students in?
Which sectors are most interesting for work & study programs in your agency?
Sectors of interest for work & study programmes
25%
23%
21%
30%
32%
39%
40%
38%
66%
61%
21%
22%
22%
25%
30%
33%
36%
39%
59%
59%
0% 20% 40% 60% 80% 100%
Trade and Retail
Events and Fairs
High Tech
Service Industry
Art / Design
Healthcare
Financial Services
Software Industry
Hospitality
Tourism
2018 2017
© i-graduate confidential 2018 14
Base no: 846
How many students have you sent in the last 12 months?
Number of students placed in last 12 months
1.121
4.661
5.508
8.852
9.188
9.980
10.753
19.185
21.811
23.587
25.308
25.637
26.816
200.676
0 50.000 100.000 150.000 200.000 250.000
University: Distance Education/Online Learning
Certificate/Foundation
Pre-Masters/Postgraduate Qualifying Programme (PQP)
University: Foundation
MBA Programmes
Vocational Diploma/Further Education
Pathway Programmes
Diploma
Work & Travel/Study Programmes
Secondary and High School
Other Language Programmes
University: Undergraduate
University: Graduate/Postgraduate
English Language Programmes
© i-graduate confidential 2018 15
Base no: 1,026
16
14%
23%
47%
24%
52%
43%
46%
15%
23%
40%
21%
46%
43%
47%
10%
20%
37%
23%
40%
43%
45%
17%
24%
44%
27%
48%
42%
55%
0% 10% 20% 30% 40% 50% 60%
Ireland
New Zealand
United Kingdom
EU (excluding UK, Ireland)
USA
Australia
Canada
2018
2017
2016
2015
In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)
Where are agents sending students?
In which countries do you place students for Secondary and High School?
Placing students in countries – Secondary and High School: Top 10
19%
26%
29%
29%
31%
41%
50%
70%
77%
67%
10%
10%
11%
14%
14%
23%
41%
54%
56%
57%
7%
13%
9%
17%
14%
26%
33%
46%
53%
63%
6%
9%
10%
15%
15%
20%
36%
50%
53%
64%
11%
13%
11%
17%
18%
20%
28%
48%
56%
60%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Spain
France
Switzerland
Ireland
Germany
New Zealand
Australia
UK
USA
Canada
2018 (518)
2017 (496)
2016 (415)
2015 (522)
2014 (303)
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In which countries do you place students for Vocational Diploma/Further Education?
Placing students in countries – Vocational Diploma/Further Education: Top 10
18%
12%
24%
20%
29%
47%
56%
58%
66%
76%
7%
5%
10%
11%
11%
37%
38%
34%
50%
62%
5%
2%
9%
7%
12%
32%
28%
32%
49%
62%
6%
5%
6%
4%
6%
29%
26%
28%
48%
64%
6%
7%
8%
8%
10%
25%
25%
27%
50%
51%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Germany
Japan
Singapore
Malaysia
Ireland
USA
UK
New Zealand
Canada
Australia
2018 (412)
2017 (478)
2016 (346)
2015 (590)
2014 (238)
© i-graduate confidential 2018 18
In which countries do you place students for University: Undergraduate?
Placing students in countries – University: Undergraduate: Top 10
21%
19%
26%
31%
38%
49%
75%
66%
76%
71%
9%
9%
15%
15%
18%
29%
56%
51%
62%
55%
8%
8%
14%
15%
18%
30%
49%
54%
57%
59%
11%
10%
13%
13%
21%
28%
51%
54%
59%
61%
14%
14%
17%
19%
22%
27%
51%
49%
57%
63%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Spain
China
Malaysia
Ireland
Germany
New Zealand
UK
Australia
USA
Canada
2018 (777)
2017 (864)
2016 (648)
2015 (970)
2014 (517)
© i-graduate confidential 2018 19
In which countries do you place students for University: Graduate/Postgraduate?
