The ProjectfeasibiltyStudy and Evaluation Aj.chaiyawat Thongintr

8/9/2019 The ProjectfeasibiltyStudy and Evaluation Aj.chaiyawat Thongintr

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Patcharagronn Promma

5031205155 Tourism

PATCHA electronic grill buffet


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Preface

Project feasibility study and evaluation course is promoting the leading of

knowledge to apply a business planning and study feasibility of business. The

subject is enhancing professional via deeply detail content according marketing,

operating and financing. The course target on thinking process and equation to

meet the completely object.

This project is PATCHA buffet grill restaurant which providing the useful

information which collect, manipulate, store and disseminate to support open a

business for real life.

We expect this project could be useful for students and interested person

who has to study, research and guideline to open the business .


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Table of content


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Chapter 1: introduction


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Background and significance of the project

A grill plate buffet business is affected in many reasons both direct and

indirect. First, pork cost is currently increased. The cost was up from 100-110 per

kilogram to 120-135 baht per kilogram within one year. In the information pork

sellers predicted that pork cost still increasesin this level to next year.

Entrepreneur has to shoulder more cost. This business is not the same another

restaurant that food prices are variable according raw material as each plate can

computing cost and profit. But buffet is fixed price when the raw material cost is

variable and price up that will be more affected and difficult to control and

compute the real cost and profits. So, I have to more consideration many factorsespecially variable cost. Many entrepreneurs said consumers and the profit are

decrease. So, many stakeholders concern this business begin to decline but truly

cause of these problems occur from overall economic condition in last year and

continues affected this year. So, it isnt affected only this business but all of

business both direct and indirect.

PATCHA is electronic grillpan buffet restaurant. This present a new

innovation that improves and develops from charcoal stove toelectronic panprovides more tasty and safer to consumers. I see an opportunities of this

business in Chiangrai and I analyze it is possible to investment. This business, in

5-6 year, many marketers said Mau-Ka-Ta is just a business that boom in and out

rapidly in food market. But they were wrong. In the present day Mau-Ka-Ta is still

one option restaurant to dine and meeting. Before I do a business I will think

about the most significance is marketing. I will analyze the possible about 3

mains of marketing are market size, market growth and market share. When I

analyze 3 main of marketing I perceive it is possible to investment in Chiangrai.

In the truly, Mue-Ka-Ta market is a red ocean that fulfill of competitors but

electronic pan is never and PATCHA will be first electronic grill leader and

achieved in the consumer mind. Moreover, I survey 2-3 restaurants of the same

product/serviceas currently buffet market leader is more weak point that

PATCHA could be opportunities to interrupt and step to be leader in the future.


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Project objective

- to study the feasibility and opportunities of electronic grill pan inChiangrai

- to understand management and operation of this business- to form the basis of ongoing plans for marketing and operations- to improve and enhance a buffet market in Chiangrai- to motivate buffet market for rejuvenation- to research and obtain the important information of this business and

promote to interest persons

- to analyze market and environment factorwhich effected of business- to analyze consumer behavior via collect the data

Benefits of project

- To be more systematically working, thinking and analysisThis is a benefit which I can learn from this project. The good process

working occurs from good systematic thinking, operating and analysis.

- To know the feasibility of this businessAfter I do this project, I could be knowan opportunity and possible to open

and success this business in Chiangrai.

-To analyze marketing and environmental factor

I can analyze marketing about consumer behavior, target group, and

positioning. And including environmental factor which affected by using

managerial implement.


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Activities

- Generate an ideaThis process is taking knowledge and skill to make that content, form and

system according the project.

- Plan the projectThis process is planning this project to be simple, accurate and accessible

form. It concernscoherence about operation, marketing and finance .

- Survey and gather the dataThis process is concern the data that collect, manipulate and store to

transform be useful information for this project. The information must berelevant, reliable and timely.

- ImplementationThis process is using the proper technical management as SWOT analysis,

marketing mix and STP analysis to be more efficiency to eliminate errors and

complete the project.

-Evaluation

This process is feedbackthe information of this project. Moreover, it has a

following and feasibility as this business could be successful.


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Operations Methods April May

Week

1

Week

2

Week

3

Week

4

Week

1

Week

2

Week

3

Week

4

1. Study about Mue-Ka-Ta business in Chiangrai.

2. Survey the market by using questionnaires and use the

information about my product.

3. Study and plan organization management in details.

4. Do the marketing analysis.

5. Study and analyze the technical feasibility process.

6. To do financial analyze in 3 years.

7. Study and analysis risk of Thai dessert business in Bangkok.


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1.5 Time Frame (Table 1.1 time frame activities within April 2010-May 2010)

8. To Summary the feasibility of wedding studio business in

Bangkok.


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Chapter 2: Industry profile


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Nature of industry

PATCHA is a Mue-Ka-Ta business which present electronic grill buffet pan.

It is emotional food because consumers fun when they grill and talking that

maybe in form of meeting. Regular consumers are family, couple and friend

which the most kind of couple all age level and women. Many people said Mue-Ka-

Ta isnt just restaurant but it is meeting point at night with dinner . Normally,

Mue-Ka-Ta business is difficult to forecast number of consumers and what does

consumer prefer, especially it is a fixed price per heads that the profit is variable

with variable cost and the cost reducing. Seasonal is a factor which occasion day

is the popular of consumer exclude New Year day and Song Kran day make

people stay at home to celebration.

