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The state of training and development in europe cegos survey 2013

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Our new survey on the latest Training and Development trends from Europe. We will be conducting the second APAC survey later this year to inform 2014 learning strategies.
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Professional training in Europe HR Directors’ and employees’ viewpoints in five countries: Germany, Spain, France, Italy and the UK The Cegos Observatory presents its survey on 27 March 2013
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Page 1: The state of training and development in europe cegos survey 2013

Professional training in Europe

HR Directors’ and employees’ viewpoints in five countries: Germany, Spain, France, Italy and the UK

The Cegos Observatory presents its survey on

27 March 2013

Page 2: The state of training and development in europe cegos survey 2013

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The method and sample

Company size (headcount)

Age category

We ran this survey online in February and March 2013, among 2,470 employees and 600 Human Resources Directors/Training Managers in France, Germany, Spain, Italy and the UK.

Employees

Cegos survey on professional training – Feb/Mar 2013

Job category

Page 3: The state of training and development in europe cegos survey 2013

I – Training: employees prefer it when companies provide support

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Employees are still very happy with the training courses they have taken

Cegos survey on professional training – Feb/Mar 2013

Employees – How satisfied are you, on the whole, with the training course(s) you took?

Not satisfied at all Not very satisfied

Quite satisfied

Very satisfied

Overall satisfaction rates stand at 94% British employees are more satisfied than the rest, their Spanish counterparts less so Feedback from French employees is hovering near the 5-country average

Page 5: The state of training and development in europe cegos survey 2013

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HRDs/TMs agree that training courses effectively build skills

HRD/TM – How effective are training courses in your company as regards building skills?

• The British are exceptionally keen, the French and Spanish are less convinced • Large companies deem training courses “very effective” more often than companies

with fewer than 500 employees Cegos survey on professional training – Feb/Mar 2013

Page 6: The state of training and development in europe cegos survey 2013

6

Managers have more positive views on training

Employees – Overall, would you say that: (% of respondents who replied “Yes, definitely ”)

41% 44% 46%

33% 36% 48%

32% 34% 38%

29% 32% 33%

29% 30% 35%

26% 29% 31%

26% 27% 29%

Blue/White collar

Manager/ Executive

Tech/ supervisor

• Young employees feel that training-course content and methods suit their requirements more than employees in other age categories

Cegos survey on professional training – Feb/Mar 2013

Page 7: The state of training and development in europe cegos survey 2013

7

Company support: big differences from one country to the next

Employees – Do you think your company is doing everything possible to: % of respondents who replied “Yes” (definitely and more or less)

FRA SPA ITA GER UK

68% 71% 75% 74% 82%

63% 67% 72% 77% 73%

68% 64% 69% 73% 76%

62% 69% 67% 76% 70%

63% 61% 68% 74% 78%

74%

70%

70%

69%

69%

Cegos survey on professional training – Feb/Mar 2013

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8

Managers are still the prime source of information about training

FRA SPA ITA GER UK

41% 48% 49% 51% 60%

39% 48% 41% 49% 40%

45% 36% 41% 39% 35%

34% 39% 32% 35% 36%

36% 28% 19% 36% 21%

Employees – Where do you find out about professional training? (More than one answer poss.)

Cegos survey on professional training – Feb/Mar 2013

Page 9: The state of training and development in europe cegos survey 2013

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Manager support: perceptions and practices vary How often does your manager provide support before and after training? (% of respondents who replied “Always”)

Cegos survey on professional training – Feb/Mar 2013

24%

22%

19%

54%

40%

41%

%

%

%

Before training, during a meeting to discuss objectives

After training, during a meeting to map out an action plan to implement course content

After training to implement course content

Employees HRD/TM Gap Gap Employees

16%

16%

24%

23%

23%

25%

%

%

Page 10: The state of training and development in europe cegos survey 2013

II – Are untrained employees excluded from the system?

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Untrained employees do not often request training Over the past three years (% of "Yes")

FRA

49%

27%

19%

4%

• The fact that people do not request training does not mean they do not want it • People who do not train have few opportunities to discuss their training requirements • People who do not train in France are the least keen on training – and the ones who request it most!

Cegos survey on professional training – Feb/Mar 2013

Page 12: The state of training and development in europe cegos survey 2013

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Untrained employees feel “excluded from the start” Why do you think you did not receive any training?