Placing students in countries – University: Graduate/Postgraduate: Top 10
19%
21%
21%
28%
36%
45%
73%
62%
73%
65%
9%
11%
12%
14%
18%
28%
54%
53%
60%
49%
7%
12%
9%
15%
16%
28%
47%
53%
56%
55%
9%
10%
10%
13%
21%
27%
50%
55%
57%
59%
10%
13%
11%
17%
21%
27%
48%
47%
55%
56%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Italy
Malaysia
France
Ireland
Germany
New Zealand
UK
Australia
USA
Canada
2018 (753)
2017 (822)
2016 (565)
2015 (843)
2014 (513)
© i-graduate confidential 2018 20
In which countries do you place students for MBA Programmes?
Placing students in countries – MBA Programmes: Top 10
23%
22%
23%
27%
28%
46%
59%
73%
67%
70%
9%
9%
10%
11%
13%
22%
42%
52%
52%
62%
7%
8%
9%
9%
12%
20%
46%
47%
49%
56%
10%
8%
10%
15%
12%
22%
51%
46%
56%
56%
7%
10%
10%
15%
12%
20%
44%
39%
39%
48%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Singapore
France
Malaysia
Germany
Ireland
New Zealand
Canada
UK
Australia
USA
2018 (591)
2017 (680)
2016 (433)
2015 (658)
2014 (329)
© i-graduate confidential 2018 21
In which countries do you place students for Work & Programmes?
Placing students in countries – Work & Travel / Study Programmes: Top 10
6%
3%
7%
7%
22%
22%
30%
44%
43%
44%
11%
11%
12%
14%
18%
29%
30%
35%
39%
41%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Spain
Malta
Germany
France
New Zealand
Ireland
UK
Australia
USA
Canada
2018 (337)
2017 (323)
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Language Programmes
What ONE improvement on the language institutional side would MOST help you recruit more students?
© i-graduate confidential 2018 24
Base no: 701
25%23%
22%
13%
7%
10%
0%
5%
10%
15%
20%
25%
30%
Raise commissions Provide leads Offer out of hours/24hrsupport
Offer agency staffincentives
Pay faster Other
You said you have recruited students to language programmes in the last 12 months. Please, tell us what language programmes you send students to.
Language programmes students sent to
© i-graduate confidential 2018 25
1%
3%
5%
6%
6%
8%
12%
18%
30%
31%
98%
Arabic Language Programmes
Portuguese Language Programmes
Other Language Programmes
Russian Language Programmes
Chinese Language Programmes
Japanese Language Programmes
Italian Language Programmes
Spanish Language Programmes
French Language Programmes
German Language Programmes
English Language Programmes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Base no: 823
26
1%1%1%1%1%2%3%
13%18%
25%32%
2%0%
3%5%
1%6%
8%25%
9%20%
16%
2%1%
3%5%
2%6%
10%18%
12%15%
15%
0% 10% 20% 30% 40% 50% 60% 70%
FranceHK
ItalyRussia
SingaporeSwitzerland
ThailandNetherlands
IndiaSAfrica
SpainUAE
JapanPhilippines
SKoreaMalaysia
ChinaGermany
NZOtherMalta
IrelandUSA
AustraliaCanada
UK
Top Country Second Country Third Country
Top Countries for English language programmes
Base no: 755What are your top three countries to place students for the following language programmes?
27
2%
2%
4%
92%
17%
21%
29%
4%
29%
19%
13%
6%
31%
31%
0% 20% 40% 60% 80% 100% 120% 140% 160% 180%
Other
HK
Taiwan
Singapore
China
Top Country Second Country Third Country
Top Countries for Chinese language programmes
Base no: 53What are your top three countries to place students for the following language programmes?
© i-graduate confidential 2018 28
Higher Education
Higher Education: How many higher education institutions do you represent as a contracted agent?
© i-graduate confidential 2018 29
Base no: 783
6%
34%
22%
17%
10%
11%
None
1-10
11-25
26-50
51-100
More than 100
Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?
© i-graduate confidential 2018 30
30% 29%
11%13%
11%
2% 1% 3%
0%
5%
10%
15%
20%
25%
30%
Offer morescholarships
Processapplications faster
Visit offices /actively recruit
Raise commissions Provide leads /better leads
Pay faster Involve alumni Other
Base no: 776
Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?