Situation of industry

Condition of Mue-Ka-Tas market is currently stable. Consumers prefer

consumption in a period of winter and rainy isnt favorite or low season because

temperature condition is inconvenience. It is difficult to transportation as I

survey most of consumers take to the place by motorcycle. But on the other hand,

I launch electronic grill pan. It is in the period of booming. In first stage this

restaurant must strive to communication and promote for approach the

consumer mind and well-known. Because the consumers never seen electronic

buffet pans, they are just charcoal stove. They may be incredible. So, if I succeed

in communication aspect I think the consumer will know an electronic pan better

than charcoal stove.


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Product/service

PATCHAs good are divided 6 categories to prepare meat, vegetable,

barbeque sauce, finished food, dessert and beverage according tables below.

Meat

Raw material Name

Pork with sauce

Pork with black peppers

Tendered-Pork

Pork-Belly


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Chicken with sauce

Chicken with Black

Peppers

Pork-Liver

Fish


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Squid

Mixed-Pork

Tofu fish

Green noodles

Bean vermicelli


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Bean curd

Sausages

Shrimp ball

Imitation crap stick

Pork lard

Butter (little smell and

taste )

An offer choice to

increase smell and taste


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PATCHA will add new 1-2 menus every month target on meet consumers

want. If any menu is popular isadded. This is the way to meet consumer wants

increasingly and waste risk.

Vegetable

Raw material NameMoring glory

Lettuce

Baby corn

Straw mushroom


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Dessert

Name

Tub Tim Grob

Ecooucid

Chao Kuai

Coconut Jelly


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Tapioca pearl

Coconut milk

Syrup

Ice cream
http://www.bloggang.com/data/aoe/picture/1236616790.jpg


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PATCHA uses outsource wholesaler to deliver dessert and ice cream day to

day. We emphasize popular menu and added new menu every month for market

effort and attract consumers.

Finished food

Name

Mixed with sausage,shrimp ball and crap

stick

Mixed green noodles

Fried rice


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PATCHA offer more choice added its appetizer food which consumers eat

before grill the meat. Finished food is surplus raw material cooked to transform

become the new food as delicious, clean and fresh .

Mue-Ka-Ta sauce

Ingredient

Suki sauce Smooth taste and quite

sweet

Barbeque sauce Intense taste and quite

spicy


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Three flavor sauce( ) Unique and exclusive

sauce

Flavoring - Pepper- Garlic- Lime- Sugar- Fish sauce

PATCHA desire cup sauce is smaller than the others because consumers

cannot eat much quantity, in the desired size we can save the sauce. This is one

way to reduce the cost and waste.

Fruit

Raw material Name

Mango

Water melon


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Pineapple

PATCHA select fruits in season and easy to buy in local because fruits are

suitable price and not pay distribution too much. And these fruits are popular.

More, I promote local fruit like pineapple is famous and I can select directly from

the supplier

Beverage

Goods Name Price

Singha drinking water 15

Coke 15


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Coke 1.5 liter 35

Leo beer 45

Singha beer 55

Ice 15

Price for consumer

99 Bath per head for adult 49 bath per head for kid (The height less than is 120 cm.)

PATCHA rule

1. Open on 17.00 23.00


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2. Fine up individual 30 Bath if raw material is lap which could be overconsumption to be waste.

3. There isnt sale beer to young people under than 20.4.

The pet is not allowing5. No smoking

6. Dont take any food home

Vision of your organization

PATCHA must gain market share 15% of all Mue-Ka-Ta restaurant in

Chiangrai.

Mission

- To promote PATCHA brand to be first one in customers mind.- To promote PATCHA is good alternative way to dine out.- To promote PATCHA is leader of this market- To promote PATCHA is quality, clean and safety of brand awareness.- To promote PATCHA is motivating this market to rejuvenation.

Strategy

PATCHA is not competition with low price and variety. I emphasize reduce

and control the raw material cost and offer better service. I focus on value for

money and keep the brand.

Corporate level

Product development


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PATCHA draw the outstanding of electronic grill pan to be a choice for

consumers and attract them which difference and enhancein the existing market.

In food aspect, we are not emphasizing of variety because it will be increase cost

when full but popular menu is a good choice for a restaurant. Moreover, we offer

new menu every month for market effort.

Business level

DifferentiationPATCHA present the differentiation of this business and market. We offer

many difference to consumer. First of all, grill plate is electronic not charcoal

stove for respond our image is safety. Second, butter is a one choice for

consumers which want smell more than just solve brunt meat on plate . Third,

sauce is responded the variety demand of consumer which difference as age,

favor and sex.

Image differentiationPATCHA is an image of better safety, modern and service. We attention

consumers orientation which show them we care about safety and provide better

service to increase more convenience.

Moreover, this business is modern lookingas clean, warm and timely will be attract present consumer and next generation.

Functional level

Human resource managementPATCHA value the better service which employees are significance. So,

Training is heart of a continuous effort designed to improve our employeecompetency. We train employees by on-the-job training. A manager must monitor

evaluate the performance of every employee and then gradually teaching if they

were wrong. Moreover, there are monthly meeting.

