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010317 www.SocialWorkToday.com 2017 MEDIA KIT CONFERENCE ISSUE Americans and Guns A Complex Relationship Orthorexia Nervosa Eating Disorder Hidden in Plain Sight Visioning Social Work’s Future, Celebrating Its Past VOL. 16 NO. 4 JULY/AUGUST 2016 America’s Refugees Treating Trauma in WWW.SOCIALWORKTODAY.COM Anniversary Issue 15 th @SocialWorkToday SocialWorkToday The Nation’s Leading Independent Publication for Social Workers Now in its 16 th year of publication, Social Work Today is established as an essential resource for social work professionals. Our in-depth content examines the difficult issues, challenges, and successes of social workers. Across the media spectrum, Social Work Today celebrates the common bond among social workers, in all their distinct roles and varied work settings. Advertisers and recruiters seeking to educate and inform influential professionals have a powerful and reliable partner in Social Work Today . Our media network offers a range of channels proven effective for delivering key messages, information, and career opportunities to social workers. Anchored by our flagship bimonthly print publication, the Social Work Today media network can showcase your product, school, program, service, or professional opportunity via our mobile-ready digital edition, which is posted on our highly-targeted website, www.SocialWorkToday.com. Our monthly e-Newsletter delivers timely news, research and information, as well as banner ads, directly to the inboxes of social work professionals who subscribe. The Social Work Today audience is also extremely active in social media, and has engaged and growing audiences on Facebook and Twitter, where we deliver content and drive traffic via direct links back to our digital edition and website. Our partnerships have also assisted hundreds of facilities and recruiters with finding the best professional talent across the country through print display ads and online job postings on our highly regarded job board, AlliedHealthCareers.com.
Transcript
Page 1: The Nation’s Leading CONFERENCE ISSUE Independent … · 2017. 1. 6. · photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design

010317

www.SocialWorkToday.com

2017MEDIA

KIT

CONFERENCE ISSUE

Americans and GunsA Complex Relationship

Orthorexia Nervosa Eating Disorder Hidden in Plain Sight

Visioning Social Work’s Future, Celebrating Its Past

VOL. 16 NO. 4 JULY/AUGUST 2016

America’s Refugees

Treating Trauma in

WWW.SOCIALWORKTODAY.COM

Anniversary Issue

15th

@SocialWorkTodaySocialWorkToday

The Nation’s Leading Independent Publication for Social Workers

Now in its 16th year of publication, Social Work Today is established as an essential resource for social work professionals. Our in-depth content examines the diffi cult issues, challenges, and successes of social workers. Across the media spectrum, Social Work Today celebrates the common bond among social workers, in all their distinct roles and varied work settings.

Advertisers and recruiters seeking to educate and inform infl uential professionals have a powerful and reliable partner in Social Work Today. Our media network offers a range of channels proven effective for delivering key messages, information, and career opportunities to social workers.

Anchored by our fl agship bimonthly print publication, the Social Work Today media network can showcase your product, school, program, service, or professional opportunity via our mobile-ready digital edition, which is posted on our highly-targeted website, www.SocialWorkToday.com. Our monthly e-Newsletter delivers timely news, research and information, as well as banner ads, directly to the inboxes of social work professionals who subscribe.

The Social Work Today audience is also extremely active in social media, and has engaged and growing audiences on Facebook and Twitter, where we deliver content and drive traffi c via direct links back to our digital edition and website.

Our partnerships have also assisted hundreds of facilities and recruiters with fi nding the best professional talent across the country through print display ads and online job postings on our highly regarded job board, AlliedHealthCareers.com.

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Audience Profi le

HIV/AIDS SERVICES

EDUCATIONALINSTITUTIONS

GOVERNMENT AGENCIES

COUNTY AND STATE HUMAN SERVICES

DISTRIBUTION*Bonus distribution at major

professional events

YOUTH AGENCIES ADOPTION AGENCIES

NURSING HOMES AND LONG TERM CARE

FACILITIES

PRIVATE PRACTICES

PROFESSIONALS’ HOMES

AND OFFICES

AVERAGE MONTHLY WEBSITE

SESSIONS

147,490**

PUBLISHED SINCE

2001

SUBSCRIBERS

30,000*

E-NEWSLETTER SUBSCRIBERS

16,400*

Social Work Today’s audience comprises social work:

Professionals

Educators

Students

FREQUENCY

BIMONTHLY

*Publisher’s Data**Google Analytics

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Editorial Calendar*

FEATURES DEPARTMENTS DEADLINES BONUS DISTRIBUTION SPECIAL

Case Management

Aging

Technology

Technology Trends

Aging Advocate

Behavioral Health Brief

SPACE: December 12

MATERIAL: January 9

RECRUITMENT: January 12

ASA Conference Issue

Social Work Education

Mindfulness/Anxiety

Trauma-Informed Care

Eye on Ethics

Social Services Software

Addictions Advisor

SPACE: February 20

MATERIAL: March 13

RECRUITMENT: March 16

NASW WVAnnual Education Guide

Conference Issue

Behavioral Health

Software

Yoga Therapy for Addiction

Behavioral Health Brief

Children and Families Forum

Social Services Innovations

SPACE: April 24

MATERIAL: May 15

RECRUITMENT: May 18

West Coast Symposium Addictive Disorders

Annual Therapy Issue

Conference Issue

Child and Adolescent

Mental Health

Technology

Eating Disorders

Technology Trends

Eye on Ethics

Behavioral Health Brief

SPACE: June 26

MATERIAL: July 17

RECRUITMENT: July 20

Cape Cod Symposium Addictive Disorders Conference Issue

Social Work Education

Mindfulness/Creativity

Veterans Care

Children and Families Forum

Social Services Innovations

Behavioral Health Brief

SPACE: August 21

MATERIAL: September 11

RECRUITMENT: September 14

SSWLHC

CSWE

Education Spotlight

Conference Issue

Hospice/Palliative Care

Public Health

Adoption

Technology Trends

Addictions Advisor

Behavioral Health Brief

SPACE: October 16

MATERIAL: November 6

RECRUITMENT: November 9

Annual Directory

January/

February

March/April

May/June

July/August

September/

October

November/

December

* Subject to change

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Print Rates

SIZE FEATURES OPEN 3X 6X 9X 12X 18X

Full Page $7,580 $7,300 $7,025 $6,830 $6,575 $6,305

2/3 Page $6,410 $6,180 $5,955 $5,780 $5,610 $5,440

1/2 Page Vert $5,115 $4,990 $4,855 $4,795 $4,665 $4,520

1/2 Page Horiz $4,905 $4,760 $4,655 $4,575 $4,450 $4,345

1/3 Page $4,415 $4,300 $4,240 $4,100 $4,000 $3,905

1/4 Page Horiz $4,060 $3,955 $3,905 $3,805 $3,740 $3,655

1/4 Page Vert $3,710 $3,605 $3,570 $3,520 $3,480 $3,405

Print Banner $2,105 $2,065 $2,020 $1,980 $1,890 $1,860

FOUR-COLOR RATES (CONTACT ACCOUNT EXECUTIVE FOR BLACK-AND-WHITE RATES)

All print advertisements receive double exposure through our digital companion, which is posted on our website, www.SocialWorkToday.com.

Premium Placement

BACK COVER: +30%

INSIDE FRONT COVER: +25%

PAGE 3: +25%

INSIDE BACK COVER: +20%

OPPOSITE TABLE OF CONTENTS: +20%

OPPOSITE MASTHEAD: +20%

FRANCHISE OR OTHER PREFERRED POSITIONS: +10% to 15%

CONFERENCE ISSUES: +10%

No print cancellations permitted with premium positions. Premium position supersedes any page separation requests. Additional premiums may apply to conference issues.

EDUCATION SPOTLIGHT (SEPTEMBER/OCTOBER): $1,89540-word program description and 4" × 5" photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design elements needed or accepted.

ANNUAL EDUCATION GUIDE LISTINGS: $950Featured in March/April, the premier resource for showcasing social work education programs. 40 words of text; 4" × 5" color logo or image.

ANNUAL DIRECTORY LISTINGS: $950Popular reference guide in November/December is a highly anticipated marketing opportunity for products, services, or educational offerings. 40 words of text; 4" × 5" color logo or image.

DATEBOOK1 insertion: $385; 2 insertions: $360 each; 3 or more: $335 each.

No print cancellations accepted after published space deadline. Specifi c cancellation terms and conditions can be found at www.SocialWorkToday.com/terms.

High Impact Placements

High impact placements include belly bands, cover stickers, french gates, etc. Contact your account executive for more details.

INSERTS, POLYBAGS, OR SPECIAL REQUESTSContact your account executive for details.

