Jim KurtzMarketing Advisor

Weekly Wednesday Webinar

Lunch ‘n Learn Feb 10th @ 1pm EST

FEATURING:

The Power of Email Marketing

HOST: Galaxy Marketing SolutionsMore information: GalaxyMarketingSolutions.com

The Most Cost-Effective Marketing

You Can Do!

Email Marketing

• Email yields an average 4300% ROI

• Email nurtures prospects to keep them engaged

• Emails convert 3x more than social media

• 91% of consumers check their email at least once a day

Why Email?

Direct Marketing Association

Types of Email Marketing

• Prospect List (Inbound)

• Opt-in List (Inbound)

• Re-targeting/Newsletter (Outbound)

• Segmented List (Targeted Segments)

The Money is in the List• Email nurturing produces 50% more

leads at 33% lower cost.

• Your income is directly proportional to the size and responsiveness of your list

• Internet marketers often value their email list at $1-$2 per subscriber per month Hubspot

How To Build Your List• Offer specials or prizes for members-only

(subscribers)

• Add subscribe buttons and forms to website and existing marketing pieces

• Promote on social media

• Create videos on you-tube

• Create a podcast or live stream and promote subscriptions

Ways to Build Prospect Lists

• Ask inbound callers for their email

• Ask to send confirmation to their email

• Recommended: send introductory opt-in message (gets them on your opt-in list)

• Get email info from referrals and outreach efforts

Re-Targeting• Send To Existing Database

• Target Those Needing Specific Services And Send Info About Service To Them

• Send Info About Cosmetic Services

• Ask For Reviews And Referrals

• Prepare Them For Next Appointment (Send A Month Or Two In Advance With Mystery

Sandwich)

Examples of Prospect Email• Hi Mr Jones!

• Thank You For Calling Our Practice Today!

• Did We Answer All Of Your Questions?

• We Send A Monthly Newsletter Out To Our Patients And Friends That Contains Useful And (Hopefully) Entertaining Information About Keeping Your Teeth Healthy.

• We Would Love To Share This Info With You. Click Ok To Subscribe!

Example of an Opt-In Email

Happy [month name]! This month we are de-mystifying the subject of dental implants! …

Give enough data to whet their appetite. Then call to action. If it’s part of A larger blog article, put in a “Read more” button and link to the main article. If you’re looking to schedule an appointment, put in a simple appointment form right in the email.

Example of a Re-Targeting EmailHi Joe,

Last time you were in, Dr Kurtz explained the possibility of using an implant to replace your missing tooth.Here are a few reasons why we think this is the best option for you… [3-4 bullet points]

Let’s get you scheduled to get this done. Your smile will thank you for it!• [Appointment form or phone #]

Example of Referral/Review EmailHi Susan,

Thank you so much for coming to our office last week! We appreciate being a part of your beautiful smile. We enjoy having patients like you here in our office every day.

Can you help us get more quality patients like yourself by giving us a review? [Put link directly to your review site]

• Referral: …by referring your friends and family to us? [Put your new patient offer here]

Example of

Referral Email

Re-Cap• Email converts more reaches into paying patients

than many other forms of marketing

• Email can be largely automated to save time and money

• Email gives the best ROI

• Email increases revenue from existing patients

• Email is easier to share, allowing your message to spread fast

Thank You!Jim Kurtz

Marketing Advisor