AdvertisementPATCHA is advertizing via leaflet by use an outsource company. Leaflet

provides the information to inform about our electronic grill pan qualifies, price

and location. This ad hires the company to spread and distribute all in front of


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school, government place, night braza and weekend road fair a week before open

a restaurant and opened 3 weeks. This is an appropriately cost but highly

efficiency to approach the most our consumers meets to couple, friend group and

family.

Functional managementJob Responsibilities Working hour

A

manager&cashier

- Supervise the flowprocessing of each duty

- Contact to the supplier- Responsible for cash,

revenue and expenditure

and day to day accounting

- Control and check stock

: 8 hour

15.00 23.00

Cook - Do everything about food- Prepare the vegetable and

the raw material

- Flavor the meat- Cook the food- Add and shift overall rawmaterial

: 8 hour

15.00 23.00

Waiter-full time,

part time

- Greet the consumer and givethe advice

- Take an electronic grill pan- Serve the convenience to

consumers

- Clean on table and place- Full time waiter train part

time waiter

: Full time

7 hour

16.00 23.00

: Part time

6 hour

16.

00 22.

00

Dish washer - Wash all equipments andtools

: 6 hour

17.00 23.00


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Chapter 3: Market feasibility study

Market analysis

General environment analysis


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This project do the market of business by analyzes the potential and

opportunity of 3 marketing.

Market sizeNumber of Chiangrai population is 1,227,317

Number of Chiangrais city population is 223,936

PATCHA expect 15% of Chiangrais city population is our customers

approximately 33,590.

Chiangrai market size is high because Chiangrai population is high and

almost of them is our target group.

Market growthIn the information and statistic of Internal Trade of Chiangrai inform trend

of economic does well because the people have began more confidence as

political effected overall people is spend money increase. Economic expandwill

go up 3.3 5.3 % in 2010. PATCHA will gain the advantage also.

Market shareNumber of Mue-Ka-Ta in Chiangrais city is high about 6 restaurants and

mostly is small size which just 2 are big more than 50 seats. On the other hand,

existing of Mue-Ka-Ta market isnt any electric grill pan . I analyze all of Mue-Ka-Ta

restaurant is our competitors but no any electric grill pan. So, we are leader of

this market.

Competition analysis


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Competitor analysis

Major competitors in this market of PATCHA

1. Paa Nag ()

Paa Nag is a well-known buffet restaurant that opens for a long time. There

are many restaurant around and nearly resident area . It is warm atmosphere and

many consumers every day.

S-strength W-weakness

- Open for a long time and beleader- Well-known buffet restaurant

- Less staff to serve consumers- Non-organization culture such as

staff isnt wearing restaurant

uniform

- Non-stock goodsO-opportunity T-treat

- Place in surrounding residentarea

- Difficult and confused to access- Economic recession

2. Fah Sai ()


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Fah Sai is a buffet brands those broader consumers. A place locates on

economic centre that people are crowding some customer are tourist. There are

many buffet restaurants as people call buffet road but this restaurant gain more

market share.

S-strength W-weakness

- More well-known branch inLumphang, Phayao and

Chiangrai

- Good location in business centre- Broader parking space- Some consumers is tourist

- Expensive price per head- Expensive land rent cost- Non-stock goods

O-opportunity T-treat

- Convenience to access - More competitor surrounding- Economic recession


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3. Prayfah ()

Prayfah is a small restaurant which not emphasizes quantity but variety.

Good point of this is not crowed and annoy . It responds consumers who want to

make all of restaurant to celebration and occasion.

S-Strength W-weakness

- Low cost- Small size of restaurant- Variety goods

- Over-variety of goods- Service delay- Small size make not customer

attention

O-opportunity T-treat

-Non

-

competitor in area-

Economic recession


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Customer analysis

These charts are a statistic survey report to find consumer behaviors with

Mue-Ka-Ta. It is an online survey via age of 19 28 years.

1. How long do you have Mue-Ka-Ta a month?

The aim of this question is to knowing and forecastthe consumers eating

frequency and come to a restaurant a month.

Result of the report chart:

PATCHA know half of overall consumers eat Mue-Ka-Ta every month.

Moreover we know consumers eat Mue-Ka-Ta a month likes a meeting.

2. Who you prefer to eat with?

The aim of this question is knowing and analysis consumer quantity and

provides things to meet the demand of main group and each group.



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The main consumer of PATCHA is friend (group is more than 3 not a child)

as we know the average of this group is 5 persons and the family is always 4

persons.

3. What is the first do you concern?

The aim of this question is knowing and analysis what the significantly of

the attention we pay and what the important factor to attract the consumers

concern. These things will take PATCHA development, improvement and

response the restaurant along with consumers demand.


Service is not main factor because the most is friends (group) a lot of

person and be personally. Parking is not effected consumers because

approximately 80% take by motorcycle. It doesnt more space.

4. What sweet do you prefer?


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The aim of this question is development of the product to meet the

consumers demand to find out popular sweet which consumers eat. It helps to

ensure sweets will be eating up for waste reducing.


PATCHA could be finding out the sweet which consumers prefer to meet

their satisfaction and rid to unpopular.

