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The Social Media Fallacy

Date post: 15-Jan-2015
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Short (6 min) presentation debunking the way social media is being sold to us and offers a more sane and logical approach to developing industry voice to grow your business.
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The Social Media Fallacy: It’s content, THEN conversation By David Spark Spark Media Solutions Site: http://sparkmediasolutions.com/ Blog: http://sparkminute.com/ Email: [email protected]
Transcript
Page 1: The Social Media Fallacy

The Social Media Fallacy:It’s content, THEN conversation

By David SparkSpark Media Solutions

Site: http://sparkmediasolutions.com/Blog: http://sparkminute.com/

Email: [email protected]

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The social media sales pitch

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Speak to your audience

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Be heard

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Use social media

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Confused?

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What do you do first?

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Story begins at the end

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Attracted by efficiencies

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Instant popularity

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How do you get there?

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It’s not magic

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It takes work

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Four steps

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Skips the first three steps

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Assess

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Editorial

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Production

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Focus on message, not medium

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Distribute

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Use social media

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Customer concerns

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Decisions

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Expose wisdom

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Be visible

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Provide answers

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Push people through sales cycle

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Discovery

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Research

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Purchase

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Use

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Additional purchase

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Evangelism

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Four steps

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Dedication to providing answers

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Grow your business

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Creative Commons photo thanks to these Flickr users:Wisconsin Historical SocietyKcohenPhotojonnyKenyeeTrebolAzulWiliColbycashStarreyPeterjlambertSaibotregeelLMarieJasonsiskAngrydicemoose:: A R G E N T ::PaulyIan BoydMarielito

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“Be the Voice : Build your Business by Becoming your Industry’s Thought Leader”

http://sparkmediasolutions.com/bevoice.html

By David SparkSpark Media Solutions

Site: http://sparkmediasolutions.com/Blog: http://sparkminute.com/

Email: [email protected]

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