The Register Media Pack - 2013

Media Information 2013

© Copyright The Register 1998–2013

The Register is headquartered in London, ZLWK�RɝFHV�LQ�1HZ�<RUN��6DQ�)UDQFLVFR��6\GQH\�DQG�Hong Kong and our team of award-winning writers GHOLYHUV��[��FRYHUDJH�- giving readers the LQIRUPDWLRQ�WKH\�QHHG�WR�NQRZ�WR�GR�WKHLU�MREV�

When we are not informing DQG�FKDOOHQJLQJ�RXU�readers, The Register is entertaining them with DZDUG�ZLQQLQJ�SURMHFWV�Ȃ�PRVW�UHFHQWO\�FODLPLQJ�D�*XLQQHVV�:RUOG�5HFRUG�IRU�the highest paper plane ȵLJKW�LQ�VSDFH�

The Register is a pioneer of RQOLQH�SXEOLVKLQJ��VSULQJLQJ�LQWR�OLIH�DV�D�SXUH�SOD\�GLJLWDO�SXEOLFDWLRQ�LQ��)URP�WKH�EHJLQQLQJ�ZH�KDYH�GHOLYHUHG�ȴHUFHO\�independent and insightful WHFKQRORJ\�QHZV��IHDWXUHV��DQDO\VLV��UHYLHZV�DQG�RSLQLRQ��

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Known for our fearless DSSURDFK�WR�MRXUQDOLVP��The Register is a must-read site for IT professionals, who form one of the most YRFDO�DQG�LQȵXHQWLDO�FRPPXQLWLHV�LQ�WKH�WHFK�ZRUOG�

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United Kingdom1,801,566

United States2,928,251

Canada409,160

Australia235,666Germany

138,714

India220,711

EMEA 2,686,687

North America 3,337,411

Asia Pac 518,495

BRIC 386,433

*HRJUDSKLF�%UHDNGRZQThis shows some of the regions UHSUHVHQWHG�E\�7KH�5HJLVWHU�UHDGHUVKLS�


The Register readers are IT professionals - software engineers, GDWDEDVH�DGPLQLVWUDWRUV��V\VDGPLQV��QHWZRUNLQJ�PDQDJHUV��SURMHFW�PDQDJHUV��DOO�WKH�ZD\�XS�WR�&Ζ2V��0DQ\�PRUH�DUH�VHQLRU�EXVLQHVV�SURIHVVLRQDOV��PDUNHWLQJ�managers, CEOs, CFOs and SURFXUHPHQW�GLUHFWRUV��$OPRVW�KDOI�D�PLOOLRQ�5HJLVWHU�UHDGHUV�ZRUN�LQ�WKH�ȴQDQFLDO�VHFWRU��SRZHULQJ�WKH�V\VWHPV�WKDW�NHHS�:DOO�6WUHHW��WKH�/RQGRQ�6WRFN�([FKDQJH��EDQNV�DQG�LQYHVWPHQW�KRXVHV�UXQQLQJ��

Readers479,912

Banking and Investment

1,230,920

Hi-tech industries

179,509

Energy

220,540

Engineering

101,884

Defence

232,263

Healthcare

457,199

Telecommunications

83,763

Biotechnology

130,419

Retail

248,382

Media390,524

Professional Services429,357

Local and Central Government

Hundreds of thousands of readers DUH�ZRUNLQJ�RQ�WKH�QH[W�JHQHUDWLRQ�RI�VPDUW�FDUV�DQG�IXHOV��HQJLQHV�DQG�WKH�URDGV�WKDW�WKH\ȇOO�UHO\�RQ��7HQV�RI�WKRXVDQGV�DUH�ZRUNLQJ�LQ�WKH�JOREDO�DHURVSDFH�LQGXVWU\��$OPRVW�KDOI�D�PLOOLRQ�UHDGHUV�ZRUN�LQ�FHQWUDO�DQG�ORFDO�JRYHUQPHQW��6RPH�VLW�LQ�WKH�KLJKHVW�FKDLUV�LQ�WKH�FRXQWU\��ODUJH�SRUWLRQV�ZRUN�IRU�LQȵXHQWLDO�1*2V�

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7KH\�DUH�WKH�WHFKQRORJLVWV��WKH�GHFLVLRQ�PDNHUV��WKH�LQQRYDWRUV�the engine room of the world that SRZHUV�\RXU�OLNHV��GLVOLNHV��\RXU�PXVLF�DQG�\RXU�SLFWXUHV��\RXU�WZHHWV�DQG�VKDUHV�

