THE STATE OF NATIVE
TORREY LINCOLNSENIOR DIRECTOR | YAHOO
EXPLOSIVE GROWTH FOR 3P IN-APP NATIVE IN 20152015 GLOBAL AD REQUESTS BY QUARTER
Source: Yahoo App Publishing, January 2016
70
140
210
280
350
Q1 Q2 Q3 Q4
BILL
LON
S
YAHOO APP PUBLISHING BY THE NUMBERS
M O N T H L Y A D R E Q U E S T S
200B
O F G E M I N I N A T I V E D I S P L A Y S U P P L Y
50%
A P P S
35,000
NATIVE IS GLOBAL
REQUESTS IN LATAM
60B
REQUESTS IN NA
42BREQUESTS IN
EUROPE
192B
REQUESTS IN APAC
75B
3P NATIVE IN-APP REQUESTS BY REGION
Source: Yahoo App Publishing, January 2016
NATIVE ADS REACH ALL DEMOGRAPHICS
Source: Yahoo App Publishing, January 2016
38%
32%
24%
3%
2%
35-44
25-34
18-24
45-54
55-64
65%
35%
MALE
FEMALE
AGE GROUP GENDER
NATIVE ADVERTISERS: THINK OUTSIDE THE BOX
NEWSGAMESMESSAGING
WEATHER
UTILITIES
NEWS GAMES SPORTSSOCIAL MUSIC
UTILITIES NEWS
WEATHER
MESSAGINGEDU
ADVERTISER VERTICAL
TOP CONVERTING PUBLISHER APP CATEGORY
Source: Yahoo App Publishing, January 2016
Financial Services & Insurance
Auto
CPG/Health & Wellness