For more information and rates on reprints, list rentals, and direct mail, call 800-278-4400.

WWW.SOCIALWORKTODAY.COM

ANNUAL EDUCATION GUIDE

Trends in Macro Social Work Education

Integrating Behavioral and Primary CareTechnology and Collaboration

Grief in the WorkplaceWhen It’s Not Business As Usual

VOL. 16 NO. 2 MARCH/APRIL 2016

Youth Sex TraffickingThe Social Worker’s Role

MARCH IS

NATIONAL SOCIAL WORK MONTH

APRIL IS

CHILD ABUSE PREVENTION MONTH

Fighting

( Sample Belly Band )

BELLY BANDYour Message Here

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Resource Guides

Social Work Today Resource Guides provide a prominent platform for advertisers’ products, services, and educational programs while assisting our infl uential audience of professionals with their year-round purchasing decisions.

Featured in our March/April issue, the Social Work Today Annual Education Guide will reach more than 85,000 social work professionals looking to further their careers as well as the undergraduate students from more than 400 colleges and universities looking to advance their education.

Featured in our November/December issue, the Social Work Today Annual Directory is a powerful one-of-a-kind resource that provides an outstanding platform to promote any product, program, or service to social workers who would buy it for their own career or practice or who would recommend it to clients.

All Resource Guide Listings Include:

• 2.22" x 2.75" four-color ad space, formatted 9 ads to a printed page

• Contact information and logo (300 dpi)

• Up to 40 words of copy

• Added exposure in the interactive digital edition

• A 12-month online listing on our website, with direct links to any website or webpage

All for only $950

2016 ANNUAL EDUCATION GUIDE

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Graduate Programsfor Real-World Careers

Master of Social Work• Fully accredited by the Council on

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standing (39 credits) programs• Focus: Advanced generalist practiceDr. Norma Thomas, MSW Program DirectorPhone: 724-938-1597E-mail: [email protected]

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Your Education Partner for Life

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THE WORLD IS WAITING FOR YOUR HELP

Fuel your passion for improving the lives of others with an MSW from Capella.

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· Nonprofit organization with 2,500 individual members, as well as graduate and undergraduate

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· Accredits over 7 0 baccalaureate and master’s social work programs

· Publishes the online Directory of Accredited Programs listing all accredited social work degree

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· Holds the premier national meeting in the social

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Creative Grief StudioOur online Certifi cation in Creative Grief Support

includes 12 modules of the latest research on grief and resilience, perspective-shifting creative

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Receive Quality Training in the

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Innovative in its integration of child development with social work theory and practice, Erikson Institute’s M.S.W. program is the only one of its kind in the country. Our graduates are uniquely prepared to address the needs of children, families, and the communities in which they live.

Erikson Institute • Chicago, [email protected]/msw

Master of Social Work

Indiana Wesleyan University’s Bachelor of Social Work

program is offered online, and is tailored to meet the unique needs/experiences of working

adults. An online Master of Social Work will be available fall of 2016.

Toll Free 866-498-4968indwes.edu

ONLINE MJ IN CHILD LAWThe master’s degree in children’s law and policy

is designed for nonlegal professionals, including

social workers, to become better advocates for

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NAADAC Offers Over 75 Hours of FREE NASW-Approved Addiction CEsNAADAC, the Association for Addiction Professionals, now provides over 75 hours of free addiction-related webinars for social workers!■ Stay current and learn from experts

on addiction issues.■ Available 24/7, all free and NASW-approved.■ Live events held monthly.■ 1 to 2 hours in length.

30 social work today march/april 2016 march/april 2016 www.socialworktoday.com 31

( Sample Resource Guide Spread )

Increase your exposure within the

Social Work Today Resource Guides with a larger display ad placement to appear within the

editorial pages of the same issue. Contact your

account executive for special packages.

2017 Resource Guide Issues

MARCH/APRIL: Annual Education Guide

NOVEMBER/DECEMBER: Annual Directory

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Education Spotlight

Education Spotlight

• Doctoral & master’s programs focused on positive social change

• Counseling, therapy & psychology with a range of specializations

• Intensive training experience

• Nationally recognized offerings in art therapy, military psychology & more

Join us! Explore our programs + request info today.

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Chicago | Est. 1952

Advance your skills, your career & your social impact • Faith-based, private university MSW degree at

public university rates.

• Generalist program prepares you to work on the

micro, macro and mezzo levels — perfect for

keeping your options open.