6RPH�DUH�PDNLQJ�FORXGV��6RPH�DUH�ȴJKWLQJ�F\EHU�ZDUV��VRPH�DUH�WXUQLQJ�GDWD�LQWR�GHFLVLRQV�WKDW�FRXOG�VDYH�OLYHV�LQ�QDWXUDO�GLVDVWHUV��6RPH�DUH�UXQQLQJ�\RXU�XWLOLWLHV��6RPH�DUH�FROOLGLQJ�DWRPV�LQ�WKH�/DUJH�+DGURQ�&ROOLGHU�

$QG�OHWȇV�QRW�IRUJHW�RQH�UHDGHU�ZKR�NHHSV�WKH�Ζ7�QHWZRUN�UXQQLQJ�DW�WKH�6RXWK�3ROH��VR�WKH�VFLHQWLVWV�FDQ�VKDUH�WKHLU�GDWD��DQG�NHHS�LQ�WRXFK�ZLWK�WKHLU�IDPLOLHV�RQ�)DFHERRN�

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:RUNIRUFH2,520,456Readers in SMBs

2,271,341Readers in Mid Sized Companies

2,542,437Readers in Large Enterprises

132,000

1-man IT Departments

594,945

Operations specialists

139,944

Networking specialists

208,990

CXO

1,535,720

Decision Makers

1,258,030

Architects and System Designers

327,513

Support Specialists

578,826

Developers

827,277

Multi-disciplined IT Professionals

376,603

Senior Business Managers

327,513

Support Specialists


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89% male

Avg 36 years of age

5.5 million educated to

Bachelor Degree or higher

2.2 million earn in

excess of $100,000

88% share their experiences

with technology

41% advise more than 10 people

on technology each month

63% spend more than $1,500

on personal tech in 2013

3.2 million

have children


2013 Investments

Systems hardware3,868,607

Development lifecycle tools1,194,286

Business application software packages1,751,131

Mobile solutions2,102,822

8QLȴHG�FRPPXQLFDWLRQV1,758,458

Data centre infrastructure1,831,727

IT Security solutions2,198,072

Management tools1,919,650

Platform software3,084,628

7KH�QXPEHU�RI�UHDGHUV�WKDW�KDYH�SODQQHG�investments in the following areas for 2013


Solutions

Engagement

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%RRN�3XEOLVKLQJLive Events (Digital and

Physical)

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Multi-platform

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The Register has a portfolio of award winning solutions WKDW�DGYHUWLVHUV�FDQ�XVH�WR�UHDFK�LWV�YRFDO�FRPPXQLW\�RI�WHFKQRORJLVWV��GHFLVLRQ�PDNHUV�DQG�LQȵXHQFHUV�

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Demand Generation


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Leaderboard 728/90

Welcome Ad640 x 480

Newsletter Banner468 x 60

MPU 300/250

Double MPU300/600

Super Leader970/90

Interactive Filmstrip300/600

Mobile Banner320/50

Mobile Overlay320/200

Button300/100

Billboard970/250

:KHQ�LW�FRPHV�WR�EUDQGLQJ��DZDUHQHVV�DQG�UHVSRQVH��7KH�5HJLVWHU�RHUV�DQ�H[WHQVLYH�SRUWIROLR�RI�Ζ$%�DQG�QDWLYH�GLVSOD\�XQLWV�WKDW�FDQ�EH�LPSOHPHQWHG�DFURVV�DOO�PDQQHU�RI�WDUJHWLQJ�SDUDPHWHUV�


Demand Generation

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&RPELQLQJ�FRQWHQW�V\QGLFDWLRQ��FRQWH[WXDO�UHDFK�DQG�GDWDEDVH�segmentation opportunities, The 5HJLVWHU�FDQ�JXDUDQWHH�D�KHDOWK\�DQG�DFWLYH�SURVSHFWLQJ�RSSRUWXQLW\�

(PEUDFLQJ�7KH�5HJLVWHUȇV�HGLWRULDO�FDSDELOLWLHV�WDNHV�GHPDQG�JHQHUDWLRQ�WR�D�QHZ�OHYHO��ΖW�RSHQV�the door to a portfolio of solutions WKDW�FUHDWH�FUHGLEOH�FRQYHUVDWLRQV�ZLWK�WKH�UHDGHUVKLS�

The Register ensures that, whether WXUQNH\�RU�KLJKO\�FXVWRPL]HG��FOLHQWV�H[SHULHQFH�XQVXUSDVVHG�GHOLYHU\�RQ�WKHLU�GHPDQG�JHQHUDWLRQ�SURMHFWV�


