The Project feasibilty Study and Evaluation . Aj. chaiyawat Thongintr. Mae Fah Luang University...

Preface

For Market trend of Bakery Products in 2551 have more health related products to

meet current health by available in the food, bakery, beverage and ice cream,

homemade. The shop is only a small bakery to expand its customer base to cover and

turn to capture the market for banquet service field more. The bakery market in

convenience stores current market rate of growth of 20-25% and a major operator

bakery sold in convenience stores will expand the market more aggressively. The

plant to increase capacity as much as 3-4 times and distributed to various factory such

as Phitsanulok, Khon Kaen, Songkhla, Chiang Mai Province, etc.. In addition to

increasing channel is counted as an interesting alternative especially business banquet

or business trip such as seminar, conference celebration, lunch, event, party and tour

services, etc. This is the market potential for rapid growth. The current total market

value of 300 million baht, not including the banquet of hotels. Expected in this

business banquet field growth rate is approximately 20% higher than in the past 2-3

years at a growth rate of 10-15%. And the another is modern lifestyle makes Thai

people turn to consumption more bread and now not only eating bread in breakfast

meal only but also greatly expand out to other meals. Includes a snack, dessert each

day because of convenience, time savings and nutritional value. Resulting bakery

market continues to grow. We see new manufacturers step to capturing market share

that has serious competition as the general consumer. When looking at overall found

the bread industry in Thailand approximately 4000-5000 million baht.

For Happy Time Bakery Company is the company that business about bakery

and include beverage complete such as any kind of bread or delivery service, banquet,

special occasion, etc. Happy Time Bakery Company located in Nimman haemin Road

is commercials area in Chiang Mai. Moreover, Our bakery shop have Internet café

zone for the customer want to private. Our bakery different from other competitor by

the most of product is low fat, low sugar and made from the fresh fruits and herb for

the people who want to care their healthy more than the others people. Beside Happy

Time Bakery Company also stick in part of service such as clean, reliable, friendly,

etc. The price of the product inexpensive and has the promotion for happiness of the

customer all the time. Part of member Happy Time Bakery Company always give

special occasion before the others people.

For management the Happy Time Company will planning before ,after Happy

Time company will developing and improve following feasibility and will try occur

the disadvantage it less .The most of reason it relate with change all of the time and

technology too ,that mean we should to predict about the risk .For the best way is

accept with the problem that occur and if possible should avoid form there .

For finance it important because the Happy Time Bakery Company it survive

depend on the balance sheet , statement loss/profit , etc but in The Happy Time

company it easy that success for part of finance that mean The Happy Time Bakery

Company there are management is good and important is our company will chick the

finance in every moth for prevent the problem and loss of something that mean if the

finance loss or have the problem Happy Time Company can not survives and success

,if occur this situation the opportunity of our company still stable .So include report

the finance and click don’ enough but should be manage with the kind it best way

because the member can not by its self but the kind can change the number give to

have problem and loss of finance .

About the marketing and the method that attract the customer it easy too ,if we

know customer need and want and lead to apply to The Happy Time Bakery

Company ,for market have to promote in many way for reach to customer .

For Happy Time Bakery Company has high feasibilities because our company

high investment include several risk but Happy Time Bakery Company good manage,

planning before so, not difficult that our company success from this thing and include

also others thing.

Content Chapter 1: Introduction 1 1.1 Background and Significance of the project 2

1.2 Project Objective(s) 4

1.3 Benefits of Project 4

1.4 Activities / Time Frame 5

Chapter 2: Industry Profile 6 2.1 Nature of Industry 7

2.2 Situation of Industry 9

2.3 Product / Service (in general) 15

2.4 Vision of organization 19

2.5 Mission 19

2.6 Strategy 20

- Corporate Level 20

- Business Level 20

- Functional Level 21

Chapter 3: Market Feasibility Study 22 3.1 Market Analysis 23

3.2 Competition Analysis (3C Analysis) 26

3.3 STP Analysis 32

3.4 Marketing Mix Strategy 33

3.5 Sale Forecast / Profit Estimation 35

3.6 Marketing Expenses (Sales Incentive) 36

3.8 Conclusion 37

Chapter 4: Technical Feasibility Study 38 4.1 Product Characteristics (in detail) 39

4.2 Specification, Feathers, Dimension, Life Time, etc 46

4.3 Production/services Process 47

4.4 Location 48

4.5 Facility Layout 49

4.6 Logistics Management 49

4.7 Facility Management 50

4.8 Machine/Tools/Equipments 51

4.9 Pre-operating cost 58

4.10 Investment cost 59

4.11 Operating cost 59

4.12 Administration cost 61

Chapter 5: Financial Analysis 62

5.1 Profit / Loss Statement 63

5.2 Balance sheet 65

5.3 Cash Flow 68

Chapter 6: Risk Management 70

Chapter 7: Summary 74

Appendix 77

Happy Time Bakery Co., Ltd __________________________________________________________________

Chapter 1

Introduction

1


Chapter 1: Introduction

1.1 Background and Significance of the Project

We select this project because it is very interested for membership. Our

project is the business about bakery homemade. We think about that , Nowadays all

of people in Thailand not only teenage group but also senior citizen , they like

to eat bakery too . So we are to do the project about bakery business in order to

know about what types of bakery that people like because nowadays the

situation in social the people who hurry and the time are importance , a lot of

people hurry to work , so they don ’t have the time to eat some of food. We

think about that in hurry hours , the most of people should to eat bakery because

it easy to buy and easy to eat. So, we think this project are importance to most

of people who don ‘t have a lot of time it is choice when they would like to

eat in hurry hours.

If think about bakery the people think about sugar , cream , or the

ingredients for made bakery that make people are fat. So, we give importance in

this thing because in Thailand the people 18-30%1 have a problem in fat

disease. But our bakery are low fat and low sugar , it appropriate with the

people who want to diet. On the other hands when we compare with business

such as Car care Express , Night club , Bar , and normal bakery shop be held to

be Happy Time Bakery company to gain advantage more other competitors

because we are new ways for the consumer which we are use Thai herb and

season fruit. Thai herb have more benefit for human , because of the human

give important to their life , then they choose the best thing for their life.

To meet the need of human , Happy Time Bakery Company want to be one

part help and support them.

Nowadays, the bakery business be interesting and be board for expand the

bakery business continuously in order to support the consumer in Chiang Mai

and province nearby , together with our company can find the raw material

that have quality and include meet the demand to support increase into the

market. So, obviously seen the bakery business can always grow up.

1

http://www.siamhealth.net/public_html/Disease/endocrine/obesity/index.htm

2

http://www.siamhealth.net/public_html/Disease/endocrine/obesity/index.htm


Happy Time Bakery Company are located in Chiang Mai which a big

city. We choose the located in Chiang Mai because this province have a lot of

population and we are new choice for bakery business be appropriate with the

people who love bakery.

Our company have all of investment of this project is 6,000,000 baht.

Include;

Bank loans 1,200,000 baht rate 20% from 6,000,000 baht.

Investment of Owner’s Equity 4,800,000 baht rate 80 % from 6,000,000 baht.

Detail of shareholder; Our Company has 8 shareholders; there are;

1. Miss Wipada Yodcharood Investment 1,300,000 baht.

2. Miss Janejira Jienboot Investment 500,000 baht.

3. Miss Nipaporn Tumsorn Investment 500,000 baht.

4. Miss Palida Kawichai Investment 500,000 baht.

5. Miss Sivaporn Thepkom Investment 500,000 baht.

6. Miss Sukonthip Bunyarat Investment 500,000 baht.

7. Miss Suthira Pankaew. Investment 500,000 baht.

8. Miss Ussaneeya Buajoy. Investment 500,000 baht.

Total investment of Owner’s Equity 4,800,000 baht

Include;

Cost of investment of permanent assets 3,600,000 baht rate 60 %

Cost of investment of turnover assets 2,400,000 baht rate 40 %

Office and shop

Nimman Haemin Road, Tambon Suthep, Amphur Muang, Chiang Mai 50000.

Office building 1 dwelling, 2 arched space, 144 square metre, and 3rd floor

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1.2 Project Objective(s)

1. Can know about to set up the planning of the business and to do the

business successful.

2. Can operate the business with other people and brainstorming together.

3. Can apply this knowledge with the business in the future.

4. Can know about regular or detail for do business such as registration , tax ,etc

5. Understand the customer what they want and need how to do the customer

satisfy in our business.

6. Understand marketing analysis to be efficiency.

7. Can know about type of media that can reach target market.

1.3 Benefits of Project

1. We get the knowledge about administration business.

2. To know the customer behavior for consume bakery.

3. Can analyze the market in the future.

4. Can analyze the business feasibility.

5. To know technical about competitive into the market

1.4 Activities/Time Frame

1. Prepare Step —> Our group meeting about Topic business and we decide

choose bakery business then we search and studies of

information in bakery business. After that we are analyze

the information and send the detail of our business to

confirm with teacher.

2. Operate Step —> Our group plan to operate our project , survey about

customer behavior after that bring the information to

arrangement and do report.

3. Conclusion Step —> Conclusion of our project, check be neat and tidy,

Presentation and send final report.

4


Time Frame

Calendar of work

Period of time: 14 weeks, since 10th November 2009-19th February 2010

(Table 1.1)

November December January February Activities /Weeks

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1.Prepare Step

2.Operate step

3.Conclusion step

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Chapter 2

Industry Profile

6


Chapter 2: Industry Profile

2.1 Nature of Industry

A baker1 is a person who bakes and sells bread. Cakes and similar and foods may

also be produced, as the traditional boundaries between what is produced by a baker as

opposed to a pastry chef have blurred in recent decades. The place where a baker works

is called a bake house, bakeshop, or bakery. Bakers make lots of varieties of food; bread,

cake, donuts, brownies, fudge, and even more.

The Roman Empire

The Greek culture influenced the Romans a lot after the Egyptians. From there, baking

was transformed, and flourished. The Romans were lusty and festive; soon the art of

baking was a highly respected profession during the fourth century AD. The profession

became so profitable that in the time of Christ there were about three hundred bakers

around Rome. Food here includes bread, wine, apples, and more.

Europe

From the Roman Empire, the art of bakery spread throughout Europe and the rest of the

world. During the middle ages, it was common for each landlord to have a bakery,

which was actually more of a public oven. Housewives would bring dough that they had

prepared to the baker, who would use the oven to bake it into bread. As time went on,

bakers began to bake their own goods, creating numerous tricks. For example, some

bakers had trap doors that would allow a small boy to pinch off a bit of the dough to

later sell off as his own. This practice eventually led in England to a regulation known

as the Assize of Bread and Ale, which provided harsh punishments for bakers who were

caught cheating. In response, bakers commonly threw in an extra loaf of bread; this

tradition lives on in the modern "baker's dozen"

1

http://en.wikipedia.org/wiki/Baker

7

http://en.wikipedia.org/wiki/Bake

http://en.wikipedia.org/wiki/Bread

http://en.wikipedia.org/wiki/Cake

http://en.wikipedia.org/wiki/Pastry_chef

http://en.wikipedia.org/wiki/Bakery

http://en.wikipedia.org/wiki/Greek_culture

http://en.wikipedia.org/wiki/AD

http://en.wikipedia.org/wiki/Middle_ages

http://en.wikipedia.org/wiki/Assize_of_Bread_and_Ale

http://en.wikipedia.org/wiki/Baker%27s_dozen



Modern bakers1

A baker's shop in Oslo, Norway. A modern Pita bakery in Istanbul

Today bakers work in varying environments both as employees and sometimes owning

their own stores. Bakers can be found working in:

• Large factories. These produce bread and related products which are then

transported to numerous selling points throughout a region. These normally

include supermarkets, convenience stores, and the like. Bakers in these

environments are largely there for quality control as machines take care of much

of the labor intensive aspect of the job.

• Small Independent bakeries. These are largely family-run businesses. They may

specialize in particular types of products, such as sourdough. Independent

bakeries are much more likely to create products made from scratch on premises.

• Chain stores. Recent years have seen the rise of chain stores (supermarkets)

selling the same range of products. Bakers in these stores often bake according

to a pre-determined recipe book. This can lead to frustration as some bakers do

not agree with techniques used by the franchising model. However, the recipes

used tend to be well-founded, and popular with the paying public. Alternately,

many chain store bakeries no longer make any products from scratch, having

switched to a more productive partially baked or pre-made format. This is

a format that is popular yet not universal amongst American chains. This method

also leads to frustration, albeit on behalf of the customers, who have 1


8

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http://en.wikipedia.org/wiki/File:IstanbulModernBakery.jpg�

http://en.wikipedia.org/wiki/Oslo

http://en.wikipedia.org/wiki/Norway

http://en.wikipedia.org/wiki/Pita

http://en.wikipedia.org/wiki/Istanbul

http://en.wikipedia.org/wiki/Supermarket

http://en.wikipedia.org/wiki/Convenience_store

http://en.wikipedia.org/wiki/Sourdough

http://en.wikipedia.org/wiki/Franchising


• Negative connotations of pre-frozen or pre-made goods. It can be true that

something is fresh baked on premises, but not fresh made. This should not be

too surprising a fact, as supermarket bakery "departments" must produce large

quantities of products which are generally inexpensive and therefore generally

not very profitable to begin with. Even in this streamlined method of baking, the

cost of labor can reach in the area of 20-30% of the bakery's profit and can keep

a decently sized staff occupied the entire day. While it might sound hard to

imagine, multitudes of these supermarket bakeries function daily without their

bakers so much as touching flour, eggs, yeast or even a mixer. Products such as

cakes, frosting, dough and sweet goods hold up extremely well in a frozen

environment and can last for months in a freezer to be thawed and prepared for

fresh consumption.

2.2 Situation of Industry

Thailand's daily baked products industry is one of the smallest and least

developed in South East Asia. While this is the case, it has seen very positive

developments since Thailand emerged from the Asian economic crisis of 1997/1998.

These developments have underpinned rapid growth in demand for imported bakery

ingredients from quite a low base.

Today, the industry is very different from the small bakery orientation of the

past and, in the key urban areas, is dominated by larger businesses. These businesses

include:

• Industrial bakeries, e.g. President Bakery and Gardenia, with nationwide

distribution channels. President Bakery has been aggressively expanding its

range of products since 2001.

• Retail bakery chains, e.g. S&P Bakery and Yamazaki, which serve a wide range

of daily baked products. The portfolio also includes a basic range of sandwiches.

• Café chains, e.g. Starbucks and Deliverance.

• Other retail concepts, e.g. donut outlets and pizza outlets.

• Supermarket and hypermarket in-store bakeries, e.g. as in Carrefour and Tesco

Lotus.

