The Stocklists - August 2011

Stocklistswith1 August 2011 FlooringNews

The

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

2 THE STOCKLISTS August 2011

Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

AdvertisersFlooringNews starts on page 31

Adhesives 4

Buying Groups 8-9

Carpet Company Directory 12-13

Carpet trouble-shooter 10-11

Pattern book page —

Underlay 5

Wholesaler Distribution Directory 14-16

Woolsafe: the carpet care guide 6-7

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2011 Issue: 437Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringFactsheets

StocklistsThe

FIRST FOR FLOORING NEWS AND DATA 1 AUGUST 2011

Wool hits 25-year highPrices doubled every year page 46

High Street frenzySCS up, United grow, Carpetright down page 61

Talking tough on Tesco SURVEY: Retailers react page 60

Buzz builds for HarrogateFull house and rich mix for show

pages 34-43

Smarter smoothsCavalio makes new movespage 44

Tech specDennis Flower clicks into IT

page 50

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK

What’s black & white and read all over?An independent industry survey asked 450 retailers which of 9 trade titles they actually read. The Stocklists was top. Thanks to you!

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� ABINGDON...................................................— 01274 655662 —

� ACCU-CUT....................................................IFC 0800 862 0251 —

� AFS .................................................................17 020 8805 8620 July 2011

� ASSOCIATED�WEAVERS .................39 01422 431100 —

� BONDWORTH ........................................18 01562 745000 June 2011

� BRITISH�WOOL ....................................53 01274 688 666 —

� BROCKWAY�CARPETS�LTD. .......19 01562 828200 Mar 2010

� BRONTE .....................................................59 01282 862736 —

�CARPENTER............................................BC 01457 861141 —

� CARPET & FLOORING ...............................— 01527 511 860 —

� CAVALIER ........................................................— 01254 268000 —

� CAVALIO.......................................................44,45 01782 569840 —

� COLUMBIA�FLOORING ...................20 0208 443 3322 —

� CROWN FLOORS ........................................49 0800 0773301 —

� DYNE.................................................................— 0161 877 8877 —

� EDEL�TELENZO......................................21 01422 374417 —

� FITA ...................................................................62 01159 506836 —

� FLOORWISE .............................................16 01509 673974 —

� FURLONG�FLOORING ...................22,23 01772 696787 Nov 2010

� GASKELL WOOL RICH...............................41 01827 831525 —

� GEORGIAN.....................................................43 01827 831430 —

�HARROGATE�FLOORING�SHOW ....35 01423 779967 —

� HECKMONDWIKE................................24 01924 410544 —

� H&V CARPETS ...............................................46 07813 714498 —

� INTERFLOOR.................................................47 01706 213131 —

� IVC GROUP ....................................................— +32 5665 3211 —

� MANX...............................................................25 01827 831434 —

� MERRYFIELD GROUP ...................................3 01422 373799 —

� MOHAWK ..............................................26,33 01480 479830 —

� NICF ...............................................................62 0115 958 3077 —

� RACKHAMS..............................................27 020 85319225 —

� REFLEX DATA SYSTEMS .............................52 01482 881152 —

� RYALUX............................................................— 0845 652 8811 —

� SOLENT�WHOLESALE�CARPET .....28 01243 774623 Jul/Aug 2011

� STAIRRODS�UK�LIMITED...............36 01207 591176 —

� STS�FLOORING�DISTRIBUTORS......29 0845 341000 July 2011

� TAT TEXTILE...................................................37 — —

� T�&�E�DISPLAY�GROUP� ..................52 0121 585 7600 —

� TRIPLE KING...................................................3 01274 582056 —

� WESTON�HAMMER� ...........................30 0845 644 9090 —

Classified advertising........................................ pages 63

� carpets/rugs/tiles woods/laminates/smooths

� accessories/services/organisations � fibres � underlay

� wholesalers/distributors � adhesives

Wool Week 2011Natural fibre goes

centre stagepage 54


Adhesives

Flooring Factsheet

5THE STOCKLISTS August 2011

Flooring factsheet

Good�underlay�will...

• Improve underfoot comfort

• Increase appearance retention, reducing flattening

• Absorb the pressure of foot traffic and reduce wear

• Improve thermal insulation and warmth

• Increase sound insulation

• Smooth out sub-floor imperfections

• Last the lifetime of the carpet

Poor�or�old�underlay�will...

• Feel hard and unwelcoming

• Reduce carpet life

• Cause wrinkling and premature wear spots

• Cause carpet fibres to break down more quickly

• Not meet British Standards

How�thick?�

A maximum of 12mm is recommended (working with

gripper will be difficult thereafter) but rooms with heavy

traffic will need a thinner, denser pad. The combination

of thickness and density is all important as a thick

underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will

need to be – 11mm is often used for luxury installations

with 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet and

laminate flooring offers retailers one of the best

opportunities to add value to every sale – with good

profitability, trade-up potential once benefits are

understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new

underlay is always required, the only decision is which

type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can

walk on samples with different grades of underlay and

feel the difference has shown excellent results – some

manufacturers offer point-of-sale units.

Underlay

Sponge�rubber

The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU�(polyurethane)�foam

PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options – and its light weight helps handling. The product can be re-cycled again after use.

Crumb�rubber

Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate�underlay

There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

Combination

A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor�heating�underlay

Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

Felt

This traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified�underlay

A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


Flooring factsheetCarpet�care�guide�from�WOOLSAFE� maintenance • cleaning • spot removal • protection • inspection

Entrance or walk-off matsThe use of entrance mats at all outside entrances to

the house is highly recommended, as they will

significantly reduce the rate at which the carpet will

soil. They should be of adequate size to allow street

dirt to be removed from shoe soles and must be

cleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet and

maintain its appearance. Vacuum clean regularly and

thoroughly, which removes gritty dirt that can

damage the fibres.

Deal�with�spillages�as�soon�as�possible,

preferably the moment they occur.

