�e M Bookwhat you see is what you create

This book is based on a personal experience through

Your tool fora better marketing

and a bunch of professional marketing strategies fromc

Your tool fora better marketing “Innovation needs

time, place & snaps of ideas”

“Your imaginationis a second life where

you can live and shape it as you want”

“A notebook and a penare best for organising

your thoughts”

“All marketers are liers,but if you communicatethe inner of the Goldencircle “the why” you are

not one of them”

“A marketing plan is thelast plan to prepare

and the First oneto execute”

“Passion is what peopleseek...showcase it”

“A customer is alwaysa person, treat him like

one”

“Your mind is muchmore brilliant than

you can ever imagine”

“Brainstorming is a cooltool to get new ideas”

to prepare a�e StepsMarketing Plan

messageto communicate

Strategyto use

the thetimeline

to �ecute to follow

the theinstructions

messageto communicate

the

using the GTCM on 3 phases

Goal Target channel message

Anal�eUnderstand Create

Understand

Understand your entityUnderstand your projectcreate the project’s visionthe contribution of the project to your entitySet your goals from the project

Anal�e

set your general stakeholderschoose your specific target forthe projectwrite down all the possible socialnetworks and mediachoose the most effective channelsfastest and simplest to communicate your message to your chosen target

Create

Gather thoughts and keywordsbrainstroming is best to havefaster and better resultscreate as many as possible of themessageschoose the most appropriate languageat this stage, don’t think about graphic design

Strategyto use

the

using the Customer Flow

Attract convert close showcase

Attract

on two levels

OutboundinboundVIRTUALENGAGEMENT

PHYSICALENGAGEMENT

inboundVIRTUALENGAGEMENT

Social Network Mediause the most effective ones they are eager for newsuse personal blogs for better credibility sending press releases can be very helpful

they are everywhere!!!hootsuite is a good tool

for social network management

TELEVISIONRADIO

NEWSPAPERSWEBMAGAZINESCAMPUS RADIOS

OutboundPHYSICALENGAGEMENT

FOR THIS TYPE OF MARKETING, you have to go tothe target and try to convince him/her

POSTERS

FLYERS STANDS

BANNERST-SHIRT

WALLS

Make It Attractive

Convert

Convert Visitors to Leads

always include a call-to-actionusually a link to the registration form

follow up with the conversion rateto figure out the best strategies

include the call-to-action in your landing pages in an attractive way

make it clear for the next steps

Cl�e

Call Your Leads For �e N�t Stepdon’t keep your leads waiting too long

else they will turn into detractors

don’t forget to include a space where visitorscan put their contact information

Showcase

Showcase �e Impact Brought ByYour Project On Your Participants

During the Project After the ProjectLIVE STREAMING

MICRO EXPERIENCESDOCUMENTARY

ARTICLESTESTEMONIALS

TIMELINEto �ecute

the

�e �meline of your Marketing Campaign

Backward

using two tools

planning Taskmanagement

Backward Planning

start from the day of realisationof the project and go back

always leave a time lapse for thepromotional materials to be ready

at least one week before the the realisation

Task Management

Task

always start with the main tasks and divide theminto sub-tasks

Description Responsible DeadlineEstimated �me of Work

PrioritySub-Task

priorities can always tell you where to start

always tell the responsible of the task todetermine the estimated time of work to finish

the task, then argue with him/her

instructionsto follow

the

Put Clear Instructions To Follow

Social NetworkLINKS TO SHARE

HASHTAG TO USEMESSAGES TO WRITE

PHOTOS TO USETIME TO SHARE

MediaPRESS RELEASE TO SEND

CLEAR MEDIA TARGETING

“Imagination is a Second Life”

“All Big Campaigns Were Once Small Ideas”