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THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
VenturaCountyStar.cVenturaCountyStar.comom
an Outlinean Outline The Internet 101
A Crash CourseDemographics & Statistics
The Buying Funnel Where does the Star fit?A Multimedia Approach
Common Concerns The Competition
CONNECTING YOUR LISTINGSTO THE ONLINE WORLD
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
What is the internet and What is the internet and why is it so gosh darn why is it so gosh darn
popular?popular?The internet is a global communication network that allows almost all computers worldwide to connect and exchange information.
People can now quickly find, archive, discuss and share information with others based on highly specialized criteria.
Information needs to be present in multiple locations to effectively achieve market saturation and penetration.Fast Fact
During the Malibu & Santa Clarita
wildfires of 2007, VenturaCountyStar.com
reached a high of 6 million monthly
page views.
Did you know?The Ventura County Star
produces a daily online news broadcast called Studio805.
Online visitors can choose to watch the best in local news rather than simply read it.
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
What does this mean?What does this mean?
Major media centers have replaced libraries and are now hubs or portals to the wealth of information online.
The Ventura County Star is the One Source for all things Ventura County.
VenturaCountyStar.com is the homepage of life in Ventura
County
Fast FactThe Ventura County Star sponsors over 500 local events and non-profit organizations every
year.
Did you know?The most popular section on
VenturaCountyStar.comis the beach camera.
This live video feed allows users to zoom in and out from their desktop to see how the
waves are currently crashing in Ventura!
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
How many people visit VenturaCountyStar.com?How many people visit VenturaCountyStar.com?
More and more, people are turning to the Ventura County Star for relevant, dynamic contentand they are staying longer and longer.
Total Visits / Month Unique Viewers / Month Total Page Views / Month
Source: Scripps Newspaper Interactive Group: Omniture 1/08
February 2008: 540,000 unique visitors - 4.3 million page views
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
Who visits VenturaCountyStar.com?Who visits VenturaCountyStar.com?This traffic translates into a more loyal and repetitive audience.
Through online branding with the Ventura County Star,your message is exposed to this local and loyal audience.
Visitors by Gender Visitors by Age Visitors by Household Income
Source: Scarborough, 12/07
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
VenturaCountyStar.comVenturaCountyStar.com an Overviewan Overview
One Source for Your Audience
If you’re looking for a medium that reaches an audience comprised of the Los Angeles
DMA’s most desirable age and income demographics, and one that’s growing every day, then VenturaCountyStar.com is your
answer.
540,000 people per month see approximately:
10 pages per month 30 banner ads per month Visit 2 times per month
They are also more than likely: Under 54 years of age Have a household income over $75,000
Do these 540,000 people sound like
your customers?
Fast FactMost online traffic to VenturaCountyStar.com comes during the week, with Monday being the busiest online traffic day.
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
Before selling or making a purchase, consumers consult
a number of different resources along the way.
The Buying Funnel
What tools do homebuyers use?
Real estate professional 86%Internet 80%Yard sign 69%Newspaper ad 49%Open house 48%Builder 37%Home book or magazine 35%Television 22%Relocation company 14%Source -NATIONAL ASSOCIATION OF REALTORS®:
-Realtor.org 03/07/2006: Why REALTOR.com Matters to REALTORS®
VenturaCountyStar.com a 2007
Overview Homes for Sale Searches: 71,681Homes for Rent Searches: 86,942
1.3 Million Listing Impressions97,000 Listing Detail Views
Average Listing Click-Through-Ratio: 7.1%
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
The Buying Funnel
Where does the Ventura County Star fit in the
home buying and selling process?
What tools do homebuyers use?
Real estate professional 86%Internet 80%Yard sign 69%Newspaper ad 49%Open house 48%Builder 37%Home book or magazine 35%Television 22%Relocation company 14 %Source -NATIONAL ASSOCIATION OF REALTORS®:
-Realtor.org 03/07/2006: Why REALTOR.com Matters to REALTORS®
A Multi-Media Approach
Through a multimedia marketing approach with the Ventura County Star, you can have a presence
in 2 out of the top 4 home-buying tools!
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
A Multimedia ApproachA Multimedia ApproachThe main reason the internet is suchThe main reason the internet is such
an exciting frontier is the abilityan exciting frontier is the ability
to create and imagine.to create and imagine.
If you can dream it, If you can dream it,
it can probably be done.it can probably be done.
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
Common Concerns for Multimedia
Advertising We already advertise in the paper.
Why should I advertise online?
I have my own website.Why do I need a banner on your site?
I’m already online. (Realtor.com)
Why do I need to use your site?
CONNECTING YOUR LISTINGS TO THE ONLINE WORLD
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
Ventura County Starvs
Realtor.com LOCAL The Ventura County Star has a local
presence in the community and is the One Source for all things VC.
More than Just Listings Resources such as Open House
Directory, a list of recent sales, a New Construction database, and local classifieds.
Passive Buyer Transition Local news portal can translate previous
buyers/sellers or passive buyers/sellers into ACTIVE HOME SHOPPERS!
CONNECTING YOUR LISTINGS TO THE ONLINE WORLD
THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS
ONE SOURCE. VenturaCountyStar.com
One Source works for you!
Businesses of all sort have benefited from
the massive audiences available through the Ventura County Star.
So can you!
THANK YOU!