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Several thousand small bakeries do still exist and there is a positive trend towards these

upgrading and, in some cases, evolving into higher grade single site café bakery outlets.

The industry purchases its ingredients from bakery ingredient suppliers, some of which

carry imported products. Imported bakery ingredients compete with locally milled flour,

edible oil products, some types of cheeses and recombined butter.

The markets for bakery ingredients

The value of the ingredients covered by this report was C$ 349.8 million in 2007, up

from C$ 218.7 million in 2003.

The Table below provides an overview of import trade in the products covered by this

briefing based on official import data, as released by the Royal Thai Government. It

should be noted that some of these products have applications outside the bakery sector,

e.g. skim milk powder, which is used by milk processors to produce a range of dairy

products in Thailand, yeast for breweries, chocolate ingredients, fruit purees, maple

syrup, etc.

(Table 2.1)

Product 2003 Imports 2007 Imports Import Market

Shares of Leading

Supply Countries

Wheat flour 6,605 tonnes

valued at C$ 1.7

million

113,840 tonnes

valued at C$ 37.6

million

In 2007, based on

tones landed:

- China: 90%.

- Australia: 9%.

Butter

1,782 tonnes

valued at C$ 4.1

million

113,840 tonnes

valued at C$ 37.6

million

In 2007, based on

tonnes landed:

-China: 52%.

-Singapore: 14%.

10


-Japan: 9%.

-Canada:

Negligible.

Product

1,748 tonnes

valued at C$ 5.5

million

2,010 tonnes

valued at C$ 5.3

million

In 2007, based on

tonnes landed:

-New Zealand:

69%.

-France: 24%.

-Denmark: 6%.

Cheese, natural,

e.g. pizza cheese

and other bakery

cheeses.

109,659 tonnes

valued at C$ 254.8

million.

4,015 tonnes

valued at C$ 8.4

million.

Import Market

Shares of Leading

Supply Countries

Skim milk powder

729 tonnes valued

at C$ 0.7 million

93,943 tonnes

valued at C$ 319

million.

In 2007, based on

tonnes landed:

-Australia: 42%.

-New Zealand:

34%.

-Denmark: 8%.

-USA: 5%.

-Netherlands: 4%.

Margarine

729 tonnes valued

at C$ 0.7 million

1,526 tonnes

valued at C$ 0.9

million.

In 2007, based on

tonnes landed:

-New Zealand:

40%.

-Australia: 17%.

-USA: 15%.

Canola oil, refined

970 tonnes valued

at C$ 1.4 million.

3,637 tonnes

valued at C$ 5.3

million.

In 2007, based on

tonnes landed:

-Singapore: 61%.

-Spain: 18%.

-Japan: 9%.

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Shortening

3,676 tonnes

valued at C$ 3.8

million.

6,258 tonnes

valued at C$ 9.1

million

In 2007, based on

tonnes landed:

-Singapore: 64%.

-Japan: 23%.

-Canada: 9%.

Yeast, active

4,748 tonnes

valued at C$ 12.3

million

1,067 tonnes

valued at C$ 1

million

In 2007, based on

tonnes landed:

-Malaysia: 45%.

-Singapore: 39%.

-Spain: 6%.

Baking powders

67 tonnes valued at

C$ 0.3 million

1,067 tonnes

valued at C$ 1

million

In 2007, based on

tonnes landed:

-Vietnam: 39%.

-France: 27%.

-China: 11%.

Chocolate powder,

sweetened

5,386 tonnes

valued at C$ 18.6

million

2,140 tonnes

valued at C$ 3.2

million

In 2007, based on

tonnes landed:

-Philippines: 38%.

-Germany: 31%.

-USA: 8%.

Chocolate

industrial

ingredients, not

powder

1,264 tonnes

valued at C$ 2.4

million.

921 tonnes valued

at C$ 3.2 million.

In 2007, based on

tonnes landed:

-Indonesia: 49%.

-Malaysia: 21%.

-Colombia: 15%.

Processed eggs,

dried or frozen

1,027 tonnes

valued at C$ 3.5

million.

151 tonnes valued

at C$ 139,000

In 2007, based on

tonnes landed:

-Singapore: 58%.

-Indonesia: 17%.

-Belgium: 8%.

Frozen strawberries21 tonnes valued at

C$ 60,000.

131 tonnes valued

at C$ 616,000

In 2007, based on

tonnes landed:

12


-India: 33%.

-Canada: 21%.

-China: 13%.

Frozen raspberries,

blueberries, etc.

154 tonnes valued

at C$ 351,000

1,521 tonnes

valued at C$ 2

million.

In 2007, based on

tonnes landed:

-China: 99%.

Bakery premixes

and prepared

doughs

661 tonnes valued

at C$ 1.1 million.

39 tonnes valued at

C$ 21,000

In 2007, based on

tonnes landed:

-China: 66%.

-Belgium: 18%.

-Poland: 9%.

Maple syrup,

including flavoured

products

77 tonnes valued at

C$ 90,000

Nil In 2007, based on

tonnes landed:

-USA: 28%.

-Malaysia: 13%.

-Singapore: 12%.

-Germany: 10%.

Dried apples

3 tonnes valued at

C$ 12,000.

72 tonnes valued at

C$ 81,000

In 2007, based on

tonnes landed:

-Canada: 58%.

-Finland: 37%.

Other dried fruits,

not raisins or dates

1,618 tonnes

valued at C$ 1.8

million.

6,421 tonnes

valued at C$ 2.1

million.

In 2007, based on

tonnes landed:

-China: 93%.

-USA: 6%.

13


Policy affecting bakery ingredients

Thailand has an official policy of discouraging the import and consumption of

wheat and wheat based foods. This policy operates within its much broader protectionist

policy of discouraging the import of argufied, food and drink products that are produced

in Thailand, or might be produced in the country at some stage in future. The policy on

wheat exists as part of efforts to protect Thai rice farmers. Similar policies also exist

towards the import of edible oil products and fruit based products.

This policy has resulted in one of Asia's most protectionist range of tariff and non-tariff

barriers, which are highly effective at barring imported agri-food, food and drinks from

the Thai market.

Over 85% of all wheat imported to Thailand is reported to be of bread making quality.

In 2007, Thailand consumed about 750,000 tonnes of such wheat (see trends in Chart

below). Wheat is also imported to Thailand for noodle production, although trade

sources comment that most of the noodles consumed in Thailand are produced from

rice.

Figure 2.1 Imports of Bread Making Quality Wheat – 2003 to 20071

1

http://www.ats.agr.gc.ca/ase/4775-eng.htm

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2.3 Product/Service (in General)

Now Bakery business is booming but the most business don’t have feature of

them such as; new taste, interesting, packaging etc. And clear target market. In this

point it very important but the most of businesses ignore, so our business give important

in this point and make our business success.

Now a day the most of people don’t have time for attend health, Happy Time

Bakery Company want to be one part help and support them. Our business have

feature different form competitor is part of marketing strategies, our business have to

promote on internet, brochure, TV etc. And our business leads to new technology apply

in process for helps to produce good quality and standard. Happy Time Bakery

Company not like general bakery because our company produce the bakery for healthy

by low fat and low sugar , it appropriate with the people who want to diet, and

we have Thai herb bakery ,we chose benefit material form Thai herb produce bakery,

Happy time bakery company also improve , change and develop Thai herb bakery all

the time .Thai herb have more benefit for human because of the most people give

important to their life more and don’t have enough time for care health. Happy Time

Bakery Company study about Thai herb and apply to make bakery ,this thing (Thai herb)

of our business it is bakery that different form competitor that mean Thai herb bakery

don’t spread in to bakery business for people who like Thai herb and like new test . The

reason that Happy Time Bakery Company lead to Thai herb produce bakery is not hard

to found and not too much expensive. Part of season fruit bakery, Happy Time Bakery

different form other competitor is the fresh fruits form farmer everyday and use quality

material. For bakery, Happy Time Company fix part of color, test and smell from nature

material only, this point Happy time company very fix.

Happy Time Bakery Company study and knowledge about produce the entire

time make we know how the consumer want and reach the consumers more. Produce of

Happy time company acceptable part of quality of produce and standard. The important

that can attract the consumers is consistent standard of produce from Happy Time

Company.

15


There are the product recommend in Happy Time Bakery Company.

2.3.1 Grape Cake

Grape Cake are Made from grape this menu appropriate with the people who want to

diet. The price of grape cake is 250 baht per pound weight, and stored longer 7 days.

2.3.2 Chocolate Mango Cake

Chocolate Mango Cake is made from mango and chocolate this menu appropriate with

the people who love healthy. The price of chocolate mango cake is 250 baht per pound

weight and stored longer 7 days.

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2.3.3 Raisin bread

Raisin bread is a bread that contains raisins. It is often classified as sweet bread and is

sometimes combined with cinnamon sugar. The price of raisin bread is 30 baht per

piece and stored longer 7 days.

2.3.4 Buco( young coconut pie)

Buko Pie is one of the most must-try product and specialty of Laguna Province. It is a

traditional Filipino pastry style, young-coconut-filled pie. The price is 35 baht per piece

and stored longer 5 days.

17

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http://en.wikipedia.org/wiki/Bread

http://en.wikipedia.org/wiki/Raisin

http://en.wikipedia.org/wiki/Cinnamon_sugar


2.3.5 Almond Brownie

Almonds brownie have a creamy, bitter sweet taste that contrasts well with the

sweetness of the brownie mixture. The price is 35 baht per piece and stored longer 7

days.

2.3.6 Cereal Cookie.

Cereals cookie are actually a great ingredient to use in cookies and dessert bars. An

interesting taste and texture and in some cases a bit more fiber to your diet. The price is

100 baht per pack 250 gram and stored longer 30 days.

2.3.7 Coffee

Happy Time Bakery has variety of coffee such as Espresso, Cappucino, Latta, Mocha,

and Americano. The price of coffee starts 30 baht per cup.

18

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2.3.8 Strawberry Cake

A strawberry cake is perfect for any occasion, from a family dinner or snack to a shower

or picnic. The price is 280 per pound weight and stored longer 7 days.

2.4 Vision of Organization

Happy Time Bakery will be well known in Chiang Mai and the northern part of

Thailand. We will be one of best brand bakery, the most of consumer that reliable in our

company. We will build standard network. Not only have our company gets benefited

from the social but also our company responsibility to social this important that we have

to do beyond our-self.

2.5 Mission

Happy Time Bakery Company‘s mission is to be the leading seller and produce

of branded certified bakery. We are dedicated to the highest standards of quality, taste,

packaging and new product. We are committed to the families we serve and look to

bring warmth, sincerity, joy and a higher quality of life to our people and our customers.

Part of investment, Happy Time Bakery Company to increate the value of our

shareholder’ investment. Happy Time Bakery Company does this through sale growth,

cost control, investment resources.

For responsibility of Happy Time Bakery Company;

- is an environmentally conscious company – producing and selling environmentally

friendly, ethical and healthy products including organic produce in support of

sustainable agricultural practices and industry. It also maintains environmentally sound

business practices and a "green" store in support of environmental initiatives and

sources minimally packaged and recycled products.

19

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- is a socially responsible corporate citizen – demonstrating respect for its customers,

employees, and the community it serves by providing an open and holistic atmosphere

in its bakery along with purchasing locally produced and fairly traded goods, donating

goods or labor to community organizations and actively participating in community

initiatives;

- is a community activist – promoting and supporting activism by educating and

encouraging customers and citizens to participate in social and environmental awareness

raising campaigns and opening its building to non-profit and alternative community

organizations.

Happy Time Bakery Company, we guarantee all the part not only product but

also service. Happy Time Bakery Company expects the consumer maximum happy and

gets more benefit as we can.

2.6 Strategy

2.6.1 Corporate Level

Happy Time Bakery Company operate business by use prosper strategy in

order that our business have organization structure not complicate we divide the

responsible follow department. Moreover we snatch market share from the

competitors more and more. We specific the market and find the strategy to

penetrate the market more and more , and increase circulation from old customers

such as teenager or the people want to diet by improve a taste and new product

for customers want. Beside we make friends with other business for opportunity

of commercial.

2.6.2 Business Level

Happy Time Bakery Company choose focus strategy because our product

provide appropriate to people who love their health

20


2.6.3 Function Level

From state of high competition for bakery business , cause of Happy Time

bakery company must specify strategy in function level be appropriate and

conform to corporate level and business level for efficiency with company , the

detail of strategy as follows;

1. Marketing Strategy

- Product Strategy

Emphasize of quality and standard of product which Happy Time bakery

received The food and medicine organization (or อ.ย.) symbol to operate include

package have good of seal and mark have bar code to attach the product.

Moreover we improve package have identity for attract the customer.

- Price Strategy

Happy Time Bakery Company rather high price strategy for sell the product

high price than other brands.

- Place Strategy

Happy Time Bakery Company chooses the location at Nimman Haemin Road,

Chiang Mai because it is the commercial area of Chiang Mai. Therefore we can

distribution product to customer be able to throughout.

- Promotion Strategy

Create brand of Happy Time bakery are well known in consumers more

and more. By set up a booth in festival.

2. Operation Strategy

- Expand establishment for support the customer more and more and

increase power to produce for support expand the market.

- Our bakery use human labor or homemade for fresh and new of product.

- Set up the schedule for send the product to customer, by send product

for the customers same way or same day and same time.

3. Financial Strategy

- Make financial budget systematically, clearly and right every month.

21


Chapter 3

Market Feasibility study

22


Chapter 3: Market Feasibility Study

3.1 Market Analysis

Happy Time Bakery Company is the bakery business have detail every step, we

attend for choosing the material that have quality. Our bakery shop improves a taste of

bakery for the customer like and be clean. The distribute of our product both retail and

wholesale Happy Time Bakery shop have our shop at Nimman Haemin in Chiang Mai

and we still new entrepreneur so our company sent the product to buy at seven eleven ,

Tesco lotus and minimart. Moreover we have delivery service for the customer and our

bakery shop has the product for the restaurant bring our product to use forward. Happy

Time shop have a lot of bakery for the customer choosing, they can buy and eat at our

shop and take home. In addition Happy Time Bakery shop has the beverage such as

coffee, milk, cocoa and fruit juice.

Happy Time Bakery shop is the central to meeting for family and friends use the

times together. The product line of Happy Time product includes;

1. Cake Fresh fruit cake, Birthday cake and order follow the customer.

2. Bread Raisin bread, Loaf, sandwich, slide of bread.

3. Pie Buco( Young coconut pie ) , Chicken pie , Pine apple pie, Tuna pie.

4. Brownie chocolate almond brownie.

5. Cookie Cereal cookie.

6. Beverage Coffee, Milk, Cocoa and Fruit juice.

(Table 3.1) The price of Happy Time Product

Type of Product Name of product Price

Cake Fresh fruit cake

Birthday cake

250 Baht per pound

250 Baht per pound

Bread Raisin bread

Loaf

sandwich

30 Baht per piece

30 Baht per piece

35 Baht per piece

Pie Buco( Young coconut pie )

Chicken pie

Pine apple pie

Tuna pie.

