Date post: | 07-May-2015 |
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Education |
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The Road to RedesignMEETING THE NEEDS OF NONTRADITIONAL STUDENTS VIA ONLINE NEW STUDENT ORIENTATION
Meghan Hatalla, Century College
Design is a funny word. Some people think design means how it looks.
But of course, if you dig deeper, it’s really how it works.
- Steve Jobs
UX=
GOAL
Audience Motivation
Your Objective
What How Why
What does this look like?
Once you get in.”“Metro is great…
Meanwhile, back in 2012
Whew.
Know your audienceAnswer the why:
Why do they need this?
You ≠ Target Audience
Who is our target audience?
32 65 32Average age Average credits transferred in Average hours worked
per week
What else can we find out?
• Shadowing• Students can navigate web sites• But not troubleshoot why a .docx won’t open
• Survey• 11% response rate• Loud & clear…
To what extent did Online Orientation help you contact your academic advisor or advising center?
43%
39%
18%
Not helpfulHelpfulVery helpful
I generally...
Skim over details & dig deeper into important details
Return and read things when I need them
Like to know the big picture0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
15%
3% 6%12% 15%
6%
73%
82%88%
Not trueNeutralVery true
On a scale of 1-4 (1=easy, 4=difficult), how easy was it for you to complete orientation in D2L?
33%
6%
27%
13%
21%
1 = Easy2 = Ok3 = A little difficult4 = Very difficultDidn't complete orientation
Find out what works. Answer the how:How are they going to do it?
Paper Prototype Equation
Answer Me These Questions Three
1.What is this site for?
2.What do you like or dislike about this site?
3.What do you do next?
The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.
- Jakob Nielson
Content is
kingKING
Answer the what:What do they need?
You will have to deal with new platforms that you haven’t yet heard of, and being agile with your content is more important than picking a platform or two and building for them.
- Karen McGrane
What does all *this*
look like?
Connect your goals with what/how/why
you build.
Questions?Thanks =]
Meghan Hatalla, Century CollegeTwitt er: @megtalla | Linkedin: /meghanhatalla