THE NORDIC BUSINESS PLATFORM FOR ECO-LIVING AND CERTIFIED
ORGANIC FOOD & DRINK
13-14 NOVEMBER 2019 MALMÖMÄSSAN | SWEDEN
www.nordicorganicexpo.comwww.naturalproductsscandinavia.com
Eco Life Scandinavia and the Nordic Organic Food Fair provides the perfect platform for the eco-living and organic sectors to grow business and network with peers.
2018 HEADLINE STATS
4488attendees
66countries
48countries
500exhibitors
40speakers
03theatres
1/3 cited a corporate spend of over
€500,000
Key decision makers from 1700 companies
2018 MARKETING CAMPAIGN
140 advertisement pieces within Nordic and European media
40 association, trade body and media partnerships
6 month multi-channel visitor marketing campaign in 3 languages
50,000buyer contacts across Europe
6100 social followers
40,000 visitor brochures
INDUSTRY REACH
13-14 November 2019
www.nordicorganicexpo.comwww.naturalproductsscandinavia.com
13-14 November 2019 | Malmömässan | Sweden
INDUSTRY SUPPORT
13-14 November 2019
www.nordicorganicexpo.comwww.naturalproductsscandinavia.com
13-14 November 2019 | Malmömässan | Sweden
EEN MATCHMAKING186 face-to-face meetings
150 participants from31 countries
START-UP ZONE14 start-up companies showcased
the very latest innovation
10+ companies showcasing the very latest eco packaging innovations2 seminars dedicated to sustainable packaging
SUSTAINABLE PACKAGINGFEATURE WITH PACKBRIDGE
7 companies pitched their products in front of the senior purchasing team from H&B Sweden, 4 companies had their products selected by the chain
HOLLAND & BARRETTSWEDEN LIVE PITCH
DUTCH ORGANICBEER AND SPIRITS GARDENNEW for 2018, visitors could sample organic beer & spirits in a dedicated area
WHAT HAPPENED
AT THE SHOW
OUR VISITORSWHERE THEY CAME FROM
Top business types
WHAT THEY CAME TO SEE
WHO THEY ARE
Bodycare
Facial Skincare
Cosmetics
Beauty Supplements
Anti-Aging
MANAGERPARTNER/OWNER MD/CEO/CHAIRMAN/DIRECTOR
BUYER
Natural & Organic baby products
Free From
Packaging
VMS - Vitamins/minerals/supplements
Vegan
33%31%28%20%17%
Top 5 food categories
Top 5 natural living categories
Top 5 natural beauty and self-care categories
Vegan
Vegetarian
Dried products
Beverages
Sweets, Snacks & Chocolate
46%44%40%40%33%
44%41%39%38%36%
DISTRIBUTION 37%• Distributors (Food, Health & Beauty)• Importers & Exporters (Food, Health & Beauty)• Wholesalers (Food, Health & Beauty)
RETAIL 21%• Beauty Retailers• Independent/Specialist Retailers• Food Retailers• Health Food Stores• Online Retailers• Supermarkets• Department Stores• Convenience Stores• Deli/Gourmet Stores
BUSINESS SERVICES 9%• Association• Business Services• Consultant• Packaging
HoReCa 11%• Cafe/Coffee/Sandwich Shop• Contract Caterers• Restaurants• Hotels OTHER 7%
• Media• Education• Public Sector / Government Body• Healthcare
PRIVATE LABEL 15%
13-14 November 2019
www.nordicorganicexpo.comwww.naturalproductsscandinavia.com
13-14 November 2019 | Malmömässan | Sweden
OUR VISITORSWHERE THEY CAME FROM
• 7-Eleven• Aarstiderne• Aduki Oy• Apotekernes Amba• ARKET (H&M)• Arla Foods• Axfood• BC Catering• Bergendahls Food• Biofood AB• Chefs Culinar AB• Cloetta Sverige AB• Coop Danmark A/S• Coop Sverige AB• DagliBrugsen• Dagsmeja• DermaPharm A/S• Ecolink Oy• Electrolux Professional• Fazer Kvarn AB• Findus• Flying Tiger Copenhagen• GoBamboo AS• Goodtrade Scandinavia AB• greenskin.dk• Grøn Fokus• Helsam A/S• Hemmakväll AB• HKC Egenvård Ab• Holland & Barrett
• ICA Sverige AB• IKEA Food Services AB• Irma• Kesko• Lantmännen Cerealia AB• Lidl Danmark K/S• Life• Magasin Du Nord• Matas A/S• MatHem• Menigo Foodservice• Midsona• nemlig.com• NETTO• Nordic Vet Shop• Norganic AS• Orkla Foods• Renée Voltaire AB• Ruohonjuuri• Salling Group• Scandic hotels• Softskin.Se• Spendrups Bryggeri AB• Stena Line• Sunkost AS• Svensk Cater• Talman Luomu Oy• Tetra Pak Sverige AB• Total Produce Nordic A/S• WeMake
CanadaDominican RepublicUSA
AustriaBelgiumBulgariaCyprusCzech RepublicDenmarkFinlandFranceGermanyGreece
HungaryIcelandIrelandItalyLatviaLithuaniaMaltaNetherlandsPolandPortugal
RomaniaSerbiaSlovakiaSloveniaSpainSwedenSwitzerlandUKUkraine
Burkina FasoEgyptEthiopiaGhanaMoroccoSouth Africa
Australia
ChileCosta RicaPeruPuerto Rico
ChinaHong KongIndiaIsraelJordanKorea SouthKuwaitPakistanSaudi ArabiaSingaporeSri LankaTaiwanTurkey
% OF VISITORS
34%
61%
5%
Europe
Nordics
Rest of World
VISITORS COUNTRIES
13-14 November 2019
www.nordicorganicexpo.comwww.naturalproductsscandinavia.com
13-14 November 2019 | Malmömässan | Sweden
WHERE THEY CAME FROM
2017
TOP 5 EUROPEAN EXHIBITORS
OUR EXHIBITORS
69%
21%
10%
Europe
Nordics
Rest of World
68%
25%
7%
Europe
Nordics
Rest of World
USA
South Africa
Australia
ChilePeru
BangladeshIndiaRepublic of KoreaSouth KoreaSri LankaTaiwanTurkey
AustriaBelgiumBulgariaCzech RepublicDenmarkEstoniaFinlandFranceGermany
GreeceHungaryIrelandItalyLatviaLithuaniaNetherlandsPolandPortugal
RomaniaSerbiaSlovakiaSloveniaSpainSwedenSwitzerlandUKUkraine
EXHIBITORS COUNTRIES
% OF EXHIBITORS BY TOTAL SHOW
NPS 46%
NOFF 54%
TOTAL: 500
20181 Greece
2 UK
3 The Netherlands
4 Spain
5 Germany
20171 UK
2 Italy
3 The Netherlands
4 Germany
5 Spain
2018
13-14 November 2019
www.nordicorganicexpo.comwww.naturalproductsscandinavia.com
13-14 November 2019 | Malmömässan | Sweden
*excluding Scandinavia