Beware of products claiming to be safe on all fibres,

including wool. It might be true, but if it does not have

the WooLSAFE Mark, it is not endorsed by most carpet

manufacturers!

Never use any detergents such as dishwashing

liquids, soaps or other cleaners recommended for

general household use. Although they may clean the

carpet satisfactorily they will almost certainly cause

problems such as rapid re-soiling, colour bleeding or

other damage to the pile or backing of the carpet.

Use�only�WOOLSAFE approved�products

WooLSAFE-approved carpet

care products have been

independently and

scientifically tested and are

safe and effective for

cleaning and maintaining all

types of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer�carpet�care�HELPLINE�

If you have trouble dealing with customer queries

like “How do I get red wine stains out of my

carpet?” Just give them our HELPLINE�

01943�850�817 and we’ll give them the correct

advice. Simple.

Certified�Operator�Network

For experienced, specialist wool carpet cleaners

you can trust visit: www.woolsafe.org/find/a-

registered-carpet-cleaner.

WOOLSAFE Registered�Inspectors

Solve disputes with customers with our

independent carpet complaint Investigators. Just

visit: www.woolsafe.org/find/a-registered-carpet-

inspector and call your nearest inspector.

WOOLSAFE Approved�Products

Have confidence in the cleaning product you

recommend, use the WooLSAFE Approved

Products Directory it contains only safe and

effective carpet cleaning products. For spot

removers visit: www.woolsafe.org/spotremovers

Carpet�Care�Leaflets

We offer to help you develop custom carpet care

literature and we also offer generic carpet care

leaflets designed to be given away with each cut of

carpet. Correct�carpet�maintenance

should�start�from�day�one.

Web�pages�and�Links�

We offer to help you develop custom carpet care

pages for your website or you can link to our

website’s carpet care pages for up-to-date and

accurate advice.

Contact us by email, telephone or post to:

The WooLSAFE organisation

49 Boroughgate, otley, LS29 8NR

Tel: 01943 850817

E-mail: [email protected] or visit

www.woolsafe.org

The�WOOLSAFE Organisation�–

promoting�quality�carpet�and�rug�care

since�1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where it

could do with a really good clean, you can either do

the job yourself, or you can call in a specialist carpet

cleaning company.

If you are considering cleaning the carpet or rug

yourself make sure to use�only�WOOLSAFE

approved�products. Look for the WooLSAFE

Mark on the bottle or package.

It�is�best�to�engage�the

services�of�a�professional

carpet�&�upholstery

cleaning�company.To get a

really expert job done entrust the

work to a WooLSAFE accredited

carpet cleaning company.

These companies are fully trained, have been in

business for a considerable length of time, are

members of one or more recognised professional

trade associations related to the cleaning industry

and have a reputation for top quality service. And

they use�only�WOOLSAFE-approved

cleaning�agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network of

carpet complaint investigators, trained and registered

by The WooLSAFE organisation is available

throughout the UK and Ireland.

WOOLSAFE Registered�Inspectors

have extensive experience in

investigating the causes for carpet

complaints based on their practical

involvement with carpets and rugs

over many years.

They are fully qualified to

investigate carpet and rug complaints on-site on

behalf of carpet manufacturers, retailers, cleaning

companies and carpet owners. They can carry out or

commission tests where required, and will provide

comprehensive reports.

To contact an inspector in your area call

01943 462127, email: [email protected], or

visit: www.woolsafe.org / Private Householder /

Registered Inspectors

The Green WooLSAFE

Mark identifies those

products that not�only

are�the�most

suitable�for wool and

other quality carpets, but

also�have�the�right

environmental

characteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –

if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT,�do�NOT�rub

• Use small quantities of spot remover at a time,

applied to a cloth, NoT directly to the spot; work

into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed

carpet tiles

• When using solvents always ensure there is plenty

of fresh air ventilation

• Always thoroughly rinse out water-based spotters

with clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WooLSAFE-approved carpet shampoo solution

(diluted)

6. WooLSAFE-approved spot remover for

water-based stains

7. WooLSAFE-approved spot remover for

greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved�disinfectant�or�

deodorizer

16. Rust�remover

17. Carpet�re-colouring�kit

(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with stronger

spot removers. Some stains you may find impossible

to remove completely in which case the assistance of

a professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WooLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


Flooring factsheet

How�to�decide�whether�to�join�a�buying

group�–�and�which…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a member

of the committee

• Get a list of members and call up two or three for a

‘real-world’ view

• Establish your territorial exclusivity – where’s the next

nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the

bills are paid and whether your fees are refundable if

it doesn’t work out. Ask the buying group for a

consultation to estimate your potential savings

• Review all the extra benefits and services to see what

you would actually use

• Check out the product ranges offered including the

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

flexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature of

the floor retailing scene in the last decade or so, giving

independents the extra edge they need to compete

effectively with the retail park chains.

More than 1000 retailers are now members of one of

the several buying groups which operate in our sector

and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,

the resistance to the buying group concept among non-

members appears to be centred on fears of

surrendering some control to a committee – and most

particularly compromising long-established relationships

and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling

across a broad range of products is likely to improve

margins within a buying group – but you don’t need a

leap of faith to join up. Ask the buying groups for answers...

