The Spice Route Reserved – The Story OfHaldiram
Dr. A. K. TyagiExecutive DirectorHaldiram Group of Companies Pvt. Ltd.
Welcome to the world ofHaldiram’s
The Beginning
The company is promoted by two 1st generation entrepreneurshaving more than 30 years of experience in this line of business
Haldiram story began over Seventy five years ago in Bikaner, asmall town in Rajasthan where it started a small familybusiness selling namkeens & sweets out of a nodescript shop
Mr. M.L. Agarwal & Mr. M.S. Agarwal
(Group Chairman) (Group Vice Chairman)
Bikaner 1937
Background
First retail outlet in 1982 at Chandni ChowkDelhi 1982
Background
The company started its export arm in 1993 toUSA
USA 1993
Setting the Trends
•First company in India to introduce branded namkeens in 1990
•Pioneered new ways of packaging namkeen
• One of the first company to open restaurants in
Delhi, offering traditional Indian street food in
hygienic environment.
Building Haldiram Globally
Innovation Is Our Passion
Challenges faced by Haldiram during more
than 25 years of journey
Haldiram was the first company in India to convert traditional snacks (Namkeen) from unorganized sector to organized sector.
Challenges:1. Traditional namkeen was manufactured by hand by skilled
karigar followed by frying in conventional batch fryer.2. Difficult to get consistency in quality because industry was
depended on karigar. (skilled labor)3. Production limitations. 4. Shelf life 6days only therefore product can not be distributed
widely.5. Difficult to maintain hygiene conditions.
How Haldiram overcome from challenges
1. Automation at different stages.a) Product making – we have done lot of research to develop
special type of low pressure extruder to make the product without compromising with texture and taste of the product.
b) Frying by special design frying systems to control frying temperature +/- 1’C in built with PLC system.
c) Fully automization of the process without human touch to make traditional snacks.(Namkeen)
End result: Fully automation with PLC control without human touch –same quality, taste and texture. This was made possible by Haldiram after lot of innovations and research during these three decade.
2. Packaging – lot of innovation/research has been done in packaging over the years to increase shelf life and freshness of the product from 6days to 6month.
3. Innovation in products such as development of Aloo Bhujia, Punjabi Tadka, Diet Namkeens and Frozen Foods for export etc.
4. Process/packaging development for Indian sweets to give the shelf life from 4 days to 6/9 month.
Above are the biggest reason of our success
Packaging format and variantsHaldiram was the first company in India to introduce branded namkeen in flexible packaging film in 1990, lot of innovations has been done in packaging film such as..
1. Four layer structure flexible packaging film for namkeen to give shelf life of 6 month.
2. Packaging of Indian sweets in Tin packaging to give shelf life of 6 month.
3. Packaging of syrups in glass bottles to give the shelf life of 9 month.
4. Packaging of Ready to Eat food in retorted pouch to give the shelf life of 1 year.
5. Packaging of Frozen foods to give the shelf life of 18 Months.6. Zip pouch in bigger namkeen pack for consumer convenience. Packaging has revolutionized the product shelf life and freshness from 6 days to 6 month which is the biggest reason of the growth of traditional snacks
Slider Pouches
Zip lock Pouches
Frozen Food
New innovation in Frozen - Traditional Food for Indian outside India
Our Vision
To be the most admired Indian Food and Beverage brand through
PROFESSIONALISATION
INNOVATION
EXPANSION
STRATEGIC APPROACH
BUSINESS ACQUISITION
Safety and Hygiene : Safe and hygienic products for our consumers
Value for Money : Without compromising on quality.
Authentic Food : Carry essence of India to the world .
Our Mission
Business Activities
Existing Business
• Namkeens• Snacks• Sweets• Papad• Syrups• Ready to eats• Bakery Products• Frozen Foods• Cookies• Vermicelli, Pasta, Die cut and 3D Snacks Pallets• Restaurant Cum Showroom Business
What began as a small-time enterprise in India is today
a global phenomena.
Haldiram’s is way of life for Indians no matter which
country they live in.
Global Presence
HALDIRAM’S PRESENCE
IN 7 CONTINENTS IN THE WORLD
ASIA
AFRICA
SOUTH AMERICA
NORTH AMERICA
AUSTRALIA
EUROPE
ANTARTICA
The World of Haldiram’s
USA, UK, GERMANY, FRANCE, SPAIN, ITALY,
SWITZERLAND, PORTUGAL, GREECE,NETHERLANDS, LUXEMBURG, BELGIUM,ROMANIA, SWEDEN, FINALAND, PHILIPPINES,UAE, KUWAIT, OMAN, DOHA, BAHRAIN, SAUDIARABIA, NEW ZEALAND, AUSTRALIA, SINGAPORE,BOTSWANA, JAPAN, NEPAL, BANGLADESH,SURINAM, ISRAEL, PERU, NORWAY, MOROCCO,AFGANISTAN, ANGOLA, HONGKONG, IRELAND,PANAMA, RUSSIA, TRINIDAD & TOBAGO,JAMAICA, THAILAND are all on HALDIRAM’s MAP
Availability
In TOP SUPERMARKETS the world over
TESCO
SOMMERFIELD
SPINNEYS
CARREFOUR
WALLMART
HUGE GLOBAL PRESENCE
Reliance Home Stores
Big Bazaar Door Steps
Hyper Spencers Amartex
Vishal Mega Mart SRS
REI Agro Others
Subiksha
Spinney’s
Wallmart
Available in ALL FMCG retail chains
Leader in Namkeens & Sweets Category
Huge Presence in Snacks, Syrups etc.
Modern Trade
Awards & Achievements
Haldiram is an ISO 22000 certified company
Year Award Title (Description) Presented By
1994 International Award for Food & Beverages Trader Leaders Club, Spain
1996 Kashalkar Memorial Award All India Food Preservers Assn
1998 Brand Equity Award Progress Harmony Development Chamber of
Commerce & Industry
2001-02 APEDA Export Award Agricultural & Processed Food Products Export
Development Authority
2004 MERA Delhi Award (Exemplary contribution in
the field of Exports)
Agricultural & Processed Food Products Export
Development Authority
2008 Amity Leadership Award - 2008 for best HR
Practices (Retail) Amity Business School, Amity University
2009 Coco Cola Golden Spoon Award Food Forum India - Image Group
2010 Coco Cola Golden Spoon Award Images Retail Intelligence Services
2011 Coco Cola Golden Spoon Award Images Retail Intelligence Services
Most admired F&B retailer of the year
QSR
The coveted Coca-Cola
Golden Spoon Awards 2009, 2010 and 2011
Coca-Cola Golden Spoon Award
Namkeens
72 VARIANTS, 175 SKU’s
Salt, Spice and Everything Nice
Sweets
9 VARIANTS, 12 SKU’s
The incredible sweetness of being
Syrups
10 VARIANTS
Eat, Drink and be Merry
Papad
7 VARIANTS, 10 SKU
Ready to eats
27 VARIANTS
Instant Home Food
Biscuits
11 VARIANTS
International Style Indian Taste
Chips
7 VARIANTS, 24 SKU
Just Munch Karo
Takatak
2 VARIANTS, 8 SKU
Khulla to Khallas
Whoopies
4 VARIANTS, 7 SKU
Fun Shapes Great Taste
Vermicelli/Pasta
THANK YOU