35 Baht per piece

35 Baht per piece

35 Baht per piece

35 Baht per piece

23


Brownie chocolate almond brownie 35 Baht per piece

Cookie Cereal cookie 100 Baht per pack.

Beverage Coffee

Milk

Cocoa

Fruit juice

Start 30 Baht per cup.

Start 30 Baht per glass.

Start 30 Baht per glass

Start 25 Baht per glass

SWOT Analysis of Happy Time Bakery Company

Strengths S

Happy Time Bakery Company have the product of take care the customer health

such as Fresh fruit Cake and Cereal Cookie and the location of Happy Time Bakery

shop is located in Nimman Haemin Road is commercials area in Chiang Mai. Moreover,

our bakery shop have Internet café zone for the customer want to private.

Weakness W

The capital of raw material are high price because Happy Time Bakery use high

quality of raw material and some of raw material such as season fruit that must to wait

in season .

Opportunity O

Nowadays the consumers consume the product of quality and have lifestyle.

Moreover the customer admire bakery more and more and give bakery for gift in every

festival such as New Year, Valentine, Mother’s Day and Birthday.

Threat T

Nowadays the price of sugar is high price and high continually. In addition

have risk for the consumer unaccepted new company.

24


3.1.1 General Environment Analysis

Political

Nowadays , the political in Thailand have a problem because people have

disagree of opinion in political , they discriminate that make the business in Thailand

get effect in investment because the investor not dare risk but Happy Time Bakery

company not scare because this situation is good opportunity for the customer choosing

new bakery product.

Economic

The Economic have an effect Happy Time Company directly because we are

new business and nowadays the people consume bakery more than other food especially

in teenage group, the consumer behavior of teenage consume bakery

is 43 %1. Moreover Happy Time Company located in Chiang Mai, this province is

economy town of The Northern part of Thailand. Each year have a lot of tourists come

to travel so good opportunity of Happy Time Bakery Company because the tourists can

word of mouth when they choosing consume the bakery in Happy Time Company. The

situation of economic Chiang mai in 2010 is suitable for investing because the

economic depend on the tourists come to Chiang Mai.

Social

Nowadays people in Thailand turn to attend of their health, Happy Time

Company must neglect of this thing so we produce the product to benefit for the

customer such as Fresh fruit Cake and Cereal Cookie. And most of people in nowadays

not much have the times so Happy Time Bakery Company is choice for the customer

choosing when they rapid.

1

http:// www.positioningmag.com/Magazine/Details.aspx?id=36338

25


Environment

The environment factor is effect of Happy Time Company because the raw

materials when we use to produce our bakery have quality and high price such as

powder, sugar, egg etc. Moreover our company use fresh fruit for produce in order to

the customer get good thing of their life.

Technology

Happy Time Bakery Company is bakery homemade so the process of produce

we use machine and hands. Moreover inside Happy Time Bakery shop have internet

café zone for the customer want to relax.

3.2 Competition Analysis (3C Analysis)

3.2.1 Competitors Analysis

Nowadays have a lot of competitors of bakery in Chiang Mai. Not only the

produce but also sale and the service for the customer. The competitors of Happy Time

Bakery Company include;

26


1. Boat Bakery

Boat Bakery is located in front of Chiang Mai University. This bakery shop is selling

both general of bakery such as cake and bread which difference with Happy Time

Bakery because we take care the customer so most of products are made from fruit or

herb. Moreover boat bakery sells food too which is not bakery shop fully. Bakery of

boat bakery shop is retail, wholesale and homemade same Happy Time Bakery

Company. The price of bakery in boat bakery shop is 20-180 baht.

2. Fay Bakery

Fay Bakery is located in Invaroros Road. This bakery shop is sell food and bakery such

as Croissant, pie and beverage. Moreover Fay bakery is not having delivery and

wholesale for the customer but retail and produce of the product. The price of Fay

Bakery shop is 15 – 250 Baht.

27


3. Eat Me Bakery

Eat Me Bakery is located in Nimman Haemin Road. This bakery shop sells cake, hot

cake, bread, pie and beverage. Eat me is homemade but not to delivery and wholesale

for the customer. The price of this bakery shop is 40 – 500 Baht.

4. Pueng Noi Bakery

Pueng Noi Bakery is not to product the product but wholesale product around the

northern part of Thailand. This bakery shop is perform only service of the product and

administer and cannot control the quality of product. The price of Pueng Noi bakery is

6- 350 Baht.

28


5. Cake Cottage

Cake Cottage is located in Sirimangkralajarn 13 road, sell cake, pie and bread.

The atmosphere is very good classic style. The price of this bakery shop is 15-200 Baht.

6. Love at first bite Bakery

Love at first bite Bakery is located in Chiang Mai- Lamphun road. This bakery shop

most emphasis of all cake and pie. The atmosphere is beautiful place. The price of

product is 25 – 200 Baht.

29

mailto:6.Love@first

mailto:6.Love@first


(Table 3.2) The table to compare with competitors

Bakery Shop Produce Retail Wholesale Quality Sale Beverage Clean

Boat Bakery √ √ √ √ √

Fay Bakery √ √ √ √ √

Eat Me √ √ √ √ √

Pueng Noi √ √ √

Cake Cottage √ √ √ √ √

Love at first

bite √ √ √ √ √

Happy Time √ √ √ √ √ √

Form table 3.2 show when we compare with competitors obviously seen Happy

Time Bakery Company have advantage over other competitors because we are complete

of bakery shop. Not only the product but also we take care and service the customer

same customers live in their home.

3.2.2 Competitive Analysis

Happy Time Bakery Company is new entrepreneur in bakery business but

nowadays the people in Thailand consume bakery 43 %1, consume Fast Food 48 %2

and consume other 9 %

1

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30

mailto:6.Love@first


Figure 3.1

The Customer Behavior of Thailand.

48%43%

9%Fast Food BakeryOther

From graph show about the customer admire consume bakery be enough with

fast food and have tendency the market of bakery is expand so Happy Time Bakery

Company is new choice for the customer.

3.2.3 Customer Analysis

The Customer of Happy Time Bakery Company are student and working age

which average age about 15-45 years old because they have purchasing power to buy

the product of Happy Time Company and most people in this age they take care their

health and choose to consume bakery and give bakery for gift for the special festival.

Our bakery shop is located in Nimman Haemin road, this site is commerce area in

Chiang Mai so the customer easy to find our bakery shop and atmosphere of Happy

Time Bakery shop is Modern style and have Internet café zone for the customer who the

customer is group is like it.

31


3.3 STP Analysis

3.3.1 Segmentation

The variable for use in market segmentation includes;

1. Geography

Happy Time Bakery is located in Chiang Mai; the area of Chiang Mai is

20,107.71 square kilometers. The density in urban is 1,670,3172 people and the target

of Happy Time Bakery is Student of Chiang Mai is 174,2273 people.

2. Demography

The target of Happy Time are average ages is 15-45 year old , that is male and

female and have average income is 3,000-30,000 Baht per month.

3. Psychology

Life style of target, they‘d like to private or enjoy with friend or family and

Middle of social class.

4. Behavior

The customer behavior is habitude with old company. So Happy Time Bakery

Company must to taste free of our product. And the customer to word of mouth to other

person.

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32

http://kanchanapisek.or.th/kp8/cem/cem107.htm

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33

3.3.2 Targeting

Happy Time Bakery Company is target with the student is average 15-25 year

old and working age 25-45 year old.

3.3.3 Positioning

Figure 3.2 the position of market

Happy Time

Fay

Boat

High Price

High Quality

From figure 3.2 show the position of product in bakery market when compare

with Boat Bakery and Fay Bakery obviously seen Happy Time Bakery Company is high

price and high quality.

3.4 Marketing Mix Strategy

3.4.1 Product

Happy Time Bakery Company is taking care of the customer life, so our product

is low fat and low sugar. Almost of product in Happy Time Bakery Company are

produce by Fresh fruit and herb. Moreover the customer can design of the product

For lifestyle.


3.4.2 Price

The price of our product is rather high because we use high of raw material.

The prices of our product start with 30 – 400 Baht .We set the price each as appropriate

for working people and students because who have purchasing power of this price.

3.4.3 Place

Happy Time Bakery Company is located in Nimman Haemin Road Chiang Mai.

We choose this place because it is commerce area in Chiang Mai and can easy to reach

of the target market.

3.4.4 Promotion

Happy Time Bakery Company is new entrepreneur in bakery market, so our

Bakery Company make the promotion for the customer know in our brand by booth at

department store, schools and university. When the customers buy our product more

than two pieces they get free for one piece (Buy 2 gets 1 free). Moreover if the

customers buy altogether 150 Baht they get club card for discount 10%.

3.5 Sales Forecast/Profit Estimation

Sales Forecast of Happy Time Bakery are forecast with amount of the tourists

come to travel in Chiang Mai, especially in high seasons or winter have a lot of

customer in Chiang Mai and Moreover in special festival such as New Year Day,

Valentine Day, Songkarn Day, Mother’s Day, Father’s Day and Christmas Day.

34


(Table 3.3 Amount of tourists comes to Chiang Mai)1

Visitor 2006 2007 %

Thai 3,601,727 3,539,772 4.18

Foreigners 1,755,140 2,050,554 1.75

Total 5,356,867 5,590,326 5.93

From table obviously seen the tourists in 2007 increase 5.93 % from 2007 so

Sale forecast of Happy Time Bakery Company are rise up steady and pay back within 5

years.

Figure 3.3 the sale forecast

Sale forcast of Happy Time Bakery Company

02,000,0004,000,0006,000,0008,000,000

10,000,000

Year 1 Year 2 Year 3 Year 4 Year 5Period Year

Bah

t

Circulation

This graph shows we get break even point in year 5

1

http://www2.tat.or.th/stat/download/tst/642/Chiang%20Mai_Book2007.xls

35


3.6 Marketing Expense (sale incentive)

Figure 3.4

List/Year 1 2 3 4 5 Total

Leaflet 2,125 1,050 3,175 6,350

Member card 6,408 6,996 7,200 7,200 9,600 37,404

Internet 4,200 4,200 4,200 4,200 4,200 21,000

Special days Board 1,750 1,750 1,750 1,750 1,750 8,750

Total 14,483 12,946 13,150 14,200 18,725 73,504

The Marketing Expense withthin 5 year of Happy Time Bakery

9%

50%29%

12%LeafletMember cardInternetSpecial days Board

This pie chart show the marketing expense within 5 years of Happy Time

Bakery Company, there are leaflet is 6,350 baht rate 9%, member card 37,404 baht rate

50%, Internet is 21,000 baht rate 29% and Special days Board 8,750 baht rate 12%.

(Table 3.4 Marketing Expense of Happy Time Bakery Company)

36


3.7 Conclusion

Happy Time Bakery Company is new entrepreneur so; we try to plan the market to

achieve the goal. We think will be successful within 5 years. Because we produce the product

to satisfy the customer. And have good service and goods products. Our shop in the good of

location and easy to find.

Happy Time Bakery

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37


Chapter4

Technical Feasibility Study

Production and Operations

Analysis

38


4.1 Product and Operations Analysis.

4.1.1 Product Characteristic (Detail)

Happy Time Bakery Company produces Thai Herb bakery and season fruit

bakery for people who are care health. The policy of company is low fat and low sugar

in the ingredient. We set the special bakery in the menu as below

4.1.1.1 Grape Cake

4.1.1.2 Chocolate Mango Cake

4.1.1.3 Raisin bread

4.1.1.4 Buco (young coconut pie)

4.1.1.5 Almond Brownie

4.1.1.6 Cereal Cookie.

4.1.1.7 Strawberry Cake

4.1.1.8 Coffee

The direction of each bakery

Grape Cake1

Ingredients

• 1/2 cup butter, softened

• 1/4 cup sugar

• 3 egg yolks

• 1 teaspoon finely grated fresh lemon rind

• 1/2 teaspoon vanilla

• 3 egg whites

• 1/2 cup sugar

• 1 1/4 cups sifted flour, sift before measuring 1

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39

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http://www.recipezaar.com/Grape-Cake-126802


• 1 1/3 cups green seedless grapes, about 1 lb

Directions

1. Cream together the butter and the ¼ cup sugar. Beat in egg yolks, 1 at a time,

beating well after each addition. Beat in lemon rind and vanilla.

2. In another bowl, beat egg whites until they hold soft peaks. Add the ½ cup sugar,

2 tablespoonfuls at a time and continue to beat until they hold stiff peaks.

3. Stir one fourth of the whites into the yolk mixture and fold in the remaining

whites. Sift the sifted flour over the mixture, folding it in gently.

4. Transfer the batter to a buttered 8 inch round cake pan. Sprinkle the grapes over

the top of the batter.

5. Bake at 350 F for 35-40 minutes or until it is lightly browned and pulls away

from the sides of the pan. Let the cake cool in the pan on a rack until barely warm.

Makes 6 to 8 servings depending on how you cut it.

1Chocolate Mango Cake

Ingredients

all-purpose flour (sifted)

• 1 cup

• 1 teaspoon baking powder

1 http://www.womengateway.com/NR/exeres/41278375-5861-4DC8-B639-0954764E89BC.htm

40

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• 1/4 teaspoon salt

• a pinch of salt

• 1/4 cup cocoa powder (sifted)

spoons sugar or icing sugar

on vanilla

k

n

irection

Sift flour and cocoa with baking powder and salt.

til the mixture is creamy.

drop of milk into the

per lined nonstick cake (23cm dia.) pan, level

low to cool to room temperature on a wire rack.

lds shape. While whipping, gradually add sifted icing

heet of waxed paper on

ream on top. Reserve 1/4 cup of the mango,

• 1/2 cup butter

• 1 cup + 3 table

• 3 eggs

• 1 teaspo

• 1-2 tablespoons mil

• butter to grease the pa

D

1.

2. Cream butter; gradually add sugar while beating un

3. Add eggs at a time while beating until the batter are homogenous, frequently

scraping the sides of the mixing bowl. Beat in vanilla.

4. Alternatively, fold the flour / cocoa mixture and few

batter until it is homogenous.

5. Pour into a greased waxed pa

the surface and bake in a pre-heated moderate oven (180ºC – 350ºF) until it

is ready (25 – 30 min.).

6. Turn, remove paper. Al

Meanwhile, peel the thin pistachio skin and split each pistachio into

2 halves, then pat dry.