5. What is the food do you prefer (more select)?


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The aim of this question is to know things of consumers prefer for increase

the quantity and find things is not popular will out of the product menu and offer

new more attracted and reduce waste each day.


PATCHA provide demand of consumers and search the appropriate price

to could be the profit.

6. Do you have to eat salad?


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The aim of this question is most or less of consumers eat salad. Every Mue-

Ka-Ta restaurant has salad and sushi. And I want to know why consumers eat

salad in meat grill restaurant.


On survey approximately 1 of 4 consumers eat salad but the most is

woman and not willing to eat salad as they or she said if any restaurants dont

have salad, they or she is not attention. On the other hand, it is one choice and

variety concept of these restaurants.

7. Do you have to eat ice cream?

The aim of this question is to know the value to cost an ice cream.


Almost every consumers eat an ice cream and eat it after full. An ice cream

is rapidly eating up and to be required. This is a good cost of variety.


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8. What beverage do you have to drink?

The aim of this question is to know alternative revenue beside raw

material. I can analysis of quantity per table and price.


The most of consumers drink Coke as more price as water. It is increase

taste of food.

Statistic of consumersThis is an example of survey and count number of consumers a week. It is a

useful number of consumers each day.

Mon-Tue

Wed-

Thu Sat-Sun

Families 7 5 6 18

Couple 18 19 17 54

Group of

people(ex.friends ) 30 26 28 85

Total 55 50 51

Mon-Tue

Wed-

Thu Sat-Sun

Male 82 92 96 270

Female 110 87 91 288

Chidren 10 7 10 27

Total 202 186 197


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Time : 18.00 -21.00

Company analysis

I use SWOT analysis to evaluate advantage and disadvantage of PATCHA.

S-Strength

- To provide electronic grill plate that improve problems of charcoal stoveat all

- To launch as first to be prime choice in consumer mind- Electronic grill pan looks more modern and care the customer about safety- Electronic grill pan makes consumers more rapid full, when PATCHA

makes speed eat. It could be increase a head per a round. It means we could

increase empty seat and pull more new consumers

W-Weakness

- New restaurant is not well-known to consumers- Electronic grill pan is not popular in Chiangrai yet

O-Opportunity

- Mue-Ka-Ta continues still flavor especially in winter- Location is on well-known road and easy accessibilities.

T-Treat

-When PATCHA is growth, many competitors should be emulated andchange stove to be electronic grill pan. Then we lose some market share

- In the future, the cost will be increase- Economic condition recession

3 outstanding of PATCHA

This is an outstanding of PATCHA which this project wants to be primary

push and support to achieve consumer mind. When consumers are talking about

PATCHA, 3 things which as first they will imagine is electronic grill pan, barbeque


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sauce and better service. Those are things which we could be attract new

consumers and keep their loyalty.

1. Electronic grill pan

PATCHA present the differentiation and respond safety aspect.

2. Barbeque sauce

All off Mue-Ka-Ta restaurant is similar barbeque sauce and no outstanding.

In fact, sauce makes a difference. PATCHA offer outstanding sauce is special and

secrete. Especially, three favor saucesmixed as sweet, sour and salty in one. We

will promote PHATCHA is not using monosodium glutamate which show

consumers as we pay more attention although detail about consumers heath .

3. Better service

Mue-Ka-Ta in Chiangrai is not good enough in service aspect. Many

entrepreneurs think to increase hire staffs is increase hire. It shoulders the cost.

In fact, if they has not sufficient service to consumers. The late service will

happen as greet, serve and bill. So, I will emphasize on good service and training

staff to have service mind. When the consumer deserved better service, they feel

convenience and more satisfy attracted to come again.

STP analysis

PATCHAspositioning is electronic buffet grill restaurant in Mue-Ka-

Ta market target on B or B+ level which emphasize on family, couple and friends .

From survey information, approximately 80% consumers come to a restaurant bymotorcycle and this group is main consumers. In the truly, either high or low

class (buying power) are not affected to this business too much because we are

fixed price.


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Marketing mix strategy

Product- Fresh and hygiene meat and vegetablePATCHA care health of consumers. All of meat and vegetable have to fresh,

hygiene and come from creditable resources which guarantee safety in this

dinner.

- Appetizing finished foodPATCHA take some material which over-demands to transform be finished

food. This is an appetizing food which when consumers could be pre-eat before

grill the meat. It cans reduce waste and the cost.

- Delicious with sauceAll of Mau-Ka-Ta is similar taste. So, some place attract by variety of material,

some place attract by low price, some place attract by environment and

decoration. But sauce is one of PATCHA attention to be outstanding because if

sauce is good the food is more delicious.

- Offer fruit and sweetSome Mau-Ka-Ta restaurant hasntfruit and over sweet variety. PATCHA offer

fruits along with season and easy to find in the local, popular and appropriate

price. The fruit in season and local finding is reducing the cost because fruitswhich difficult finding is expensive and more pay ofdistribution. In the same too

Consumer target group

Friend

Family

Couple


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much variety of sweet is increase the cost and the waste. So, we offer sweet to

consumer only popular and make sure it will be eating up.

