© 2008 Outsell, Inc. All rights reserved.
PA International Conference 2008
15th December 2008
Kate Worlock
Director/Lead Analyst
The impact of mobile technology on education markets
22© 2007 Outsell, Inc. All rights reserved.
Our Company• The only worldwide business information firm
serving the media and information industry• Global team of 50+• Track 9 segments in the US, Europe, and Asia • Provide fact-based analysis of markets, companies, trends,
technology• Deliver actionable advice to CEOs and their teams in 300+
firms• Offer subscription, membership, and custom consulting
services
33© 2007 Outsell, Inc. All rights reserved.
US K-12 and Postsecondary Education Market 2008-11
44© 2007 Outsell, Inc. All rights reserved.
What do we mean by mobile content?•Content delivered to:• E-books• iPods and iPhones• Other mobile phones• Laptops
55© 2007 Outsell, Inc. All rights reserved.
Sales of e-book readers have increased rapidly
Amazon Kindle ($359; n/a in UK)Est. Sales: Between 380-500k units in 2008 *
Sony e-Reader $299 / £199Est. Sales: Between 250-300k units in 2008 *
iRex iLiad $699 / £469Est. Sales: 10,000 – 50,000 units in 2008
Apple iPhone/iPod Touch + Stanza (free app)Est. Downloads: 395,000 to date (and 5,000 each
day) ***
Sources: * DIGITIMES, Citigroup estimates, Outsell estimates** Outsell estimates*** Lexcycle, producer of the Stanza application
66© 2007 Outsell, Inc. All rights reserved.
iPods and iPhones
77© 2007 Outsell, Inc. All rights reserved.
Mobile phones
• Research done by the University of Nottingham in 2007 found a wide range of uses:• Timing experiments with stopwatch• Photographing experiments for reports, evidence for eportfolios,
texts or whiteboards for future review• Bluetoothing material between project members• Receiving SMS/e-mail reminders from teachers/school• Using calendar for timetable and to set reminders• Connecting remotely to school learning platform/e-mail system• Accessing revision sites• Downloading/listening to foreign language podcasts• Transferring files between school and home But also can be
very disruptive!
88© 2007 Outsell, Inc. All rights reserved.
Laptops
Is this the real killer mobile technology?
99© 2007 Outsell, Inc. All rights reserved.
Conclusion: mobile use in education is still over the horizon....
© 2008 Outsell, Inc. All rights reserved.
http://www.outsellinc.com
Come By and Visit Us
Outsell, Inc.
330 Primrose Road, Suite 510Burlingame, CA 94010
Tel. +1 650 342 6060 Fax +1 650 342 7135
25 Floral StreetLondon, WC2E 9DS
Tel. +44 (0)20 8090 6590