The Power of Storytelling

Carrie Caruthers

“Storytelling is the most powerful way to put ideas into the world

today.”--Robert McKee

What is Storytelling

• Teaching• Conveying information• Sharing of wisdom• Preserving memories• Emotional connections

Storytelling Throughout History

40,000 Year Old Cave Painting

Diamond Sutra AD 868

154 Sonnets 1609

Modern Times

Word of Mouth

Why Storytelling is Important• Connect

• Convey

• Create

How to Tell Your Story

• Know your audience• Have a clear message• Believe in your message• Keep audience engaged• Paint a picture• Use direct quotes

“They may forget what you said, but they will never forget how you made them feel.” --Maya Angelou

Carrie Caruthers

cecaruthers@gmail.com

@CarrieCaruthers