The Power of Visual Content

People are attracted to visualsIn an increasingly noisy digital landscape, marketers must use visuals to stand out.Marketing Profs.

The Visual Trend

• Visual marketing was the breakout trend for 2012. Forbes

• 44% are more likely to engage with brands if they post pictures than any other media. ROI Research

• Pictures have also become a short form way of communicating lots of information quickly and succinctly. GlobalHue

• Brands are moving away from the written word to more visual content. Altimeter Group

What Thought Leaders Say

• “Most of our brain is used for processing visual information” – Tim Ash, author of Landing Page Optimization

• “Visual content allows you to communicate ideas in a much richer way” – Adam Heinz

• “Visuals change the way people talk about and share information about your brand” Jason Keath, Social Fresh

Thought Leaders

• “Visuals are a response to the vast amount of information we’re exposed to. Visual is an easy “snapshot” way to absorb and grasp the information” Jeremiah Owyang, Altimeter Group

• “Visual content is going to be HUGE! Particularly video, but it needs to be done right” Craig Rosenberg, Funnelholic

Proved by Analytics

• MTV – when they posted a group of images on Facebook they got 13x more engagement and sharing and reached 6X more fans with this content.

• Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines – from social and public relations, to web site content and even static marketing materials like annual reports.

• 95 percent believe visual content is very important for online marketing

• 89 percent are already using or plan to use visual content in social media

• 87 percent believe visual content is critical for traditional marketing

• 80 percent plan to budget for production of visual content in 2013

• 96.7 percent believe that visual content engages best on social media

Facebook

• Posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.

Facebook Graph Search

• New to Facebook• Focuses on people, photos,

places and interests• Described as the 3rd pillar of

Facebook• Big opportunity for brand

content to be discovered• https://

www.facebook.com/about/graphsearch

Images

• Do not post the same image on all platforms – create multiple images that appeal to each community

• Rectangular images work well on Tumblr, but won’t work in Facebook

• Use an image that clearly articulates your message

Whole Foods Tumblr blog – publishing their magazine

Video

The Future?

“Most companies don’t have full-time editors and newsrooms that work hand-in-hand with their marketing department and partners, but in a few years they might.”David Armano Edelman Digital

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