• Hybrid classes provide the fl exibility of online

learning with in-person instruction and feedback.

southern.edu/graduatestudies • 1.800.SOUTHERN

Indiana Wesleyan University offers accredited online

courses of study for students to pursue a bachelor’s

or master’s degree in social work. The program offers

a personal, professional and innovative experience for

students to practice at the advanced clinical level.

866-498-4968

Indwes.edu • [email protected]

STAY CURRENT. RELEVANT & STIMULATING OPPORTUNITIES

FOR SOCIAL WORKERS & OTHER HUMAN SERVICE PROVIDERS.

PROFESSIONAL EDUCATION PROGRAM

Online certifi cate program in Cognitive & Behavioral Interventions

Online certifi cate program in Motivational Interviewing

Face to face certifi cate program in the Treatment of Trauma

Visit bu.edu/ssw/pep for 20+ additional offerings!

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An online program ideal for working students. Designed

to prepare students for advanced social work practice

with a rural concentration. The program offers both

advanced and standard tracks with part-time options.

Master of Social Work

For more information:

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concord.edu/social-work • [email protected]

Case studies. Multiple Choice Q’s.

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AATBS seeks to enhance the success of Social Workers through highly

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Test Banks • Study Volumes • Assessment Exams

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Exclusive offer for Social Work Today readers: Save $50 off Study Packages

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The Wilma Hepker School of Social Work and Sociology offers

a Bachelor of Social Work degree (BSW), and Bachelor of

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and Billings, Montana. The BSW and MSW programs are fully

accredited by the Council on Social Work Education.

Find us on:

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The Council on Social Work Education’s 62nd Annual

Program Meeting will be held November 3-6,

2016 in Atlanta, GA. Over 2,500 social work

educators, administrators, practitioners, students

and other key decision makers attend. This year’s

theme is, Advancing Collaborative Practice Through

Social Work Education.

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For more information go to:

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Department of Social Work

28 social work today september/october 2016 september/october 2016 www.socialworktoday.com 29

( Sample Education Spotlight )

You’ve worked hard to develop an outstanding program. Now it’s time to fi ll the student roster! Be part of the Social Work Today Education Spotlight and connect with thousands of potential students and professionals looking to further their careers through additional education. This special advertising section will be prominently featured in our September/October Annual Education Edition, one of our most popular issues each year. Your Education Spotlight placement contains 40 words of text plus a photo or logo and includes visibility in the print edition and digital edition online for 12 months!

Education Spotlights Include:

• Space approximately the size of a 1/6-page ad

• 40-word product description displayed in news release format

• Accompanying four-color image

• Company contact information and URL

• No additional design elements needed or accepted

• Visibility in the print edition and digital edition online for 12 months!

All for only $1,895

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Website Advertising

Leaderboard*(728 × 90 pixels)

Open $3,055

3x $2,985

6x $2,920

9x $2,850

12x $2,755

Wide Skyscraper*(160 × 600 pixels)

Open $3,435

3x $3,370

6x $3,300

9x $3,240

12x $3,145

Button*(120 × 60 pixels)

Open $1,145

3x $1,115

6x $1,060

9x $1,025

12x $980

Full Banner (Top)(468 × 60 pixels)

Open $2,290

3x $2,240

6x $2,175

9x $2,125

12x $2,055

Medium Rectangle*(300 × 250 pixels)

Open $2,820

3x $2,755

6x $2,705

9x $2,640

12x $2,560

Full Banner(468 × 60 pixels)Homepage Only

Open $1,490

3x $1,430

6x $1,380

9x $1,315

12x $1,260

3:1 Rectangle*(300 × 100 pixels)

Open $2,010

3x $1,970

6x $1,915

9x $1,870

12x $1,820

All ads are sitewide unless otherwise noted. Our website is compliant with the Interactive Advertising Board (IAB) Universal Ad Package standard, providing our advertisers with a choice of banner ad units that provide advertisers the ability to reach our audience of professionals.

* IAB-approved sizes

WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (online units, website advertising, e-Newsletters, e-blasts, webinars, etc) will be charged a 30% cancellation fee. NO CANCELLATIONS of digital media units are accepted less than 30

days before the live or deployment date.

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High Impact Digital Ad Placements

Digital Ad Packages

Combining the consistency of a website banner, the direct delivery of a banner in our monthly e-Newsletter, and the power of our subscriber list and your brand message, these packages deliver a multichannel punch that is certain to reach the infl uential professionals in our audience. Standard and Premium packages are available to fi t your budget and timing needs.