PricePATCHA compute 89 bath per head for adult and 49 bath per children

height is not over 120 centimeter. We cannot competition to another with low

price but emphasize on value for money . This concept is when consumers feel is

not value, they think expensive but if they feel is more value, they think it is

cheap. Although, PHATCHA is new which someone said we must reduce the price

for competition to another. But we will emphasize communication or advertizing

co-with more value. This is a good strategy which it make me unspoiled our

positioning and the profit.

PlacePATCHA locate center of business area on Mue-Ka-Ta road as people said. It

is a well-known area which many Mue-Ka-Ta restaurant could be attract to new

consumer and tourist. Although, there are many Mue-Ka-Ta restaurant but

PATCHA gain the advantage. It is a good point which we will outstanding becausewe difference, we are one electronic grill pan there.

PromotionComing 4 person reduce 50% for 1 person. This promotion is taking for

rainy season on August and September because rain affects transportation. We

show off 50%, big interesting in their emotion but in fact, we reduce at 25%.

Example, 4 people pay for 356 Bath, we reduce 44 .5 Bath to 311.5 is just 25% of

all.


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PATCHA uniform

Front Back

POLO shirt

- PATCHA screen- Write with blue tab for clean meaning

Cost


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12 pieces: 2200 bath per dozen

Advantage of restaurant uniform

-support organizational culture

- Approach customer awareness and brand loyalty- promote specialist in this business- Reduce maze and confusion of operation including on practice


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Sales forecast/profit estimation

Sale forecast years

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

ear

801,206 748,602 749,001 785,202 748,109 749,900 756,103 746,707 735,003 737,604 756,405 802,607 9,116,449

ear

803,603 749,506 756,102 784,307 749,004 748,106 763,004 743,002 746,102 735,205 763,706 818,708 9,160,355

ear815,007 757,309 751,506 795,108 749,209 750,102 749,805 745,806 748,208 749,901 761,103 827,644 9,200,708

Marketing expense

PATCHA is advertizing in form of leaflets by use an outsource company. This ad distributed at all of school, government

place, night braza and weekend road fair a week before open a restaurant and opened 3 weeks .

Feature: Paper 1 side; size A5 with only white and black color

2,000 pieces: 1,000 Bath.


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Conclusion

PATCHA is buffet grill restaurant in Chiangrai which our goal expects to a

leader of Mue-Ka-Ta market. We develop an innovation of pan and offer quality of

food, sweet and fruit. We target on family, group friend and couple. We is market

by using leaflet to distribute each place to meet our target. Our outstanding

gained advantages of 3 things are electronic grill pan, sauce and service.

Consumers will satisfaction with our products as emphasize clean, safety and

quality. Our good point of us is present the better for customers, we show them

about more attention and more respond their wants or needs. We are not

competition on cost leadership and variety but we are significant of value for

money, it means the cost is not affected to consumers mind because they see

quality, safety and appropriately price. Although, PATCHA is high price than some

competitors on the other hand they will feel more value. Our restaurant pays a lot

of attention about marketing information according consumers behavior and

environment factors. Ithelps me to analyze consumer and we can know

opportunity and success from it. I think this part is the most importance for a

business because it concern consumer, employee and operation. It is a heart of

business


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Chapter 4: Technical feasibility study


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Production and operations analysis

Product characteristics

Price: 1,990 Bath

Specification, dimension, life time

- Size 360 mm. diameter cooking plate- Barbeque/grill- Detachable non-stick coated cooking- Plate for easy cleaning- Adjustable temperature control knob- Oil drippings exist into drip tray for easy cleaning- Cooking plate with cool touch handle- Cool touch base with handle

Life time of a grill pan: 10 years maximum


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Feathers

FigureMore space grill and boil

A grill plate is flat-slope and has small pot. It is more space to grill and boil

which make the meat and vegetable consistent ripped. Moreover, platform is

Teflon which burned meat cannot on a plate.

Plate for easy cleaning

Teflon plate is easy cleaning which this is a good point to extended usingand keep a heat. It has also oil drippings exit into drip tray which no dirty and

easy to throw away.

ConvenienceMore safety

PATCHA present electronic grill pan. It drives with electronic power which

little electricity waste. In the future, the consumer will realize which we are

electronic Mue-Ka-Ta. We are safety and safety is us. They will more confident and

satisfy with a new engine which drive they to feel of value for money.

Adjustable temperature control knob

This is an advantage as more difference as charcoal stove. The consumer

will satisfy if they could be control heat power. It is easy to do and understanding.

Example, when they are seat with hungry, they could be up the heat to be strong

for grill. And when they full they could be adjust appropriate low.

Cool touch handle

A plate is desired in special which protect the consumers touch when they

are grilling. Especially caring, the children.

Little release grill smoke


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Grill smoke is a one big trouble of Mue-Ka-Ta business. PATCHA is caring to

consumers which this is an electronic pan to reduce annoyed smoke. It makes an

increase the convenient and more the consumers satisfy.

Location

PATCHA is located on Soncong Road which more people and traffic crowed

nearly night braza and many hotels around there. We think this is a good place

because this road has many Mue-Ka-Ta restaurant and well known called Mue -

Ka-

Ta road. It located economic zone could attract traveler also. A good point isnot hard to communicate about location to consumers much more.

