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The Second Screen By: Vanessa Miranda
The Second Screen
By: Vanessa Miranda
What is it?
An additional electronic monitor used by people while watching television
Incorporates and allows viewers to experience both aspects
Next big thing!
Examples of electronic devices
Smartphones
Tablets
Computers
Apps Twitter
Umami
Zeebox
Shazam
IntoNow
GetGlue
Umami
IPad app Audio fingerprinting technology Provides many things such as:
› quick links to official social media accounts› related tweets from across the web
Zeebox
Your zip code Has 4 tabs:
› TV Rooms› TV Picks› Guide› Activity
IntoNow
Powered by SoundPrint recognition technology
Stands out among a deep sea of second-screen apps
Chat Supplies a lot about the show like:
› the season and episode numbers, › an episode synopsis › Twitter feed that features show mentions as
well as cast tweets
Shazam
Picks up and recognizes audio coming from your TV
Identifies not only music… Displayed show information You can find Shazam logos featured in
certain TV commercials, sporting events, and movie trailers.
GetGlue Users "check in" to the shows, movies and
sports they’re watching After checking in, users receive points and
with those:› may earn virtual stickers› receive recommendations› can earn discounts for entertainment companies.
Many television partners:› The CW › Discovery Channel› MTV
The most popular website and app used for second screening
Follow your favorite actors, television shows, and other fans
Can reply, retweet, and favorite any tweet about what’s on the timeline
Many stars use Twitter to promote their shows
Can connect on many levels
#Hash tagging
Very important tool used to connect
Usually used at the end of a tweet
Searching hash tags allows users to do a lot and stumble upon things of their interest
Twitter Chats
Twitter Chats Interactive conversations at a specific
time on Twitter Based off of hashtags Similar to a traditional media talk show
› There is a host, › Guest, › Audience of real-time attendees › Typically programmed format with a featured
topic If you miss the rolling 140 character
tweets, there are transcripts
How to Find the Right Chats
Discovering chats mentioned by those you follow
Looking for chats quoted in blogs and other media publications
Identifying chats organized by others Use social platforms such as Twubs and
TweetChat
The VMA’s
MTV’s, Video Music Awards Increase ratings and obtain new fans Access to various camera angles
provided on the official VMA website Brought back popular Twitter Tracker
visualization tool From home interaction
The 54th Annual Grammy Awards
Invested in social and digital media and it paid off
NBC New live competition show called The
Million Second Quiz Like Big Brother meets Who Wants to Be
a Millionaire Players compete in a 12-day, 24/7
competition that tests their knowledge and endurance
Viewers can tune in to a 24/7 live stream, play along at home in real time and use the second screen to sync alongside the prime-time broadcast
Get This
Linking purchasable content to the television shows viewers are watching
Shows include the ABC hit Scandal with Kerry Washington, and the Carrie Diaries
Audio-sync button matches to the show and highlights items as they appear on screen
Users can purchase items worn by their favorite characters
Only Growing
Nearly 88% of U.S. homes own at least one device that can be used as a second screen
87% of consumers says they use at least one device while watching television
Twitter ad sales reaching $288 million in fiscal 2012, up from about $140 million in 2011
The Future Invading movie theaters Audiences can bring their own tablets to
the movie theater Disney’s latest re-release of the 1989
classic The Little Mermaid Disney’s free iPad app: Second Screen
Live: The Little Mermaid App What if audience members don’t have
devices? Brings up the question:
