The Mobile Data Services....

A Qualcomm partnership

Presented by: Taron Mohan

The Background...

It all began in Nairobi, Feb 2010 at the 2010 CDMA Summit

Voice ARPU is declining…. The bottom line needs to be shored up !!!

The need for adding Value / Stickiness and revenues was felt amongst the CDMA carriers

Helps reduce churnBrings in the “Smile” in using a deviceThe Delight factor in mobile services

We today are ready for the services –Visafone our first and a prominent CDMA player in Nigeria goes live with a soft launch on SMS / Data / ODP

Why Data Services...... ???

A Silent revenue Generator for TelcosThe Key differentiator for a Telco over CompetitionBrings in Stickiness to the subscribersAlways a new offering to “talk About”Can build exciting marketing campaigns around thesePre-bundled into devices – can be the key to customer acquisition

Simple to complicatedMissed Call AlertsCRBTVoice MailIphone / Andriod / Java / BREW portals3G – data and Video Calls

The Objective...

Bring in a full suite of Data Services to the African Telcos

CDMA – 1X / EVDOUMTS

Hosted centrally in LagosServices extend to Sub-Sahara Africa TelcosOfferings include :

- SMS / MMS- Data / Subscription- WAP - Rating and Charging- Streaming and Mobile TV- VAS experience Kiosk

A Turnkey offering on Revenue Share

The Mobile Data Services (MDS) .... What is it ???

Bundling / packaging / promotions

Performance and

Scalability

Device Management

Administration and Reporting

Complete Content Management – all

bearers

Content Protection

Simplified Integration –an integrated

approach

Integrated Billing and

Rating engine

The Supporting Modules

Modules :• Rating Engine• Subscription Services• Recommendation Engine• Gifting and

recommendation• Campaign Manger• Advertising integration• Search

Content offerings :• Localised African Audio /

Video / imaging• International offerings• Games and applicationsContent and Application

Development:• BREW Application and

Content Services

Applications and Services :

• Partners• Gameloft• Handango• GetJar• Qualcomm

Messaging :In partnership with

Synchronica- IMSocial Networking

- Facebook- Twitter- LinkedIN- Flikr- Picasa

Push MailSMS to Mail

Mobisoft Suite

SDP and the Components:

• Mobile Genie• Online Charging Gateway • Cell Broadcast Center• Campaign Manager• Ad Service Engine• Rating Engine• Ad Landing Page

Management Platform• Subscription Engine

Messaging and the Components:

• MMS Services• SMS Router / Gateway• MMS Router / Gateway• DSTK / STK ServicesContent and Application

Development:• BREW Application and

Content Services• Java and Symbian

Platforms• Device Porting Services• SMS Services• Managed VAS Technology

IVR Services:• IVR• Mobile FM• Music / Information /

Devotional / Downloads / and more…..

• M-commerceOthers:• VAS / Pre-paid

Recharge Kiosks• Missed Call Alert

A leader in India for On Device Portals – handle it for 70% of the carriers• Advanced Support :

• Support over 800+ GSM / CDMA devices with 28 builds• Includes Blackberry / Communicators / low end devices• Coming in in Android / Windows

• Content feeds linked to the Service Creation Environment on the SDP

• Capabilities :• Version control• Update over SMS / Data• Subscriber profile linked Home page – customised links per subscriber• Splash home screen – advertising• Search / Advertising integrated• Supports SMS / USSD / Data / 3G and Voice services

• Delivery options :• OTA downloads / pre-loads• Pre-loads on devices / Memory cards – SanDisk global partnership

• Widget support

The On Device Portal

SDP and the Components

The Mobile Genie:• Content Management – SMS / USSD / Data /

3G / Voice / RBT• Portal Management – Data / 3G / SMS and

USSD• Retailing digital media – cross platform• On Device Portals – multi bearer• OMA 1.0 and 2.0 compliant DRM capability• Multiple languages / currencies / price points• Subscription services – flexible, multiple

packages• Discount and Rating capability• Buddy lists, loyalty points, and redemption• Gifting / Recommendation Engine• MIS – revenues, downloads, traffic, and

devices• Multiple billing options to the services

SDP and the Components

Online Charging Gateway:• Direct credit / debit with the Billing Interface• Multiple billing systems on a single gateway• Centralized Customer Care• Revenue reports• 2G, 2.5G, and 3G support• Flexible Rating Engine • Subscription Services• Multiple delivery options – Direct Delivery or

