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The Latest Trends in Email Marketing

Date post:22-Jan-2018
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  1. 1. Latest Trends in Email Marketing Lauren Duffy | CLICK Digital Expo 2016
  2. 2. Today 1. Email is Alive and Kicking 2. 6 Ways to Supercharge your Email Marketing: Responsive Email Design Flat Email Design Transactional Emails Video in Email Animated GIFs Countdown Timers
  3. 3. Email is Alive and Kicking
  4. 4. Did you know that Email Marketing has the highest ROI of any digital marketing platform?
  5. 5. 44%For every $1 spent on email, the average ROI is $44.25 Experian 2014
  6. 6. Number of Active Users Worldwide 400m 4.4b 1.6b 1.0b 380m 320m 100m
  7. 7. What makes Email work today? Email Marketing is easy You can save time with email marketing You can send highly personalized and targeted emails
  8. 8. 6 Ways to Supercharge your Email Marketing
  9. 9. 1. Responsive Email Design 51%Of all Email is opened on a mobile device. Source: Litmus
  10. 10. How to make your emails look good on all devices.
  11. 11. One column layout
  12. 12. Enlarge your fonts Body copy: 14px Headlines: 22px Reduce the amount of copy for smaller screens
  13. 13. Use bold imagery
  14. 14. Generous Padding
  15. 15. Call to Action Big Obvious Tappable
  16. 16. 2. Flat Design 80%Of people are only scanning your email Source: Nielsen Norman Group
  17. 17. Website Email
  18. 18. Design Elements Simple & clean Smart use of white space Bright colours Flat illustrations
  19. 19. Flat illustrations
  20. 20. White Space
  21. 21. Simple & Clean
  22. 22. Bright Colours
  23. 23. 3. Transactional Emails 64%Of consumers consider transactional emails the most valuable in their inbox Source: Barrell Associates
  24. 24. Order Confirmations
  25. 25. Delivery Notifications
  26. 26. Ticket Confirmations
  27. 27. 4. Video in Email 300% Adding video to your email can increase clicks Source: Barrell Associates
  28. 28. Video is simple to Use
  29. 29. Helps your Email stand out
  30. 30. Adding Video to Email 1. Static Method
  31. 31. Adding Video to Email 2. Video in the inbox (HTML5)
  32. 32. 5. Animated GIFS 60,000times faster than text Source: 3M Corporation Our brain processes images
  33. 33. Showcase Products
  34. 34. Surprise & Delight
  35. 35. Simple and Fun
  36. 36. Stand out
  37. 37. Just for Fun
  38. 38. 6. Countdown Timers 40% Source: eMarketer.com Personalization is the most likely attribute that makes a subscriber open & click
  39. 39. Delivery Deadlines
  40. 40. Exclusive Sales
  41. 41. Countdown to Ticket Launch
  42. 42. Events
  43. 43. Thanks. Get in touch . . . [email protected] @Live_Lauren @Live_Lauren

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