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• A period of time characterized by massive changes in American culture, a booming economy, and a carefree attitude towards the world and life in general.
• A time of incredible change where “modern” America begins to emerge. A turning point in our history.
• Warren G. Harding’s campaign slogan.
• Forget about changing the world and revert to a simpler life style.
• No Progressives
• No Imperialism
• No World War
• Harding is elected because of World War I and the recession that follows.
• Ohio Gang
• Friends – Cabinet – Spoils?
• Teapot Dome Scandal
• “I have no trouble with my enemies but my…friends…keep me walking the floor nights”
• Warren G. Harding dies of a heart attack.
• Calvin Coolidge becomes President.
• Soft-spoken, matter of fact man.
• “The business of America is business”
• Pro-business policies lift restrictions from the Progressive Era
• Trickle down economics
• Business Booms
• Products you want, not that you need.
• Advertising
• First widespread use of credit.
• installment buying - $10 month for 24 months
• People invest in the stock market
• companies expand – hire more people
•People make more money
•People spend more money
• The 1920’s marked a change in American society from the old to the new.
• American culture would develop into its modern form beginning in the 20’s.
• Short lived activity or fashion that involves great passion.
• Flagpole sitting, barnstorming, marathon dancing, etc.
• Young women who rebelled against traditional rules and expectations set for women.
• Rebels.
• Short hair, make-up, bright red lipstick, short, flashy dresses.
• Smoking and drinking in public, unescorted at night, spoke their mind.
• Changed the female image.
• Small minority.
Period of re-birth – African-American culture
Why re-birth?
Writers, poets, artists, musicians
Zora Neale Hurston, Louis Armstrong, Langston Hughes
• Grows out of Ragtime.• Created in New Orleans.• African American• Combination of African rhythms and
European melodies.• True American original.
• Symbol of the 1920’s – “Jazz Age”– Jam – impromptu performance
• “live for the moment”
• Individual contributions can lead to a great product.
• Change – old music to new.• Not accepted at first by most Americans, quickly wins
them over.
• Jazz made African Americans famous.• Provided a method of expression• Area of high achievement• Creates acceptance
• Jazz was popular in all cultural, racial and socio-economic parts of the population.
• Brings people together.• Mass Culture.