© i-graduate confidential 2018 31
Base no: 771
41%
24%
26%
8%
1%
Raises awareness and prestige of our agency
Diversifies our own business portfolio
Top preference of our students
Generates more revenue
Other
© i-graduate confidential 2018 32
How Many Students do Agents Expect to Place in the Next 12 Months?
In the coming 12 months do you expect to send:
5%5%5%4%6%5%6%4%3%6%5%2%3%2%
26%24%24%
23%21%21%18%
20%19%16%
16%16%15%13%
69%70%71%73%73%74%
76%76%78%78%79%
81%82%
84%
0% 20% 40% 60% 80% 100%
Other Language Programmes (367)
Pre-Masters/Postgraduate Qualifying…
University: Distance Education/Online…
English Language Programmes (773)
MBA Programmes (512)
Work & Travel/Study Programmes (308)
University: Graduate/Postgraduate (668)
Less The same More
How many students do you expect to place in next 12 months –by Programme
© i-graduate confidential 2018 33
In the coming 12 months do you expect do send:
Asian Agents: Student Placement Forecast
© i-graduate confidential 2019 34
88%
84%
81%
81%
79%
79%
78%
75%
74%
74%
71%
70%
69%
67%
11%
14%
16%
15%
18%
17%
14%
19%
23%
19%
22%
20%
26%
22%
8%
7%
7%
7%
10%
6%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
University: Undergraduate
University: Graduate/Postgraduate
Diploma
Work & Travel/Study Programmes
MBA Programmes
Secondary and High School
Vocational Diploma/Further Education
Other Language Programmes
Pathway Programmes
English Language Programmes
University: Foundation
Certificate/Foundation
Pre-Masters/Postgraduate Qualifying Programme (PQP)
University: Distance Education/Online Learning
More Same Less
© i-graduate confidential 2018 35
Student Mobility Concerns / Difficulties
in 2018
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE departing
52% 51% 48%
38%
21% 23%
13%7%
0%
10%
20%
30%
40%
50%
60%
Difficulty withlanguage
Financial difficulties Difficulty withaccommodation
Personal safety Difficulty with theprogramme
Cultural difficulties Difficulty withteaching staff
Other
© i-graduate confidential 2018 36
Base no: 617
52% 51%48%
38%
21%23%
13%35% 33%
50%
18%
40%
59%
31%
0%
10%
20%
30%
40%
50%
60%
70%
Difficulty with language Financial difficulties Difficulty withaccommodation
Personal safety Difficulty with theprogramme
Cultural difficulties Difficulty with teachingstaff
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE AND AFTER departing
© i-graduate confidential 2018 37
Base no: 577
Which student mobility concerns/difficulties did you encounter?
Student mobility concerns
3%
6%
11%
22%
26%
32%
35%
38%
71%
5%
5%
7%
21%
17%
24%
23%
36%
72%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%
Other
Insurance
Accreditation
Work visa
Safety
Global EconomicSituation
Global PoliticalSituation
Financial
Study visa
2018 (359) 2017 (363)
© i-graduate confidential 2018 38
Base no: 359
In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
1%
2%
2%
3%
3%
3%
3%
3%
3%
4%
4%
4%
4%
4%
5%
6%
6%
9%
10%
14%
14%
28%
41%
53%
62%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
Philippines
Russia
Indonesia
Singapore
UAE
India
Japan
Thailand
South Africa
The Netherlands
Spain
Malta
Malaysia
Italy
South Korea
Switzerland
China
Ireland
France
New Zealand
Germany
United Kingdom
Australia
USA
Canada
2018 (250)
© i-graduate confidential 2018 39
Base no: 250
In which countries did you experience these concerns/difficulties (Financial concerns)?
