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The Nations Largest Digital In-Restaurant Marketing and Entertainment Network.
The Nations Largest DigitalIn-Restaurant Marketing and
Entertainment Network.
Case Study: Maximizing Results with a Local Budget - Lead generation
Client: Uber Technologies
Challenge: Primary - Lead generation and driver sign up among US Hispanics in the Miami DMA. Additionally, Increase product awareness and presence among the South Florida Hispanic pop.
Plan: Utilize the Ad-Mirable in Restaurant network; Digital signage, Wifi and Brand ambassador program across various restaurants in the Miami DMA.
Copyright © 2018 Admirable, LLC. All Rights Reserved.
Digital Signage: 40 Digital screens broadcasted the following ad; high-lighting Uber’s income potential, flexible hours of work and ease of signing up via app.
Timing: February to April 2017 (2 months)
Wi-fi: Restaurant patrons saw a 15 sec video then, were directed to Uber’s web-site (www.uber.com).
Copyright © 2018 Admirable, LLC. All Rights Reserved.
Brand Ambassador: Four (4) local restaurants were chosen for this initial test. Each restaurant participated once (Saturday) for a three hour 7pm to 10pm promotion. Admirable’s brand ambassador reinforced the message on the digital screen and demonstrated the ease of Uber’s digital drivers sign up app to patrons.
Timing: March to April 2017 (4 weeks)
Results: Actual sign-ups to new accounts (as drivers)
Location 1 - 26
Location 1 - 15
Location 1 - 21
Location 1 -23
Copyright © 2018 Admirable, LLC. All Rights Reserved.
Results: Uber was able to sign on 85 new drivers through our brand ambassador program. Admirable was able to deliver a conversion rate (ads viewed to ads clicked) of 64% and deliver 3.2 million impressions over a two month period.
Copyright © 2018 Admirable, LLC. All Rights Reserved.
Digital Advertising in the top DMA’s
Copyright © 2018 Admirable, LLC. All Rights Reserved.
Contact Us
Andres Carrizosa
175 SW 7th StreetSuite 1900Miami, FL. 33130
Telephone: (786) 306-2516
Telephone: (305) 777-0945
Tony Vidal
Telephone: (305) 807-1617
Office
Jose Binet
Telephone: (917) [email protected]
![Introductory video [click here] Black Hispanics? “Hispanics come in all colors and shapes. There are Asian Hispanics, white Hispanics, black Hispanics.](https://static.documents.pub/doc/80x56/56649c825503460f9493a192/introductory-video-click-here-black-hispanics-hispanics-come-in-all-colors.jpg)
