T h e L i n k e D U p I n i t i a t i v e :

B y C h l o e F o s t e r a n d L a u r a S p r a g g i n s M a r c h 2 0 1 5

Developing a Strong Drury Network One Connection at a Time

O u t l i n e• LinkeDUp Initiative

• LinkedIn Benefits

• LinkeDUp Participants

• Create a Complete LinkedIn Profile

• How to Get LinkeDUp

• Contact Information

W h a t i s L i n k e D U p ?

A Drury University initiative to create an actively engaged network of DU students, faculty, and alumni on LinkedIn

W h a t i s L i n k e D U p’ s P u r p o s e ?

• To help those connected to Drury achieve their career goals by growing and strengthening Drury’s LinkedIn network

• To establish an institution-wide culture that embraces LinkedIn for the advancement of the Drury community

W h a t i s L i n k e d I n ?• A business oriented social

networking service with more than 300 million users

• A platform to build your online brand

• A tool to cultivate your professional network

• A place to obtain knowledge, insights, and opportunities

Fact: 94% of recruiters find their future employees on LinkedIn

W h a t D o e s L i n k e d I n A l l o w Yo u T o D o ?

• Stay in touch with current and former colleagues through updates

• Expand your professional network by making connections

• Search for jobs based on location, industry type, and size of company

• Manage your online identity by creating a robust profile

• Access knowledge by reading articles on your newsfeed or by participating in group discussions

Who Should Participate in LinkeDUp?

F a c u l t y• Track the careers of current

and former students

• Reinforce the value of a Drury education

• Facilitate meaningful relationships between students, alumni, and colleagues

• List Drury University under the experience section of your profile to join the network

A l u m n i

• Keep in contact with classmates and professors

• Find future employees or interns

• Attract new students by sharing your success

• Stay informed on happenings at your alma mater

C u r r e n t S t u d e n t s

• Search for jobs by connecting to alumni

• Document your educational achievements

• Strengthen your credibility and reputation

• Participate in discussions on the university page

• Interact with professionals in your field of interest

P r o s p e c t i v e S t u d e n t s

• Use the University Finder to explore the Drury community

• Discover where students and alumni live and work

• Learn about Drury’s notable connections

• Read recommendations written by students and alumni

H o w D o Yo u C r e a t e A C o m p l e t e P r o f i l e ?

S u m m a r y

• It’s the most important part of your profile because it is normally the first section viewers see

• Get people interested in you and your work

• Make sure to illustrate your values, passions, and notable achievements

H e a d s h o t• In a world where millions of

people meet online before they meet in person, people want to connect a name with a face

• A professional headshot adds credibility and a personable quality to your profile

• It can increase your LinkedIn profile views by more than 93%

vs

E x p e r i e n c e• Showcase everything on

your resume and more

• You can create a complete list of your professional experiences and expound upon your duties

• You can even include links to your projects, videos, photos, and publications

C o n n e c t i o n s• Search for colleagues,

classmates, and contacts in order to gain access to their connections

• The more connections you have, the greater number of people whose search results show you at the top of their list

• Personalize each connection request you send in order to increase the likelihood of your request being accepted

W h e r e a r e D r u r y ’ s C o n n e c t i o n s ?

G r o u p s• By joining groups related to

your interests, you can easily connect to like-minded professionals who can help you reach your goals

• Participating in group discussions helps you learn about hot topics and find new resources

• Drury has numerous groups, including ones for alumni and ones for members of Greek life

E n d o r s e m e n t s

• Endorsements serve to validate your skills

• Having the highest number of endorsements for your signature strengths will influence those who are looking at your profile

• Customize your endorsements to showcase your knowledge

W h o D o I C o n t a c t F o r M o r e I n f o r m a t i o n ?

Dr. Regina Waters

Professor of Communication

Drury LinkeDUp Team

rwaters@drury.edu

C i t a t i o n s• 2014 Social Recruiting Survery. (2014, January 1). Retrieved from https://druryonline.blackboard.com/bbcswebdav/

pid-1232481-dt-content-rid-8407941_2/courses/2014_SP_COMM0433DMAINSE01/Jobvite_SocialRecruiting_Survey2014.pdf (slide 5)

• Arruda, W. (2014, August 26). Why college freshman need to major in linkedin. Retrieved from forbes.com (slide 11)

• Arruda, W. (2014, March 4). 22 LinkedIn Secrets LinkedIn Won't Tell You. Retrieved March 11, 2015, from http://www.forbes.com/sites/williamarruda/2014/03/04/22-linkedin-secrets-linkedin-wont-tell-you/ (slide 19)

• Arruda, W. (2014, August 19). The 5 Most Important LinkedIn Features You Aren't Using Correctly. Retrieved March 9, 2015, from http://www.forbes.com/sites/williamarruda/2014/08/19/the-5-most-important-linkedin-features-you-arent-using-correctly/ (slides 14, 18, & 19)

• Burnham, K. (2013, February 1). How to use linkedin’s alumni tool to network, job hunt. Retrieved from CIO.com (slide 6)

• Campbell, R. (2014, August 19). Why I Do All My Recruiting Through LinkedIn. Retrieved March 11, 2015, from http://boss.blogs.nytimes.com/2014/08/19/why-i-do-all-of-my-recruiting-through-linkedin/?_r=0 (slide 5)

• Flaherty, A., & Atkeson, S. (2014). Digital tools predict college admissions, link employers. Education Week, 34(11), 9. (slide 11)

• Lavrasik, V. (2009, July 23). 10 ways universities are engaging alumni using social media. Retrieved from mashable.com (slide 9)

• Shin, L. (2014, October 20). How to create the ideal linked in profile. Retrieved from forbes.com (slides 13-19)