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The Social Media Revolution
The Social Media Revolution
…or at the very least…an awesome paradigm
shift…
“The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."
…so who’s the face of
the revolution?
“The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."
…so who’s the face of
the revolution?
“The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."
…so who’s the face of
the revolution?
“The hybrid of two media is a moment of truth and revelation from which new form is born...The moment of the meeting of media is a moment of freedom and release from the ordinary trance and numbness imposed on them by our senses."
…the “Church” is the ORIGINAL social network…Mark Zuckerburg just applied an algorithm, created the codeand did something no one else had done…
The Mind of Marshall McLuhan
“The hybrid of two media is a moment of truth and revelation from which new form is born…"
MEDIA: Extensions of Man/Woman
There are “psychic and social consequences of technological media”
“Media, like the electric light and electric power grid, have no content whatsoever, yet they have significant impact.”
“We shape our tools and afterwards our tools shape us”
“The crossings or hybridizations of the media release great new force and energy as by fission or fusion”
“It is the poets and painters who react instantly to a new medium [radio and TV]”
“Radio changed the form of the news story as much as it altered the film image in talkies.”
McLuhan’s [In]Famous Quotes
The Socialization of the Web
“The socialization of the web ... is now forcing a renaissance that is transforming information distribution, human interaction and everything that orbits this nascent eco-system...Those who master their domains are developing persuasive and important communities around their areas of expertise, interests and passions and now possess the authority to direct, instruct, and steer decision makers and referrers.”
Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009
Important Communities & Masters
Susan G. Komen Breast Cancer Research
NOOMA
Rob Bell
To Write Love on Her ArmsAshton Kutcher – 5.1 Mil
CHARLIE SHEEN
Eugene Cho
Phyllis Tickle
The Onion – 2.2 Mil
Conan O’Brien
Your Church?Shane Claiborne
Jesus Christ
Persuasion: The Status Update
RED BL
UE
Pink
Leopard
beige
black
Skin Tone
purpleNothing at all
Denominational Communities & Masters
So…how do we keep up with this “revolution”…and what does it mean for the
church?
Remember that social media is a VERB…an ACTION!
“Facebook is like throwing a stone into the center of a pond.
The ripples are widespread.”
Give a Voice to your church!
You’ve heard the statistics! That means there are a lot of people who live in your city who may not have heard about your church or the United Church of Christ.
Opportunity
5 Opportunities on Facebook
1. Communicate More – think about where people are at and engage them there
2. Ministry Pages –individual ministries to engage with people
3. Facilitate Connections – help build relationships, connections and conversation
4. Evangelism – reach out to Christians and non-Christians alike and share the good news of Jesus
5. Facebook Ads – use Facebook ads to reach out to people in your community
How does this enhance your
ministry?
Unique benefits beyond Sunday morning
•EASY – cost effective•INSTANT - availability•VARIETY – words, audio, images•VIRAL – message expands beyond your audience
BENEFITS
PROFILE – Personal; limited to 5,000 “FRIENDS”; profile name is limited to first and last name
GROUP – Great for conversation; limited to 5,000 “MEMBERS”; blast emails/messages to club
PAGE – Customizable; UNLIMITED “FANS”; build community
Communication
•Not a bulletin board
•E-buzz – when members post about a great worship service or church event it entices people to check out your church
•Personal Touch – a reflection of who you are, your beliefs and values
Connecting
•Connect your church to your community by building relationships. •Create regular interaction•Know your community
Call to Action Give them something to do!
GoGivePray
Mobilize
Engage Them
Facebook Scavanger Hunt: Upload Pictures
Hit “LIKE” to spread the word encourage to like and comment, not simply repost
Suggest to Friends
Add links & tags
Master the Update
A dormant page is worse than no page
at all
Form a schedule to make updates automatic:
Conversation startersBible passage with questions for
reflectionChurch wide events
Service preview (a look at the weekend)
INVITE 73% of people who don’t attend church were never invited
Actively invite people to attend worship
services
Facebook Ads Facebook.com/Ads
Create135 characters – add image
Choose DemographicsLocation – Age – Likes
Set Your BudgetPay per click (CPC)
MeasureEvaluate success
Best Practices
Tip #1
Opportunity There is always opportunity with social media, but is it the right opportunity for you?
Make sure you know and understand WHY you are going after social media. WHAT do you want the end result to be?
Best PracticesTip #2
Define SuccessQ: How do you know what’s successful if you don’t know what success looks like?A: You don’t
Solution: Make objectives and create goals
Just like a First DateThe digital world, from live blog events to dating sites, is the new “it” place to build relationships, so think of it like going out on a first date: Smell nice, look good, wear a smile and don’t order anything with garlic.
Best PracticesTip #3
Best Practices
Tip #4
Creating Content…It Centers Around YOU!
•What message do you want to send?•Is there anything newsworthy that you want to shareWhat programs do you have going on?•What forms of Social Media are you and your constituents engaged in?•What are your colleagues/friends engaged in?
Best Practices
Tip #5
Best Practices
Tip #6
Best Practices
Tip #7
Be Responsive
Don’t be like the Wizard of Oz and tell your constituents “pay no attention to the man behind the curtain.” We know you are there…we can see your feet, so please do not ignore us when we have a direct question.
Best Practices
Tip #8
Check Your Attitude @ the Door
Set a policy, as an administrator, but also for your constituents about good and bad behavior. Make a stand at the beginning that you will not condone swearing, name-calling, or any form of a threat. Keep it civil and keep it loving.
Best Practices
Tip #9
Embrace Negativity
Don’t panic when negative or critical posts start popping up. 9 times out of 10, your “fans” will bail you out and stick up for you…the community will unite and band together. If there is a comment or post that is really bugging you, take a few deep breaths, talk to your colleagues about a potential response, and then decide what is best course of action for you…but again, be civil and be loving. Always thank them for interacting, even when you don’t want to.
Best PracticesTip #10
Celebrate Positivity
Embrace the shout-out, thank constituents for interacting, “Like” someone’s post or comment…let them know you are HONORED that you have fans and work to let your fans know they are appreciated…and let’s be honest…NEEDED!
Best PracticesTip #11
Best PracticesTip #12
Best PracticesTip #13
Don’t Be Afraid to Experiment Run a contest, do a “Question of the Day” or “Question of the Week”, post a survey, ask constituents to post funny videos or pictures. Whatever you choose, keep it fresh – don’t be afraid to try something new.
Best PracticesTip #14
Be SincereNobody likes a poseur – so when you respond to your constituents think about how you (a user) would want to be communicated or responded to. Don’t patronize or trivialize your constituents because they are smart and will probably call you on the carpet.
Best PracticesTip #15
Be Ready to MoveCourtesy of the swell of iPad users, and the super increase of smart phones, our face-to-face social world is becoming more and more transient, so you have to always be ready to move, change, shift, adapt, and evolve your approach to Social Media.
NEED HELP? Just let us know!
Tiffany French: [email protected]
Darlene Collins: [email protected]. 2179
