The Rise of All-In-One SaaS

Hiten Shahhnshah@gmail.com

A decade of early stage funding growth.

http://bit.ly/1Ng5L5F

So there’s now a lot of SaaS.

http://bvp.com/cloud

It’s mobile and enterprisey!

http://bit.ly/1gEDdpB

Already, many SaaS tools (picks and shovels) exist for mobile.

http://bit.ly/1gEDdpB

Sales has their own landscape(s).

http://bit.ly/1K5RwSe

Don’t forget all the marketing SaaS out there.

http://bit.ly/1DAEozz

Now, there’s department specific software stacks too!

21 marketing technology stacks

Software is going to get

bundled.

Ok, there’s a lot of SaaS so what’s

next?

“There’s going to be more all-in-one SaaS software and SaaS platforms

in the future.

2006 2011 2014

Three thriving examples of the All-In-One SaaS trend

All-In-One Marketing Software

HubSpot wants to manage all your inbound marketing

• Created a website grader to generate leads by identifying a website’s short comings.

• Started by targeting small businesses that weren’t technically savvy.

• Expanded the offering by creating a new suite of SaaS sales tools.

HubSpot wants to manage all your inbound marketing

The single platform for

every customer interaction

Intercom wants to manage all customer communications

• Built a single customer communications workflow that serves many different jobs.

• Started by targeting startups who weren’t yet hooked on existing tools.

• Iterated into a platform with multiple products.

Intercom wants to manage all customer communications

All-in-one Analytics and

Feedback

Hotjar wants to provide every tool for website insights

• Put seven feedback and analytics tools next to each other in a single interface.

• Started by offering a cheaper solution to professionals who are already using multiple tools.

• Their product roadmap is shared publicly.

Hotjar wants to provide every tool for website insights

SaaS product suites and platforms are making a comeback!

$1.67B market cap

$65.75M funding

64,542 organizations

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