Date post: | 14-Jun-2015 |
Category: |
Technology |
Upload: | insightpool |
View: | 83 times |
Download: | 0 times |
The Secret Value of The Social Inbox
#Social
Today’s Speakers
Aileen Cole@aileenmcole
Moderator
Adam Wexler@thewordpainter
Chief Strategy OfficerInsightpool
#Social
Carolyn Reed@carolyneats
Community ManagerIntercontinental Hotels Group
Tweet about this webinar using #Social
Follow us:@insightpoolHQ
#Social
#Social
$37,000,000,000
#Social
#Social
#Social
#Social
#Social
#Social
#Social
#Social
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X /
XXX
#Social
PublishSocialMedia
#Social
#Social
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Mass Marketing Doesn’t Add Up
Audience
Noticed
Click
40,000
4,000
400
40Redeem
#Social
#Social
#Social
#Social
@HolidayInn
@Macys @SFGiants
#Social
250/day
#Social
Hey [name], thought about staying at our San Francisco hotels? Breakfast + @Macys discount! Book here: ihg.co/6019aCAc
Extend The Life of Your Content
#Social
#Social
Best Types of Engagements:
Questions of prospect expertise
ORSharing Content of Interest
THENRequests (AKA ‘The Ask’)
#Social
SPAM Reception? You Be The Judge
#Social
#Social
Two Considerations for Good Questions:
1) Everyone likes a compliment2) Ask ‘yes’ or ‘no’ questions
#Social
Useful Data Points for Determining Content:
-Hobbies-Interests
-School Attended-Job Industry
-Job Role
#Social
Content Worth Sharing
-Educational (e.g. How To, Top 5 Best...)Resources: Mashable, Hubspot, etc
-Real-time news (e.g. Twitter IPO, Miley Cyrus)-CNN, Buzzfeed, etc
#Social
#Social
The Ask
What’s In It For Them > What’s In It For You
#Social
Social ROI
Wrapup
#Social
Digital Advertising = Brand Awareness; Social Direct Marketing = KPIs + ROI
Email = Saturated; Social = Untapped
Limits make proper targeting crucial
It’s not always about ‘the ask’
Time for questions!
#Social
The Leader in Social Engagement Automation
Thanks for joining!
Contact Adam or Carolyn:[email protected]