THE MAGIC BOX

WHY WE NEED IT ?• BEING A MBA STUDENT, WE ALL KNOW WE HUMANS HAVE INFINITE

NEEDS .AFTER ONE NEED IS SATISFIED ,WE TEND TO CREATE A NEW NEED .A NEED IS AROUSED WHEN WE WANT TO MAKE OUR LIVES EASIER.

• AS THE HISTORY SUGGESTS ,THE NEED OF ARROW ARRIVED WHEN WE NEEDED THE FOOD .THE NEED OF FIRE ARRIVED WHEN WE KNEW THAT WE CAN’T EAT RAW ANIMALS .THE NEED OF CLOTHES ARRIVED WHEN WE KNEW WE CANNOT SUSTAIN THE CHANGING ENVIRONMENT .THUS ,THIS CYCLE OF NEED KEPT ROLLING AND HERE WE LANDED UP IN THE 21ST CENTURY WHERE THERE IS ALWAYS A NEED OF MONEY BUT NO TIME TO BUY THINGS ONE WANTS .

• NOW A DAYS , WE ALL HAVE BECOME SO BUSY IN OUR LIVES THAT WE HAVE TIME TO EARN MONEY BUT WE DO NOT HAVE TIME TO GO OUT FOR SHOPPING .EVEN IF WE GO TO BUY CLOTHES OR ITEMS LIKE AC, MOBILE, FRIDGE ETC. FOR WHICH WE HAVE TO GO ONCE IN 3-5 YEARS ,WE CHOOSE A SPECIFIC DATE IN ADVANCE AND HAVE TO THINK TWICE TO GO FOR BUYING IT.

• THIS IS BECAUSE EVERYONE HAS BECOME SO BUSY IN THEIR LIVES THAT EVEN IF THEY GET ONE HOLIDAY A WEEK ,THEY WOULD RATHER SIT AND RELAX AT HOME RATHER THAN GOING TO A SHOPPING COMPLEX OR SHOP .

• THAT’S WHY WE HAVE STARTED ORDERING ITEMS FROM A VIRTUAL WEB CALLED ‘INTERNET’ ,NOW WE EVEN HAVE A SITE FOR ORDERING GROCERIES –LOCALBANYA.COM ,THE CLOTHES ,SHOES AND VARIOUS OTHER UTILITY ITEMS ARE BOUGHT BY LAKHS EVERYDAY ON MYNTRA.COM ,FLIPKART.COM ,SNAPDEAL.COM ,

• ,AMAZON.COM AND SO ON WHICH HAS MADE OUR LIVES SIMPLER .

• BUT THE NEXT GENERATION WHO PREFER PLAYING SPORTS ON XBOX RATHER THAN GOING OUT IN PARK AND PLAYING WOULD BE EVEN SMARTER AND ALSO LAZIER THAN US AND THEY WOULD DEMAND THINGS BY JUST ONE CLICK ,WHICH WE HAVE NOW BUT ALSO WHICH IS NOT INSTANT.

• SO ,HERE WE HAVE INVENTED A NEW PRODUCT “THE MAGIC BOX” WHICH IS THE NEED OF EVERY HUMAN BEING WHO WISHES TO BUY A PRODUCT “RIGHT NOW” WITHOUT WASTING HIS/HER PRECIOUS TIME BY TRAVELLING OUTSIDE COZ WE WANT THAT YOU SPEND YOUR TIME MORE WITH YOUR FAMILY RATHER THAN IN QUES IN SHOPPING MARTS AND GROCERY STORES.

HOW IT WORKS ?• SINCE WE ARE NO I.T PROFESSIONALS AND SINCE THIS PRODUCT HAS

NOT MADE YET TO THE MARKET ,WE DO NOT HAVE EXACT TECHNICALITIES TO EXPLAIN HOW IT WILL EXACTLY WORK.

• BUT WE DO FEEL THAT WITH THE HELP OF CERTAIN SUPERSONIC WAVES THIS IS ACTUALLY POSSIBLE IN NEAR FUTURE. WHY NOT ? WE ARE CONNECTED ON PHONES NOW WITH THE USE OF 2G AND 3G ,WHO HAD THOUGHT OF THIS BEFORE 15 YEARS…NO ONE …BUT SOMEONE DID AND MADE IT A SUCCESS TOO .SO THOUGH OUR PRODUCT SEEMS IMAGINARY NOW , COULD EXIST AFTER 15 YEARS AND MIGHT BECOME A NECESSITY FOR YOUR KIDS.

• THE MAGIC BOX IS BASICALLY CONNECTED TO YOUR LCD /LED 24*7 AND AS SOON AS THE COMMERCIAL STARTS AND WHENEVER A PRODUCT IS DISPLAYED ON T.V WHICH CAN BE PURCHASED USING THE MAGIC BOX , IT GETS A SIGNAL FROM AIR AND IT BEEPS A SOUND WHICH STATES THAT THIS PROUCT IS AVAILABLE “RIGHT NOW” FOR YOU .

• YOU CAN PURCHASE A PRODUCT IN COOKED AS WELL AS IN PACKED FORM ,YOU ALSO CAN BUY COUPONS FOR EATING OUTLETS ,MOVIE TICKETS ,SHOW /EVENT TICKETS BUT YOU CAN’T BRING YOUR FAVOURITE STAR HOME .

