Date post: | 18-Sep-2014 |
Category: |
Business |
View: | 8 times |
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The Power of Content MarketingThe Power of Content Marketing
Kyle LacyKyle Lacy
Senior Manager
Global Content Marketing & Research
@kyleplacy
Senior Manager
Global Content Marketing & Research
@kyleplacy
Ginni RomettyCEO, IBM
What you will see with rapid data and social sharing is the death of the average and the era of you.
Businesses will be able to truly serve the individual.
1. Empathy2. Perspective Taking3. Personalization
Three types of content development:
EmpathyUnderstanding someone’s emotional state or feelings
Daniel Pink
1. Empathy2. Perspective Taking
Two types :
Perspective TakingCognitive & analytical – it’s understanding someone’s interestsDaniel Pink
Personalization
We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer
Chris MoodyChris Moody
VP of Marketing
@cnmoody
VP of Marketing
@cnmoody
Marcus NelsonMarcus Nelson
Founder / CEO
@marcusnelson
Founder / CEO
@marcusnelson
All about Addvocate
Enable people across the organization to use their personal
social networks to share captivating content, invite friends to
events, offer tips & tricks, and become the face of your brand.
Browser plugins for Chrome and Firefox
Mobile for iOS available soon.
Chatter and Chatter Mobile integrations available soon.
@marcusnelson #df13
@marcusnelson #df13
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@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13
@marcusnelson #df13