Date post: | 18-Nov-2014 |
Category: |
Education |
Upload: | leah-white |
View: | 521 times |
Download: | 1 times |
The Modern Book Discussion
Meets at the bar
Who I am
• Leah L. White
• Head of Popular Materials
• Ela Area Public Library
• @leahlibrarian
• www.leahlwhite.com
Who I am not
That's great but...
http://bit.ly/GVhiJd
The Plan
• Making the pitch
• Location, location, location
• Marketing and branding
• Facilitation and execution
• Beyond book clubs
Making the Pitch
Get stuff done
What isn't pictured
http://bit.ly/NU0tLT
Northbrook Public Library
http://bit.ly/1gvfEyb
Relentless Enthusiasm Your mantra
The importance of positivity
Step 1 - start researching
Step 2 - start writing
• Start jotting down ideas
• Possible locations
• Possible names
• Demographic info
Step 3 Find your allies
http://bit.ly/1gUrfEH
Step 4 - start talking
Step 5 - diffuse anxiety
http://www.nataliedee.com/
Step 6 - take action
http://www.themarysue.com/wp-content/uploads/2013/05/dany-like-a-boss.jpg
Proposal Writing
• Mission statement/purpose
• Stakeholders & target demographics
• Plan of Action
• Timeline
• Associated costs (including staff time)
• Evaluation criteria
Purpose
Purpose
• Provide programming for an under served population
• Attract new patrons and cardholders
• Update/modernize the image of the library with taxpayers
On wording
Questions so far?
http://blog.beeriety.com/wp-content/uploads/beerbooks4.png
Location, location, location
The fun part
Where in the world?
http://www.carmensandiego.com/files/content/sites/carmen/files/where_in_world_cs_dos.png
Research
The best part
Meet with the management
Work out the kinks
Questions so far?
Marketing and Branding
aka the story of LitLounge
LitLounge's Tale
http://bit.ly/1a1qY1u
Epic Fail
Attack of the terrible logo
Re-branding
• Simple
• Modern
• Fun
• Work with a professional (if you can)
• Never ever ever put your target demographic on the advertising
Books on Tap logo
Work with your partners
Think outside the newsletter box
Communication AND advertising
Attitude
Questions so far?
Facilitation and Execution
Different how?
Be loud
Be flexible
Be sociable
It takes two, baby!
Mix it up
Questions so far?
Beyond Book Clubs
That's right! There's more!
Appy Hour
Senior Center book talks
Trivia nights
All things considered
• Resistance is futile...when you write proposals
• Location is key
• Create a thoughtful brand
• This isn't your grandmother's book club...so don't run it that way
Thank you.
• Questions?
• Twitter @leahlibrarian
• www.leahlwhite.com