Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | moller-marketing-llc |
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The In’s & Outs of
Guest Blogging
The In’s & Outs of
Guest Blogging
Nate Moller@mollermarketing on Twitter
Nate Moller@mollermarketing on Twitter
ObjectiveObjective
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To understand & use Guest bloggingeffectively for your business.
To understand & use Guest bloggingeffectively for your business.
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Consistency in What?
Consistency in What?
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Consistency in How Often we blog
Consistency in How Often we blog
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How
often?
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Start with once a Week!
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Consistency in What we write about
Who is YOUR target audience?Who is YOUR target audience?
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Content
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http://www.google.com/alerts
What are your Competitors Doing?
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http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/
TUTORIAL: How to Set up Google Alerts
!
Consistency in Which Keywords you’re
targeting
Consistency in Which Keywords you’re
targeting
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Consistency in Internal Linking Strategy
Consistency in Internal Linking Strategy
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Blog ContentBlog ContentLinking
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Consistency in External Linking Strategy
Consistency in External Linking Strategy
Consistency in Using Images in
Blog Posts
Consistency in Using Images in
Blog Posts
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...and business credibility.
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What is Guest Blogging?
What is Guest Blogging?
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“...the act of writing for another blog with the hope of getting
quality backlinks, getting traffic, gaining exposure and building
relationships.”
- Bamidele O.
“...the act of writing for another blog with the hope of getting
quality backlinks, getting traffic, gaining exposure and building
relationships.”
- Bamidele O.
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Quality Backlinks = Organic SEO
Quality Backlinks = Organic SEO
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Traffic = Increased Sales
or Sign Ups
Traffic = Increased Sales
or Sign Ups
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Exposure = Credibility
Exposure = Credibility
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Building Relationships =
Business Success
Building Relationships =
Business Success
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How do I start Guest
Blogging?
How do I start Guest
Blogging?
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Step 1: The Search
Step 1: The Search
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Who is YOUR target audience?Who is YOUR target audience?
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Which Keywords are you targeting?
Which Keywords are you targeting?
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Other Things to Consider...
Other Things to Consider...
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Number of SubscribersNumber of Subscribers
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Number of comments on
posts
Number of comments on
posts
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Social Media Interaction
Social Media Interaction
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Review posts they’ve written
(avoid duplicating what’s already been said)
Review posts they’ve written
(avoid duplicating what’s already been said)
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Step 2: The Request
Step 2: The Request
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Step 3: The Content
Step 3: The Content
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Effective Blog Formatting
!(this is a link to a tutorial)
Effective Blog Formatting
!(this is a link to a tutorial)
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Numbered ListsNumbered Lists
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Bulleted ListsBulleted Lists
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IMAGES!IMAGES!
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Quotes(with links referencing the source)
Quotes(with links referencing the source)
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Videohttp://bit.ly/how-to-add-video-in-wordpress
Videohttp://bit.ly/how-to-add-video-in-wordpress
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Header TextHeader Text
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Short Paragraphs
Short Paragraphs
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vs.
SCANNABLE!SCANNABLE!
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Step 4: The Preparation
Step 4: The Preparation
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Type it on YOUR BLOG 1st!
Type it on YOUR BLOG 1st!
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Get the HTMLGet the HTML
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Copy the HTMLCopy the HTML
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Save in a Notepad or Text Edit File
Save in a Notepad or Text Edit File
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Step 5: The Handoff
Step 5: The Handoff
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Email the Notepad file
Email the Notepad file
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Step 6: The Promotion &
Repetition
Step 6: The Promotion &
Repetition
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Push in Social Media!
Push in Social Media!
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Email to friendsEmail to friends
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Ask for comments!
Ask for comments!
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Respond to commentsRespond to comments
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ObjectiveObjective
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To understand & use Guest bloggingeffectively for your business.
To understand & use Guest bloggingeffectively for your business.
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Moller Marketing can help with the following things:
Need Help with all this?Need Help with all this?
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Moller Marketing can help with the following things:
- Website design & programming
Need Help with all this?Need Help with all this?
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Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization
Need Help with all this?Need Help with all this?
Want this in writing? Buy the Ebook todayWant this in writing? Buy the Ebook today
Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization- Blog set up & strategy
Need Help with all this?Need Help with all this?
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Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy
Need Help with all this?Need Help with all this?
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Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management
Need Help with all this?Need Help with all this?
Want this in writing? Buy the Ebook todayWant this in writing? Buy the Ebook today
Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy
Need Help with all this?Need Help with all this?
Want this in writing? Buy the Ebook todayWant this in writing? Buy the Ebook today
Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy- Google Alerts set up
Need Help with all this?Need Help with all this?
Want this in writing? Buy the Ebook todayWant this in writing? Buy the Ebook today
Moller Marketing can help with the following things:
- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy- Google Alerts set up- Specialized business consulting & training
Need Help with all this?Need Help with all this?
Free Website AssessmentFree Website Assessment
Contact Moller Marketing Contact Moller Marketing
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http://mollermarketing.com/ebook
For a Limited TIme, you can get our 75 Page Step by Step Guide
Valued at $39.97
For only $19.97!
SAVE $20 Today! with Promo code: CEDARFORT2012
http://mollermarketing.com/ebook