Buying�Groups

Pick the right onewww.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]

[email protected]

Key benefitsIncrease�margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

one of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase�sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• PoS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access�professional�services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network�with�other�independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

Metro Groupwww.carpet1st.co.uk

Contact: David KippingTel: 01204 393539

[email protected]

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]


COLOUR�MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED�LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING�ON�WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet�trouble-shooter� • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE�REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Abingdon�Flooring 01274 655694

Adam�Carpets�Ltd

Be Tu Tw W Ww 01562 829966

Alternative�Flooring� 01264 335111

Associated�Weavers

Tw Tu 01422 431100

Avena�Carpets�Ltd

Tu Ww 01422 330261

Axwoven�Carpets�Ltd

Ax Be 0121 550 5788

Axminster�Carpets�Ltd

Ax Be Tw 01297 32244

Bajong�Carpets�NV

Tu Tw W +32 56783250

Balta�Industries�NV

Tu Tw W Ww +32 56 62 2211

Beaulieu�International�Group

Be Pr Tu Tw +32 56 67 66 11

Belvedere�CarpetsTu W 020 8800 0740

[email protected]

www.belvederecarpets.co.uk

Betap�Tufting�BV

Tu Tw W +31 383 861 060

BIC�Carpets

Be Tw W +32 56 23 54 10

Bizspoke�Custom�Carpets

Be Tw W 01924 488882

Blenheim�Carpets

Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond�Worth�Ltd

Ax 01562 745000

Brintons

Ax Tu Tw W Ww 0800 505055

Brockway�Carpets�LtdTw W 01562 828200

[email protected] www.brockway.co.uk

Bronte�Carpets�LtdBe Tu Tw W 01282 862 736

[email protected]

www.brontecarpets.co.uk

Burmatex

Tu 01924 262525

Cavalier�Carpets�Ltd

Ax Be Tu Tw W Ww 01254 268000

Christy�Carpets

Tu 019078 308777

Clarendon�Carpets

Tw 01675 433066

Classis�Carpets

Tu W Ww 0870 020 1725

Condor�Carpets�BV

Tu +31 38 4778911

Contemporary�Life�&�TextilesBe Tw 01254 296829

[email protected]

www.contemporarylife.co.uk

Cormar�Carpets�LtdTu Tw W 01204 881 234

[email protected]

www.cormarcarpets.co.uk

Couristan�Carpets

Ax Tu W Ww 800 223 6186

Craigie�Carpets

Be 01294 558400

Creative�Carpets�Ltd

Be Tu Tw W 0116 284 1455

Creatuft�Carpets

Tu W +32 56 35 4444

Custom�Carpet�Company

Ax Be Tu Tw W Ww 01737 830301

Dan-Floor�UK

W 01454 858014

Domo�International

Be Pr Tu Tw W +32 92 41 4511

Drury�Lane�Carpets�Ltd

Be Tu Tw W 01254 296829

E�&�WE�Carpets

W 01562 825952

Edel�Telenzo�Carpets�LtdTu Tw W 01422 374 417

[email protected]

www.edeltelenzocarpets.co.uk

Enterprise�Weaving�Co

Be Ww 01562 745030

Fells�CarpetsWw 01977 662211

[email protected]

www.fellscarpets.co.uk

Fetcham�Furnishings�Ltd

Tw 020 8944 6220

Fletco�Taepper�A/S

Tu W +45 96 60 3000

The Stocklists

Carpet�Company�Directory

Edel Telenzo’s Bakerloo Brockway’s VogueMohawk’s Cherbourg Check


Belvedere Carpets

Furlong�FlooringTw W 01772 696 787

[email protected]

www.furlongflooring.co.uk

Gaskell�Wool�Rich

Tu Tw W 01827 831525

Gaskell�Mackay�Carpets�Ltd

Ax Tu Tw W 01429 892525

Georgian�Carpets

Tu Tw W 01827 831430

Godfrey�Hirst�(GB)�Ltd

Tu 0800 526696

Halbmond�Teppichwerke

Be Pr Tu +49 037 421 420

Heckmondwike�FB 01924 410544

ITC

Be Pr Tw 0032 51 424 411

John�Lanham�Watts�Carpets

Ax Tw Ww 01937 588511

John�Evans�Ltd

Ax Tu Tw W 0161 368 2563

Joseph�Hamilton�&�Seaton

W 01827 831400

Kingsmead�Carpets

Tu Tw W 01827 831 424

Lano�NVAx Pr Tu Tw W Ww +32 56 65 4300

[email protected]

www.lano.com

Le�Tissage�d'Arcade

Ax Ww +32 05685 4747

Lecaflor�Ltd

Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh�Spinners�Ltd

Tw 01942 673232

Louis�de�Poortere

W +32 56 393 386

Lusotufo

Tu 01388 664101

Manx�Carpets

Tw W 01827 831 434

Mayfield�Carpets

Tu Tw W 01706 639 866

MID�NL

Be +31 38 851 8700

Mohawk�Europe01480 479830

[email protected] 01480 471304

www.mohawkinternational.com

Mr�Tomkinson

Tw Ww 01827 831 450

Ossfloor�UK 01675 433031

Penthouse�Carpets

Tu Tw W 01706 341231

Phoenox�Textiles�

Pr Tu 01484 863227

Pownall�Carpets

Tw W 0845 6528811

Roger�Vanden�Berghe.NV

Tu Ww +32 56 73 57 11

Ryalux�Carpets�Ltd

Be Tu Tw W 0845 652 8811

Sans�Frontieres�Ltd

Be Pr Tu Tw W Ww 0844 5611977

Shaw�Home�Foundations

Tu 01675 433 501

TAT�Carpet 07976 607657

Tapibel�NV

Pr Tu Tw 01623 481 221

Tasibel�NV

Tw +32 52 499600

The�Grosvenor�Wilton�Co

W Ww 01562 701456

The�Sultana�Carpet�Co

Ax 01299 822300

The�Wilton�Carpet�Co

Ax W Ww 0845 296 8850

Thomas�Witter�UK�Ltd

Tu Tw 0870 1128318

Timzo�Tufting�Industry�BV

Tu +31 38 385 4477

Tisca�Tiara

Tu Ww +41 71 791 0111

Trendy�Tuft�Designs

Be Tu Tw W 01274 855080

Ulster�Carpets

Ax Be Tu Tw W Ww 02838 334433

United�Carpets�&�Beds

Tw W Ww 01709 732 666

Victoria�Carpets

Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex�Carpets

Tu 01274 861334

Weston�Hammer

W 0845 644 9090

Whitestone�Weavers�Ltd

Ax Be Tu Tw W Ww 01429 892555

Wilkies�Carpets

Tw 0113 307 9955

Woodward�Grosvenor

Ax Tu Tw W Ww 0800 526696

Wool�Classics

Tu Ww 0207 349 1560

Woven�Carpets�of�Kidderminster

W 01299 827477

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY To CoDES:

Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing,

please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,

you can click straight to it from our online edition at

www.thestocklists.com



The StocklistsWholesale�Distribution�Directory

NationalFells�Carpets

Goole

01977 662211

[email protected]


North EastCarpet�&�Flooring�

Gateshead

0191 482 7373

[email protected]

www.carpetandflooring.co.uk

Fells�Carpets

Goole

01977 662211

[email protected]


Floorwise�(North�East)�Ltd�

Birtley - see Floorwise p16

Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Wood�Floor�Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.com

North West A&A�Carpets

Manchester

01204 701188

[email protected]

www.aandacarpets.co.uk

D.�M.�Miller�Ltd

Manchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

Fells�Carpets

Goole

01977 662211

[email protected]


Kellars�Ltd

Stockport

0161 443 0970

[email protected]

Lee�Floorstok�Ltd

Liverpool - see Floorwise p16

Lee�Floorstok�Ltd

Manchester - see Floorwise p16

MCA�Floorwise�Ltd

Morecambe - see Floorwise p16

Mytton�Flooring�

Norwich - see Floorwise p16

Millbrook�Carpets

Darwen

01254 703999

[email protected]

Vanguard�Carpets

Redditch

0845 601 1189




Carpet�&�Flooring

Manchester

0161 786 6800

manchester@




Redditch

01527 511888

help.redditch@



MidlandsCarpet�&�Flooring�

Birmingham

0121 421 9131

birmingham@



DMS�Flooring�Supplies

Northampton

0845 643 5601

dmsnorthampton@

dmsflooringsupplies.co.uk

Floorwise�D�&�J�Ltd

Southam- see Floorwise p16

J�J�Wholesale�&�Distribution�Ltd

Birmingham

0121 765 4994

[email protected]

RPS�Flooring

Mansfield Woodhouse

- see Floorwise p16

STS�Flooring�Distributors

Watford

08454 342000

[email protected]

www.stsflooring.com

see page 29 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



Woodall�Brothers�Ltd�

Shrewsbury - see Floorwise p16

EastBeds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

STS�Flooring�Distributors�Ltd

Cambridge

Tel: 01954 781142

[email protected]

www.stsflooring.com

See page 29 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



South EastAcorn�Carpet�Accessories

Bromley, Kent - see Floorwise p16

AFS

Middlesex

020 8805 8620

[email protected]


Ashmount�Flooring

Supplies�Ltd�

Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

continued overleaf....

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale�Distribution�Directory

Beds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Carpet�&�Flooring

Bow

020 8525 5691

[email protected]


Carpet�&�Flooring�

Camberley

01276 672100

[email protected]


Columbia�Flooring

Middlesex

020 8443 3322

[email protected]

www.columbiaflooring.co.uk



Hemel Hempstead

0845 643 5344

[email protected]


Milton Keynes

0845 643 5320

[email protected]

Faithfulls�Service�Centre

Kent

01322 285001

Faithfulls�Service�Centre

Walthamstow

0208 498 3040

[email protected]

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent�Flooring�Supplies�Ltd

Chatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner�Hampton

London

020 8520 8474

[email protected]

www.littnerhamptoncarpets.co.uk

Potts�&�Ward,�Woodcocks

Ltd

Brighton

01273 557211

[email protected]

www.pwwflooring.co.uk

Rackhams

London

020 8531 9225

[email protected]

www.rackhamsltd.co.uk


Salesmark�

Lancing, - see Floorwise p16

Solent�Wholesale�Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors�

Orpington/Croydon

0845 434 1000

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk


Wessex�Flooring�

Amesbury - see Floorwise p16


Redditch

01527 511888

[email protected]


South West Carpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Fitwell�Flooring�Ltd�

Redruth - see Floorwise p18

Fitwell�Flooring�Ltd

Newton Abott - see Floorwise p16

Solent�Wholesale�Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors

Thame (Oxford)

01844 213555

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


ScotlandCarpet�&�Flooring

Glasgow

0141 427 8456

[email protected]


C.�K.�Davie�Ltd�

Aberdeen - see Floorwise p16

C.�K.�Davie�Ltd

Dundee - see Floorwise p16

Headlam�Scotland�

North Lanarkshire

01698 831 000

[email protected]

www.headlamscotland.co.uk

Neil�Smith�Ltd��

Glasgow - see Floorwise p16

WalesCarpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Roma�Flooring�

Neath - see Floorwise p16

Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


IrelandProvincial�Floorcoverings�Ltd

Dublin - see Floorwise p16

Provincial�Floorcoverings�Ltd

Belfast - see Floorwise p16

Provincial�Floorcoverings�Ltd

Limerick - See Floorwise p16

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


Acorn�Carpet�Accessories�16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C.�K.�Davie�Ltd�1AberdeenTel: 01224 820077 Fax: 01224 822344

C.�K.�Davie�Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell�Flooring�Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 261112

Fitwell�Flooring�Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise�D�&�J�Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise�(North�East)�5Ltd�Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee�Floorstok�Ltd 8�LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee�Floorstok�Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA�Floorwise�Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton�Flooring�14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil�Smith�Ltd�3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial�Floorcoverings�Ltd�4�BelfastTel: 028 9075 3202Fax: 028 9075 3901

Provincial�Floorcoverings�Ltd�9Dublin 10Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (RoI)

Provincial�Floorcoverings�Ltd�10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (RoI)

Roma�Flooring�15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS�Flooring�11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark�17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex�Flooring�18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall�Brothers�Ltd�12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational�Network�of�Floorwise�Distributors

