Date post: | 18-May-2015 |
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Entertainment & Humor |
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BY TAYLOR
CASE STUDY- THE INBETWEENERS
BWARK PRODUCTIONS• Bwark Productions is a London based comedy producer
founded in 2004 by two former Channel 4 commissioning editors – Iain Morris and Damon Beesley
• Bwark is best known in the UK for its hit E4 comedy series The Inbetweeners.
THE INBETWEENERS MOVIE
• Mark LesbirelManaging Director
• Damon BeesleyDirector
• Iain MorrisDirector
• Leo MartinHead of Production
THE INBETWEENERS MOVIE-CONTEXT\HISTORY
• A spin off from a successful series on E4.
• The Inbetweeners enjoyed three series on E4 and was the most successful in term, of viewings for a digital channel.
THE INBETWEENERS MOVIE
• Budget: £3,500,000
• Domestic Box Office:$35,955
• International Box Office:$86,015,365
• Worldwide Box Office:$86,051,320
PRE-PRODUCTION
• Bwark Films is the production company
• Young Films(joint producer)who had previously backed less successful films but always been involved as producer of inbetweeners TV show
• Entertainment Film Distributors distributed the film in the UK for theatrical release
• Channel 4 had DVD and TV right to the film
• Film 4 have rental; rights through 4OD until the film is screened on UK TV.
BWARK FILMS
• Advised to sell to Zodiak Media in the interest of shareholders
• The sale to Zokiak group will allow the producers/founders of Bwark film to access a global network. It will also put them in a better position to fund and distribute furture comedy films.
ENTERTAINMENT FILM DISTRIBUTORS
• The UK’s leading independent Film Distributor
• The company was founded in 1978 and has showed continuing growth and success since the time distributing a wide range of product and building a significant film library.
• Whilst Entertainment Film Distributors had the rights to the film for cinema exhibition, Channel 4 retained the rights for sales on the DVD market..
PRIMARY AUDIENCE
• Those that enjoyed the TV series. Mostly ages 15-25 to signify thoese approaching sixth form and those who just left university.
• The release date of the summer holidays and DVD release at Christmas allowed many of them to go see the film at the cinema/watch on DVD over festive period. A lack of sporting events and poor British summer would have also supported this.
CROSS MEDIA CONVERGENCE• The Inbetweeners movie used cross media convergence through having a website,
individual characters having twitter accounts and a Facebook page.
• They also had live talk on the radio from leading member of the cast.
• By using cross media convergence the film was able to gain awareness from the audience in a way in which does not cost a lot. This is because it was by a independent British company who would have only had a small budget.
MARKETING AND USE OF WEB 2.0
The film was promoted on internet through having a Facebook page, twitter account and fan page.
CROSS MEDIA PUBLICITY
SYNERGY
• Year book release
• Competition entry
PUBLICITY
A film premiere helped the film gain publicity
TIE-INS• The film was also advertised through other things such as:
merchandise
TRAILERS
• The same version or variation of the trailer were available across platforms such as YouTube.
MARKETING
• The role of the marketing department is to:
• Create visibility
• Generate a buzz
• Get posters designed
• Produce the trailers
• Demonstrate a good sue of the internet
EHIBITION
• Home Exhibition