Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | interactivitymarketing |
View: | 243 times |
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@RavenJon
The Metrics that MatterJon Henshaw
Raven
@RavenJon
Guess what doesn’t matter?
@RavenJon
How many Twitter followers you have
@RavenJon
How many people liked your page
@RavenJon
Your PageRank
@RavenJon
How many links you’ve built
@RavenJon
The only thing that mattersis what makes you money
@RavenJon
The best way to know that is touse goals, events and variables
@RavenJon
http://clck.io/conversions
http://clck.io/events
http://clck.io/variables
@RavenJon
Get everyone on the same page
@RavenJon
Analyze content with goals
@RavenJon
Popular doesn’t equal conversions
@RavenJon
Don’t discount unrelated,because it may be a money maker
@RavenJon
Turn successes into tactics
@RavenJon
Look for the outliers:less traffic but high conversions
@RavenJon
Use GWT Search Queries data
@RavenJon
Analyze impressions, clicks, CTRand average position
@RavenJon
Identify keywords and contentthat convert and then
build off those successes
@RavenJon
Social sharing doesn’t matter.Social sharing that converts does.
@RavenJon
Landing Pages + Goals +Adv Segment (social source)
tells you what you should bewriting and tweeting to make
money
@RavenJon
@RavenJon
Events + Advanced Segment(social source)
can tell you how many peoplefilled out your lead forms and
which landing pages worked best
@RavenJon
Referrals + Goals = Opportunity
Build relationships with theSites that bring exposure and
convert
@RavenJon
Smart Link BuildingOld approach: Influence SERPsNew approach: Drive Exposure,
traffic and conversions
@RavenJon
Traffic + Goals + Built LinksBuild on those wins and makeyourself look brilliant to your
clients
@RavenJon
Bam!