Engagement Videos

Interviews

Features

Case Studies

Polls

Research

Infographics

Live chat

Guides

Animations

Expert Clinic

Webcasts

Custom Content

Expert Panel

The Register is the award winning solutions provider for organisations VHHNLQJ�WR�UHDFK�WHFKQRORJLVWV��

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7KH�5HJLVWHUȇV�HYROXWLRQDU\�HQJDJHPHQW�SURJUDPV�UHDFK�WKH�SDUWV�RI�WHFKQRORJLVWV�WKDW�RWKHU�VROXWLRQV�FDQȇW�UHDFK�Ȃ�WKHLU�PLQGV�

Trends

How does the IT Pro see the emerging

trends?

To identify how IT Pros identify the trends

underway and where they have come from

6FHQDULRVHow do IT Pros HQFRXQWHU�WKH�HHFWV�RI�WKRVH�

trends?

The common scenarios where these trends

collide

Solutions

How do IT Pros respond to those

trends?

Deliver practical advice and take away guides

to help IT Pros contend ZLWK�WKH�HHFWV�RI�WKHVH�

trends


Case StudiesLeaderImpressions ��Clicks 32Click-through ��

LeaderImpressions ��Clicks 36Click-through ��

MPUImpressions 62,715Clicks ��Click-through ��

MPUImpressions ��Clicks ��Click-through ��

6NLQImpressions ��Clicks 431Click-through ��

6NLQImpressions ��Clicks 614Click-through ��

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Sponsorship

Creative Impressions Clicks CTR

Sponsored Articles (x3) Skin 14,189 168 1.18%

Sponsored Articles (x3) Leader 14,578 21 0.14%

Sponsored Articles (x3) MPU 14,578 14 0.10%

Total 43,345 203 1.36%


6 FeaturesArticle imps 44,623Comments 74Tweets ��FB Likes � ��

Demand Generation4XDOLȴHG�OHDGV�� 600

3 videosVideo views ��

��UHVHDUFK�UHSRUWDownloads� � ��

3 Live ChatsLive Viewers 1,472On Demand ��Questions 222Tweets 135FB Likes 110

��:HEFDVWVLive Viewers 442On Demand 2,402Questions 22

Case Studies Engagement program


$ZDUGV7KH�5HJLVWHUȇV�HGLWRULDO�IUHTXHQWO\�ZLQ�DZDUGV�for their outstanding FRQWULEXWLRQV

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UHJXODUO\�ZLQ�DZDUGV�for their initiatives

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5DWHFDUGStandard

Run of site Behavioural Section Channel

Business Consumer Business Consumer Business Consumer Business Consumer

MPU £28 CPM £18 CPM £49 CPM £30 CPM £62 CPM £39 CPM £75 CPM £48 CPM

Leader £28 CPM £18 CPM £49 CPM £30 CPM £62 CPM £39 CPM £75 CPM £48 CPM

High ImpactRun of site Behavioural Section Channel

Business Consumer Business Consumer Business Consumer Business Consumer

Superleader £42 CPM £29 CPM £66 CPM £46 CPM £84 CPM £59 CPM £102 CPM £71 CPM

'RXEOH�038 £65 CPM £40 CPM £115 CPM £57 CPM £125 CPM £64 CPM £150 CPM £75 CPM

%LOOERDUG £65 CPM £40 CPM £115 CPM £57 CPM £125 CPM £64 CPM £150 CPM £75 CPM

2YHUOD\ £75 CPM £50 CPM £125 CPM £67 CPM £135 CPM £74 CPM £160CPM £85 CPM

Filmstrip £75 CPM £50 CPM £125 CPM £67 CPM £135 CPM £74 CPM £160CPM £85 CPM

Sponsorship Business Consumer

+RPH�3DJH�7DNHRYHU £75 CPM £55 CPM

6HFWLRQ�7DNHRYHU £120 CPM £75 CPM

&KDQQHO�7DNHRYHU £140 CPM £95 CPM

Mobile Business Consumer

0RELOH�%DQQHU £50 CPM £25 CPM

0RELOH�2YHUOD\ £70 CPM £45 CPM

For information on our engagement solutions please contact us at [email protected]


&RQWDFW0203 189 4631

[email protected]

Date post:	07-Nov-2014
Category:	Technology
Upload:	theregister
View:	203 times
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The Register Media Pack - 2013

Technology