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PA International Conference 2008
15th December 2008
Kate Worlock
Director/Lead Analyst
The impact of mobile technology on education markets
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serving the media and information industry• Global team of 50+• Track 9 segments in the US, Europe, and Asia • Provide fact-based analysis of markets, companies, trends,
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US K-12 and Postsecondary Education Market 2008-11
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What do we mean by mobile content?•Content delivered to:• E-books• iPods and iPhones• Other mobile phones• Laptops
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Sales of e-book readers have increased rapidly
Amazon Kindle ($359; n/a in UK)Est. Sales: Between 380-500k units in 2008 *
Sony e-Reader $299 / £199Est. Sales: Between 250-300k units in 2008 *
iRex iLiad $699 / £469Est. Sales: 10,000 – 50,000 units in 2008
Apple iPhone/iPod Touch + Stanza (free app)Est. Downloads: 395,000 to date (and 5,000 each
day) ***
Sources: * DIGITIMES, Citigroup estimates, Outsell estimates** Outsell estimates*** Lexcycle, producer of the Stanza application
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iPods and iPhones
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Mobile phones
• Research done by the University of Nottingham in 2007 found a wide range of uses:• Timing experiments with stopwatch• Photographing experiments for reports, evidence for eportfolios,
texts or whiteboards for future review• Bluetoothing material between project members• Receiving SMS/e-mail reminders from teachers/school• Using calendar for timetable and to set reminders• Connecting remotely to school learning platform/e-mail system• Accessing revision sites• Downloading/listening to foreign language podcasts• Transferring files between school and home But also can be
very disruptive!
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Laptops
Is this the real killer mobile technology?
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Conclusion: mobile use in education is still over the horizon....
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