Facility layout/ facility management


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PATCHA has number of tables which all employees must know it because

they serve a pan and beverage each. Moreover, we separate zone of duty to each

employee for know their service area.

Machine/tools/equipments

Kitchen Quantity Cost

Refrigerator Contain meat

and vegetable

on each

shelves

allocate the

cool level

1 42000

Gas stove 1 800

4-Tiers

Slatted Shelf

1 5000


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Work table 1 6500

Twin sink 1 8200

Portable

table

48 330

Tools Quantity Cost

Fry pan 1 155

Food pan 28 300

Cooking pot 1 269
http://popupwindow%28%27http//www.kitchenwaremarket.com/oscommerce/catalog/popup_image.php?pID=226%27)http://popupwindow%28%27http//www.kitchenwaremarket.com/oscommerce/catalog/popup_image.php?pID=127%27)


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Kettle 48 69

Scoop icecream spoon

1 55

Block 2 30

Chopping

knife

2 110

Kitchen knife

wood handle

2 85

Kitchen knife 2 30
http://popupwindow%28%27http//www.kitchenwaremarket.com/oscommerce/catalog/popup_image.php?pID=2088%27)http://popupwindow%28%27http//www.kitchenwaremarket.com/oscommerce/catalog/popup_image.php?pID=639%27)


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Peeling knife

Barbarian

2 22

Basin 6 79

Flatware

keeping tray

1 263

Flipper 1 30

Ladle 1 15

Meat tong 16 40
http://popupwindow%28%27http//www.kitchenwaremarket.com/oscommerce/catalog/popup_image.php?pID=390%27)


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Ladle on tray 3 11

Vegetablebasket

50 25

Ice bucket 50 15

Equipment Cost

Plate 15 dozen 28 per

dozen

Melamine

plate

56 dozen 37 per

dozen

cup 30 dozen 33 per

dozen


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Sauce cup 15 dozen 14 per

dozen

Ice tong 4 dozen 40 per

dozen

Chinese ladle

wooden hand

50 36

Suki Yaki

serve

50 47

Chinese

spoon

15 dozen 28 per

dozen

Tumbler 15 dozen 85 per

dozen
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=122_231_200_157&products_id=722


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Bamboo

chopstick

1 pack 180

Toothpick 1 pack 85

Tissue box 48 50

Tissue 1 dozen 120

Wall fan 8 800

Office room

Equipment Cost

Desk 1800

Chair 1080
http://www.google.co.th/imgres?imgurl=http://totagroup.tarad.com/shop/t/totagroup/img-lib/spd_20100331213135_b.jpg&imgrefurl=http://totagroup.tarad.com/product.detail.php?id=2898594&usg=__FFgg6XyUOyhFZM98ydThgrINxh4=&h=703&w=500&sz=51&hl=th&start=8&um=1&itbs=1&tbnid=2lvYFe4wahWHaM:&tbnh=140&tbnw=100&prev=/images?q=%E0%B8%9E%E0%B8%B1%E0%B8%94%E0%B8%A5%E0%B8%A1%E0%B8%95%E0%B8%B4%E0%B8%94%E0%B8%9C%E0%B8%99%E0%B8%B1%E0%B8%87&um=1&hl=th&sa=N&tbs=isch:1http://www.google.co.th/imgres?imgurl=http://www.matichon.co.th/online/2009/04/12406233891240623402.jpg&imgrefurl=http://www.matichon.co.th/news_detail.php?newsid=1240623389&grpid=01&catid=02&usg=__quJETtGcNEgCnTBX9B0ppOQiioU=&h=115&w=120&sz=3&hl=th&start=20&um=1&itbs=1&tbnid=TVKRHswcEDoBaM:&tbnh=84&tbnw=88&prev=/images?q=%E0%B8%81%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B8%97%E0%B8%B4%E0%B8%8A%E0%B8%8A%E0%B8%B9%E0%B9%88+cellox&um=1&hl=th&tbs=isch:1http://www.google.co.th/imgres?imgurl=http://c.static.fsanook.com/shopping/uploaded/large/2008/10/07/97/fB7eY1200291620-1.jpg&imgrefurl=http://shopping.sanook.com/buy/buy_detail.php?nitemID=17997&usg=__-dmZ4ZOsg3g226jYWs9aoV7TEGc=&h=254&w=200&sz=23&hl=th&start=4&um=1&itbs=1&tbnid=DTYVB9uPFSfXmM:&tbnh=111&tbnw=87&prev=/images?q=%E0%B8%81%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B8%97%E0%B8%B4%E0%B8%8A%E0%B8%8A%E0%B8%B9%E0%B9%88+cellox&um=1&hl=th&tbs=isch:1http://images.google.co.th/imgres?imgurl=http://learners.in.th/file/ruldoh/product6_l.jpg&imgrefurl=http://learners.in.th/file/ruldoh/view/89504&usg=__O0c_sDIPSGEDh3dKhPzEvoGt7ek=&h=408&w=500&sz=52&hl=th&start=10&um=1&itbs=1&tbnid=fYj1KUEmrvZmcM:&tbnh=106&tbnw=130&prev=/images?q=%E0%B9%84%E0%B8%A1%E0%B9%89%E0%B8%88%E0%B8%B4%E0%B9%89%E0%B8%A1%E0%B8%9F%E0%B8%B1%E0%B8%99&um=1&hl=th&sa=N&ndsp=18&tbs=isch:1http://images.google.co.th/imgres?imgurl=http://audy.ob.tc/picture/12574/1257423589audy.jpg&imgrefurl=http://audy.ob.tc/-View.php?N=1931&usg=__zPPBewBIvWeXWmMuU8IWjQ1jDy0=&h=221&w=350&sz=31&hl=th&start=27&um=1&itbs=1&tbnid=1DhEORYG9jBxNM:&tbnh=76&tbnw=120&prev=/images?q=%E0%B8%95%E0%B8%B0%E0%B9%80%E0%B8%81%E0%B8%B5%E0%B8%A2%E0%B8%9A%E0%B9%83%E0%B8%8A%E0%B9%89%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7%E0%B8%97%E0%B8%B4%E0%B9%89%E0%B8%87&start=18&um=1&hl=th&sa=N&ndsp=18&tbs=isch:1