Financial concerns
1%
1%
1%
3%
4%
4%
4%
4%
4%
4%
5%
5%
5%
5%
7%
9%
13%
14%
14%
40%
43%
45%
48%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
China
India
Singapore
South Africa
Japan
Thailand
UAE
Malta
Spain
The Netherlands
South Korea
Malaysia
Russia
Italy
Switzerland
France
Germany
Ireland
New Zealand
Canada
United Kingdom
Australia
USA
2018 (110)
© i-graduate confidential 2018 40
Base no: 110
In which countries did you experience these concerns/difficulties (Global Economic situation)?
Global Economic Situation
2%
2%
2%
2%
3%
3%
3%
3%
3%
5%
5%
6%
6%
6%
8%
8%
8%
11%
14%
27%
30%
45%
52%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
The Netherlands
South Africa
Italy
Singapore
South Korea
Philippines
India
Spain
Russia
Malta
China
Thailand
UAE
New Zealand
France
Switzerland
Malaysia
Germany
Ireland
Canada
Australia
United Kingdom
USA
2018 (64)
© i-graduate confidential 2018 41
Base no: 64
In which countries did you experience these concerns/difficulties (Global Political situation)?
Global Political Situation
1%
1%
1%
1%
1%
1%
1%
1%
1%
3%
3%
3%
4%
7%
8%
13%
35%
80%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%
The Netherlands
Indonesia
South Korea
South Africa
China
UAE
Malta
Malaysia
New Zealand
India
Ireland
Germany
France
Russia
Canada
Australia
United Kingdom
USA
2018 (75)
© i-graduate confidential 2018 42
Base no: 125
Recruitment Re-direction
Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?
© i-graduate confidential 2018 43
68%
51%47% 45% 44% 43% 42% 41%
38% 36% 34% 32% 32% 31% 30% 30% 29% 29% 28%23% 22% 21%
16%12%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Increase of student interest to this market
Asian Agents: Market and student recruitment re-directions
© i-graduate confidential 2019 44
Over the last 12 months, have you experienced any market and student recruitment re-direction ..........?
8%17% 13%
20% 19% 21% 20% 20%
33%
14%
34%23%
36%24% 29% 30%
22%
37%26%
31% 35%
47%
34%40%
54%
21%
33% 42%35% 37% 39% 39% 39%
32%
51%
35% 34%49%
37%49%
46% 46%55%
41%52%
47%49%
37%
50%45%
39%
71%
50%45% 44% 44% 41% 41% 40%
35% 35% 31% 30% 28% 28% 27% 25% 24% 23% 22% 22% 22%16% 16% 16% 15%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Decreased Maintained Increased
© i-graduate confidential 2018 45
Which Country is Best…?by type of study
Which study destination is best for language courses?
Best study destination for English Language Courses
United Kingdom
34%
Australia21%
Canada25%
USA10%
Ireland3%
Other7%
Language courses (703)
© i-graduate confidential 2018 46
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2
Which study destination is best for Secondary and high schools?
Best study destination for Secondary and High Schools
Canada37%
USA18%
United Kingdom17%
Australia13%
New Zealand5%
Other10%
Secondary and High School (625)
© i-graduate confidential 2018 47
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 1 1 2 3 4 5 5USA 2 2 3 3 1 1 2 3 2United Kingdom 3 3 2 2 4 3 1 1 1Australia 4 4 4 4 3 2 3 2 3New Zealand 5 5 5 5 5 5 5 4 4
Which study destination is best for Vocational Diploma/Further Education?
Best study destination for Vocational Diploma/Further Education
Canada36%
Australia29%
USA11%
United Kingdom8%
New Zealand5%
Other11%
Vocational diploma / Further education (565)
© i-graduate confidential 2018 48
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5
Which study destination is best for the following for Foundation Programmes University?
Best study destination for Foundation Programmes (University)
Canada34%
United Kingdom
22%
Australia21%
USA8%
New Zealand
3%
Other12%
University: Foundation (573)
© i-graduate confidential 2018 49
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3
Which study destination is best for Undergraduate Study (University)?
Best study destination for Undergraduate Study (University)
Canada29%
USA24%
United Kingdom17,3%
Australia16,6%
Germany3% Other
10%
University: Undergraduate (597)
© i-graduate confidential 2018 50
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4
Which study destination is best for Graduate/Postgraduate Study?
