Presented by Leah White and Amita Lonial at the On the Front Lines conference, 2014
45
The Modern Book Discussion creating partnerships in your community
Transcript
1. The Modern Book Discussion creating partnerships in your
community
2. Who We Are Leah White Head, Popular Materials Ela Area
Library District @leahlibrarian Amita Lonial Learning Experiences
Manager Skokie Public Library [email protected]
3. Who We Are Not
4. The Plan Making the pitch Scouting locations Marketing &
branding Facilitation & execution Beyond book clubs
Q&A
5. Making the Pitch getting stuff done
6. Books on Tap
7. Grampa Simpson hates your idea.
8. Relentless Enthusiasm
9. The importance of positivity
10. Step 1 - Research
11. Step 2 - Write it down Start jotting down ideas Possible
meeting locations Possible names Demographic info
http://goo.gl/vaX60W
12. Step 3 - Find your allies
13. Step 4 - Start talking
14. Step 5 - Diffuse anxiety
15. Step 6 - Take action
16. Proposal Writing Mission statement or purpose Stakeholders
and target demographics Plan of action Timeline Associated costs
(including staff time) Evaluation criteria
17. My proposal outline Purpose Target demographics Location
Branding/Advertising/Budgeting Book selection
18. Purpose
19. Purpose Provide programming for an underserved group
Attract new patrons and card-holders Update/modernize image of
library with taxpayers
20. On wording
21. Scouting Locations Let the planning begin!
22. Where in the world?
23. Research
24. The best part
25. Meet with the management
26. Work out the kinks June: LL vs. NBA finals
27. Marketing & Branding if you build it they will
come
28. Buzzwords are boring
29. The Absolutely True Story of Lit Lounge
30. Failure...errr...learning opportunities!
31. Turn the beat around!
32. Partnerships
33. Promoting and merchandising
34. ATTITUDE
35. Facilitation & Execution Different how?
36. Be loud, adaptable, sociable, open, considerate, positively
persistent. http://goo.gl/vaX60W
37. Mix It Up
38. Open It Up
39. Beyond Book Clubs And now for something slightly
different...