MOBILE CHALKBOARD:The New Face of Learning Management Systems

Definition of Mobile Learning

Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops)

in the systematic delivery of curriculum and instruction

Graphics

Focus of Mobile Learning:

Introductions:Chalk Media Group

Chalk Media Group, Subsidiary of Research in Motion, established 1997 Mobile Communications Software

Company Specialization: Enterprise Technology

Platforms & Video Production Proven Ten-Year track record with assisting organizations in effective

communications with its employees, business partners, & customers

Stage 1: Need for Innovation

Chalk Media recognizes (2006) industry need for mobile communications that offered:

Security Trackability

Rich Multimedia Pushcart Effective Inner-Connectivity within

Organization Real-Time Adaptability

Stage 2: Research: Mobile Deployment Content

Central focus of Chalk Solution is to drive business

efficiencies and improve productivity through interactive and effective mobile communications

through high-impact messaging

Chalk mobile “off the shelf” library separately service Blackberry Smart Phones

Lead project developers: Steven Wachli Jody Glidden

Michael LaBlanc

Stage 3: Development of Mobile Chalkboard

Target Audience:Large/Medium Enterprises which deploying Blackberry devices

to its workforce

Target Market:

Fortune /Global 500 CompaniesIn diverse industries :TelecommunicationsProfessional Services

Media Government

Financial Services

Stage 3:Deployment of Mobile

Chalkboard

Stage 4: Commercialization of Mobile Chalkboard

Business Model/Strategy(Recurring Business Model: Active Sales Cycle)

Increase software license by less than 1% of Blackberry users for profitability

Anticipate greater demand for license subscriptions Progressive strategy of obtaining reseller contracts

within Fortune/Global 500 Market Marketing Strategy allows minimal downturn

through diffusion into diverse markets

Demonstration of Mobile Chalkboard

http://www.chalk.com/video_overview.aspx

Mobile ChalkboardExperience

Mobile Chalkboard: Benefits of mLearning Solutions for

Education Facilitation of curriculum and instruction: anytime.

Lends itself to the Constructivist Approach to Learning

Improves Retention of Knowledge/Student Engagement

Instant communication outside of class Feedback through wireless channels

Mobile Chalkboard: Current Applications for mLearning

Course slides with audio voiceover • Videos (or audio podcasts) of

professors or subject matter experts • Productivity-enhancing information

(ex. study tips, reminders, best practices)

• Mobile quizzes feedback surveys • Faculty updates

Mobile Chalkboard: Is this “right” for your Learning Community?

Point s to Consider:

Institution objectives & budget? Target Audience?

Creating or using existing content? Presence of existing library to draw content?

Integration & tracking needs? Who will be responsible for End User Support?

Success criteria? Market Strategies for mlearning platform?