The network rewrites the library:supporting research and learning

Lorcan Dempsey

Solinet annual meeting

Atlanta, May 10 2007

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Overview

Footnotes to what Roysaid

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WordsPicturesScreenshots

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The network rewrites behaviors

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ConsolidationBrand and attention

DiffusionFlow

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ConsolidationBrand and attention

DiffusionFlow

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Database > website >

workflow

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Prefabricated (e.g. CMS)

Self assembled digital identity

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~18 months oldNo FaceBook, MySpaceLibrary?

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URL? Just useGoogle ..

Why isn’tthe library inWikipedia

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?

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Susan Hollar - Inside the Course at Michigan Diane Dallis - Inside the Course at Indiana

Sakaibrary:Michigan

Indiana

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University of Minnesotahttp://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

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•Get into the flow•Disclose into other environments

Now: The library must build its services around user workflow

Then: The user built workflow around the library

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ConsolidationBrand and attention

DiffusionFlow

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No website is the sole focus of a user’s attention

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Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

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•Competition for attention

Now: Attention scarce, resources abundant

Then: Resources scarce, attention abundant

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Brand is network real estate

The rich get richer!

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The long tail: manage attention?

Impact?

Systemwide efficiences

Aggregation of supply•Unified discovery•Low transaction costs

Aggregation of demand•Mobilize users•Brand

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University of Washington on WorldCat.org (screen shot)

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Holdings: Local, Group, Global

Summit collections

Univ Washington collections

WorldCat

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Detailed record – item held by UW

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Article citations

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Article citations

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And so …

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libraryUser environmentsManagement environment

Licensed

Bought

Faculty&students

Digitized AggregationsResource sharing

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Institutional WorkflowPortals, CMS, IR, …

PersonalWorkflowRSS, toolbars, ..

Network level workflowGoogle, OhioLink, …

Integratedlocal user environment?Library web Presence, …

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Takeaways

Increase impact and improve efficiences

Diffusion Build services around workflow Syndicate services and data to where the user is Disclose resources to major discovery hubs

Consolidation Scale matters: reduce fragmentation and remove clicks Brand matters: capture attention in consolidated services