Premium Package• HTML custom e-blast to full e-subscriber list

• Full banner (468 × 60) within content in our e-Newsletter

• 30-day run of site wide skyscraper (160 × 600) banner on the magazine’s website

PRICE: $9,685

Standard Package• HTML custom e-blast to full e-subscriber list

• Rectangle (180 × 150) within content in our e-Newsletter

• 30-day sitewide 3:1 Rectangle (300 × 100) on the magazine’s website

PRICE: $8,325

For information on additional High Impact digital opportunities, such as online advertorials, custom digital supplements, white papers, webinars, and more, call your account executive.

Intro Page Ad on Digital Editions

Every issue of the print publication is digitized and posted on our website. Interactive digital editions draw a signifi cant, growing audience, as well as an increase in mobile users and international subscribers.

Each digital issue has an introduction page opposite the cover where advertisers can place their messages. The benefi ts of this high impact placement are:

• It’s certain to be seen by all digital edition readers.

• Space is exclusive to one advertiser per issue.

• It‘s an interactive ad that includes direct links to the webpage or website chosen by the advertiser.

• It’s one of the most effective stand-alone placements available for product and branding messaging.

PRICE: $2,995 per issue

Interstitial Ad

This high-profi le placement allows the advertiser to “take over” the popular Social Work Today website when someone visits. Providing an exclusive and prominent forum for product and branding images and messaging, as well as a direct link to any webpage or website, this large, powerful ad appears in front of our homepage until it is closed manually by the visitor.

MONTHLY PRICE: $6,945

( Sample intro page ad )( Sample interstitial ad )

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E-Newsletters and Custom E-Blasts

E-Mail Marketing

Advertisers can utilize the power of our subscriber lists by using custom-designed e-blasts to deliver a specifi c product message, technological benefi t, or positioning statement directly to the inboxes of infl uential social work professionals. This targeted and cost-effective method of reaching Social Work Today’s audience uses your company’s own words, terminology, and images. Our in-house team can create the artwork to match your message or we can simply take your design and deliver it to our double opt-in list of professional subscribers.

FULL LIST E-BLAST: $5,995$395 per 1,000 names for quantities under 16,000

( Sample e-mail marketing )

E-Newsletters

Placing a banner on the Social Work Today monthly e-Newsletter delivers your product or brand message directly to the desktops of our subscriber base of infl uential professionals. This direct reach builds brand awareness while driving traffi c to your website. Each e-Newsletter features timely content as well as other relevant topics.

Monthly FeaturesJANUARY: Aging

FEBRUARY: Technology

MARCH: Education

APRIL: Child Abuse Prevention

MAY: Mental Health

JUNE: Veterans

JULY: Children and Families

AUGUST: Addiction & Recovery

SEPTEMBER: Education

OCTOBER: Technology

NOVEMBER: Hospice/Palliative

DECEMBER: Behavioral Health

Digital advertising packages that include e-Newsletters, custom e-blasts, and

website banners are available. See the High Impact Digital Ad Placements page

for special package pricing and high-visibility placements.* IAB-approved sizes Banner positions not fi xed, but based on content distribution.

SIZE OPEN 3X 6X 9X 12X

Leaderboard* (728 × 90 pixels) $3,470 $3,410 $3,330 $3,260 $3,155

Wide Skyscraper* (160 × 600 pixels) $3,925 $3,840 $3,765 $3,695 $3,495

Medium Rectangle (300 × 250 pixels) $3,215 $3,150 $3,085 $3,010 $2,920

3:1 Rectangle* (300 × 100 pixels) $2,295 $2,240 $2,185 $2,125 $2,080

Full Banner (468 × 60 pixels) $1,700 $1,630 $1,580 $1,500 $1,440

Rectangle* (180 × 150 pixels) $1,310 $1,265 $1,215 $1,170 $1,115

( S l il k ti )

( Sample e-Newsletter )

Page 10: The Nation’s Leading CONFERENCE ISSUE Independent … · 2017. 1. 6. · photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design

2017MEDIA

KIT

010317

www.SocialWorkToday.com

Print Media Specifi cations

Print Material Specifi cations

PREFERRED FILE FORMAT: PDF and PDF/X1a only. Files must conform to SWOP standards. All marks (trim, bleed, center) should be included and must be 0.1875" outside the trim of the magazine.