Award-Winning�Flooring�Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

1

2

3

4

56

7

89

11

10

12

1315

16

17

18

19

20

14

www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com

www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com

GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS


National�Network�of�Floorwise�Distributors

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2011.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex, Herts.Zac Marsh Tel: 07828 663325 Kent, South East LondonSteve Feher Tel: 07771 616018 Bedfordshire, Buckinghamshire and Berkshire

NATURAL/LOOPSNOMAD 50/50 Nat Loop

SAXONYDEVOTION 30oz PP SaxonyNOBLESQUE 45oz PP SaxonySUMPTUOUS 55oz SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTNEW KILDARE 50/50 30oz TwistBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordTITAN CORD Loop Pile Gel Back

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistFOREST HILLS SUPER 50/40/10 32oz TwistFOREST HILLS ELITE 50/40/10 42oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon SaxonyWEST COUNTRY 50 80/10/10 50 oz Twist

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz TwistWEST COUNTRY 60 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PUSENSATION 15 m2 11 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


BOND WORTH

NEW PRICE LIST EFFECTIVE

1ST JUNE 2011

Woven 11 row, 3.66 widths, 80% Wool,20% Nylon.

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st June 2011

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 DesignsStocked items Delivery 14 Days from Order

New Afghan Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 12 Designs2-9101 Anatolia - Early AugustStocked items Delivery 14 Days from Order

87%

STOCKED

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 8 DesignsAll StockStocked items Delivery 14 Days from Order

Camargue Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 10 Designs2-7103 Ventura - End August4-7049 Cavalcade - Early September4-7056 Charlotte - Mid August4-7100 Andorra - Mid AugustStocked items Delivery 14 Days from Order

Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 5 Colourways in 2 DesignsCornell 1-9301 Lawnswood - Early JulyStanford 2-9300 Venetian Red - Mid AugustStocked items Delivery 14 Days from Order

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

CONTRACT

Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

Range comprises 8 Designs - All StockStocked items Delivery 14 Days from Order

The Boisdale Group specified a tartanaxminster to compliment their baronialthemed establishment. Set over twofloors, and famed for fine Scottish food,whiskey and cigars, the establishment alsoprovides a popular venue for live Jazz.

BOISDALE RESTAURANTCANARY WHARF LONDON



The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]

Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]

Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected]

Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]

South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]

Lancashire, Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]

West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]

Greater Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected]

ScotlandTim TindalT: 01436 671421 M: 07836 705620E: [email protected]

Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected]

Northern Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

Are you coming to Harrogate? We know trade is really tough but we are urgingall our customers to make the effort to come to the Harrogate Flooring Show.

We know all the exhibitors will be putting a lot of effort into new products and promotions in orderto help retailers and that’s certainly the case at Edel Telenzo, where we’ve got a larger stand with awhole new look – our superb value 100% 3-ply wool low level loop Chelsea with Scotchgard will

be taking pride of place as it’s been such asuccess. We’ve also got some exciting newdesigns in the pipeline – including Barbican,which can best be described as a variationon a stripe and 6 plain contrasting colourslooking more like a woven carpet. We’re sureit will inspire some great window displays!Plus we’ll be unveiling at least one newGelbac quality.

Wild Romance

Chelsea

YOU CAN’T GET MAIL IF WE DON’T HAVE YOUR ADDRESS! Don’t forget we’re still collecting email addresses so we can keep you more regularly in touchwith our goings-on! Just send a quick email to [email protected] and it’s done!

Meet the teamAs well as meeting the UK team you will be able to be to meet some of theteam from Holland – especially Robert Mulder (pictured left), our salesdirector. Robert joined Edel Telenzo four years ago as export manager, and aspart of the management team last October, with specific responsibility forthe UK. Robert has carpets in the blood, as his father had a carpet store inHolland where he would work as a teenager. A graduate in BusinessEconomics, his previous career experience includes export responsibility forVebe Floorcoverings and eight years in London running an upholsterysundries business.

Says Robert: “I am very positive about our future. We’ve had a good first half year 2011, we’reahead on budget and I believe this is 100% down to the efforts of our very professional UKteam. In spite of the economy still being slack, I see this as an opportunity, not a threat! Itmotivates us to be more creative and resourceful. Edel Telenzo is renowned for its excellentproducts and outstanding service to the customer and we will continue this line in the nearfuture, introducing brand new products in both wool qualities and synthetics.” Robert is lookingforward to meeting you all – as are our product manager Marieke van Dop and designerAnnette Saunders.

LETS GET ON WITH THE SHOW!

JOHN POWERS M: 07792 477312 SALES MANAGERBEDS, BERKS, BUCKS, HAMPSHIRE, MIDDLESEX,NORTHANTS, OXON, W&S LONDON, SURREY, [email protected]

RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT,SUSSEX & [email protected]

Wood Floor Specialist

� quality

� choice

� availability

� service

� price

The Regencyrange of stain-resistantcarpets ticksall the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALES [email protected]

COLIN RICHFORDM: 07970 163372WEST [email protected]

Scotland

GEOFF ABERNETHY M: 07970 229717CUMBRIA, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAMM: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

North West

BEN THOMASM: 07794 048809MID & WEST [email protected]

JASON BRIMBLEM: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wales & South West


We all try harder. We know you have a choice!

ALAN CAIRNIEM: 07976 311434EAST [email protected]

PAUL HARRISM: 07980 786265BIRMINGHAM, STAFFS & [email protected]

CHRIS ALLCOCKM: 07872 964685NOTTS, DERBYSHIRE & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REAM: 07968 324598LEICESTER/[email protected]

Midlands

Seeing is believingCustomers can buy with confidencewhen they see the Carefreecleanability in action with the newvideo units for your existing RegencyPOS systems. See our rangeselection in next month’s issue...

DES BEST M: 07968 828516NORTH EAST/EAST [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Yorkshire & North East

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

London

JOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

South East

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

DAREN STEDMAN M: 07816 217548N, N W & E LONDON, [email protected]

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

www.regencycarefree.co.uk

Central contacts


We all try harder. We know you have a choice!CAREFREE Carpets are

distributed by


Belgrave BerberAvailable in 2 styles Weave and Loom, 50%Wool 50% Synthetic, 4 and 5 metre width.Action backed.