7. Whip cream until it ho

sugar, a tablespoon at a time, until the sugar disappears. Beat in vanilla.

Slice the cake into 2 layers and remove the crumbs.

8. Cover the serving dish with a paper doily; place a s

top. Place the base layer on top.

9. Spread 1/4 cup of the whipped c

arrange the rest over the cream.

41


10. Cover with the top layer, gently press. Place a paper doily on top. Sift 1/3

cup icing sugar evenly. Carefully remove the paper.

11. Decorate with an icing pump. Arrange the mangoes and pistachio on top.

Press pistachio onto the sides of the filling.

12. Gently remove the waxed paper below the cake and serve the cake.

13. Note: When lining the cake pan, retain the waxed paper, trim off the edges.

14. Use the trimmings to cover the paper doily. This will be much easier to

remove than a full sheet of waxed paper below the cake.

1Raisin bread

Ingredients:

• 1 package active dry yeast

• 1/4 cup warm water

• 1 cup raisins

• 1/4 cup soft butter

• 1/4 cup sugar

• 1 1/2 teaspoons salt

• 1/2 cup scalded milk

• 3 3/4 cups all-purpose flour

• 2 eggs, beaten

Direction:

1 http://southernfood.about.com/od/yeastbreads/r/bl40210c.htm

42

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Dissolve yeast in warm water. In a large bowl, combine raisins, butter, sugar,

salt, and hot milk; stir to dissolve the sugar. Let mixture cool to lukewarm. Stir in 1 1/2

cups of the flour; beat well. Add yeast mixture and the beaten eggs; mix to blend well.

Add enough of the remaining flour to make soft but stiff dough. Turn out onto a lightly

floured surface and knead for about 10 minutes, until dough is smooth and elastic. Place

dough in a lightly buttered bowl, turning once to grease the surface. Cover with a clean

dish cloth; let stand in a warm place until doubled in bulk, about 1 1/2 hours. Punch

dough down and divide into 2 portions. Cover and let rest for 10 minutes. Shape into 2

loaves; place in 2 greased 8x4x3-inch loaf pans. Cover and let rise again for about 45 to

60 minutes, until almost double. Bake at 375° for 25 minutes, placing foil over loaves

the last 10 minutes, if loaves are getting too brown. Remove loaves from pans and let

cool on racks.

1Buco( young coconut pie)

Ingredients

• 1/4 cup water

• 1/3 cup cornstarch

• 2 cups coconut water

• 1 cup sugar

• 2 cups shredded young coconut (buco)

• 1 teaspoon vanilla

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• 1 8-inch double-crust pie shell

• 1 egg white

Directions

1. Preheat oven to 375 degrees F.

2. Put the 1/4 cup water and cornstarch into a saucepan and mix with a spoon to

combine.

3. Stir in the coconut water and sugar and bring to a boil.

4. Cook, stirring constantly, over medium to low heat until thick.

5. Add the shredded buco and vanilla and cook 3 more minutes.

6. Cool buco mixture slightly and put into pie pan that has been lined with bottom

pie crust.

7. Top with upper pie crust, seal edges and flute decoratively.

8. Brush with slightly beaten egg white to glaze (some will be left over- do not use

more than necessary), and make a few cuts in the top crust to let steam escape.

9. Bake at 375 degrees 25 to 30 minutes or until the crust is golden brown.

1Almond Brownie

1

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http://www.recipezaar.com/Almond-Brownies-21025


Ingredients

• 3/4 cup flour

• 1/4 teaspoon baking soda

• 1/4 teaspoon salt

• 1/3 cup butter

• 1/2 cup sugar

• 2 tablespoons water

• 12 ounces chocolate chips

• 1 teaspoon vanilla

• 2 eggs

• 1/2 cup almonds, chopped

Directions

1. Combine flour, baking soda and salt in small bowl and set aside.

2. In saucepan, bring butter, sugar and water just to a boil.

3. Remove from heat and add 6 oz of chocolate chip morsels and vanilla.

4. Stir until smooth.

5. Place chocolate mixture into a mixing bowl.

6. Add eggs one at a time and beat well after each egg.

7. Blend in flour mixture.

8. Stir in remaining chocolate chip morsels and the chopped almonds.

9. Spread into a 9 inch square baking pan and bake for 30 minutes in a 325 degree

oven.

10. Cool and cut into squares.

45

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http://www.recipezaar.com/library/water-459

http://www.recipezaar.com/library/chocolate-224


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1Cereal Cookie

Ingredients

• 180gms Margarine, melted double boiler and leave to cool

• 2 cups of Nestum Cereal

• 1 1/4 cups Self Raising Flour

• 1/2 cup of caster sugar

• 1 cup dark chocolate chips

• 1 egg, beaten lightly

Direction

In a large bowl, mix the ingredients together in this sequence - butter, sugar, egg. Stir

till the ingredients are mixed well. Fold in the flour and the cereal and chocolate chips

last. Mix them until well coated. Using a spoon, scoop a dollop of the mixture and place

them on a greased and lined tray, not too close as it will still raise slightly in size when

baked).Bake at 180 degree C about 15-20 minutes or until golden brown.

When cooled, keep them in air tight containers.

4.2 Specification, Features

The product of our company is designing bakery to attract the customer from the

beginning they see, emphasize the colors to be beautiful and decorate the topping

bakery with some of fruit, cream, chocolate, candy writer, the modeling sugared, etc.

The size part will emphasize to be small cake and other size, which is being appropriate

with new generation behaviors who want the easiness in bearing and to be appropriate at

commit a gift, The smack have a good and fragrant with the trick that make

1

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http://www.fadaboutfood.com/2009/01/cereal-cookies.html


Life Time

the bakery homemade to new fresh in day by day, important we do not put

the preservative in to our bakery include with the secret formula of powder, although

the customer take the bakery in a refrigerator still can preserve the softness of cake and

can keep 3-7 day for eating.

4.3 Production Process

Happy Time Bakery is made from herb bakery and season fruit bakery for who

care health and aware to fat. The herb and season fruit are fresh and clean for

productions process because we aim to benefit to customer. The ingredients are easy to

find and buy it to production process. The special appearances of bakery are beautiful,

colorful, gift set, compact package and the customer can create style of bakery. We use

the modern technology and aim to long term equipments because we want the goods

and production processes are efficiency and quality for consumer then we have

knowledge and study about production process are better and training the employee are

better before practice for efficiency to production process. We think the cost not much

because ingredient, we buy from wholesaler.

Services Process

We train all employees to friendly, clean to work, and love to work it,

employee’s knowledge of the product, helpfulness / assistance to customers,

an interest in customers' opinions and feedback and courtesy. The service of Happy

Time Bakery is delivery, wedding, set the party or surprise customer when birthday or

special day of customer.

47


4.4 Location Analysis

Happy Time Bakery Company is close of Nimman Haemin road that is center of

Chiang Mai, so easier to see and contact of customer and tourist that visit or leisure

street. The atmosphere we set to loveable and friendly that appropriate to meeting

friends and casual atmosphere for leisurely. The appearance of Happy Time Bakery

Company is modern style. The location of company are surrounding in the community

such as market, school and university. Happy Time Bakery Company has space to

parking for customer. The transportation can accessible to Happy Time Bakery

Company.

48


4.5 Facility Layout

4.6 Logical Management

When we talk about management we will talk about 4 Ps. Our company product

is bakery herb and home made because nowadays herb product is very popular and there

are very interesting.

About price our company has several of prices separate by the price of the

ingredient.

Our company position is near the department store in the big city of Thailand ex.

Chiang mai, BKK, Suratthani and Khon kan. The big company is in BKK because BKK

is the capital of Thailand the have a lot of distribution channel. We choose the position

near the department store because there are a lot of people. The department store that we

choose should be big have enough the parking car and popular. The place would be

more expansive but that is the best position for trade and worth to investment.

The company promotion will be having in every festival. We will set by

appropriate with that festival.

49


4.7 Facility Management

Facility Management is an important that we consideration and try to manage

cause a lot of efficiency or other facilities that we set to service the customer for

differentiation from others company such as

Internet : Our bakery company has internet service the customer for relax and the

customer don’t lost time that mean the customer who want to work, they can use

internet or wireless from our bakery shop while eating.

All kinds of book : Our bakery shop has books corner service for the customer all

styles such as knowledge, cartoon, magazine, etc… for support Thai people see the

important of reading more and use the time for benefit.

Toilet : Our bakery shop interest and special focus because the toilet like the

important of our bakery shop so we set housewife stand at the toilet and other area for

clean all the time because when the toilet clean lead to impression of the customer.

Cleanliness : Cleanliness of bakery shop, we have the bin for service the customer

each point for enough of the customer and keep the clean together.

Atmosphere : Our bakery shop has any atmosphere such as relax; luxury, quiet and

natural for support the customers who like differentiation for change when they bored.

Parking lot : Our bakery company has wide area enough for parking of the customer,

clean, convenience, safe.

50


4.8 Machine Tools and Equipment

Equipment

Counter bar

Price 12, 000 Bath

Table and chairs

Price 2,200 Bath

51


Luxury L-shape

Price 20,800Bath

Mitsubishi Air conditioner (13000 BTU)

Price 14,900 Bath

Telephone

Price 1,000 Bath

Fax

Price 4,600 Bath

52


Cake Displays

Price 37,500 Bath

Computer Intel Pentium

Price 10,165 Bath

Television JVC 29"

Price 6,690Bath

Speaker Model: NTS NC-602

Price 2,600 Bat

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Printer

Price 2,750 Bath

Cash Register

Price 35,000 Bath

Book magazine

Price 60 Bath

Spoon

Price 173 Bath

54


Tray

Price 48 Bath

Water glass

Price 75 Bath

Machine

Planetary Mixer

Price 8,400 Bath

55


Oven

Price 27,000 Bath

Bread slicker

Price 6,000 Bath

Cake refrigerator

Price 34,000 Bath

Coffee machine

Price 49,000 Bath

56


Blender

Price 14,000Bath

Coffee grinder

Price 28,000 Bath

57


4.9 Pre-operating cost

Pre-operation cost Total price

land and building 3,500,000

Register for company limiter’s establishment 5,000

Registered capital of no more than 1,000,000 Baht 5,000

Total 3,510,000

Equipment 236,570

Decoration 300,000 Total 536,570

4.10 Cost of Investment

• Building

We will buy the building in Nimman Haemin road because this road is

center of Chiang Mai and tourist and customer are easy to meet and contact, but the land

and building in Nimman Haemin road are expansive because it is surrounding with the

community such as market, department store, school, famous temple and university.

Investment Year1 Year2 Year3 Year4 Year5 1Building 58333 58333 58333 58333 58333

Vehicle 1638 1638 1638 1638 1638

Machine A 933 933 933 933 933

Machine B 756 756 756 756 756

Computer 90 90 90 90 90

Total 61750 61750 61750 61750 61750

1

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4.11 Operating cost

Year1Direct Material January February March April May June July August SeptembeOctober NovemberDecemberTotal cost of direct material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636 57160Total cost of direct material 4684 4684 4684 4684 4684 4684 4684 4684 4684 4684 4684 5636 57160

Direct Labour January February March April May June July August SeptembeOctober NovemberDecemberTotalLabour 18,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000

Total direct labour cost 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000

MFG Over head January February March April May June July August SeptembeOctober NovemberDecember TotalElectricity 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,200 24,200 Water 150 150 100 100 100 100 100 100 100 100 100 150 1,350 depreciation on the factory equipment 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 3,231 38,772 Total MFG over head 5,381 5,381 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,581 64,322

Year1 January February March April May June July August SeptembeOctober NovemberDecemberTotalTotal production cost 28065 28065 28015 28015 28015 28015 28015 28015 28015 28015 28015 29217 337,482






59


Year3Direct Material January February March April May June July August SeptembeOctober NovemberDecemberTotalAverage cost of direct material 6,588 6,588 5,636 5,636 5,636 5,636 5,636 5,636 5,636 5,636 6,588 8,493 73345Total cost of direct material 6588 6588 5636 5636 5636 5636 5636 5636 5636 5636 6588 8493 73345









Year4 January February March April May June July August SeptembeOctober NovemberDecemberTotalTotal production cost 34263 34263 31838 33743 31838 31838 31838 31838 31838 31838 31838 36222 393,195 Year5Direct Material January February March April May June July August SeptembeOctober NovemberDecemberTotal cost of direct material 10,612 12,221 8,493 8,493 8,493 8,493 8,493 12,221 8,493 8,493 10,612 12,221 117338Total cost of direct material 10612 12221 8493 8493 8493 8493 8493 12221 8493 8493 10612 12221 117338





60


4.12 Administration cost Year1Department EmployeeSalary January February March April May June July August SeptembeOctober NovembeDecembe TotalAccountant 1 8,000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000Marketing 1 8,000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000Delivery staff 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000House Keeper 1 5,200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 62400Waiter 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000Security 2 5,200 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 124800Total 9 37400 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 53600 643200

Year2Department EmployeeSalary January February March April May June July August SeptembeOctober NovembeDecembe TotalAccountant 1 9,000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000Marketing 1 9,000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 9000 108000Delivery staff 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000House Keeper 1 5,200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 5200 62400Waiter 2 5,700 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 11400 136800Security 2 5,200 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 10400 124800Total 9 39600 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 56000 672000


Year4Department EmployeeSalary January February March April May June July August SeptembeOctober Novembe Decembe TotalAccountant 1 12,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000Marketing 1 12,000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000Delivery staff 3 6,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000Waiter 3 6,200 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 223200Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000Total 12 47200 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 82600 991200

Year5Department EmployeeSalary January February March April May June July August SeptembeOctober Novembe Decembe TotalAccountant 1 15,000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000Marketing 1 15,000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000Delivery staff 3 6,000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216000House Keeper 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000Waiter 3 6,200 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 18600 223200Security 2 5,500 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 132000Total 12 53200 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 88600 1063200

61


Chapter 5

Financial Analysis

62


Income Statement Year1 January February March April May June July August September October November DecemberRevenue

Sale 366,058 427,068 183,029 122,019 122,019 610,097 488,078 610,097 732,117 854,136 793,127 793,127 Total Revenue 366,058 427,068 183,029 122,019 122,019 610,097 488,078 610,097 732,117 854,136 793,127 793,127

Cost of goods SoldDirect Material 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636 Direct Labor 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 MFG overhead 5,381 5,381 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,581 Total cost of Goods sold 28,065 28,065 28,015 28,015 28,015 28,015 28,015 28,015 28,015 28,015 28,015 29,217

Gross income 337,993 399,003 155,014 94,004 94,004 582,082 460,063 582,082 704,102 826,121 765,112 763,910