COLORS: CMYK (no pantone or spot colors, RGB, LAB, ICC color profi les, or 4-color black type)

TOTAL AREA COVERAGE: Maximum ink density is 300%

LINE SCREEN: 133 lpi

MINIMUM IMAGE RESOLUTION: 300 dpi

No native applications accepted

PRODUCTION COSTS: Original ad creation will be charged at a rate of $250 per hour. Revisions to artwork will be charged at a rate of $95 per hour.

Hard-Copy Proofs

A hi-res offset color contract proof made to SWOP specifi cations can be mailed at the time of submission. Social Work Today cannot guarantee accurate reproduction without a hard-copy proof. Proof must be received by the Material Deadline for the issue in which it will run (see Editorial Calendar). Send to address under File Submission.

File Submission

E-MAIL: [email protected] fi les under 10 MB

FTP: Available for larger fi les. Please contact your account executive for more information.

MAIL: 3801 Schuylkill RoadSpring City, PA 19475

Full Page (Bleed)8.5" × 11"

Spread (Bleed)16.5" × 11"

Full Page (Border)7" × 9.5"

2/34.5" × 9.535"

1/2 (Bleed)8.5" × 5.25"

1/2 Horizontal7" × 4.237"

1/2 Vertical3.415" × 9.535"

1/32.22" × 9.535"

1/4 Horizontal7" × 2.25"

1/4 Vertical3.415" × 4.237"

Print Banner7" × 1.125"

Trim Size8" × 10.5"

Bleed Size8.5" × 11"

Type Safety7.25" × 10"

(keep all copy within this area on bleed ads)

NOTE: All dimensions are width × height

Trim

Type Safety

Bleed

Great Valley Publishing Company will not be responsible for reproduction quality of supplied artwork that does not meet these requirements.

Page 11: The Nation’s Leading CONFERENCE ISSUE Independent … · 2017. 1. 6. · photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design

2017MEDIA

KIT

010317

www.SocialWorkToday.com

Digital Media Specifi cations

E-Mail Marketing Specifi cations

PREFERRED FILE FORMAT: HTML documents ONLY. Images in JPG or GIF formats. (Animated GIFs may not display correctly for all recipients.) Text sent in a Microsoft Word document. Embed all graphics or include with HTML document.

FILE SIZE: HTML file size should not exceed 150 KB and should be within 500 to 700 pixels wide.

No “image-only designs.” Use HTML to create design, 40/60 image-to-text ratio. Inline CSS (cascading style sheets). No MS Word HTML, Flash, or JavaScript allowed.

PRODUCTION COSTS: E-blast creation will be charged at a rate of $350 per hour. E-blast corrections will be charged at a rate of $125 per hour.

Website Banners

ACCEPTED FORMATS: JPG, GIF, PNG, third-party ad tags. (Note: Files without extensions will not be accepted.)NO FLASH CREATIVE WILL BE ACCEPTED!

MAX FILE SIZE: 100 KB

PRODUCTION COSTS: Banner creation will be charged at a rate of $200 per hour. Revisions will be charged at a rate of $75 per hour.

E-Newsletter Banners

ACCEPTED FORMATS: JPG, GIF. Animated GIFs may not display correctly for all recipients. (Note: Flash, custom scripts, and files without extensions will not be accepted.)

MAX FILE SIZE: 40 KB

PRODUCTION COSTS: Banner creation will be charged at a rate of $200 per hour. Revisions will be charged at a rate of $75 per hour.

Digital Magazine Specifi cations

PREFERRED FILE FORMAT: PDF and PDF/X1a only

COLORS: RGB

VIDEO AND AUDIO SPECIFICATIONS: Your video or audio fi le should not exceed 25 MB. The media link system is made to show small formats such as commercials and spots. The media link system can handle most common media fi le types. We recommend that you create the video as a FLV fi le. If that is not possible, the media system also supports common formats such as AVI, MPG, WMV, and MOV.

FLASH REQUIREMENTS: All programming must be Actionscript 3 (AS3) compatible. Simple animations can use AS2, but any complex events such as button events must be AS3. (In general, Zmags doesn’t support AS2.) All AS3 movies should target Flash Player version 9. Use a frame rate of 30 fps, as this is what the viewer uses. Animations should be kept in individual movie clips and placed on the root timeline. Consider having only one frame on the root timeline, as this makes controlling the movie clips much easier.