Berber Design100% British Wool. Rib & Wicker style. 4 & 5m. Jute backed.

Castle TwistTufted. 80/20 British Wool. 4 & 5m. Jute backed.

Castle Twist Essence Available in 40 and 50, 4 and 5 metre width,80% Wool 20% Synthetic. Action Backed.

Castle Twist HeatherTufted. 80/20 British Wool. 4 & 5m. Jute backed.

Causeway TwistTufted. 80/20 British Wool/Polypropylene 4 & 5m. Jute backed.

Classic PandoraTufted. 80/15/5 Wool/Polypropylene/Meltbond.4 & 5m. Jute backed.

Cobble Lane100% Pure Wool, 4 and 5 metre width.Action Backed. 3 ply product.

Dalamere BerberTufted. 80/20 British Wool/ Polypropylene.4 & 5m. PP backed.

Fusion100% Polypropylene (Stainfree). Action Bac. 4 & 5m.

LandmarkAvailable in Twist and Supreme, 50% Wool 50%Synthetic, available in 4 and 5 metre width.Action Backed.

MetropolitanTufted. 80/10/10 British Wool/Nylon/Polyester. 2-ply, tenth gauge. 4 & 5m. Jute backed.

Nature’s EnvyTufted. 80/20 British Wool. 4 & 5m. Jute backed.

New AshworthTufted. 80/20 British Wool/Nylon (anti-static). 4 & 5m. Jute backed.

New PemburyTufted. 80/20 British Wool. 4 & 5m. Jute backed.

New ShorelineFlatwoven. 50/45/5 Polypropylene/Jute/Wool. 4 & 5m. Hessian backed.

Pandora PlainsTufted. 80/20 British Wool/Nylon. 4 & 5m. Jute backed.

Royal Berber IILoop Berber. 100% Wool. 4 & 5m. Action Bac.

Tapestry100% Polypropylene (Stainfree). Action Bac. 4m.

TuscanyTufted. 80/20 British Wool/ Polypropylene.Tenth gauge. 4 & 5m. Jute backed.

Ultimate Collection Available in Saxony & Luxury, 100%Polypropylene, available in 4 and 5 metre width,Action backed. 2 ply product.

VeniceTufted. 100% Polypropylene. 4 & 5m. Action Backed.

carpet with a twist

T 01827 831434F 01827 [email protected]

Our range

Castle Twist Essence 14 restful shades that is the essence offashionable carpet. A restful and contemporary look can easily becreated using any of the colour palette, which makes up this rangeand will complement any of today’s modern interiors.

For more range information, visit www.manxcarpets.co.uk

RepresentativesBucks, Herts, Beds, Essex, NorthLondon, Norfolk & SuffolkBob Collen M: 07799 772992E: [email protected]

Kent, Sussex, Surrey, South London,Central London, Hampshire Rob Shergold M: 07974 310952E: [email protected]

Leics, Warks, West Midlands,Northants, Cambs & Worcs Kevin Reynolds M: 07793 944160E: [email protected]

Scotland, Northumberland, Durham,Tyneside, Tyne & Wear & NorthCumbria John Binnie M: 07976 844792E: [email protected]

Lancs, Merseyside, Cheshire, South Cumbria, North Wales, Staffs& Shrop Gary Carlile M: 07778 260763E: [email protected]

South Wales, Avon, Glos, Here,Berks, Oxon, Wilts & Dorset Gordon Ballantyne M: 07976 641368E: [email protected]

York, Derby, Nottingham, Lincoln,Cleveland, Wearside Tom Mackie M: 07971 485383E: [email protected]

Somerset, Devon, Cornwall andChannel Islands Tony Owen (agent) M: 07971 362087E: [email protected]

Northern Ireland Matt McKillen (agent) M: 07732 263768

Republic of Ireland Tony Dunne (agent) M: 00353 872593060


Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506

Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507

Mark EuesdenLondon W & NW postals, South Middx, WesternSurrey, Berks & Bucks 07875-714269

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379

Antony StapletonSales Director 07881-502505/020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

GRAPHICS / CONTRACT GELSArena EnduranceSapphireScalaSenatorSentinel

NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MGold FieldsHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingPromenadeRustic TreasureSan Salvador 4&5MShetland/Shetland Design 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee

CORD, NEEDLEPUNCH &ENTRANCE MATTINGBedford GelBoleroExplorerHippo MatGalaMagnum MatMagnus MatScorpioSupacord

TWISTS - STAIN RESISTBalmoralChislehurstClydeDesert Twist Deluxe 4&5mDublin Twist 2011Easy HeathersFairfield Supreme 4&5MHeathertwist Supreme 4&5mHelmsleyMoorland TwistMystery TwistPembridge TwistPortmanRhapsodySalt ‘n’ PepaStartwist/Startwist Supreme (2010 colours) 4&5M

TWISTS - WOOLDiscovery 4&5MEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MRosemount TwistSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Urban Life

WILTONThe Arabica & Ceylon Wilton Collection 4&5MParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGBlackjack Casino RoyaleChequersEclipseMedleyMojoPuregrip XLSuregrip XLThunderball

CARPET TILESBedford CordCapital PlusMagnesiumNeutronPositronProtonQuark

Stop preSS – SUMMerS Here! – Stop preSSAnd everytHing’S bUzzing At rAckHAMS!

new Website, new ranges, new Faces! Happy Holidays!

“CHECK OUT www.rackhamsltd.com! My new website has been launched to wide acclaim, it’s being ‘hit’ rapidly! It offers everything we offer, in the

most modern medium!”

Call now to receive a copy of our

latest Summerspecial price

guide!


VICTORIABerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare (Twist, Tweed + Saxony)Gaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBolero - new coloursCampus X-tremeChiselhurstHeathertwist CollPembridge Twist - new coloursScalaScala TonalsSentinelStartwist CollTwilight CollWilton Naturals

BALTABergaColorado SpringsDesert Twist DeluxeDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockMoorland TwistNobilityRosemountShetland Shepherd TwistStainsafe FavouriteSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo PlusWest Country

BROCKWAYAmoreAvantiCavendishCraftsman EliteCresta 40/Cresta 50MontroseOrion/Orion MajorRadnor 30/Radnor 40

DOMOAbsolute LuxuryAuvergneCabaretFestival TwistHeather TwistMountain PeaksLegacyPlaygroundPortofinoScorpio

ITCBelgraviaConcertoConsulHeritage CollectionKretaPalaceUltimate Oak

QUICKSTEPSolent Wholesale - now a Quickstep stockist. 5 day delivery service on all ranges, verykeen prices.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU carpets Adventure TwistAthena DublinDurham TwistExplorerEnduranceFashion/GalleryGrass CollectionHeavy Tread I-TwistIsis/MentuMarsMotor CarNatural LifeProntoSelectionsSweet HomesYucatanvinyls Arte Del Ceramic Celtic Stone - NEW COLOURSChessComfort GripJazzSherwood Oak Studio Sonata Texalino Supreme Urban laminatesEssentials (previously Casa)Cottage

IVCComfylux Extra ExpressionsFantasyFusionMaster GripPlanet Precious MetalsPrestoUltimate OakVictoria

MISCELLANEOUS

BAJONGSaharaCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H Homestyle LVT - planks and tilesPARAGONToccarre Carpet TilesMOHAWK CARPETSCenturyHalf Century

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated July/August 2011.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . Ian Cardrick, [email protected], mobile: 07973 406329Sussex E & W, Surrey, South London & Kent. . . . . . . . . . . . John Robson, [email protected], mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W.. . . . . . . . . . . Adam Ayling, [email protected], mobile: 07973 406799Accessary Sales and IT Specialist (All Areas). . . . . . . . . . . . . . . . . Luke Crooks, [email protected], mobile: 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000 01954 781142 01844 213555

Regional ManagerRachel Sherwood 07801 762724Area Manager Dave Lowman 07500 847758Area Manager - Retail Phaedra Duncan 07738 329714North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

Paul Jones 07801 762719Wiltshire, Gloucestershire, Bristol & Birmingham

Paul Jeffery 07717 218024South/East London, Kent, E Sussex

Sales Area ManagersDana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50ScalaSupersava Elite

BALTA STOCK CARPETSNew Shepherd TwistGala Cord

EDEL TELENZOFleurHerculesOrinocoPuma

NEXT DAY DELIVERY PRICE LIST DATE JULY 2011

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & CountryForest Hills

BEAULIEU INTERNATIONALBelliniDublin EliteRanger

FIBRE BONDEDSupacordEcocord

CARPET STOCK TILESAscotBeckenhamCheltenham Clipper IICroydonCroydon StripeHeuga 727KestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

We are pleased to announce the arrival ofour latest display stand showing all ourcollection on one compact unit.

If you are interested in having one of ourfree stands please contact our Sales officeor your local Sales Agent.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAMMr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr John HinchliffeTel: 07774 990359North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool product available in 12 up tothe minute colours in both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashion stylesand colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

31from The Stocklists August 2011

1 August 2011

Cormar Carpets, has re-launched its popular Primo Plus easy-cleanrange with 11 brand new plain colours - increasing the totaloffering to a choice of 18 fashionable home furnishing shades.

One of the most successful easy-clean twist carpets of recent years,Primo Plus is stain resistant and bleach cleanable and comes in 4 and5 metre widths. Manufactured using fine tenth gauge machinery,Primo Plus is made with Excellon fibre - polypropylene renowned forits stain resistance and hardwearing properties and now also comeswith a 10 Year Stain Warranty.

Said David Cormack, marketing manager of Cormar Carpets: “We’vehad great success with our ‘family’ of easy-clean carpets over the lastfew years and so it made sense to re-vamp our original plain twist,which has remained popular with independent retailers andcontractors since its launch 10 years ago.”

All Cormar’s easy clean, wool twist and wool loop ranges areproduced on site at its Lancashire mills and distributed in the UK andEire via its own delivery fleet.

T 01204 881234 www.cormarcarpets.co.uk

Prime time

FlooringNewsKidderminster's Brockway Carpets has announced a majornew product launch which sets the standard for its ClassicCollection of traditional carpets.

Jubilee is a range of top quality wool mix carpets available inforty colourways and three hardwearing options, extendingthe versatility of the carpet and making it ideal for almost any location.

The Jubilee range features 80% pure new wool, 10% nylonand 10% polyester meltbond, which together help ensure ahard wearing, long lasting carpet with clearly defined good looks.

As well as an extensive choice of on-trend colours to choosefrom, purchasers have the option of three levels of luxury:Silver, for general domestic and moderate commercial use;Gold, for heavy domestic and general commercial use; andDiamond, the maximum luxury option for heavy domestic andheavy commercial use.

"The launch of Jubilee, following on from last year'sintroduction of our Designer Collection, sees Brockway settinga new standard for our traditional, Classic Collection ofcarpets," says Brockway's managing director, Charles Annable.

"This is a major product launch for us and we're going to besupporting it heavily with new point of sale units andphotography, and we anticipate it will generate a lot of interestamongst retailers and consumers alike."

T 01562 828200 www.brockway.co.uk

Jubilee celebration

GO to theSHOWSeptember 4 - 6

Make it real

32 FlooringNewsAugust 2011

News

Forest growth

Commercial flooring specialist Polyflor has reinvigorated its Forest fx heterogeneous rangeby adding seven, design-led wood effect finishes.

Along with the seven most popular existing designs, new finishes such as Stained Maple andFrench Walnut all contribute to a varied and authentic wood palette.