Confirmation of Delivery (COD)• Credit reversal• Individual content download tracking• Multiple protocol support – Diameter / IACC /

UCIP and more…

SDP and the Components

The Campaign Manager:• Extensive GUI service creation /

management interface:Configuration connection to multiple DB’s - Oracle / SQL / SQL ServerMultiple filtering criteriaSchedule filtering criteriaDND filtering

• Text / Binary push support• Link to external feed sources – SMS /

Data / 3G• SMS gateway integration – short code

/ keyword• Campaign scheduling / re-scheduling• MIS:

Devices / MSISDN / TrafficAnd More …

SDP and the Components

AD Serving Engine:• Remote campaign management capability• Upload / Schedule / MIS• Campaign configuration• Multiple accounts• Multiple languages / WAP and the Web store

fronts• Customization campaign to each store front • Sequencing ad banner placement • Page set-up / user profiling / ad banner rating • Landing page for ads• MIS reports:

Devices / Campaign / CTR’s / CPM

SDP and the Components

Rating Engine: • Rating capability - events, user profiles • Unlimited rating criteria• Multi platform support• Service bundles creation • Blend new service with existing one • Multi-hierarchy account relationship

support• Multiple languages / currencies / tax rates

SDP and the Components

Ad Landing Page Management Platform:

• Additional monetization for advertisers, collect information associated with marketing needs

• Customized subscriber landing pages after clicking an Ad

• Attractive GUI based page designing options• Forms / Information presentation / Content

downloads• Premium billing integration possible• Device portal rendering engine included• Comprehensive MIS

SDP and the Components

Subscription Engine:• Push / Pull based services

support• 2G, 2.5G, and 3G services

support• Integration with Billing Engine /

API• Integrated Customer Care feature• SMS/WAP push or WAP access

capability• Flexible pricing capability• Subscription packs - single and

combo • Auto renewal capability

The On Device Portal....

A Unified VAS Service discovery client

BREW MP / BREW Lite / Java / OMH / Blackberry / IPhone / MTK compatible

• SMS / Voice / Data / 3G support• Advertising / Search Integrated• Updates over SMS / Data• Multiple Country / Telco / device support• Device chipset integrated – Enhanced

• Performance• Capabilities• Services

• Subscriber customisable UI

Messaging and the Components

MMS Services: • Advanced MMS user services• Comprehensive platform linked to Mobile

Genie (CMS) • Multiple content upload – video / audio /

image• Complete package for MMS composers,

MMS in / out / sent messages • Multiple sending options • Public and private content libraries supports • Protocols supported – MM1 / MM4 and

MM7

Messaging and the Components

SMS Router:• Process short code and keyword related

traffic • Multiple SMSC’s / throttling / routing /

premium charging / re-seller accounts• Comprehensive MIS• Traffic view window / Blacklist users• Premium billing options• Integrated SMS Management Gateway• SMPP / CIMD / SS7 support

Messaging and the Components

MMS Router:• Multiple MMSC’s / Routing / Throttling /

Multiple accounts / Premium charging• Support for:

Configuration / Scheduling / MappingMMBox / LibraryMMS composersBulk MMS pushMMS bloggingMMS advertising services

Messaging and the Components

UTK / DSTK / STK Services:• Support for UTK / Gemalto / Smart

Trust platforms• Integrated services:

Configuration / Scheduling / MappingByte Code Development / SIM / RUIM Vendor Co-ordination / TestingPlatform management / Campaigns / Network integration / Library

• Services:Content / DownloadsRecommendation Engine / Subscription EnginePremium charging

Content and Application Development

Application and Content Services:•Certified Premier BREW / Java / Blackberry / Andriod / Windows / Symbian Developer•Full BREW and BREW lite applications.•Integrated Services:

ApplicationGamesContentTesting

•BREW platform management support (BDS / ADS / charging / subscription platforms)

Content and Application Development

Application Device / Porting Services:• BREW / Symbian and Java clients• Qualified testing certification / signing• Blackberry and iPhone capability• Over 200+ devices available• Premier BREW / Symbian Developer

An End-to-End Service...