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Cashier machine 25000

Wood Table 1400 per set

Toilet

Equipment Quantity Cost

Wash basin 2 1200

Wash spray 5 280

Water closet 5 1600

Bowl pee 3 850
http://images.google.co.th/imgres?imgurl=http://shop.homepro.co.th/media/catalog/product/cache/1/image/5e06319eda06f020e43594a9c230972d/2/3/238514_1.jpg&imgrefurl=http://shop.homepro.co.th/bathroom/water-closet/238514.html&usg=__CTp8L5r4HPGXjUruUp0np8YiG_Y=&h=500&w=500&sz=10&hl=th&start=122&um=1&itbs=1&tbnid=bas_sykg4DKaCM:&tbnh=130&tbnw=130&prev=/images?q=%E0%B8%AA%E0%B8%B8%E0%B8%82%E0%B8%A0%E0%B8%B1%E0%B8%93%E0%B8%91%E0%B9%8C&start=108&um=1&hl=th&sa=N&ndsp=18&tbs=isch:1http://images.google.co.th/imgres?imgurl=http://www.expotivo.com/images/product/product_icon_file_CT992K%20CR(HM).jpg&imgrefurl=http://th.88db.com/th/Knowledge/Knowledge_Detail.page?kid=6878&usg=__LkXZf3u0XtHXJFcKD6wZBDGT06g=&h=500&w=385&sz=24&hl=th&start=50&um=1&itbs=1&tbnid=mc_5BPljC8KTaM:&tbnh=130&tbnw=100&prev=/images?q=%E0%B8%AA%E0%B8%B2%E0%B8%A2%E0%B8%89%E0%B8%B5%E0%B8%94%E0%B8%81%E0%B9%89%E0%B8%99&start=36&um=1&hl=th&cr=countryTH&sa=N&ndsp=18&tbs=isch:1http://images.google.co.th/imgres?imgurl=http://www.expotivo.com/images/product/product_icon_file_C005.jpg&imgrefurl=http://www.expotivo.com/file/catalog.php?Cat_ID=287&usg=__9qx1cUgG2WvUnOacd6Ud1uQoi3c=&h=345&w=500&sz=9&hl=th&start=80&um=1&itbs=1&tbnid=kji6xnaGfnIhCM:&tbnh=90&tbnw=130&prev=/images?q=%E0%B8%AD%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%A5%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%AB%E0%B8%99%E0%B9%89%E0%B8%B2&start=72&um=1&hl=th&sa=N&ndsp=18&tbs=isch:1http://images.google.co.th/imgres?imgurl=http://www.cppfurniture.com/images/column_1219359090/CP-34B.jpg&imgrefurl=http://www.cppfurniture.com/index.php?lay=show&ac=article&Id=538737493&Ntype=2&usg=__DVtmzZe_t_fJWaytKqOLfAjZ0pk=&h=709&w=495&sz=78&hl=th&start=16&um=1&itbs=1&tbnid=a659NoRmEkSBuM:&tbnh=140&tbnw=98&prev=/images?q=%E0%B9%80%E0%B8%81%E0%B9%89%E0%B8%B2%E0%B8%AD%E0%B8%B5%E0%B9%89%E0%B8%AA%E0%B8%B3%E0%B8%99%E0%B8%B1%E0%B8%81%E0%B8%87%E0%B8%B2%E0%B8%99%E0%B9%84%E0%B8%A1%E0%B9%89&um=1&hl=th&sa=N&tbs=isch:1


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Tissue box 5 70

Cost of investment

Pre-operating cost

Pre-investment cost

Prices Units Total

Building1,014,700.00 1.00 1,014,700.00

Land rental cost450,000.00

3years 450,000.00

Electric system 35,000.00 1.00 35,000.00

Total pre-operation

cost 1,499,700.00

Investment cost

Investment CostEquipment: Prices Units Total
http://images.google.co.th/imgres?imgurl=http://www.eazyhome.net/images_data/IT-0015.jpg&imgrefurl=http://www.eazyhome.net/product.php?type_id=24&group_id=6&usg=__PIBWI9qcaNc1YM379HIzyWOImwo=&h=300&w=300&sz=8&hl=th&start=27&um=1&itbs=1&tbnid=JfQvZlsHJsd2UM:&tbnh=116&tbnw=116&prev=/images?q=%E0%B9%82%E0%B8%96%E0%B8%89%E0%B8%B5%E0%B9%88%E0%B8%8A%E0%B8%B2%E0%B8%A2+%E0%B8%96%E0%B8%B9%E0%B8%81&start=18&um=1&hl=th&cr=countryTH&sa=N&ndsp=18&tbs=isch:1


