| Date post: | 13-May-2015 |
| Category: |
Education |
| Upload: | lisa-ann-landry |
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Facebook Timelines Facebook Timelines for Fan (Business)for Fan (Business)
PagesPagesLisa Ann Landry
Vibrating Positive EnergyIn Life, In Business In, Social Media
Lisa Ann Landry, MSM Creator http://www.socialnetworkingcoachingclub.com/
ExerciseExerciseThe way to get more likes, comments, & shares:Like other pages
Makes sure & like the pages of the other participants here & mine NOW
For the most engagementPost PicturesVideos – Include descriptionShort text Use Facebook as Page – Home
Social Media CPR
Facebook 101
Share photos, videos, & posts with family & friends. Connect with friends & old classmates you have not seen in years. Experience & share the milestones in your life & the lives of those close to you. Stay in touch with family members who live at a distance. Play Games
Personal vs. Professional
A brief history of Facebook pages
“People tried to connect with
brands in a way that didn’t work.
So we created Pages with
features such as Apps, tabs and
wall-like interaction”
Facebook - 2009
Facebook 101Facebook 1011. Reach a new fan base & connect with
existing customers. 2. Build an interactive page that will
keep your customers/clients coming back.
3. Establish your business as the expert or leader in your particular industry.
4. Help spread your mission as an organization without the expense of traditional marketing.
Personal vs. Professional
Business Page
A brief history of Facebook Pages
‘09 ‘10 ‘11 ‘12
Facebook introduces ‘Pages for
brands’
Tabs are displayed at the top,
high visibility.
First ‘fangates’
pop up
‘App Tabs‘ are pushed to the
left.Stronger
focus on user input &
interaction
Timeline.
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12
Timeline changes almost everything - AGENDA
Featured Milestones
No auto refresh upon liking
No more default landing tabs
More app space
Same app rules
Great examples no promotions in the header image
General layout
Cover Photo
Profile Picture
Tabs & Apps
Display location of apps
About section
Star, Hide, Pinned posts
Enable Messages
Fangating is no more
1. General layout.
Header image
Profile image
About the brandFeatured tabs
history
Pinned posts
2. Cover & Profile Image
No more 520px high profile image on the left square No more image-grid above the timelineHeader image can not be used for promotional purposes, fangating, contest referral or even contact information!
3. About & Tabs
Old Apps & tabs location
Featured apps / tabs (4 max)
Other tabs hidden here
About
3. Other apps expanded
Othertabs Will
barely be found
Othertabs Will
barely be found
4. Fangating
A custom ‘Default
landing tab’ will no
longer work
‘Welcome’ is just
another tab
No auto-redirect after
liking a page
Still detection if you
liked the page or not.
Fangating
works no more
5. Apps
Full 810px forcontent vs. 520px previously
No change in app rules
Entire websites can be pushed in this space no fundamental redesign of websites.Higher resemblance between Facebook and original website
‘Highlight’ posts to give them the full width of the Facebook container.
‘Pin’ posts, these posts stay at the top of the feed promoting posts
Timeline puts the focus on the interaction with the consumerYour brand becomes what you publishNo more hiding behind fangates & custom tabs content is your only assetComments by others are collected in a separate console
Brand content and user content are
separated
7. To Dos
Choose a cover image
Add brand description & information
Feature important
apps
Pin ‘top’ or ‘important’
posts
‘Highlight’
important eventsClean up the wall
Insert the back
catalog of the
brand +
reconstruct
history
Remove the ‘fangate’
Adapt tab-content to
810px width
Adapt the ‘Welcome’
tab
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The SNCC WAYThe SNCC WAY10 Modules
1. Understanding Social Networking
2. Understanding Your Market3. Understanding Who you are
energetically online4. Facebook for Business5. LinkedIn and Google +
REALLY!6. Twitter is KEYWORD power7. Video to Accelerate Success8. Blogging for TRUE Success9. Newsletter strategy10. Putting it All Together
SOCIAL NETWORKING COACHING CLUB!
A Social Network site committed to teaching Strategies & tactics to
successful social networking to grow your business, Increase traffic Generate revenue!
Self Pace Program – Videos-Audios – PDFs12 months of Coaching
24 Hour Special 24 Hour Special Retail Prices
Annual $699 – 1st 30 days freePayment Plan $169Month to Month $69http://www.socialnetworkingcoachingclub.com/
Special 24 Hour Sale$549Sign up with me in the back of the room orhttp://tinyurl.com/SNCC24HourSpecial
The Social Networking Coaching Club
Testimonials10 Modules
Videos, audios, PDFsLicensed Coach
Annual MembershipPayment PlanMonth to Month
Next Steps Next Steps Dates:
April 18thMay 5May 12May 19May 26
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