New Home Sales & Marketing Solution

Presented by

The Russo Team

James Lombardi, CDPE CDPE, REALTOR®

Frank Russo, Designated Broker CRS, GRI, CDPE, CIAS

Benefits to You:

Experienced team of new home sales agents responding quickly to all leads

Professional sales office setup & branded for your community

Align yourself with the #1 brand in real estate Expand your market exposure to maximize your sales Reduce your overhead expenses by leveraging

our proven systems Improve your bottom line without compromising

your brand Flexible sales & marketing solutions to meet your needs Proven track record as current sales team for Lennar

Homes at Cabrillo Point: -58% of leads generated by Lennar -25% of leads generated by The Russo Team -17% of leads generated from ARMLS *lead distribution after 5 months of sales at Cabrillo Point

Full service sales office

setup for your community

The Russo Team Highlights: Co-Ownership of RE/MAX Professionals Franchise Frank Russo, Valley REALTOR® for 31 years Frank Russo, 2010 President of West Maricopa Association of

REALTORS® Full service, professional Team with 6 licensed associates

Benefits of RE/MAX Professionals: #1 RE/MAX office in Arizona (2010) Six convenient Valley locations: Arrowhead, Surprise, Avondale, Glendale,

Anthem, Sun City Monthly office meetings with 185 associates 4,528 closed transactions in 2010 Ranked #77 in United States Ranked #8 RE/MAX Affiliate in the U.S.

Brand Recognition: Nobody sells more real estate than RE/MAX RE/MAX 2011 JD Power & Associate Award for Highest Overall Customer

Satisfaction for both buyers and sellers Billions of dollars spent yearly on promoting brand RE/MAX dominates national real estate TV advertising RE/MAX is the most recognizable brand in real estate Millions of buyers and sellers visit remax.com daily

Market Exposure: Internet Exposure (MLS, remax.com, realtor.com, The Russo Team personal

websites) Social Media: Facebook Fan Page, Twitter, Blogging, YouTube Channel QR Code Technology 24 Hour Home Hotline (VoicePad 602-277-3111) Weekly Open Houses Showing Feedback Surveys

Maximize Your Internet Exposure: CUSTOMIZED website for your new home subdivision http://www.russoteam.com/Lennar-Homes-at-Cabrillo-Point

RE/MAX.com: 50 million hits in 2011 Spec homes to be listed with WORLDWIDE exposure

Arizona Regional Multiple Listing Service (ARMLS): All models and spec homes to be listed for sale on ARMLS

Ultimate Information System (UIS): BRANDED new home search engine

Social Media: Facebook Fan Page http://www.facebook.com/TheRussoTeam

Social Media: Twitter Profile https://twitter.com/TheRussoTeam

Social Media: YouTube Channel http://www.youtube.com/user/TheRussoTeam

Blogging: Bi-weekly blogs which are posted on social media sites http://www.russoteam.com/Blog

Secondary Websites: Zillow Trulia CraigsList Realtor.com Relocation Websites

Email Communication: Frequent email blast communication to The Russo Team database Blasts to include video tours, spec inventory and pricing updates

Printed Marketing: Newsletter: your new home subdivision highlighted in each publication Color Brochures: -Distributed to local neighborhoods -Flyer box on yard sign at property site -QR Codes to your customized website Customer Sales Package: -Presented in professional The Russo Team Folder, will include price sheet, site map, standard features & all available floor plans -Will be available at front desk upon completion of registration Press Release

Signage: Bandit signs on high traffic streets near community with balloons Banners on site Open house sign twirlers on weekends with directional Yard signs on site and perimeter 24 Hour Home Hotline (VoicePad)

The Russo Team

Sales & Marketing Solutions

for Your New Home Community

MAXIMIZE YOUR BOTTOM LINE!

Call 602-864-1200

SOLDSOLD