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The Power Of Location Marketing Asif R. Khan Location Based Marketing Association @TheLBMA @AsifRKhan
The Power Of Location Marketing
Asif R. Khan
Location Based Marketing Association
@TheLBMA @AsifRKhan
The Location Based Marketing Association is an international, not-for-profit group
dedicated to fostering research, education and collaborative innovation at the
intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 1,400+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta, Boston, Miami, Dallas,
Seattle, Chicago, Austin, Los Angeles, Amsterdam, Berlin,
Edinburgh, London, Dublin, Hong Kong, Madrid, Singapore, Sydney
Our Members
The Location Ecosystem
85% Of all data has a location element
$43.3b in location & context services by 2019
7
35%
33%
25%
24%
24%
27%
22%
12%
10%
14%
63%
51%
33%
37%
29%
33%
24%
16%
20%
16%
Social Location Services
Location Based Advertising
Internet of Things
Location Analytics
Location Based Search…
Location Based Loyalty…
Location Based Privacy
Merging Mobile + DOOH
Augmented/Virtual Reality
Location Based Gaming
40%
50%
36%
40%
34%
14%
36%
26%
18%
18%
45%
25%
37%
22%
25%
25%
20%
12%
14%
14%
58%
58%
46%
42%
48%
40%
36%
24%
24%
24%
n= 51 51 50 51 50
A B C D E
Ranked by total average
Top 3 location topics for the country
Location topics that will draw attention in 2016
“SOCIAL LOCATION SERVICES” AND “LOCATION BASED ADVERTISING “ TOP AREAS OF INTEREST FOR 2016
8
A B C D E Total Averaged
Global Spend 2015
Beacon Technology 22% 25% 32% 25% 26% 26%
GPS 43% 29% 62% 33% 60% 45%
Wi-Fi 55% 43% 64% 29% 66% 51%
NFC 18% 25% 26% 20% 34% 25%
n= 51 51 50 51 50
Currently deployed technology
• LBM leaders Germany and Singapore show more GPS technology deployment than other countries.
LBM DEPLOYED TECHNOLOGY IS HEAVILY WIFI AND GPS BASED
%, Yes
9
A B C D E Total Averaged Global Spend 2015+2016
Beacon Technology +16% +8% +12% +4% +34% 41%
GPS +22% +10% +6% +14% +10% 57%
Wi-Fi +14% +14% +14% +14% +6% 63%
NFC +16% +16% +20% +18% +36% 56%
n= 51 51 50 51
What changes to expect in 2016
• The US looks to follow LBM leaders into GPS deployment • Singapore looks ahead to Beacon technology
IN 2016 COUNTRIES LOOK TO DEPLOY MORE NFC TECHNOLOGY
%, No, but plan to invest in 2016
A New World Of Location Analytics
Location + IP
Parking Douche App Video
http://www.youtube.com/watch?v=BH5AWAO5qRw
The Re-Invention of Search
Blending Media
Nivea Video – Beacons On The Beach (Brazil)
https://www.youtube.com/watch?v=OlvjzQJGDnY
Real-time Value
Data – Good or Bad?
Tying It All Together
Women’s Aid Domestic Violence Video https://youtu.be/R0a-jLc0Wvw