Best study destination for Graduate/Postgraduate Study (University)
USA29%
Canada26%
United Kingdom17%
Australia15%
Other13%
University: Graduate/ Postgraduate (599)
© i-graduate confidential 2018 51
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4
Which study destination is best for MBA Programmes?
Best study destination for MBA Programmes
USA39%
United Kingdom20%
Canada19%
Australia11%
Other11%
University: MBA (583)
© i-graduate confidential 2018 52
Country Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3
Which study destination is best for Work & Travel Programmes?
Best study destination for Work & Travel / Cultural Exchange
USA27%
Australia24%
Canada22%
Ireland6,3%
United Kingdom5,9%
Other15%
University: Work & Travel / Study Programmes (559)
© i-graduate confidential 2018 53
Country Rank 2018
Rank 2017
USA 1 1Australia 2 2Canada 3 3Ireland 4 5United Kingdom 5 4
© i-graduate confidential 2018 54
Overall attractiveness of study destinations
2014-2018
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: emerging markets
5%5%
7%4%
11%14%
12%16%
9%11%
13%16%
12%17%18%
25%
19%25%
27%25%
47%45%49%
48%
38%39%
37%39%
45%45%
52%46%
52%47%
44%49%
31%28%
26%25%
37%36%35%
33%
35%31%
22%20%
24%23%22%21%
12%13%13%11%
16%15%
15%12%
7%8%
9%8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thailand '14Thailand '15Thailand '16Thailand '18
Singapore '14Singapore '15Singapore '16Singapore '18
Malaysia '14Malaysia '15Malaysia '16Malaysia '18
Japan '14Japan '15Japan '16Japan '18
Very attractive Attractive Unattractive Very unattractive
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: traditional markets
35%45%
39%39%
64%63%
48%51%
66%67%
69%73%
58%60%
59%52%
77%77%
67%57%
51%41%
48%49%
29%27%
37%39%
27%27%23%
22%
34%31%
33%41%
17%16%
26%33%
11%10%9%
8%
3%5%
10%8%
3%2%
3%1%
3%4%4%4%
1%1%2%
7%
3%4%5%3%
4%5%5%3%
4%5%5%
4%
5%4%5%4%
5%5%5%4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Zealand '14New Zealand '15New Zealand '16New Zealand '18
UK '14UK '15UK '16UK '18
Canada '14Canada '15Canada '16Canada '18
Australia '14Australia '15Australia'16Australia '18
USA '14USA '15USA '16USA '18
Very attractive Attractive Unattractive Very unattractive
3%4%6%
8%9%10%11%
13%14%15%16%16%
20%22%
24%24%25%25%25%
34%38%
39%51%52%
57%73%
10%25%
26%26%
31%42%41%
35%47%
41%48%
39%63%
62%53%
55%61%
52%46%
55%55%
49%39%
41%33%
22%
55%49%47%
40%42%
32%33%
36%29%
30%25%
33%14%13%
19%16%
11%19%
20%8%
5%8%8%
4%7%
1%
31%21%
22%26%
17%16%15%
17%10%
14%11%12%
3%3%4%
5%4%
5%8%
3%3%3%3%
4%4%4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Indonesia (268)Thailand (279)
Philippines (282)India (319)
Hong Kong SAR (266)Russia (328)
UAE (309)South Africa (326)
China (378)South Korea (299)
Singapore (346)Malaysia (342)
France (480)Italy (396)
The Netherlands (371)Switzerland (389)
Spain (408)Malta (381)Japan (357)
Ireland (477)Germany (530)
New Zealand (499)United Kingdom (643)
Australia (674)USA (672)
Canada (719)
Very attractive Attractive Unattractive Very unattractivePlease give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018
Overall Attractiveness of Study Destinations in 2018: Asia Agents
© i-graduate confidential 2019 58
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country
66%57%56%
39%36%
32%31%
24%21%
19%18%
17%17%16%16%15%
14%11%10%9%
8%8%
7%4%
26%33%
37%45%
53%50%
60%59%
58%57%
