Date post: | 01-Nov-2014 |
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The iiD UX Process Driving Innovative UX Ideation, Prototyping and User Testing
www.ideasindigital.com
About iiD
• iiD was founded in 2008. We are based in San Francisco and are a team of innovative strategists, designers, and technologists.
• We’re dedicated to helping companies create awesome experiences, products, and services that make technology meaningful to their customers.
• iiD blends the three key elements of success in digital media: strategy, creative, and technology.
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Research
Brand Strategy
Social Media Strategy
Internet Strategy
Content Strategy
Analytics
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Strategy & Planning
Concept & Idea Generation
User Interface Design
Graphic Design
Print & Ad Creation
Animation & Motion Graphics
Copywriting
Creative & Communications
Responsive Websites
Mobile App Development
Web App Development
Emerging Technologies
Content Management
eCommerce Platform
Technology & Production
UX Ideation Sessions
UX Strategy
Process Flows
High Fidelity Wireframes
Interactive Prototypes
Prototype User Testing
User Experience
UX is at the center of everything we do
Our UX designers decide
what, when, where, why,
how, and who of a digital
experience. Pretty much
everything that affects a
user’s interaction with that
experience.
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Prototyping and Testing
What’s next in UX…prototyping!
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While static wireframes and UI designs have been
used by the industry since web 1.0, today there’s a
shift away from static mocks towards interactive
prototypes to include interaction design to test how
successfully people interact with the user interface.
Lean UX Process
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Ideation Session
Low-fi Sketches
Prototype User
Testing
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UX Ideation
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UX Ideation
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Lo-fi Sketches
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Lo-fi Sketches
UX Prototype Concept Demo
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The following was created by iiD for the purpose of UX exploration and testing of a variety of UX concepts to navigating and interaction for an insurance startup website. This demo is only viewable in live presentation.
Created with
User Testing
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As a valuable feedback loop to our UX prototypes we conducted online user testing to determine user preference, usability, grasp of the insurance business, and willingness to become a customer of this new startup. This demo is only viewable in live presentation.
Created with
Sample Test Results
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“I liked the overall design of the second prototype best, as I found it the most visually appealing. I found the navigation of the third prototype easiest.” “The 2nd prototype was clear, easiest to navigate while providing the most information (and easy access to it).” “The second website was simpler, more straight forward, less busy, it was simpler to create a pool.”
Prototype 2 Overall UX
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0
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Like overall
Overall, which of the 3 prototypes did you like the
most? Why?
Prototype 1
Prototype 2
Prototype 3
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WE CREATE AWESOME UX.
www.ideasindigital.com