FRA SPA ITA GER UK

26% 21% 17% 42% 23%

14% 18% 34% 16% 20%

15% 13% 28% 9% 18%

30% 23% 19% 17% 22%

There is never any training in my company.

I am not one of the people trained.

The economy is bad.

I do not know why.

• Untrained French employees: 30% do not know why they have not been trained – and they are the ones who have the most training-related meetings

Cegos survey on professional training – Feb/Mar 2013

Page 13: The state of training and development in europe cegos survey 2013

III – Employees want more training latitude

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Reasons for training: HRDs and employees still have different perceptions

Cegos survey on professional training – Feb/Mar 2013

HRDs’ training priorities: • First: “Empower employees to do their jobs” • Last: “Maintain employability, especially among the most vulnerable employees”

A more fulfilling professional and personal life

To work more efficiently and effectively

To qualify for a pay rise or promotion

To enhance employability for internal mobility

To enhance employability for external mobility

To qualify for a diploma

Employees

70%

68%

52%

49%

42%

39%

HRD/TM

60%

50%

69%

47%

44%

40%

18

Gap

10

17

Which of these reasons for taking a training course do you (do your employees) find most motivating? (% = High motivation)

Employees

73%

78%

50%

48%

45%

32%

Page 15: The state of training and development in europe cegos survey 2013

15

How HRDs are contributing to training

Cegos survey on professional training – Feb/Mar 2013

FRA SPA ITA GER UK

63% 68% 66% 64% 67%

57% 60% 74% 44% 70%

58% 63% 58% 58% 60%

44% 64% 50% 38% 62%

32% 58% 44% 42% 46%

65%

61%

60%

52%

44%

56% / 28%

41% / 15%

24% / 12%

24% / 29%

14% / 44%

Tier-1 2009 / 2013

HRDs/TMs – Rank these ideas according to your views on how training is helping your company

Page 16: The state of training and development in europe cegos survey 2013

16

UK and Spanish employees take more initiative!

Cegos survey on professional training – Feb/Mar 2013

Employees – When you take a course : (% of "Yes")

All: 55%

All: 35%

All: 27%

Generally I took the initiative

Generally training was imposed

After discussing it with my manager

Page 17: The state of training and development in europe cegos survey 2013

17

A B C 48% 57% 64% 40% 34% 26% 26% 28% 25%

Initiative varies from one job category to another

Cegos survey on professional training – Feb/Mar 2013

A: secondary school B: BA or MA C: PhD

42% 53% 67%

46% 36% 25%

23% 28% 27%

Blue/White collar

Manager/ Executive

Tech/ supervisor

Employees – When you take a course : (% of "Yes")

Page 18: The state of training and development in europe cegos survey 2013

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The employees with most latitude want even more

Cegos survey on professional training – Feb/Mar 2013

Employees – In general, would you like more leeway to choose:

81%

86% 83%

80% 77% 77%

Training course topics?

Training methods? 74%

81% 79%

73% 70%

68%

Yes, a lot more Yes, a little more

Page 19: The state of training and development in europe cegos survey 2013

IV – Employees are ever keener on new training methods

Page 20: The state of training and development in europe cegos survey 2013

20

France is still lagging behind on multimodal training – but improving

Group classroom course with a trainer

Distance course

Tutoring Coaching

Classroom + distance

FRA SPA ITA GER UK

95% 91% 92% 92% 95%

33% 55% 59% 41% 65%

30% 28% 40% 46% 52%

24% 36% 38% 33% 53%

Have you taken these types of courses? (% = Yes)

Overall

In France: Classroom courses are stable (-1 point vs. 2011) Distance courses are growing (+9 points vs. 2011) Tutoring/coaching is on the rise (+2 points vs. 2011) Blended courses are rocketing (+11 points vs. 2010)

Cegos survey on professional training – Feb/Mar 2013

Page 21: The state of training and development in europe cegos survey 2013

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People have their preferred social media for training

None of the above (22% on average)

e-Learning modules: 31%

Collaborative/shared tools: 27%

Podcasts, videos: 17%

Wikis: 13%

Blogs: 12%

HRD/TM – Have you enabled and encouraged employees to use these training methods?