• YOU JUST HAVE TO PLACE YOUR PLASTIC SMART CARDS ON THE AREA GIVEN ON TMB FROM WHICH IT CAN ENCASH MONEY AND BUY YOU A PRODUCT OF YOUR CHOICE.

PROSTHE MAGIC BOX HAS MANY PROS –1)YOU CAN ORDER ANY PRODUCT WHICH CAN FIT INTO YOUR MAGIC BOX…WHICH IT ITSELF WILL GIVE A CLUE ABOUT INCLUDING PEN ,NOODLES ,PIZZA ,TOY CAR ,A MOVIE TICKET AND SO ON…2)WE VALUE YOUR TIME SO BY ORDERING TMB WE ARE GUARANTEED SAVING YOUR TONS OF PRECIOUS TIME WHICH WE WANT YOU TO SPARE IT FOR YOUR FAMILY AND FOR YOURSELF.3)WE UNDERSTAND THE LOAD OF WORKING HOURS AND THE STRESS YOU GO TO ,THUS WE OFFER YOU TMB SO THAT YOU CAN EASE OUT AT YOUR HOME.4)WE DO NOT WANT YOU TO RUN AT GROCERY STORES AND SHOPPING MALLS …PLEASE DO RUN ON TREADMILL AT GYM BUT DO NOT RUN FOR BUYING THINGS.

5)YOU CAN BUY A PRODUCT AT NIGHT ALSO PLUS IF THE ADS ARE NOT BEING SHOWED AT A TIME YOU CAN USE YOUR OLD SAVED COMMERCIAL TO BUY THINGS OR YOU CAN GO TO YOUR WISHLIST OR BOUGHT LIST TO AGAIN ORDER A PRODUCT.

CONSIT HAS FEW CONS TOO –1)YOU CANNOT ORDER THE THINGS WHICH DOESN’T FIT YOUR MAGIC BOX.2)YOU HAVE TO BEAR THE HIGH PRICE BECAUSE IT IS NEW IN THE MARKET.3)THIS PRODUCT IS ONLY TO BUY PRODUCTS AND NOT TO BUY SERVICES THOUGH YOU CAN GET COUPONS AND DISCOUNT FOR SOME SERVICES.4)YOU UNFORTUNATELY CANNOT BRING YOUR FAVOURITE STAR HOME.5)THIS WILL DEFINITELY MAKE YOU LAZY SO GO OUT AND JOIN A GYM.

TARGET AUDIENCE• AGE – WE ARE NOT TARGETING SPECIFIC AGE BUT SITILL

WE WILL FOCUS MORE ON MIDDLE AGED PEOPLE FROM 30-50 WHO WILL BUY THE MAGIC BOX FOR BOTH THEIR CHILDREN AS WELL AS THEIR PARENTS. BUT CHILDREN OF ANY AGE CAN BUY OUR PRODUCT.

• GENDER – SINCE WE ARE NOT GENDER BIAS WE WANT BOTH MALES AND FEMALES TO BUY OUR PRODUCT WHICH IS A NECESSITY FOR THEM.

• INCOME – SINCE OUR LOWEST PRICED PRODUCT IS ITSELF NOT CHEAP SO WE ARE NOT TARGETING POOR BUT ANYONE WHO CAN AFFORD IT CAN BUY IT .

• EDUCATION LEVEL – WE TARGET MORE EDUCATED GROUP OF AUDIENCE SINCE IT MIGHT BE EASIER TO EXPLAIN THEM AND THEY WOULD NEED IT MORE OFTEN.

• SECTOR – WE ARE TARGETING PEOPLE WHO ARE WORKING OR ARE IN A SERVICE INDUSTRY WHO NEVER HAVE TIME TO GO OUT AND PURCHASE THINGS.

PRICE• EVERY GOOD THING COMES WITH A PRICE SO OUR “THE MAGIC BOX” ALSO HAS

A PRICE RANGE ACCORDING TO ITS SIZE ,COLOUR AND EXTRA FEATURES .• THE SMALLEST TMB IS 4”*2” AND COSTS INR 3000/- WHICH IS AVAILABLE ONLY IN

GREY COLOR .IT IS 4” HIGH. • THE TMB OF SIZE 6”*4” COSTS INR 5000/- WHICH IS AVAILABLE IN WHITE ,BLACK

AND GREY COLOR . ITS RED COLOR COSTS INR 5500/- . IT IS 6” HIGH .• THE TMB OF SIZE 12”*8” COSTS 15000 BUCKS AND IS AVAILABLE IN VARIOUS

COLORS INCLUDING DISCOUNT OF 2000/- FOR FIRST 30 CUSTOMERS . THIS ONE HEIGHTS 12”.

• WE ARE LAUNCHING ONLY TMB’S OF 3 SIZES AS OF NOW, WE CAN INCREASE THE SIZE ,WIDTH AND HEIGHT OF TMB AS PER THE NEEDS OF OUR CUSTOMERS.

THANK YOUMADE FOR – MRS. GAGANDEEP NAGRA FACULTY (MARKETING MANAGEMENT)

MADE BY – SHREYA JAIN (45) SONAL MATHUR SHIKHA KHANDELWAL VAISHNAVI AKSHATA