The Next 4 Billion Market Size and Business Strategy

at the Base of the Pyramid

“Eradicating Poverty through Enterprise” Panel

United Nations, November 2, 2007

Sheri WilloughbyWorld Resources Institute

About World Resources Institute• Worldwide reach

– we work on global environment and development issues, on the ground in over 80 countries

• Extensive experience with entrepreneurs - a portfolio of 150 SMEs…in Brazil, China, India, Indonesia, and Mexico

• Extensive local partnerships- that build capacity and co-create opportunity with

Ngos, community leaders, local governments, local small and medium businesses

• MNC partnerships– With selected companies (Intel, Microsoft, Vodafone,

Citigroup…)

Why The Next 4 Billion Report?

4 billion people 72% of world population Poor by any measure <$3000/y PPP

Poorly served unmet needs informality trap BOP penalty

UNCOMPETITIVE MARKETS

A $5 trillion BOP market

By region…

By country…

By urban/rural…

By sector…

Surprising patterns— showing latent demand

The message for business

• Significant underserved markets

• Can be served profitably —this report documents the BOP willingness to pay for quality service and products

• Market opportunity. Both for entrepreneurs, large corporations, and investors

A sector analysis--Health

A “Last Mile” model for the health sector: Mi Farmacita

HealthStore and Medicine Shoppe

WRI’s BOP Strategy

Market Research

Identify transformative sector strategies

Scale enterprise development

Engage capital markets

For more information:

Download or order The Next 4 Billion report

http://www.nextbillion.net

Thank you