FRA SPA ITA GER UK

31% 33% 25% 34% 31%

31% 28% 28% 25% 24%

15% 16% 19% 15% 18%

12% 12% 13% 16% 14%

11% 11% 15% 10% 12%

27% 15% 24% 23% 23%

Cegos survey on professional training – Feb/Mar 2013

Page 22: The state of training and development in europe cegos survey 2013

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e-learning is not the only distance-learning option

FRA SPA ITA GER UK

36% 40% 40% 35% 48%

30% 20% 22% 22% 17%

12% 13% 15% 14% 17%

13% 13% 12% 20% 10%

8% 13% 10% 9% 8%

Employees – Have you taken work-related training courses using these methods over the past 3 years? (% = Yes)

Important: • 35% of trained employees did not use any of the above to learn • These tools cut across age groups, academic levels and job categories • Large companies are the keenest on e-learning

Cegos survey on professional training – Feb/Mar 2013

Page 23: The state of training and development in europe cegos survey 2013

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Serious games and mobile learning are rocketing

Which distance training courses did you take? (All respondents)

Under 35s used the most serious games and online training courses Small and medium-sized businesses use a more diverse range of training approaches France is above-average on self-paced training and below-average on mobile learning and

synchronous online training

Cegos survey on professional training – Feb/Mar 2013

Change since 2010

+12 points

+15 points

+25 points

+27 points

Page 24: The state of training and development in europe cegos survey 2013

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Training meets requirements… but the human touch is what makes a difference!

Did the distance learning courses you took meet your requirements?

95%

92%

90%

89%

Blue/White collar

Manager/ Executive

Tech/ supervisor

38% 45% 54%

39% 51% 56%

26% 37% 49%

28% 30% 40%

“Met requirements very well”

Younger employees prefer classroom learning 35-44s prefer online and blended courses French learners prefer one-to-one support

Cegos survey on professional training – Feb/Mar 2013

Page 25: The state of training and development in europe cegos survey 2013

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Managers prefer online learning

Blue/White collar

Manager/ Executive

Tech/ supervisor

24% 35% 41%

28% 34% 45%

28% 40% 46%

22% 42% 38%

Did the distance learning courses you took meet your requirements?

“Met requirements very well”

95%

93%

92%

90%

Cegos survey on professional training – Feb/Mar 2013

Page 26: The state of training and development in europe cegos survey 2013

V – Is the next step multimodal learning anywhere, anytime?

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HRDs see more developments than employees

Employees HRD/TM Gap

To address evolving training requirements over the next three years, your company: Employees: should develop… - HRD/TM: will develop…

25%

25%

28%

20%

22%

19%

12%

12%

Employees Absolutely agree

Cegos survey on professional training – Feb/Mar 2013

47%

42%

38%

34%

23%

24%

19%

32%

36%

35%

27%

27%

19%

17%

17%

28%

11%

7%

11%

7%

4%

6%

2%

4%

Page 28: The state of training and development in europe cegos survey 2013

28

What employees expect over the next three years Employees – To meet your training requirements over the next three years, your company should provide: (% = “fully agree” ) FRA SPA ITA GER UK

31% 36% 39% 42% 40%

28% 31% 41% 35% 41%

29% 30% 41% 40% 34%

32% 29% 39% 32% 38%

Cegos survey on professional training – Feb/Mar 2013

Page 29: The state of training and development in europe cegos survey 2013

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The key lessons this year A French – and Spanish – dissatisfaction with training This, however, does not mean they are dissatisfied with the training courses themselves.

This seems to go hand-in-hand with the feeling that the company in general and managers in particular are not providing enough support.

Generally speaking, employees in small and medium-sized businesses are happier with their training and professional skill building projects than their counterparts in larger companies.

Support, from pre-course meetings to applying new knowledge post-course, seems to be the key to success The fact that satisfaction rates among UK employees are higher than elsewhere seems to stem from the interaction of various factors: employees have a lot of freedom when it comes to training, their managers are very involved, and they use a wide variety of training options.

The process to access training is particularly suited to employees with academic qualifications and to managers Employees with higher academic qualifications and management positions take more initiative, discuss training options at more length… and appreciate the professional training system as it is today..

Training approaches using new technology and social media are thriving, even in France France still has the least variety but this has evolved considerably over the past few years. Mobile learning and serious games have grown significantly over the past three years in the five countries we surveyed. Learning methods using social media cover all training levels and all job categories.

Cegos survey on professional training – Feb/Mar 2013


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