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Office

Desk 1,800.00 1.00 1,800.00

Chair 1,080.00 1.00 1,080.00

cashier machine 25,000.00 1.00 25,000.00

Total27,880.00

Advertizing cost

Leaflet1,000.00 1.00 1,000.00

Total 1,000.00

Equipment

refrigerator 42,000.00 1.00 42,000.00

gas stove 800.00 1.00 800.00

4-tiers slatted shelf 5,000.00 1.00 5,000.00

work table 6,500.00 1.00 6,500.00

twin sink 8,200.00 1.00 8,200.00

portable table 330.00 48.00 15,840.00

fry pan 155.00 1.00 155.00

food pan 300.00 28.00 8,400.00

cooking pot 269.00 1.00 269.00

kettle 69.00 48.00 3,312.00

scoop ice cream spoon 55.00 1.00 55.00

block 30.00 2.00 60.00

chopping knife110.00 2.00 220.00

kitchen knife wood 170.00


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handle 85.00 2.00

kitchen knife 30.00 2.00 60.00

peeling knife Barbarian 22.00 2.00 44.00

basin 79.00 6.00 474.00

flatware keeping tray 263.00 1.00 263.00

Flipper 30.00 1.00 30.00

ladle 15.00 1.00 15.00

Meat tong 40.00 16.00 640.00

ladle on tray 11.00 3.00 33.00

vegetable basket 25.00 50.00 1,250.00

ice bucket 15.00 50.00 750.00

plate 28.00 15.00 420.00

melamine plate 37.00 56.00 2,072.00

cup 33.00 30.00 990.00

souce cup 14.00 15.00 210.00

lce tong40.00 4.00 160.00

chinese ladle wooden

hand 36.00 50.00 1,800.00

suki yaki serve 47.00 50.00 2,350.00

chainese spoon 28.00 15.00 420.00

tumbler 85.00 15.00 1,275.00

bamboo chopstick 180.00 1.00 180.00


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toothpick 85.00 1.00 85.00

tissue box 50.00 48.00 2,400.00

tissue 120.00 1.00 120.00

wall fan 800.00 8.00 6,400.00

wood table 1,400.00 48.00 67,200.00

Total180,622.00

Total investment cost 1,708,202.00

Operating cost

Utilities cost

per month

Electric 15,200

Water 700Telephone

expense 180

Total Utilities

cost 16,080

Direct Labor Cost

Baht Position Total

General manager&cashier 9000 1 9,000

Cook 6000 2 12,000Waiter -full time 6000 2 12,000

Waiter -part time 4500 4 18,000

Dish washer 5000 3 15,000

Total direct labor cost 66,000


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Management analysis

Administration cost

per month

Electric 15,200Water 700

Telephone expense 180

Salary 66,000

Total administration cost 82,080

Conclusion

PATCHA is located on economic area of city and a place is more space of

eating and parking. We emphasize clean, open and warm because all of it is wood

except toilet. Moreover, there is little playground to respond children and parents

on family group. The location of restaurant is well known of consumer and

people crow and more restaurants around. We attend about the cost of labor, raw

material and overhead because this business is fixed price. So, we should control

and reduce the price but contain the quality with acceptable price. This part is

importance to know all of our expense before open a business and reduce therisk.


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Chapter 5: Financial analysis


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Profit/loss statement


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Cash flow


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Chapter 7: Summary

This project study feasibility and evaluation the success of a business . It

motivates the student to be more professional which good of management,

marketing and finance by using implementation, skill and knowledge. Moreover,

it trains and enhance thinking process to general an idea could be apply the

information both primary and secondary to meet an objective.

PATCHA is Mue-Ka-Ta businesses which present product development in

existing market. We are emphasis of value for money. We are leader of this

market because we are first present electric grill pan is more safety, tasty andconvenience to be new trend in next generation of Mue-Ka-Ta market. Our plan is

responded wants and needs of customer and show outstanding are variety

popular menu, better sauce and service. Our vision is an electric grill pan to be

leader of Mue-Ka-Ta market as has 30% of market share and to be one first choice

buffet which consumers remember. We emphasize brand more than other

because we want morebrand awareness and royalty in consumers mind but we

are not advertising because word of mouth is the beasty of marketing ads.

PATCHA believe our product is the best and acceptable of consumers.

The income of PATCHA is acceptable and does well if we are leader of this

market. Although, we are expensive than other but we are better and factors of

economic is increase well. This business is difficult to forecast consumers and

income because we are fixed price, so it is necessary to reduce the cost. We

expect to return investment within 5-6 years and want to expanse to other

province.


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Date post:	30-May-2018
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The ProjectfeasibiltyStudy and Evaluation Aj.chaiyawat Thongintr

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