Managed VAS Technology:• Messaging platforms• Messaging gateways• Content management / Billing /

Online charging • Voicemail services• Client application development• Content aggregation • Portal management• Revenue linked deliverables

IVR Services

IVR:• Downloads / Information /

Services • Supported by:

Vast content bankMultiple languagesCustomized development

• Continuous service enhancement:

Servers / FeaturesApplications

• Integrated SMS / Voice Promotions

• 24 X 7 NOC support

IVR Services

Mobile FM:• Replicate the FM station

broadcasts • Transport any station

anywhere globally• RDS / Station play list

integrated• Extensions for:

Downloads during playbackRBT selectionSubscriber created stations –the Voice UGCDelayed playback

Others

Application Development Store:• Downloadable applications available

for:Devotional / Fun and time pass / Information and utility / Downloads / GamesComic strip viewersJigsaw puzzlesKaraoke / image and audio morphingMobile Commerce

• On Device Portals:Servers / FeaturesSMS / USSD / Data / 3G bearer supportIntegrated Service DiscoveryRemote update / Wake up

Others

M-Commerce:• Mobile wallets:

Stored amounts / Multiple amounts

• Payment integration: Pre-paid cards / Bank accounts / Telco integrationKiosk top up

• Secure transaction capability on SMS / Data

• Multiple SKU vending capabilities

• Vending: Tickets / Vouchers Bar coding vouchersSMS code vouchersContent / Services

Others

VAS Kiosk:• Exciting touch screen based

user interface – unbeatable user experience

• Anytime, anywhere mobile downloads

• Payment integration -Currency readers / RF touchless cards

• Services available: Multiple download options –SMS, Bluetooth or even IRMemory card read / write Image printingPre-paid recharge servicesCustomer care

• Supports for GSM / iPhone / Blackberry devices

Services on Tap....

SMS- Devotional- Tips / Quotes / Horoscopes- Soccer / Cricket- Astrology / Chat- JokesVoice- Radio / chat / Devotional- Jokes / TipsData- Downloads – audio / video / images- Games / Applications- Nollywood / Hollywood / Bollywood3G- Audio / Video on demand- Mobile TV

Others

Miss Call AlertsNever miss a call:• Multiple network support• Integrated billing services• Customized alerts• Multiple language• Ad Tagging

Airtel India - IPhone

Idea Cellular India

Airtel India - Data

Spice Telecom India

MTS / Shyam Telecom India - CDMA

Etisalat UAE – English and Arabic

Globacom - Nigeria

Etisalat UAE : Across 17 OpCos - SDPGlobacom : Nigeria / Ghana / Benin - SDPMobitel : Sri Lanka - STKHutch : Sri Lanka / Indonesia - SDPCityCell : Bangladesh - SDPDu : UAE – SDP componentsIdea Cellular : India - SDPUninor : India – SDP componentsBharti Cellular : India – SDP componentsMTS India - SDPTOT Thailand – SDP and ODPMobilink – Middle East - SDPQualcomm – Africa

Zoom NigeriaVisafone Nigeria

Airtel Zambia - SDPTelcel Zimbabwe – SDP

Many more for smaller solutions

Our Footprint....

The latest launch.....

Awards and RecognitionsAwards and Recognitions

Won Gold in 2004 for the best Java application –My cartoons, Mix and match cartoons for fun messaging.

Largest contributors towards revenues on managed services for 2003 and 2004.

Won Gold for developing innovative BREW applications in 2005 and 2006.

Winner of ‘Deloitte Technology Fast 500 Asia Pacific 2006’ award and the Fast 50 award in India.

Our Partners

Contact DetailsContact Details

© Phoneytunes.com• Address:Mobisoft Telesolutions Pvt. Ltd.E - 46/8, Okhla Industrial area, Phase II, New Delhi - 110 020, INDIA

• Tel.: +91-11- 66243737 To 3836 • Fax: +91-11- 66243771• E-Mail: info@phoneytunes.com • Visit us atwww.phoneytunes.comwww.mobisoft.co.in

Thank You!