Operating ExpenseMarketing expense 1,884 1,884 934 1,359 1,284 834 834 1,184 834 834 834 1,184 Rent - - - - - - - - - - - - Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 Selling&Adminstration 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 Total Operating Expense 117,234 117,234 116,284 116,709 116,634 116,184 116,184 116,534 116,184 116,184 116,184 116,534

Net income before interest & Tax 220,759 281,769 38,730 22,705- 22,630- 465,898 343,878 465,548 587,917 709,937 648,927 647,375

Operating income(loss)Other income(expense) - - - - - - - - - - - - Interest expense 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 Total Operating income 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750 28,750

Income (Loss) Before Taxes 192,009 253,019 9,980 51,455- 51,380- 437,148 315,128 436,798 559,167 681,187 620,177 618,625 Provision (Benefit) for income taxes - - - - - - - - - - - -

Net income (Loss) for the year 192,009 253,019 9,980 51,455- 51,380- 437,148 315,128 436,798 559,167 681,187 620,177 618,625 Retained Earning beginning of the m - 192,009 445,028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778

Retained Earnings 192,009 445,028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778 4,020,404

Year2 January February March April May June July August September October November DecemberRevenue


Cost of goods SoldMaterial 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 4,684 5,636 Labor 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 MFG overhead 5,681 5,681 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,331 5,881 Total cost of Goods sold 28,365 28,365 28,015 28,015 28,015 28,015 28,015 28,015 28,015 28,015 28,015 29,517

Gross income 135,687 169,170 90,992 72,665 57,160 139,148 173,266 214,347 263,814 323,376 395,095 479,949

Operating ExpenseMarketing expense 1,283 1,283 933 933 1,283 933 933 1,283 933 933 933 1,283 Rent - - - - - - - - - - - - Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 Selling&Adminstration 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 53,600 Total Operating Expense 116,633 116,633 116,283 116,283 116,633 116,283 116,283 116,633 116,283 116,283 116,283 116,633

Net income before operation 19,054 52,537 25,292- 43,619- 59,473- 22,865 56,983 97,714 147,530 207,092 278,811 363,316


Income (Loss) Before Taxes 1,804 23,787 54,042- 72,369- 88,223- 5,885- 28,233 68,964 118,780 178,342 250,061 334,566 Provision (Benefit) for income taxes - - - - - - - - 11,878 17,834 25,006 33,457

Net income (Loss) for the year 1,804 23,787 54,042- 72,369- 88,223- 5,885- 28,233 68,964 106,902 160,508 225,055 301,109 Retained Earning beginning of the m 4,020,404 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137

Retained Earnings 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137 4,716,246




Gross income 513,744 445,955 175,331 107,542 107,542 717,640 649,851 649,851 649,851 785,428 853,217 783,696


Net income before operation 397,093 329,305 59,030 8,758- 9,108- 601,339 533,551 533,201 533,551 669,128 736,916 667,046


Income (Loss) Before Taxes 368,343 300,555 30,280 37,508- 37,858- 572,589 504,801 504,451 504,801 640,378 708,166 638,296 Provision (Benefit) for income taxes 36,834 30,055 114,518 100,960 100,890 100,960 128,076 141,633 127,659

Net income (Loss) for the year 331,509 270,499 30,280 37,508- 37,858- 458,071 403,840 403,560 403,840 512,302 566,533 510,637 Retained Earning beginning of the m 4,716,246 5,047,755 5,318,254 5,348,535 5,311,026 5,273,168 5,731,239 6,135,080 6,538,640 6,942,481 7,454,783 8,021,316


63


Income Statement Year4 January February March April May June July August September October November DecemberRevenue

Sale 586,680 733,349 220,005 146,670 220,005 660,014 1,026,689 880,019 733,349 586,680 733,349 806,684 Total Revenue 586,680 733,349 220,005 146,670 220,005 660,014 1,026,689 880,019 733,349 586,680 733,349 806,684


Gross income 556,226 702,895 190,071 116,736 190,071 630,080 996,755 850,085 703,415 556,746 703,415 775,438


Net income before operation 410,050 556,720 44,770 28,565- 44,420 484,780 851,455 704,435 558,115 411,445 558,115 629,788


Income (Loss) Before Taxes 381,300 527,970 16,020 57,315- 15,670 456,030 822,705 675,685 529,365 382,695 529,365 601,038 Provision (Benefit) for income taxes 38,130 105,594 45,603 164,541 135,137 105,873 38,270 105,873 120,208

Net income (Loss) for the year 343,170 422,376 16,020 57,315- 15,670 410,427 658,164 540,548 423,492 344,426 423,492 480,830 Retained Earning beginning of the m 8,531,952 8,875,123 9,297,498 9,313,519 9,256,204 9,271,875 9,682,302 10,340,465 10,881,013 11,304,505 11,648,931 12,072,423



Sale 758,000 606,400 227,400 151,600 151,600 1,061,200 909,600 606,400 758,000 758,000 833,800 758,000 Total Revenue 758,000 606,400 227,400 151,600 151,600 1,061,200 909,600 606,400 758,000 758,000 833,800 758,000


Gross income 726,016 574,416 195,746 119,946 119,946 1,029,546 877,946 574,746 726,346 726,346 802,146 724,934

Operating ExpenseMarketing expense 1,500 1,500 1,150 1,150 1,500 1,150 1,150 1,500 1,150 1,150 1,150 1,500 Rent - - - - - - - - - - - - Depreciation 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 Selling&Adminstration 88,600 88,600 88,600 88,600 88,600 88,600 88,600 88,600 88,600 88,600 88,600 88,600 Total Operating Expense 151,850 151,850 151,500 151,500 151,850 151,500 151,500 151,850 151,500 151,500 151,500 151,850

Net income before operation 574,165 422,565 44,245 31,555- 31,905- 878,045 726,445 422,895 574,845 574,845 650,645 573,083

Operating income(loss)Other income(expense) - - - - - - - - - - - - Interest expense - - - - - - - - - - - - Total Operating income - - - - - - - - - - - -

Income (Loss) Before Taxes 574,165 422,565 44,245 31,555- 31,905- 878,045 726,445 422,895 574,845 574,845 650,645 573,083 Provision (Benefit) for income taxes 114,833 42,257 175,609 145,289 42,290 114,969 114,969 130,129 114,617

Net income (Loss) for the year 459,332 380,309 44,245 31,555- 31,905- 702,436 581,156 380,606 459,876 459,876 520,516 458,467 Retained Earning beginning of the m 12,553,253 13,012,585 13,392,894 13,437,140 13,405,585 13,373,681 14,076,117 14,657,273 15,037,879 15,497,755 15,957,631 16,478,148


64


Balance sheet

Year1 January February March April May June July August September October November DecemberASSET

Curent AssetsCash 2,900,443- 2,591,983- 2,542,838- 2,559,196- 2,575,480- 2,070,684- 1,696,045- 1,191,599- 556,646- 208,464 908,496 1,606,975 Account Receivable - - - - - - - - - - - - Inventories (Ending Inventory) 19,627 25936 48,521 75,175 101,828 95,931 98,171 92,274 78,239 56,066 37,962 19,858

Total Current Assets 2,880,817- -2566047 2,494,317- 2,484,022- 2,473,651- 1,974,753- 1,597,874- 1,099,325- 478,408- 264,530 946,457 1,626,833

Non Current AssetsProperty and Equipment

Machinery and Equipment 4,334,576 4334576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 Total Property and Equipment - 0 - - - - - - - - - - Less: Accumulated Depreciation 61,750 123501 185,251 247,002 308,752 370,503 432,253 494,004 555,754 617,505 679,255 741,005

Total non current asset 4,272,826 4211075 4,149,325 4,087,574 4,025,824 3,964,073 3,902,323 3,840,572 3,778,822 3,717,071 3,655,321 3,593,571 TOTAL ASSETS 1,392,009 1645028 1,655,007 1,603,552 1,552,173 1,989,320 2,304,449 2,741,247 3,300,414 3,981,601 4,601,778 5,220,404

LIABILITY AND EQUITY

LIABILITYCurrent Liability

Accounts Payable - - - - - - - - - - - - Wages Payable - - - - - - - - - - - - Taxes Payable - - - - - - - - - - - - Total Current Liabilities - - - - - - - - - - - -

Non Current Liability - - - - - - - - - - - - Long-Term Liability

Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 Total Long-term Liability 1,200,000 1200000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000

Total Liabilities 1,200,000 1200000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000

EQUITYCapital (asstet-liability) - - - - - - - - - - - - Retaines Earnings 192,009 445028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778 4,020,404 Total Equity 192,009 445028 455,007 403,552 352,173 789,320 1,104,449 1,541,247 2,100,414 2,781,601 3,401,778 4,020,404

Total liabilities & Equity 1,392,009 1645028 1,655,007 1,603,552 1,552,173 1,989,320 2,304,449 2,741,247 3,300,414 3,981,601 4,601,778 5,220,404

Year2 January February March April May June July August September October November December

ASSETCurent Assets

Cash 3,757,915 4,013,697 4,162,450 4,290,717 4,409,301 4,623,978 4,889,359 5,210,565 5,583,115 5,968,119 6,427,516 6,980,238 Account Receivable - - - - - - - - - - - - Inventories (Ending Inventory) 41,846 33,861 55,076 78,451 95,653 99,101 85,962 57,730 27,971 33,440 30,280 11,129

Total Current Assets 3,799,761 4,047,558 4,217,526 4,369,168 4,504,954 4,723,079 4,975,321 5,268,295 5,611,085 6,001,560 6,457,797 6,991,367


Machinery and Equipment 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 Total Property and Equipment - - - - - - - - - - - - Less: Accumulated Depreciation 2,912,130 3,136,140 3,360,150 3,584,160 3,808,170 4,032,180 4,256,190 4,480,200 4,704,210 4,928,220 5,152,230 5,376,240

Total non current asset 1,422,446 1,198,436 974,426 750,416 526,406 302,396 78,386 145,624- 369,634- 593,644- 817,654- 1,041,664- TOTAL ASSETS 5,222,207 5,245,994 5,191,952 5,119,584 5,031,360 5,025,475 5,053,707 5,122,671 5,241,451 5,407,916 5,640,143 5,949,703



Accounts Payable - - - - - - - - - - - - Wages Payable - - - - - - - - - - - - Taxes Payable - - - - - - - - 11,878 17,834 25,006 33,457 Total Current Liabilities - - - - - - - - 11,878 17,834 25,006 33,457

Non Current LiabilityLong-Term Liability

Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 Total Long-term Liability 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000

Total Liabilities 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,211,878 1,217,834 1,225,006 1,233,457

EQUITYCapital (asstet-liability) - - - - - - - - - - - - Retaines Earnings 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137 4,716,246 Total Equity 4,022,207 4,045,994 3,991,952 3,919,584 3,831,360 3,825,475 3,853,707 3,922,671 4,029,573 4,190,082 4,415,137 4,716,246

Total liabilities & Equity 5,222,207 5,245,994 5,191,952 5,119,584 5,031,360 5,025,475 5,053,707 5,122,671 5,241,451 5,407,916 5,640,143 5,949,703

65


Balance sheet


Curent AssetsCash 3,453,357 3,773,986 3,813,326 3,811,771 3,811,413 4,463,646 4,927,978 5,404,780 5,881,309 6,501,735 7,166,199 7,741,356 Account Receivable - - - - - - - - - - - - Inventories (Ending Inventory) 40,418 45,259 67,894 93,693 117,943 100,049 87,750 76,188 65,321 46,063 23,440 6,696




Total non current asset 2,790,815 2,729,064 2,667,314 2,605,563 2,543,813 2,482,062 2,420,312 2,358,561 2,296,811 2,235,060 2,173,310 2,111,560 TOTAL ASSETS 6,284,589 6,548,310 6,548,535 6,511,026 6,473,168 7,045,757 7,436,040 7,839,530 8,243,441 8,782,858 9,362,949 9,859,612



Accounts Payable - - - - - - - - - - - - Wages Payable - - - - - - - - - - - - Taxes Payable 36,834 30,055 - - - 114,518 100,960 100,890 100,960 128,076 141,633 127,659 Total Current Liabilities 36,834 30,055 - - - 114,518 100,960 100,890 100,960 128,076 141,633 127,659




EQUITYCapital (asstet-liability) - - - - - - - - - - - - Retaines Earnings 5,047,755 5,318,254 5,348,535 5,311,026 5,273,168 5,731,239 6,135,080 6,538,640 6,942,481 7,454,783 8,021,316 8,531,952 Total Equity 5,047,755 5,318,254 5,348,535 5,311,026 5,273,168 5,731,239 6,135,080 6,538,640 6,942,481 7,454,783 8,021,316 8,531,952


Year4 January February March April May June July August September October November December

ASSETCurent Assets

Cash 8,063,319 8,612,111 8,556,723 8,529,254 8,580,300 9,101,578 9,968,312 10,558,749 11,022,137 11,358,189 11,918,347 12,487,319Account Receivable - - - - - - - - - - - - Inventories (Ending Inventory) 9,731 2,923 30,488 62,392 88,768 85,270 57,388 39,846 32,436 34,956 27,644 15,587




Total non current asset 2,049,809 1,988,059 1,926,308 1,864,558 1,802,807 1,741,057 1,679,306 1,617,556 1,555,805 1,494,055 1,432,305 1,370,554 TOTAL ASSETS 10,122,859 10,603,092 10,513,519 10,456,204 10,471,875 10,927,905 11,705,006 12,216,150 12,610,378 12,887,200 13,378,296 13,873,461







EQUITYCapital (asstet-liability) - - - - - - - - - - - - Retaines Earnings 8,875,123 9,297,498 9,313,519 9,256,204 9,271,875 9,682,302 10,340,465 10,881,013 11,304,505 11,648,931 12,072,423 12,553,253Total Equity 8,875,123 9,297,498 9,313,519 9,256,204 9,271,875 9,682,302 10,340,465 10,881,013 11,304,505 11,648,931 12,072,423 12,553,253


66


Balance sheet


Curent AssetsCash 13,011,596 13,379,366 13,416,150 13,414,874 13,413,878 14,384,112 15,016,417 15,354,877 15,958,415 16,489,089 17,100,437 16,413,730Account Receivable - - - - - - - - - - - - Inventories (Ending Inventory) 7,018 8,732 35,687 67,159 98,001 67,563 47,844 48,741 39,509 30,462 16,540 7,952




Total non current asset 1,308,804 1,247,053 1,185,303 1,123,552 1,061,802 1,000,051 938,301 876,550 814,800 753,050 691,299 629,549 TOTAL ASSETS 14,327,418 14,635,151 14,637,140 14,605,585 14,573,681 15,451,726 16,002,562 16,280,168 16,812,724 17,272,601 17,808,277 17,051,231