61%58%
56%64%
45%42%
49%38%
37%64%
36%46%
41%35%
9%28%
6%
12%7%
10%6%
13%19%
18%16%
20%19%
16%29%
31%29%
41%29%
20%38%
34%40%
44%59%
50%
6%4%
6%
4%8%
4%
5%5%4%
8%3%
10%11%
8%11%
25%7%
17%12%11%
17%30%
19%
CanadaUSA
AustraliaUK
New ZealandJapan
GermanyIrelandFrance
NetherlandsSwitzerland
ItalySouth Korea
SingaporeChinaMalta
MalaysiaHongIndiaSpain
PhilippinesRussia
UAEThailand
IndonesiaSouth Africa
Very Attractive Attractive Unattractive Very Unattractive
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Chinese Agents):
11%22%
8%0%
9%13%
0%11%
8%0%0%
13%7%
6%5%
7%0%0%0%
8%0%0%
3%9%
0%0%
56%56%
33%71%
45%50%
18%44%
15%63%
67%20%
14%0%
14%0%
8%11%
0%8%
6%0%
3%0%
3%0%
33%22%
58%29%
45%38%
82%44%
77%38%
33%60%
71%82%
67%79%77%
68%75%
58%63%
53%37%
27%20%
22%
0%0%0%0%0%0%0%
7%7%
12%14%14%
15%21%
25%25%
31%47%
57%64%
77%78%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
India (9)Indonesia (9)Malaysia (12)
Malta (7)The Netherlands…
Philippines (8)Russia (11)
South Africa (9)Spain (13)
Thailand (8)UAE (6)
Ireland (15)Switzerland (14)
Japan (17)New Zealand (21)
Singapore (14)Italy (13)
Germany (19)Hong Kong SAR (16)
South Korea (12)France (16)
Australia (32)Canada (30)
China (11)United Kingdom…
USA (37)Very unattractive Unattractive Attractive Very attractive
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Indian Agents):
Note: Excludes respondents that indicated they ‘Do not know’
12%38%
18%21%
4%19%
8%9%11%
22%8%
16%0%
3%2%3%2%
23%3%
18%5%
7%6%
4%9%
8%
56%54%
59%63%
15%44%
12%32%
39%33%
27%32%
50%13%
19%24%
14%27%
13%12%
7%2%
11%4%
1%1%
32%8%
24%16%
77%31%
73%50%
39%33%
54%37%
33%66%
60%53%
63%27%
61%41%
55%57%
43%49%43%
10%
4%6%
8%9%
11%11%12%
16%17%
19%19%
21%21%
23%24%
29%33%
34%40%
43%46%
81%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China (25)Indonesia (13)
South Africa (17)Thailand (19)
Italy (26)Philippines (16)
Spain (26)Malaysia (22)
Malta (18)South Korea (18)
UAE (26)Russia (19)
Hong Kong SAR (18)The Netherlands…United Kingdom…Switzerland (34)
France (43)India (22)
Singapore (38)Japan (17)
New Zealand (60)Ireland (44)
USA (63)Germany (49)Australia (74)
Canada (78)Very unattractive Unattractive Attractive Very attractive
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Overall attractiveness of Study Destinations in 2018 (Vietnamese Agents):
33%75%
67%67%
0%0%
33%0%
75%75%
0%0%
6%0%0%
33%33%
13%0%0%0%
4%0%0%
4%8%
50%25%
33%33%
20%33%
0%0%
25%25%
29%9%
13%43%
15%0%0%
13%0%0%0%
9%0%
14%0%
0%
17%0%0%0%
80%67%67%
100%0%0%
71%82%
69%43%
69%50%50%
50%75%
67%67%
52%64%
43%39%
17%
0%0%0%0%0%0%0%
9%13%
14%15%
17%17%
25%25%
33%33%
35%36%
43%57%
75%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China (6)Hong Kong SAR (4)
India (6)Indonesia (6)
Ireland (5)Malaysia (6)
Malta (3)The Netherlands (9)
Russia (4)South Africa (4)
Spain (7)Germany (11)
United Kingdom (16)Italy (7)
Singapore (13)Thailand (6)
UAE (6)Philippines (8)
Switzerland (8)France (6)
New Zealand (15)Australia (23)
Japan (11)South Korea (7)
USA (23)Canada (24)
Very unattractive Unattractive Attractive Very attractive
© i-graduate confidential 2018 62
Alumni Engagement(Agents Recruiting Undergraduate
and Graduate/Postgraduate)
Does your organization keep a contact database of alumni? (i.e. contact details of students that have finished their studies including names, emails and phone numbers)?
