| Date post: | 12-Apr-2017 |
| Category: |
Technology |
| Upload: | metakave |
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The Mixology of Content Marketing
Delivering pitch perfect content to receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix a disastar. Browse our content cocktail menu and get creating the sort of content guaranteed to shake audiences up!
The Mixology of Content Marketing
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Industry News Bloody Marry
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Serving SuggestionShort sharp serving of news via e new sietters, blog
and social media
• 3 parts fresh news
• 1 part spicy trends
• 1 part clear examples
Getting Your Measures Right
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•The key is finding the right stories to engage audience and hitting them at the right time
Mixology Matters
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• The Content Marketing Association and Hubspot are industry news masters, gathering the choicest news
• Be sure to use existing networks to reach more potential fans
• USER- GENERATED CONTENT
Mixology Matters
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• PINA COLADA
Serving Suggestion
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•Take a holiday with this one and pass on the serving suggestions to users
•Suggest a theme, hasting or even use the product as a common prop
•3 parts user experience
•1 part creativity
Serving Suggestion
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• 1 part branding•Hashtag garnish(optional)
Getting Your Measures Right
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•Take a back seat as much as possible
•Consumers are usually more interested in hearing what their friends think than in what brands have to say
Mixology Masters
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•Milliennials spend about 5.4 hours every day engaging with peer-created content
•SOCIAL VIDEO
•MARGARITA
Serving Suggestion
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Best served with an edge, shared with friends and jazzed up with a colorful accessory or two
•1 part colorful, artistic appeal
•1 part clear message
•1 part entertainment
Getting Your Measures Right
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•The nature of video content makes it relatively easy to monitor the reach of content
• It includes total views, views from demographic, shares, subscribers and that all-important CTR
Mixology Masters
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• It’s easier to make a statement using a visual medium
•Video will be responsible for 79% of all consumer web traffic by 2018
•BLOGS
•DAIQUIRI
Serving Suggestion
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•Flavor blog with the stuff that matters in industry
Serving Suggestion
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Alm at a target audience and make sure you only get as technical as that audience requires
•1 part strong examples
•1 part consistency
•1 part specialist industry knowledge
Getting Your Measures Right
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•Blogs are interesting and useful, they also need to be easily digestible at no more than about 44-800 words
Mixology Masters
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• Huffington Post is one hell of a popular blog• Specialist sites like Copy blogger and Contently are a
great source of information
Mixology Masters
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• 67% of marketers have success with blog posts and articles
• VIRAL CONTENT
• TOM COLLINS
Serving Suggestion
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• Identify what someone want to achieve and decide whether want to play up the sour twist or the sugar sweet finish
• 1 part strong message
• 1 part compelling story
• Getting your measures right
•If you need free consultation for SEO, feel free to contact us
•Our Email is: [email protected]
•Get Free Consultation Today
•Visit us at http://metakave.com
Get Free Quote
MetaKave.com
CommunicationSadiq M. AlamFounder & Head of Ideas
Call: (+880) 017110 56474, (+880) 09611 699 014Email: [email protected]: sadiq.alam
MetaKave Dev HQApt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh
