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Webmaster Jam Session 2008 - Atlanta
e Seven Commandments of User Experience.Nick Finck, October 4, 2008
Webmaster Jam Session 2008 - Atlanta
?Who the f#@k is this dude?
Webmaster Jam Session 2008 - Atlanta
• Principle & Director of User Experience for Blue Flavor
• Publisher of Digital Web Magazine
• Based in Seattle, Washington
• Over 13 years working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
Nick Finck
Webmaster Jam Session 2008 - Atlanta
?What is User Experience?
Webmaster Jam Session 2008 - Atlanta
• Accessibility (GAWDs)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)
UX is the umbrella that covers:
Webmaster Jam Session 2008 - Atlanta
The First Commandment
It’s All Aboute Users
Webmaster Jam Session 2008 - Atlanta
Photo by Andrea Wigginshttp://www.flickr.com/photos/anikarenina/550438755/
Webmaster Jam Session 2008 - Atlanta
Who Really Is the User?
Webmaster Jam Session 2008 - Atlanta
“You are not the user. Neither is your boss.”- Jessyca Frederick
Director of Product Management,ThisNext
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
?But if I don’t listen to the client or boss,
won’t they will fire me?
Webmaster Jam Session 2008 - Atlanta
Customer (or User) Goals
Busin
ess G
oals Technical Goals
SweetSpot
Finding the Sweet Spot
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Second Commandment
Avoid Solutioneering
Webmaster Jam Session 2008 - Atlanta
Identify Problems Before Finding Solutions
Webmaster Jam Session 2008 - Atlanta
“Design, by very definition, is the act of solving problems. In order for anything to be designed well, we
must first identify the problems we are trying to solve and the goals we are trying to reach.”
- Jeff CroftWeb Designer, Blue Flavor
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Third Commandment
Form Always Follows Function
Webmaster Jam Session 2008 - Atlanta
“[Design is] adding experience but taking away the hard edges, and allow people to embrace the tool or
service in a closer interaction.”
- Thomas Vander WalPrincipal, InfoCloud Solutions
Webmaster Jam Session 2008 - Atlanta
Photo by Tex Texinhttp://www.flickr.com/photos/textexin/401742074/
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Fourth Commandment
Allow for Failure
Webmaster Jam Session 2008 - Atlanta
“Failure is not falling down. Failure is not getting up.”- Nick Finck
Principal, Blue Flavor
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
!Michael Jordan failed to make his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Fifth Commandment
Do Not Imitate, Innovate
Webmaster Jam Session 2008 - Atlanta
Pedometer Nike+
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Sixth Commandment
Do Not Get in the User’s Way
Webmaster Jam Session 2008 - Atlanta
ink about the Context
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Photo by ATIS547http://www.flickr.com/photos/albaum/1564680070/
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Content is Critical
Webmaster Jam Session 2008 - Atlanta
“On any page with text, make sure most of your best design efforts account for making that text scanable,
clickable, readable and understandable.”
- Jay FienbergPrincipal, Juxtaprose
Webmaster Jam Session 2008 - Atlanta
!95% of web users do not read 80% of your content!
Webmaster Jam Session 2008 - Atlanta
This doesn’t mean that your content isn’t important, it
means it’s more important.
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Seventh Commandment
Use Your Network
Webmaster Jam Session 2008 - Atlanta
Always Have A Mentor
Webmaster Jam Session 2008 - Atlanta
Photo by K.G. Schneiderhttp://www.flickr.com/photos/kgs/2415050174/
Webmaster Jam Session 2008 - Atlanta
Be a Connector
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Don’t be Afraid to Reach Out for Help
Webmaster Jam Session 2008 - Atlanta
Forget reference books, you are here and I have
business cards!
Webmaster Jam Session 2008 - Atlanta
Thank you!
Come to our party tonight, we’ll get you drunk
Webmaster Jam Session 2008 - Atlanta
Seven Commandments of User Experience.Nick Finck, October 4, 2008
http://www.blueflavor.com/http://www.blueflavor.com/blog/[email protected]