Long Term Debt 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 - Total Long-term Liability 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 1,200,000 -

Total Liabilities 1,314,833 1,242,257 1,200,000 1,200,000 1,200,000 1,375,609 1,345,289 1,242,290 1,314,969 1,314,969 1,330,129 114,617

EQUITYCapital (asstet-liability) - - - - - - - - - - - - Retaines Earnings 13,012,585 13,392,894 13,437,140 13,405,585 13,373,681 14,076,117 14,657,273 15,037,879 15,497,755 15,957,631 16,478,148 16,936,614Total Equity 13,012,585 13,392,894 13,437,140 13,405,585 13,373,681 14,076,117 14,657,273 15,037,879 15,497,755 15,957,631 16,478,148 16,936,614


67


Cash Flow Statement Operating Cash Flow January February March April May June July August September October November December

Net Income after Tax 192,009 253,019 9,980 - 51,455 - 51,380 437,148 315,128 436,798 559,167 681,187 620,177 618,625+ Depreciation and amortization 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750+/- Decrease (Increase) in Accounts Receivable+/- Decrease (Increase) in Inventory - 19,627 - 6,309 - 22,585 - 26,654 - 26,654 5,897 - 2,240 5,897 14,035 22,173 18,104 18,104+/- Decrease (Increase) in Other Current Assets+/- Increase (decrease) in Accounts Payable+/- Increase (decrease) in Accrued Expenses - 0 0 - 0 0 - 0 0 0 0 0 +/- Increase (decrease) in Other Current Liabilities

Total Operating Cash Flow 234,133 308,460 49,146 - 16,358 - 16,283 504,796 374,639 504,446 634,953 765,111 700,032 698,480Investing Cash Flow

+/- Decrease (Increase) in Fixed Assets 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576+/- Decrease (Increase) in Notes Receivable - - - - - - - - - - - - +/- Decrease (Increase) in securities, investments - - - - - - - - - - - - +/- Decrease (Increase) intangible, noncurrent assets - - - - - - - - - - - -

Total Investing Cash Flow 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 4,334,576 Financing Cash Flow

+/- Increase (decrease) in Borrowings - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000 - 1,200,000+/- Increase (decrease) Capital Stock - - - - - - - - - - - - - Dividends Paid - - - - - - - - - - - -

Total Financing Cash Flow - 1,200,000 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- 1,200,000- Total Cash Flow 3,368,709 3,443,036 3,183,722 3,118,218 3,118,293 3,639,372 3,509,215 3,639,022 3,769,529 3,899,687 3,834,608 3,833,056Cash at beginning of period - 2,900,443- 2,591,983- 2,542,838- 2,559,196- 2,575,480- 2,070,684- 1,696,045- 1,191,599- 556,646- 208,464 908,496 Cash at end of period 3,368,709 542,593 591,738 575,380 559,097 1,063,893 1,438,531 1,942,977 2,577,930 3,343,040 4,043,072 4,741,552

Year1

Operating Cash Flow January February March April May June July August September October November December

Net Income after Tax 1,804 23,787 - 54,042 - 72,369 - 88,223 - 5,885 28,233 68,964 106,902 160,508 225,055 301,109+ Depreciation and amortization 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750+/- Decrease (Increase) in Accounts Receivable - - - - - - - - - - - - +/- Decrease (Increase) in Inventory - 21,989 7,986 21,215- 23,375- 17,202- 3,447- 13,139 28,232 29,760 5,470- 3,160 19,151 +/- Decrease (Increase) in Other Current Assets - - - - - - - - - - - - +/- Increase (decrease) in Accounts Payable - - - - - - - - - - - - +/- Increase (decrease) in Accrued Expenses - - - - - - - - 11,878 5,956 7,172 8,450 +/- Increase (decrease) in Other Current Liabilities - - - - - - - - - - - -

Total Operating Cash Flow 41,565 93,523 13,506- 33,993- 43,675- 52,418 103,122 158,946 210,290 222,745 297,138 390,462 Investing Cash Flow

+/- Decrease (Increase) in Fixed Assets - - - - - - - - - - - - +/- Decrease (Increase) in Notes Receivable - - - - - - - - - - - - +/- Decrease (Increase) in securities, investments - - - - - - - - - - - - +/- Decrease (Increase) intangible, noncurrent assets - - - - - - - - - - - -

Total Investing Cash Flow - - - - - - - - - - - - Financing Cash Flow

+/- Increase (decrease) in Borrowings - - - - - - - - - - - - +/- Increase (decrease) Capital Stock - - - - - - - - - - - - - Dividends Paid - - - - - - - - - - - -

Total Financing Cash Flow - - - - - - - - - - - - Total Cash Flow 41,565 93,523 - 13,506 - 33,993 - 43,675 52,418 103,122 158,946 210,290 222,745 297,138 390,462Cash at beginning of period 1,606,975 3,757,915 4,013,697 4,162,450 4,290,717 4,409,301 4,623,978 4,889,359 5,210,565 5,583,115 5,968,119 6,427,516Cash at end of period 1,648,541 3,851,437 4,000,191 4,128,457 4,247,042 4,461,719 4,727,100 5,048,305 5,420,855 5,805,860 6,265,257 6,817,978

Year2


Net Income before Tax 331,509 270,499 30,280 - 37,508 - 37,858 458,071 403,840 403,560 403,840 512,302 566,533 510,637+ Depreciation and amortization 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750+/- Decrease (Increase) in Accounts Receivable - - - - - - - - - - - - +/- Decrease (Increase) in Inventory - 29,289 4,842- 22,635- 25,798- 24,250- 17,894 12,299 11,561 10,868 19,258 22,623 16,745 +/- Decrease (Increase) in Other Current Assets - - - - - - - - - - - - +/- Increase (decrease) in Accounts Payable - - - - - - - - - - - - +/- Increase (decrease) in Accrued Expenses 3,378 6,779- 30,055- - - 114,518 13,558- 70- 70 27,115 13,558 13,974- +/- Increase (decrease) in Other Current Liabilities - - - - - - - - - - - -

Total Operating Cash Flow 367,349 320,629 39,340 - 1,556 - 358 652,233 464,332 476,802 476,528 620,426 664,464 575,158Investing Cash Flow




Total Financing Cash Flow - - - - - - - - - - - - Total Cash Flow 367,349 320,629 39,340 - 1,556 - 358 652,233 464,332 476,802 476,528 620,426 664,464 575,158Cash at beginning of period 6,980,238 3,453,357 3,773,986 3,813,326 3,811,771 3,811,413 4,463,646 4,927,978 5,404,780 5,881,309 6,501,735 7,166,199Cash at end of period 7,347,586 3,773,986 3,813,326 3,811,771 3,811,413 4,463,646 4,927,978 5,404,780 5,881,309 6,501,735 7,166,199 7,741,356

Year3

68


69

Cash Flow Statement Operating Cash Flow January February March April May June July August September October November December

Net Income before Tax 343,170 422,376 16,020 - 57,315 15,670 410,427 658,164 540,548 423,492 344,426 423,492 480,830+ Depreciation and amortization 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750+/- Decrease (Increase) in Accounts Receivable - - - - - - - - - - - - +/- Decrease (Increase) in Inventory - 3,035 6,808 27,565- 31,904- 26,375- 3,497 27,882 17,543 7,410 2,520- 7,312 12,057 +/- Decrease (Increase) in Other Current Assets - - - - - - - - - - - - +/- Increase (decrease) in Accounts Payable - - - - - - - - - - - - +/- Increase (decrease) in Accrued Expenses - 89,529 67,464 105,594- - - 45,603 118,938 29,404- 29,264- 67,603- 67,603 14,335 +/- Increase (decrease) in Other Current Liabilities - - - - - - - - - - - -

Total Operating Cash Flow 312,356 558,398 - 55,388 - 27,469 51,045 521,278 866,734 590,437 463,388 336,052 560,158 568,972Investing Cash Flow




Total Financing Cash Flow - - - - - - - - - - - - Total Cash Flow 312,356 558,398 - 55,388 - 27,469 51,045 521,278 866,734 590,437 463,388 336,052 560,158 568,972Cash at beginning of period 7,741,356 8,063,319 8,612,111 8,556,723 8,529,254 8,580,300 9,101,578 9,968,312 10,558,749 ###### ###### ######Cash at end of period 8,053,713 8,621,717 8,556,723 8,529,254 8,580,300 9,101,578 9,968,312 10,558,749 11,022,137 11,358,189 ####### #######

Year4


Net Income before Tax 459,332 380,309 44,245 - 31,555 - 31,905 702,436 581,156 380,606 459,876 459,876 520,516 458,467+ Depreciation and amortization 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750 61,750+/- Decrease (Increase) in Accounts Receivable - - - - - - - - - - - - +/- Decrease (Increase) in Inventory 8,569 1,713- 26,955- 31,472- 30,842- 30,438 19,719 897- 9,232 9,047 13,922 8,588 +/- Decrease (Increase) in Other Current Assets - - - - - - - - - - - - +/- Increase (decrease) in Accounts Payable - - - - - - - - - - - - +/- Increase (decrease) in Accrued Expenses - 5,375 72,577- 42,257- - - 175,609 30,320- 103,000- 72,680 - 15,160 15,512- +/- Increase (decrease) in Other Current Liabilities - - - - - - - - - - - -

Total Operating Cash Flow 524,277 367,770 36,784 - 1,276 - 996 970,234 632,306 338,460 603,538 530,674 611,348 513,293Investing Cash Flow



+/- Increase (decrease) in Borrowings - - - - - - - - - - - 1,200,000- +/- Increase (decrease) Capital Stock - - - - - - - - - - - - - Dividends Paid - - - - - - - - - - - -

Total Financing Cash Flow - - - - - - - - - - - 1,200,000- Total Cash Flow 524,277 367,770 36,784 - 1,276 - 996 970,234 632,306 338,460 603,538 530,674 611,348 - 686,707Cash at beginning of period 12,487,319 13,011,596 13,379,366 13,416,150 13,414,874 13,413,878 14,384,112 15,016,417 15,354,877 15,958,415 16,489,089 17,100,437 Cash at end of period 13,011,596 13,379,366 13,416,150 13,414,874 13,413,878 14,384,112 15,016,417 15,354,877 15,958,415 16,489,089 17,100,437 16,413,730

Year5


Chapter 6

Risk Management

70


Risk analysis of projects

Risk of Happy Time Bakery Company ,it may be to occurs in future and to be

problem to company .The risk included internal and external ,some risk can avoid and

some risk it occur certain and don’t avoid .So our company need to awareness result

when occur risk and our company can manage about all of risk .

1. External factor risk

1.1 General environment risk includes:

- Politic factor : Nowadays the political it uncertain. So when the politic Thai occur

the problem it effect to decrease of customer and uncertain of taxation in business.

- Economic factor : Thai economic not too much stable but for the new business can

investment because the government give important part of capital and decreases interest

rate for starting new business .

- Social factor : Thai people easy to accept new thing more such as : culture ,

tradition , value , way of life from other country and the present Thai people don’t

enough time for them-self ,so our business (bakery ) have several way and easy to reach

the consumer more .

- Technology factor : Technology important part of everyday life in recent such as ;

internet , communication , IT system , it effect the business change all of time especially

the new business have to follow technology all the time and use appropriate technology

to market target more.

1.2 Competitive factor:

For new business hard to accept from consumer in part of reputation, brand, quality,

product, price etc because many competitors, they influence into negotiate in price,

produce, material resource, marketing with competitor together.

External factor it hard to control because external factor change all time and hard to

avoid , so our business have to face and accept with the risk that will happen but our

business have plan for prevent the business and our plan can use surely .

71


2. Internal factor risk:

Inside Happy Time Bakery company have many risk that occur from it – self but

it is low level and our company can control and prevent the risk. Important in all of risk

our company can avoid. Part of internal risk includes;

- Strategic risk; the risk occur from planning and use strategic that not appropriate and

less of benefit.

So, our company has good planning before such as;

- Predict situation in future and bring to use in planning about strategic of our company

for prevent the problem that will occur.

- Improve and develop the new strategic that can rival the competitor

- Know the strange point of our company and know the weakness point of the

competitor and bring to use in planning strategies of our company by efficiency.

- Marketing risk ; Now a day the marketing not stable and changing all the time effect

to business is un know consumer need , uncertain target market , positioning of produce .

So, our business has management and plan about marketing risk include;

- Our business finds certain positioning of produce for distribute the produce to target

market that appropriate both product and consumer.

- Our business reduces the risk of marketing by survey market all the time.

- Our business always set the promotion for attracts the customer.

- Operation risk; Inside the business maybe have the mistake in part of operation such

as; operation of human resource , production , transportation , service , communication ,

and system .

So, our company have management in part of operation risk include;

- Our business put the right man in the right job for potential of human resource.

- Our business always training the employee for add the skill in working and the

employee can bring the skill use for service, production etc.

- For the technology system, our business have staff care and advise the other

employees, when the technology system have the problem they can solve the problem

right now because our company training employee all the time.

- Financial risk;

72


It very important because our business may be loss the profit when don’t good

manage such as; occur from corruption of insider , loss of profit from selling , lack of

skill or knowledge of accountant .

So, our business can provide about finance risk include;

- Prevent the corruption by inspection account from every department in every day and

do the report in every month.

- There is the system for security in every department.

- In part of account department need the accountant that can reliable and honest in part

responsibility.

73


Chapter 7

Conclusion

74


Conclusion

Nowadays the people become interesting in there health. Our company produce

the product by promote our product in help your healthy. That means the people who

love health well love our product too. From the theory when we love someone we will

want that person got the better thing. That mean the people who love health want there

people have a good health too. That not just healthy person but it will include there

family, friend and there lover. It is not hard it increase sales and make the profit. Our

shop also modern styles it suitable with this generation and the group people who want

to see modern bakery shop in the north of Thailand. It is cost for the investment very

much. It is very interested for membership. Our project is the business about bakery

homemade. Some people don’t have time to eat food. Bakery is the other choice for

busy person. when we compare with business such as Car care Express , Night

club , Bar , and normal bakery shop be held to be Happy Time Bakery company

to gain advantage more other competitors because we are new ways for the

consumer which we are use Thai herb and season fruit. . Thai herb have more

benefit for human , because of the human give important to their life , then they

choose the best thing for their life. To meet the need of human , Happy Time

Bakery Company want to be one part help and support them. . Thai herb have

more benefit for human , because of the human give important to their life ,

then they choose the best thing for their life.

To meet the need of human , Happy Time Bakery Company want to be one

part help and support them.

Now Bakery business is booming but the most business don’t have feature of

them such as ; new taste , interesting ,packaging etc. And clear target market. In this

point it very important but the most of businesses ignore, so our business give important

in this point and make our business success.

Now a day the most of people don’t have time for attend health, Happy Time Bakery

Company want to be one part help and support them. Our business have feature

different form competitor is part of marketing strategies, our business have to promote

on internet, brochure, TV etc. And our business leads to new technology apply in

process for helps to produce good quality and standard. Happy Time Bakery will be

well known in Chiang Mai and the northern part of Thailand. We will be one of best

75


brand bakery, the most of consumer that reliable in our company. We will build

standard network. Not only have our company gets benefited from the social but also

our company responsibility to social this the important that we have to do beyond our-

self.

Happy Time Bakery Company, we guarantee all the part not only product but

also service. Happy Time Bakery Company expects the consumer maximum happy and

gets more benefit as we can. The projects will feasibility because it has high budget. So

Other new business about bakery if don’t have high budget will not achieve to goal. Our

project has high objective for growth around the world. It would be very good business

venture. Our only concern is that this is our first time investing a large amount of money.

So we will try to make to feasibility. The marketing is important with business

or project, so we make its high quality. The people have very busy schedules and they

don't have time to cook. We will have many way of promote such as advertising, flyer,

etc. We want to start our own business for several reasons. Our money, hard work,

time, and effort would be invested in something that would, in the long run, benefit us.

The STP has segmentation, target market and positioning. We have process of STP

for segment customer for sure, target customer who is feasibility and choose good

positioning. We will have very profitable. We have process to successfully by use

direct marketing to increase customer loyalty the company needs to go through a four

step process: Firstly, the company needs to know their customer by gathering data

through CRM systems. Secondly, the company needs to understand their customer by

interpreting the collected data. Thirdly, the company needs to inform their customer

through customized direct marketing. At last, the company earns customer loyalty as

the behavior of the customer changes. The company now needs to gather new

information and the process goes on in a continuous cycle. It will be success about

marketing surely.

A raw material is something that is acted upon or used by or by human labor or

industry, for use as a building material to create some product or structure. So our

company will made product from good material. Include equipment for make product,

equipment in shop and other equipment. The ingredient something we choose high

quality come form Thai herb, it can help for customer’s healthy.

76


Appendix

77


Sale Forecast

Year1

Product Cost Price January February March April May June July August SeptembeOctober NovembeDecembe totalGrape Cake 80 250 339 395 169 113 113 564 451 564 677 790 734 734 5,643 Choco Mango Cake 80 250 285 333 143 95 95 475 380 475 570 665 618 618 4,752 Buco(Young coconut) 18 35 253 295 127 84 84 422 337 422 506 590 548 548 4,217 Almond Brownie 18 35 239 279 119 80 80 398 318 398 478 557 517 517 3,980 Cereal Cookie (250 g.) 70 100 264 308 132 88 88 440 352 440 527 615 571 571 4,396 Coffee (small size) 16 35 135 158 68 45 45 226 181 226 271 316 293 293 2,257 Coffee (Medium size) 31 50 107 125 53 36 36 178 143 178 214 249 232 232 1,782 Coffee (Big size) 56 75 356 416 178 119 119 594 475 594 713 832 772 772 5,940 Strawberry Cake 100 280 463 541 232 154 154 772 618 772 927 1,081 1,004 1,004 7,722

ToTal 2,441 2,848 1,221 814 814 4,069 3,255 4,069 4,883 5,696 5,290 5,290 7,722

Year2

Product Cost Price January February March April May June July August SeptembeOctober NovembeDecembe totalGrape Cake 80 250 451 564 169 113 169 339 564 790 846 395 508 734 5,643 Choco Mango Cake 80 250 380 475 143 95 143 285 475 665 713 333 428 618 4,752 Buco(Young coconut) 18 35 337 422 127 84 127 253 422 590 633 295 380 548 4,217 Almond Brownie 18 35 318 398 119 80 119 239 398 557 597 279 358 517 3,980 Cereal Cookie (250 g.) 70 100 352 440 132 88 132 264 440 615 659 308 396 571 4,396 Coffee (small size) 16 35 181 226 68 45 68 135 226 316 339 158 203 293 2,257 Coffee (Medium size) 31 50 143 178 53 36 53 107 178 249 267 125 160 232 1,782 Coffee (Big size) 56 75 475 594 178 119 178 356 594 832 891 416 535 772 5,940 Strawberry Cake 100 280 618 772 232 154 232 463 772 1,081 1,158 541 695 1,004 7,722

ToTal 3,255 4,069 1,221 814 1,221 2,441 4,069 5,696 6,103 2,848 3,662 5,290 40,689

Summer Rain WinterWinterUnit sale

Unit saleSummer Rain WinterWinter

Year3

Product Cost Price January February March April May June July August SeptembeOctober NovembeDecembe totalGrape Cake 80 250 502 439 188 125 125 690 627 627 627 752 815 752 6,270 Choco Mango Cake 80 250 422 370 158 106 106 581 528 528 528 634 686 634 5,280 Buco(Young coconut) 18 35 375 328 141 94 94 515 469 469 469 562 609 562 4,686 Almond Brownie 18 35 354 310 133 88 88 486 442 442 442 531 575 531 4,422 Cereal Cookie (250 g.) 70 100 391 342 147 98 98 537 488 488 488 586 635 586 4,884 Coffee (small size) 16 35 201 176 75 50 50 276 251 251 251 301 326 301 2,508 Coffee (Medium size) 31 50 158 139 59 40 40 218 198 198 198 238 257 238 1,980 Coffee (Big size) 56 75 528 462 198 132 132 726 660 660 660 792 858 792 6,600 Strawberry Cake 100 280 686 601 257 172 172 944 858 858 858 1,030 1,115 1,030 8,580

ToTal 3,617 3,165 1,356 904 904 4,973 4,521 4,521 4,521 5,425 5,877 5,425 45,210

Year4

Product Cost Price January February March April May June July August Septembe October NovemberDecember totalGrape Cake 80 250 543 678 203 136 203 610 950 814 678 543 678 746 6,783 Choco Mango Cake 80 250 457 571 171 114 171 514 800 685 571 457 571 628 5,712 Buco(Young coconut) 18 35 406 507 152 101 152 456 710 608 507 406 507 558 5,069 Almond Brownie 18 35 383 478 144 96 144 431 670 574 478 383 478 526 4,784 Cereal Cookie (250 g.) 70 100 423 528 159 106 159 476 740 634 528 423 528 581 5,284 Coffee (small size) 16 35 217 271 81 54 81 244 380 326 271 217 271 298 2,713 Coffee (Medium size) 31 50 171 214 64 43 64 193 300 257 214 171 214 236 2,142 Coffee (Big size) 56 75 571 714 214 143 214 643 1,000 857 714 571 714 785 7,140 Strawberry Cake 100 280 743 928 278 186 278 835 1,299 1,114 928 743 928 1,021 9,282

ToTal 3,913 4,891 1,467 978 1,467 4,402 6,847 5,869 4,891 3,913 4,891 5,380 48,909



Year5

Product Cost Price January February March April May June July August Septembe October NovemberDecember totalGrape Cake 80 250 701 561 210 140 140 982 841 561 701 701 771 701 7,011 Choco Mango Cake 80 250 590 472 177 118 118 827 708 472 590 590 649 590 5,904 Buco(Young coconut) 18 35 524 419 157 105 105 734 629 419 524 524 576 524 5,240 Almond Brownie 18 35 494 396 148 99 99 692 593 396 494 494 544 494 4,945 Cereal Cookie (250 g.) 70 100 546 437 164 109 109 765 655 437 546 546 601 546 5,461 Coffee (small size) 16 35 280 224 84 56 56 393 337 224 280 280 308 280 2,804 Coffee (Medium size) 31 50 221 177 66 44 44 310 266 177 221 221 244 221 2,214 Coffee (Big size) 56 75 738 590 221 148 148 1,033 886 590 738 738 812 738 7,380 Strawberry Cake 100 280 959 768 288 192 192 1,343 1,151 768 959 959 1,055 959 9,594

ToTal 5,055 4,044 1,517 1,011 1,011 7,077 6,066 4,044 5,055 5,055 5,561 5,055 50,553

Unit saleSummer Rain WinterWinter

78


Total Sale

Year1

Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TotalGrape Cake 84,645 98,753 42,323 28,215 28,215 141,075 112,860 141,075 169,290 197,505 183,398 183,398 1,410,750 Choco Mango Cake 71,280 83,160 35,640 23,760 23,760 118,800 95,040 118,800 142,560 166,320 154,440 154,440 1,188,000 Buco(Young coconut) 8,857 10,333 4,428 2,952 2,952 14,761 11,809 14,761 17,713 20,665 19,189 19,189 147,609 Almond Brownie 8,358 9,751 4,179 2,786 2,786 13,929 11,143 13,929 16,715 19,501 18,108 18,108 139,293 Cereal Cookie (250 g 26,374 30,769 13,187 8,791 8,791 43,956 35,165 43,956 52,747 61,538 57,143 57,143 439,560 Coffee (small size) 4,740 5,530 2,370 1,580 1,580 7,900 6,320 7,900 9,480 11,060 10,270 10,270 79,002 Coffee (Medium size) 5,346 6,237 2,673 1,782 1,782 8,910 7,128 8,910 10,692 12,474 11,583 11,583 89,100 Coffee (Big size) 26,730 31,185 13,365 8,910 8,910 44,550 35,640 44,550 53,460 62,370 57,915 57,915 445,500 Strawberry Cake 129,730 151,351 64,865 43,243 43,243 216,216 172,973 216,216 259,459 302,702 281,081 281,081 2,162,160

Total 366,058 427,068 183,029 122,019 122,019 610,097 488,078 610,097 732,117 854,136 793,127 793,127 6,100,974

Year2

Product JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TotalGrape Cake 112,860 141,075 76,424 63,687 28,659 38,212 95,530 267,485 477,652 312,066 429,887 289,775 245,641 Choco Mango Cake 17,640 21,240 12,796 10,826 9,159 17,995 21,668 26,091 31,416 37,828 45,548 54,845 307,051 Buco(Young coconut) 12,348 14,868 8,958 7,578 6,411 12,567 15,132 18,221 21,939 26,417 31,809 38,301 214,550 Almond Brownie 22,932 27,612 16,635 14,074 11,906 23,364 28,133 33,875 40,789 49,114 59,138 71,208 398,781 Cereal Cookie (250 g 22,932 27,612 16,635 14,074 11,906 23,364 28,133 33,875 40,789 49,114 59,138 71,208 398,781 Coffee (small size) 8,820 10,620 6,398 5,413 4,579 8,968 10,799 13,003 15,656 18,852 22,699 27,332 153,140 Coffee (Medium size) 19,404 23,364 14,076 11,908 10,074 19,779 23,816 28,676 34,529 41,577 50,062 60,280 337,546 Coffee (Big size) 10,584 12,744 7,678 6,495 5,495 10,797 13,001 15,654 18,849 22,697 27,329 32,907 184,231 Strawberry Cake 12,348 14,868 8,958 7,578 6,411 12,567 15,132 18,221 21,939 26,417 31,809 38,301 214,550

Total 164,052 197,535 119,007 100,680 85,175 167,163 201,281 242,362 291,829 351,391 423,110 509,466 2,853,051

Toatal sale

Toatal sale

Year3


Total 542,309 474,520 203,366 135,577 135,577 745,675 677,886 677,886 677,886 813,463 881,252 813,463 6,778,860

Year4


Total 586,680 733,349 220,005 146,670 220,005 660,014 1,026,689 880,019 733,349 586,680 733,349 806,684 7,333,494

Toatal sale

Toatal sale

Year5


Total 758,000 606,400 227,400 151,600 151,600 1,061,200 909,600 606,400 758,000 758,000 833,800 758,000 7,579,998

Toatal sale

79


Inventory in Unit

Year1 January February March April May June July August SeptemberOctober November DecemberBeging inventory 4404 5442 6073 8331 10997 13662 13072 13296 12707 11303 9086 7275Sales in unit 2441 2848 1221 814 814 4069 3255 4069 4883 5696 5290 5290

Grape Cake 339 395 169 113 113 564 451 564 677 790 734 734Choco Mango Cake 285 333 143 95 95 475 380 475 570 665 618 618Buco(Young coconut) 253 295 127 84 84 422 337 422 506 590 548 548Almond Brownie 239 279 119 80 80 398 318 398 478 557 517 517Cereal Cookie (250 g.) 264 308 132 88 88 440 352 440 527 615 571 571Coffee (small size) 135 158 68 45 45 226 181 226 271 316 293 293Coffee (Medium size) 107 125 53 36 36 178 143 178 214 249 232 232Coffee (Big size) 356 416 178 119 119 594 475 594 713 832 772 772Strawberry Cake 463 541 232 154 154 772 618 772 927 1081 1004 1004

Total sale in unit 2441 2848 1221 814 814 4069 3255 4069 4883 5696 5290 5290Ending inventory 1963 2594 4852 7517 10183 9593 9817 9227 7824 5607 3796 1986










80





81


Inventory in Cash

Year1 January February March April May June July August September October November DecemberBeging inventory 44,040 54,418 60,728 83,312 109,966 136,620 130,723 132,963 127,066 113,030 90,857 72,753 Cost of goods sold 24,413 28,482 12,207 8,138 8,138 40,689 32,551 40,689 48,827 56,965 52,896 52,896

Grape Cake 3,386 3,950 1,693 1,129 1,129 5,643 4,514 5,643 6,772 7,900 7,336 7,336 Choco Mango Cake 2,851 3,326 1,426 950 950 4,752 3,802 4,752 5,702 6,653 6,178 6,178 Buco(Young coconut) 2,530 2,952 1,265 843 843 4,217 3,374 4,217 5,061 5,904 5,483 5,483 Almond Brownie 2,388 2,786 1,194 796 796 3,980 3,184 3,980 4,776 5,572 5,174 5,174 Cereal Cookie (250 g.) 2,637 3,077 1,319 879 879 4,396 3,516 4,396 5,275 6,154 5,714 5,714 Coffee (small size) 1,354 1,580 677 451 451 2,257 1,806 2,257 2,709 3,160 2,934 2,934 Coffee (Medium size) 1,069 1,247 535 356 356 1,782 1,426 1,782 2,138 2,495 2,317 2,317 Coffee (Big size) 3,564 4,158 1,782 1,188 1,188 5,940 4,752 5,940 7,128 8,316 7,722 7,722 Strawberry Cake 4,633 5,405 2,317 1,544 1,544 7,722 6,178 7,722 9,266 10,811 10,039 10,039