Alumni Database
© i-graduate confidential 2018 63
86%
14%
Yes No
Please tell us how often you and your colleagues…
Follow up with Students and Alumni
© i-graduate confidential 2018 64
16%
20%
22%
41%
43%
22%
27%
33%
35%
29%
45%
41%
36%
22%
22%
13%
10%
6%
2%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Follow up with your students more than 2 years after they havecompleted their studies (632)
Follow up with families of students that have finished their studies(646)
Follow up with your students 1 - 2 years after they have finished theirstudies (643)
Follow up with your students at the time of graduation (659)
Follow up with families of currently enrolled students (650)
Always Quite often Just occasionally Never
Please tell us the how often your higher education institutional clients collaborate with you to contact alumni
HE Clients collaborate to contact Alumni – by Agent location
6%7%8%10%10%11%11%12%13%14%14%15%16%
18%33%
15%14%
27%14%
30%12%
21%23%
22%33%
42%11%
18%15%
14%43%
23%11%
36%17%
45%36%
18%36%
40%24%
21%23%
33%27%
26%44%29%
20%24%
29%38%
29%18%
33%
40%50%
55%50%
30%59%
50%46%
35%30%
21%33%
41%52%
48%14%
23%45%
27%17%
Russian Federation…Mexico (14)
Saudi Arabia (11)Malaysia (14)Australia (10)
Canada (17)Turkey (14)
Brazil (13)Nepal (51)China (30)
Bangladesh (19)Kazakhstan (9)Colombia (17)
India (71)Pakistan (21)
Uzbekistan (7)UK (13)
Nigeria (38)Ukraine (11)
Vietnam (18)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Always Quite often Just occasionally Never
© i-graduate confidential 2018 65
How interested are you in working with higher education institutional clients to…
Interest in Working with HE clients
© i-graduate confidential 2018 66
31%
40%
43%
46%
37%
38%
5%
5%
3%
17%
18%
17%
Improve their alumni database (i.e. find “lost” alumni) (606)
Organise career events (628)
Organise prospective student events (639)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very interested Interested Uninterested Very uninterested
© i-graduate confidential 2018 67
Marketing
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
89%
89%
89%
89%
90%
90%
91%
91%
92%
94%
80% 85% 90% 95% 100%
Having guaranteed entry to specific education institution programmes (696)
24 hours turnaround / acknowledgement of receipt on enquiries (711)
Availability of an online application service (702)
Familiarization Tours (694)
Financial support schemes, including scholarship/bursary schemes (700)
Student leads provided to you by institutions (676)
Participation in an Agent Incentive scheme (696)
Agent manual with fees and information (710)
Prompt payment of commissions (709)
Quick response times to enquiries and applications and regularcommunication updates (706)
© i-graduate confidential 2018 68
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Promotional materials and campaigns
5%
5%
6%
6%
5%
5%
5%
4%
27%
24%
27%
21%
13%
15%
5%
7%
41%
45%
41%
44%
44%
40%
46%
43%
26%
26%
27%
29%
39%
40%
44%
46%
0% 20% 40% 60% 80% 100%
Editorial or Advertorial in local newspapers or magazines(670)
Regular e-newsletters or e-zines sent to students (672)
Giveaways (e.g. pens, keyrings, mouse pads, etc.) (681)
Institution profiles on commercial websites/websitesavailable in your native languages (678)
School/College profiles in your own agency brochure orhandbook (705)
Individual institution brochures in English and your ownlanguage (719)
Marketing and visits to local schools/colleges (698)
Participation in education exhibitions in your country(704)