SYSTEM REQUIREMENTS: Zmags is cross-browser compatible and works on both Mac OS and Windows. The Zmags platform requires Flash for reading, and the minimum Flash version required is 9.0.115. If the reader does not have Flash installed or runs an older version, the reader is redirected to a page where Flash Player can be installed or the Zmags can be viewed in HTML. The Zmags digital magazine platform scales to fi t the screen resolution of the reader. It is optimized for 1280 × 1024 and 1024 × 768. Readers with higher screen resolutions will still see the Zmags, although it may not utilize the entire screen. For readers with lower screen resolutions, the content will scale to fi t the actual screen size.

Great Valley Publishing Company will not be responsible for reproduction quality of supplied artwork that does not meet these requirements.

Page 12: The Nation’s Leading CONFERENCE ISSUE Independent … · 2017. 1. 6. · photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design

2017MEDIA

KIT

010317

www.SocialWorkToday.com

Recruitment Advertising

Recruiting With Social Work TodayThe only national trade publication committed to exploring issues concerning this important profession, Social Work Today has been working to help recruiters fi nd the most qualifi ed social workers for well over a decade.

Offering an unmatched track record of attracting both active and passive job seekers, Social Work Today magazine and its associated digital media properties connect recruiters with our audience of dedicated social work professionals, in all their distinct roles and varied work settings, through a variety of different channels that comprise the Social Work Today media brand.

When you choose one of the ad sizes offered, your open position will be immediately posted on our active job board, AlliedHealthCareers.com, be included in the Social Work Today monthly e-Newsletter, appear in the next print edition, be deployed digitally to the desktops of our subscribers in our digital edition, and be included in our monthly recruitment e-blast—all for one low price! Select your size and ensure your positions are seen today.

*All rates are net.

For additional digital options, which include e-blasts and web banners, call your account executive.

SIZE PRICE

1/8 (2.292" × 3.948") $1,050

1/6 Vertical (2.292" × 4.78") or1/6 Horizontal (4.708" × 2.292")

$1,225

2/9 Vertical (2.292" × 6.444") or2/9 Horizontal (4.708" × 3.125")

$1,630

5/18 Vertical (2.292" × 8.094") or5/18 Horizontal (4.708" × 3.948")

$1,950

1/3 Vertical (2.292" × 9.75") or1/3 Horizontal (4.708" × 4.78")

$2,405

4/9 (4.708" × 6.444") $3,245

Half Page (7.125" × 4.78") $3,935

Full Page (7.125" × 9.75") $6,995

RECRUITMENT SIZES AND RATES*

Page 13: The Nation’s Leading CONFERENCE ISSUE Independent … · 2017. 1. 6. · photo at 300 dpi in TIFF or JPEG format. Hosted on publication website for 12 months. No additional design

2017MEDIA

KIT

010317

www.SocialWorkToday.com

Recruitment Advertising

Now more than ever, recruitment options that focus on a specifi c niche or fi eld are the most effi cient and successful ways of fi nding qualifi ed, experienced professionals in any given specialty.

AlliedHealthCareers.com is the premier online resource for employment opportunities in allied health-related fi elds. AlliedHealthCareers.com is backed by more than 25 years of experience in bringing together allied health employers and candidates.

We have developed the ultimate niche website for experienced, credentialed allied health professionals and the recruiters looking to hire them.

By focusing exclusively on our niche, AlliedHealthCareers.com is an excellent fi lter for recruiters who want to avoid receiving scores of résumés from unqualifi ed candidates.

With postings starting at just $275 and memberships that provide unlimited postings starting at $1,850, we offer many options that deliver our audience of professionals to your openings and drive traffi c to your online listings or website.

Standard Package

• Full Banner on AlliedHealthCareers.com

• Button on Social Work Today website

• Banner on monthly e-Newsletter

PRICE: $2,995

Welcome Package

• Digital Edition Welcome Page ad (opposite cover)

• Full Banner on AlliedHealthCareers.com

• 30-day job posting on AlliedHealthCareers.com

PRICE: $3,595

Premium Package

• 3:1 Banner on AlliedHealthCareers.com

• Button on www.SocialWorkToday.com

• Custom e-blast to full subscriber list

• 30-day job posting on AlliedHealthCareers.com

PRICE: $6,995

Digital Recruitment Packages*

* All packages can be upgraded to include a print ad and the total recruitment solution. Contact your account executive for details.


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