Total sale in unit 24,413 28,482 12,207 8,138 8,138 40,689 32,551 40,689 48,827 56,965 52,896 52,896 Ending inventory 19,627 25,936 48,521 75,175 101,828 95,931 98,171 92,274 78,239 56,066 37,962 19,858


Grape Cake 4,514 5,643 1,693 1,129 1,693 3,386 5,643 7,900 8,465 3,950 5,079 7,336 Choco Mango Cake 3,802 4,752 1,426 950 1,426 2,851 4,752 6,653 7,128 3,326 4,277 6,178 Buco(Young coconut) 3,374 4,217 1,265 843 1,265 2,530 4,217 5,904 6,326 2,952 3,796 5,483 Almond Brownie 3,184 3,980 1,194 796 1,194 2,388 3,980 5,572 5,970 2,786 3,582 5,174 Cereal Cookie (250 g.) 3,516 4,396 1,319 879 1,319 2,637 4,396 6,154 6,593 3,077 3,956 5,714 Coffee (small size) 1,806 2,257 677 451 677 1,354 2,257 3,160 3,386 1,580 2,031 2,934 Coffee (Medium size) 1,426 1,782 535 356 535 1,069 1,782 2,495 2,673 1,247 1,604 2,317 Coffee (Big size) 4,752 5,940 1,782 1,188 1,782 3,564 5,940 8,316 8,910 4,158 5,346 7,722 Strawberry Cake 6,178 7,722 2,317 1,544 2,317 4,633 7,722 10,811 11,583 5,405 6,950 10,039



Grape Cake 5,016 4,389 1,881 1,254 1,254 6,897 6,270 6,270 6,270 7,524 8,151 7,524 Choco Mango Cake 4,224 3,696 1,584 1,056 1,056 5,808 5,280 5,280 5,280 6,336 6,864 6,336 Buco(Young coconut) 3,749 3,280 1,406 937 937 5,155 4,686 4,686 4,686 5,623 6,092 5,623 Almond Brownie 3,538 3,095 1,327 884 884 4,864 4,422 4,422 4,422 5,306 5,749 5,306 Cereal Cookie (250 g.) 3,907 3,419 1,465 977 977 5,372 4,884 4,884 4,884 5,861 6,349 5,861 Coffee (small size) 2,006 1,756 752 502 502 2,759 2,508 2,508 2,508 3,010 3,260 3,010 Coffee (Medium size) 1,584 1,386 594 396 396 2,178 1,980 1,980 1,980 2,376 2,574 2,376 Coffee (Big size) 5,280 4,620 1,980 1,320 1,320 7,260 6,600 6,600 6,600 7,920 8,580 7,920 Strawberry Cake 6,864 6,006 2,574 1,716 1,716 9,438 8,580 8,580 8,580 10,296 11,154 10,296



Grape Cake 5,426 6,783 2,035 1,357 2,035 6,105 9,496 8,140 6,783 5,426 6,783 7,461 Choco Mango Cake 4,570 5,712 1,714 1,142 1,714 5,141 7,997 6,854 5,712 4,570 5,712 6,283 Buco(Young coconut) 4,056 5,069 1,521 1,014 1,521 4,562 7,097 6,083 5,069 4,056 5,069 5,576 Almond Brownie 3,827 4,784 1,435 957 1,435 4,305 6,697 5,741 4,784 3,827 4,784 5,262 Cereal Cookie (250 g.) 4,227 5,284 1,585 1,057 1,585 4,755 7,397 6,340 5,284 4,227 5,284 5,812 Coffee (small size) 2,171 2,713 814 543 814 2,442 3,798 3,256 2,713 2,171 2,713 2,985 Coffee (Medium size) 1,714 2,142 643 428 643 1,928 2,999 2,570 2,142 1,714 2,142 2,356 Coffee (Big size) 5,712 7,140 2,142 1,428 2,142 6,426 9,996 8,568 7,140 5,712 7,140 7,854 Strawberry Cake 7,426 9,282 2,785 1,856 2,785 8,354 12,995 11,138 9,282 7,426 9,282 10,210



Grape Cake 7,011 5,609 2,103 1,402 1,402 9,815 8,413 5,609 7,011 7,011 7,712 7,011 Choco Mango Cake 5,904 4,723 1,771 1,181 1,181 8,266 7,085 4,723 5,904 5,904 6,494 5,904 Buco(Young coconut) 5,240 4,192 1,572 1,048 1,048 7,336 6,288 4,192 5,240 5,240 5,764 5,240 Almond Brownie 4,945 3,956 1,483 989 989 6,922 5,934 3,956 4,945 4,945 5,439 4,945 Cereal Cookie (250 g.) 5,461 4,369 1,638 1,092 1,092 7,646 6,553 4,369 5,461 5,461 6,007 5,461 Coffee (small size) 2,804 2,244 841 561 561 3,926 3,365 2,244 2,804 2,804 3,085 2,804 Coffee (Medium size) 2,214 1,771 664 443 443 3,100 2,657 1,771 2,214 2,214 2,435 2,214 Coffee (Big size) 7,380 5,904 2,214 1,476 1,476 10,332 8,856 5,904 7,380 7,380 8,118 7,380 Strawberry Cake 9,594 7,675 2,878 1,919 1,919 13,432 11,513 7,675 9,594 9,594 10,553 9,594


82


Adjustedment in Cash

Year1 January February March April May June July August September October November DecemberBeging invetory 44,040 54,418 60,728 83,312 109,966 136,620 130,723 132,963 127,066 113,030 90,857 72,753 Ending inventory 19,627 25,936 48,521 75,175 101,828 95,931 98,171 92,274 78,239 56,066 37,962 19,858

Change in inventory 24,413 28,482 12,207 8,138 8,138 40,689 32,551 40,689 48,827 56,965 52,896 52,896









83


Depreciation

Investment cost

Investment Amount DepreciatAnnual DepMonthly Dept Investmen Year1 Year2 Year3 Year4 Year5Building 3,500,000 20% 700000 58333 Building 58333 58333 58333 58333 58333Vehicle 393,000 5% 19650 1638 Vehicle 1638 1638 1638 1638 1638Machine A 224,010 5% 11201 933 Machine A 933 933 933 933 933Machine B 181,400 5% 9070 756 Machine B 756 756 756 756 756Computer 36,166 3% 1085 90 Computer 90 90 90 90 90Total 4,334,576 0 741,005 61,750 Total 61750 61750 61750 61750 61750

Total Depreciation of 5 year

investment amount January February March April May June July August September October November December TotalBuilding 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 700,000.00Vehicle 393,000 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 1,637.50 19,650.00Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.50Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,070.00Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,084.98Total 4,334,576 61,750.46 61,750.46 61,750.46 61,750.46 61,750.46 61,750.46 ###### ###### ###### ###### ###### ###### 741,005.48

investment amount January February March April May June July August September October November December TotalBuilding 3,500,000 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 58,333.33 699,999.96Vehicle 393,000 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 1,638 19,650.00Machine A 224,010 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 933.38 11,200.56Machine B 181,400 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 755.83 9,069.96Computer 36,166 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 90.42 1,085.04Total 4334576 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 61750 741,005.52

Depreciation / Unit: Baht

Depreciation / Unit: BahtYear 1

Year 2




Year 3

Year 4




Year 5

84


Marketing Expense

Year1 January February March April May June July August September October November December totalLeaflet 700 700 100 525 100 2,125Member card 534 534 534 534 534 534 534 534 534 534 534 534 6,408Internet 300 300 300 300 300 300 300 300 300 300 300 300 3,600Special days Board 350 350 350 350 350 1,750Total MKT Expense 1,884 1,884 934 1,359 1,284 834 834 1,184 834 834 834 1,184 13,883

Year2 January February March April May June July August September October November December totalLeaflet 0 0 0 0 0 0 0 0 0 0 0 0Member card 583 583 583 583 583 583 583 583 583 583 583 583 6,996Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200Special days Board 350 350 350 350 350 1750Total MKT Expense 1,283 1,283 933 933 1,283 933 933 1,283 933 933 933 1,283 12,946

Year3 January February March April May June July August September October November December totalLeaflet 0 0 0 0 0 0 0 0 0 0 0 0Member card 600 600 600 600 600 600 600 600 600 600 600 600 7,200Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200Special days Board 350 350 350 350 350 1750Total MKT Expense 1,300 1,300 950 950 1,300 950 950 1,300 950 950 950 1,300 13,150

Year4 January February March April May June July August September October November December totalLeaflet 525 525 1,050 Member card 600 600 600 600 600 600 600 600 600 600 600 600 7,200 Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200 Special days Board 350 350 350 350 350 1,750 Total MKT Expense 1,825 1,825 950 950 1,300 950 950 1,300 950 950 950 1,300 14,200

0

0

Year5 January February March April May June July August September October November December total

Leaflet - - - - - - - Member card 800 800 800 800 800 800 800 800 800 800 800 800 9,600 Internet 350 350 350 350 350 350 350 350 350 350 350 350 4,200 Special days Board 350 350 350 350 350 1,750 Total MKT Expense 1,500 1,500 1,150 1,150 1,500 1,150 1,150 1,500 1,150 1,150 1,150 1,500 15,550

Total Marketing Expense Year1 Year2 Year3 Year4 Year5Leaflet 2,125 0 0 1,050 0Member card 6,408 6,996 7,200 7,200 9,600Internet 3,600 4,200 4,200 4,200 4,200Special days Board 1,750 1,750 1,750 1,750 1,750

85


Selling and Adminstration






86


Production Cost











Year3Direct Material January February March April May June July August SeptembeOctober NovemberDecemberTotalAverage cost of direct material 6,588 6,588 5,636 5,636 5,636 5,636 5,636 5,636 5,636 5,636 6,588 8,493 73345Total cost of direct material 6588 6588 5636 5636 5636 5636 5636 5636 5636 5636 6588 8493 73345










87







88


Pre-Operating Cost

Total Loan amount 1,200,000

Pre-operation cost Total price land and building 3,500,000 Register for company limiter’s establishment 5,000 Registered capital of no more than 1,000,000 Baht 5,000

Total 3,510,000

Equipment 236,570

Decoration 300,000 Total 536,570

Equipment Descript No. Product Price/Unit Total

1 Counter bar 1 12,000 12,0002 Table and chairs 8 2,200 30,160 3 Luxury L-shape 1 20,800 20,8004 Mitsubishi Air conditioner (13000 BTU) 2 14,900 29,8005 Telephone 2 1,000 2,0006 Fax 1 4,600 4,6007 Cake Displays 1 37,500 37,5008 Computer Intel Pentium 2 10,165 20,3309 Television JVC 29" 1 6,690 6,69010 Speaker Model: NTS NC-602 1 2,600 2,60011 Printer 1 2,750 2,75012 Cash Register 1 35,000 35,00013 Book magazine 10 60 60014 Spoon 40 173 6,92015 Tray 15 48 72016 Water glass 40 75 3,00017 Glass 20 55 1,10018 Miscellaneous Equipment 1 20,000 20,000

148 236,570Total

89


Member

1.

Personal Details

Name: Miss janejira Jienboot ID: 5031205017

Date of Birth: January 4th , 1989 Age: 21 years Marital Status: Single Bloods Type: A Nationality: Thai Religion: Buddhism

Permanent Address: 470 Moo.1 Tambon Tasud, Amphur Muang, ChiangRai Telephone Number: 084-3652388 E-mail address : [email protected] Educational

Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) High School 2004-2006 Hatyai Wittayalai school Eng-French

90


2.

Personal Details

Name: Miss Nipaporn Tumsorn ID: 5031205037

Date of Birth: September 8th, 1988 Age: 21 years Marital Status: Single Bloods Type: O Nationality: Thai Religion: Buddhism


Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) High School 2004-2006 Aussumption College Lumpang Eng-French

91

Happy Time Bakery Co., Ltd __________________________________________________________________ Happy Time Bakery Co., Ltd __________________________________________________________________

92

3.

Personal Details Name: Miss Palida Kawichai ID: 5031205047

Date of Birth: August 10, 1988 Age: 22 years Marital Status: Single Bloods Type: A Nationality: Thai Religion: Buddhism

Permanent Address: 73 m.6, Toung-fai, Moung, Lampang Telephone Number: 087-6602758

E-mail address : [email protected] Educational

Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) High School 2004-2006 Assumption College Lampang Eng-France

92


93

4.

Personal Details

Name : Miss Wipada Yodcharood ID: 5031205076

Date of Birth : May 8th , 1988 Age : 22 years Marital Status : Single Bloods Type : O Nationality : Thai Religion : Buddhism

Permanent Address : 2 Moo.7 Tambon Baandu, Amphur Muang, ChiangRai Telephone Number : 086-71925190 E-mail address : [email protected] Educational

Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) Vocational 2004-2006 Chiang Rai vocational Tourism industry Education collage

93


5.

Personal Details

Name: Miss Sivaporn Thepkom. ID: 5031205080

Date of Birth: Ausgst 29, 1989 Age: 21 years Marital Status: Single Bloods Type: B Nationality: Thai Religion: Catholic

Permanent Address: 12 m.6, banpong, wingpapao, ChiangRai Telephone Number: 0841515421 E-mail address : [email protected] Educational

Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) High School 2004-2006 Assumption College Lampang Eng-France

94

mailto:[email protected]


95

6.

Personal Details

Name: Miss Sukonthip Bunyarat. ID: 5031205085

Date of Birth: October 29 th, 1988 Age: 22 years Marital Status: Single Bloods Type: A Nationality: Thai Religion: Buddhism

Permanent Address: Phu Tong Apartment 392 Moo.1 Tambon Tasud, Amphur Muang, ChiangRai

Telephone Number: 082-1896295 E-mail address : [email protected] Educational

Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) High School 2004-2006 Satrirachinuthit Science

School

95


96

7.

Personal Details

Name: Miss Suthira Pankaew. ID: 5031205087

Date of Birth: October 5th, 1988 Age: 22 years Marital Status: Single Bloods Type: O Nationality: Thai Religion: Buddhism


Degrees Duration School/University Program Bachelor 2006-Present Mae Fah Luang Management Degree University (Tourism Major) High School 2004-2006 Kanarassadornbamroong Yala Eng-Chinese

School

96


97

8. Personal Details

Name: Miss Ussaneeya Buajoy

ID: 503 1205 097

Date of Birth: July 24th, 1988

Age: 21 years

Marital Status: Single

Bloods Type: O

Nationality: Thai

Religion: Buddhism

Permanent Address: 59 Moo 9, Tumbon Sridonchai, Ampour Theong,

Chiangrai 57230

E-mail address : [email protected]

Educational

Degrees Duration School/University Program

Bachelor 2006-Present Mae Fah Luang Management

University (Tourism Management)

Senior High 2001-2006 Damrong rat Songkhor Science-Computer

School Chiangrai

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