Very unimportant Unimportant Important Very important
© i-graduate confidential 2018 69
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – People and Staff
7%
8%
5%
7%
4%
31%
26%
15%
17%
6%
33%
37%
42%
34%
44%
29%
30%
37%
43%
46%
0% 20% 40% 60% 80% 100%
Marketing and Recruitment staff who speak thelocal language (697)
Authority from institution for you to sign lettersof offer (652)
Regular visits to your office(s) by representatives(714)
A local representative office to provide supportto your recruitment activities (703)
Student leads provided to you by institutions(676)
Very unimportant Unimportant Important Very important
© i-graduate confidential 2018 70
Agent Barometer 2018
Asia Focus
© i-graduate confidential 2019
72
Asia Agent Demographics (495 respondents)
© i-graduate confidential 2019
Count %India 128 25.9%Nepal 86 17.4%China 72 14.5%Vietnam 39 7.9%Pakistan 31 6.3%Bangladesh 28 5.7%Malaysia 20 4.0%Philippines 17 3.4%Japan 13 2.6%South Korea 13 2.6%Indonesia 12 2.4%Taiwan 10 2.0%Sri Lanka 9 1.8%Mongolia 5 1.0%Thailand 5 1.0%Hong Kong SAR 3 0.6%Lao (People's Democratic Republic) 2 0.4%Singapore 2 0.4%
495
India; 25,9%
Nepal; 17,4%
China; 14,5%
Vietnam; 7,9%
Pakistan; 6,3%
Bangladesh; 5,7%
Malaysia; 4,0%
Philippines; 3,4%
Japan; 2,6%South Korea; 2,6%
Indonesia; 2,4%Taiwan; 2,0%
Sri Lanka; 1,8%
What subject area were the higher education students you sent abroad in the last year looking for?
Desired Subject Area
© i-graduate confidential 2019 73
20,9%
17,6% 16,9%14,6%
11,4%
7,2% 6,5%4,9%
21,5%
17,2% 17,4%
11,0% 11,5%
8,7%7,2%
5,5%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
Asia RoW
Which ONE improvement on the language institutional side would MOST help you recruit more students?
Improvements (language programmes)
© i-graduate confidential 2019 74
30%
24%
17%
10% 10%9%
22%21%
26%
15%
5%
11%
0%
5%
10%
15%
20%
25%
30%
35%
Raise commissions Offer out of hours/24hrsupport
Provide leads Offer agency staffincentives
Pay faster Other
Asia RoW
Improvements (higher education)
© i-graduate confidential 2019 75
Which ONE improvement on the higher education institutional side would MOST help you recruit more students?
31%29%
14% 13%
8%
3%1% 1%
27%
30%
13%
8%
14%
4%2% 2%
0%
5%
10%
15%
20%
25%
30%
35%
Processapplications
faster
Offer morescholarships
Raisecommissions
Visit offices /actively recruit
Provide leads Other Involve alumni Pay faster
Asia RoW
What is the SINGLE most important benefit you receive by representing language programme institutions?
Benefits (language programmes)
© i-graduate confidential 2019 76
33%
25%23%
16%
3%
31% 30%
26%
11%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Diversifies our own businessportfolio
Raises awareness andprestige of our agency
Top preference of ourstudents
Generates more revenue Other
Asia RoW
What is the SINGLE greatest benefit you receive by representing higher education universities?
Benefits (higher education)
© i-graduate confidential 2019 77
41%
30%
22%
7%
0%
42%
23%25%
9%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Raises awareness andprestige of our agency
Top preference of ourstudents
Diversifies our own businessportfolio
Generates more revenue Other
Asia RoW
For further information about the Agent Barometer, please contact Tiffany Egler([email protected])For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])
Contact
Thank you!
A copy of this presentation will be available after the event – for easy access and download
© i-graduate confidential 2018 78