Date post: | 13-Apr-2017 |
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Recruiting & HR |
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5 Steps to Boosting Your Talent Brand Through Content 1talent.linkedin.com | 1
The Power of LinkedIn Career PagesFebruary 25, 2015
Speaker
Agenda
The Power of Personalization
The Benefits of a Career Page
Best in Class Examples
The Power of Recruitment Advertising
Q & A
LinkedIn Career Pages Benefits
LinkedIn outperforms all other competitors on traffic
0
20
40
60
80
100
120
Uni
que
Site
Vis
itors
(Mill
ions
)
Q4 2013 Q4 2014 Q1 2015 Q2 2015 Q3 2015Q3 2014Q2 2014Q1 2014
Unique Site Visitors
Source: comScore. Data shown for multi-platform viewers (i.e. desktop and mobile)
LinkedIn Company Pages
LinkedIn Career Pages
LinkedIn Career Pages – New Mobile Experience
believe talent brand strength makes a “significant impact” on ability to hire
77%
Average reduction in cost per hire
50%
Average reduction in turnover
28%
talent professionals who say talent brand is a top priority in 2015
56%
Why Invest in your Talent Brand?
Source: LinkedIn Global Recruiting Trends Report, Nov 2014
The Power of PersonalizationEngage your audience with the right message
Personalization is Key to Online Engagement
Personalization is Key to Online Engagement
What does an engineer look for in a job?Industry=Tech, Geo=US
What does an sales professional look for in a job?Industry=Tech, Geo=US
Personalization
Engineering Students Brazil
The Power of Recruitment AdvertisingDriving Traffic to your Career Page
Tell the right people you’re hiring
Reach your ideal audience automatically
wherever they go on LinkedIn
Your ideal passive candidate
Erika Robertson
500+ Connections
2nd
Software Engineer, ABC Co.San Francisco, CA
Ads Appear On LinkedIn
Homepage
Ads appear when viewing
profiles
Ads appear when visiting
Company Pages
Ads appear when interacting
in Groups
19
Talent is engaging with your Career Page
Visitors by CompanyTop 5 Companies
Visitors by CountryTop 5 Countries
Visitors by FunctionTop 5 Functions
XYZ Co. Career Page Unique Visitors
600,000 Traffic Driver Ad Impressions deployed January 2015
20
You’re continuing to acquire followers
Followers by CompanyTop 5 Companies
Followers by CountryTop 5 Countries
Followers by FunctionTop 5 Functions
XYZ Co. New Monthly Non-Employee Followers
600,000 Traffic Driver Ad Impressions deployed January 2015
Awareness
Engage
Leads
Hire
600,000 Ad Impressions
What’s the value of media?
6,000 Click-throughs
480 Applications
16 Hires
1% Click-through rate
8% conversion of Job Views to Applications (LinkedIn average)
30 applications per position
Enhanced Career Page Benefits
+ Personalization
Increase relevance with more of your top talent pools and regions
+ Targeted Ads
Connect with candidates at every stage of the journey, not just actives.
Ensure you’re building awareness and engagement with the candidates you need.