“Forest fx has been a huge success but we have developed a number of new, quality wooddecorations and we wanted to offer customers the best of the previous range along with ourfresh, exciting new designs,” explains marketing manager Simon James.

“Excellent durability and maintenance benefits mean this new range is able to provide a highquality, environmentally friendly and realistic wood finish for heavy commercial installations.We also hold large volumes of stock for excellent availability.”

Forest fx features Polyflor’s class-leading cross linked and UV cured polyurethanereinforcement (PUR), which protects the floor during installation and handover and facilitates a polish-free maintenance regime.

The range achieves BRE A+ certification for major use areas (ENP 415) based on a life cycle analysis approach over a building life of 60 years and is100% recyclable. Forest fx is suitable for recycling through the Recofloor Vinyl Take-Back Scheme.

T 0161 767 1111 www.polyflor.com

Hard decisionEliminating the slippage, leakage and lack of visibility hazards associated withdust sheets, Packexe film provides protection from spillages, scratches, dirtand debris during building, renovation and decoration projects. This film canbe vacuumed, swept or mopped to keep the work area clean.

The protection products are coloured coded and black is the key colour forhard floors. Its medium-strength adhesive grips securely to hard floors but iseasily removed without leaving a sticky residue.

The self-adhesive qualities of Packexe films mean that all users can beconfident of a secure hold to the protected surface without the need to usetapes. Unlike dust sheets and similar reusable protection methods Packexefilms are laid down clean which means there is no dirt transfer and lesscleaning required after use.

All films in the Packexe range are fully recyclable with European Fire SafetyStandard of EN 13501-1.

T 01392 438191 www.packexe.co.uk

Tarkett has introduced a new innovation - the brand new Safetred Naturals andWood Range. This contemporary safety floor collection offers a variety of Woodand Stone designs inspired by the subtle beauty of nature. Featuring a high qualityprint finish, the new collection offers a standard of realism never before seen insafety flooring.

Safetred Naturals offer a sophisticated stone design in nine different colourways,including limestone and anthracite, while the Wood collection features stunningsurface finishes based on beech and oak. Flexible and easy to install, Safetred Naturalsand Wood are designed for all heavy duty commercial applications where decorativeslip resistance is required. Manufactured to EN13845, they provide sustainable R10slip resistance.

As with all Tarkett products, Safetred Naturals and Wood feature a PUR surfaceprotection. Safety Clean XP PUR offers improved stain resistance and ease ofmaintenance, helping to keep cleaning costs to a minimum and protect theenvironment by consuming less water, energy and detergents. They are made with aminimum 32% recycled material content and are 100% recyclable, further enhancingtheir environmental credentials. With very low VOC emissions, they also contributeto better interior air quality.

T 01622 854040 www.tarkett.com


34 August 2011

Show preview

The build up to Harrogate has begun and the show is shaping up to be one of themost interesting and diverse of recent years. Exhibitor booking raced ahead of last

year’s performance to ensure that a wider mix of flooring companies and manynewcomers will be on show in the event – the UK’s only dedicated floors exhibition

now – which takes place from Sunday, September 4 to Tuesday, September 6.

Last year’s inaugural event under the new management of organiser David Wildman sawa record rise in attendance to over 3,000 visitors and great acclaim from those who made

the journey to the North Yorkshire spa town.

We asked some of the visitors to that show why they felt it was worth coming again.

“The show has changed over the years and it has never been better,” said 2010 visitor BiranBlackburn of Lambourn Carpet Company in Lincolnshire. “Although it is sometimes difficultto find the time, it is worth the effort to visit trade shows. It is a great chance to see excitingnew products being released from the manufacturers and make new business partnerships aswell as reinforcing current ones.”

Time away from the store is often cited by retailers as a reason not to make it to the shows butanother visitor, Ruth Ollet of Rosegrove Carpets commented: “I think attending the show is timewell spent, especially as the show is now open on a Sunday. As a small independent business, wefind attending the show very useful to 'catch up' with people and stay upto date with the latesttechnology.”

And the sense of community that is such a strong feature of the flooring sector has never beenfelt more keenly. “I firmly believe that we should attend all trade shows if at all possible,particularly in such difficult trading times,” says Ken Whitworth of Ward Brothers in Doncaster.“Suppliers have gone to a lot of time and trouble to be at Harrogate.We should support thesuppliers who support retailers. And apart from the exhibition, let’s be honest, Harrogate is alovely town and is well worth a visit.”

The 2011 event is expected to be strong on carpet and rugs of course with major displays andlaunches planned by market leaders such as Mohawk, Cormar, Furlong, Fells, Edel Telenzo andVorwerk.

But the diversity is more marked than in some previous years with majors players such asKarndean, Cavalio, Deco Tile and Adore making the running in smooth flooring newcomingsin wood and laminate products such as Shaanxi Aoke Wood Floors, New Floors, AnboInternational and, more locally, Yorkshire Flooring.

“We had a good start in 2010 when we re-launched the show,” said organiser DavidWildman, “and now we have gained more strength with a rich mix of participants acrossall sectors to make this a real something-for-everyone event this year.”

In addition to the exhibitors, the event has a long list of demonstrations and seminarsand full details will be published in The Stocklists in our September issue.

See pages 35 – 41 for the latest from exhibitors about the acitivites at the HarrogateFlooring Show 2011.

Buzz builds for Harrogate

The organisers will be building onmany of the new features that madethe 2011 show such a success.The Sunday opening meant familiescould leave their stores and visit theshow. The exhibition was presentedto a very high standard throughoutincluding the demonstration areas.

What our retailers say:

“The show has changed overthe years and it has never been better”“I believe that we shouldattend all trade shows,if at allpossible, particularly in suchdifficult trading times.”

“As a small independentbusiness, we find attending theshow very useful to 'catch up'with people and stay upto datewith the latest technology.”

GO to theSHOWSeptember 4 - 6FAST-TRACK ENTRY Pre-register at www.harrogateflooringshow.net

FlooringNews


Tropical islandAs the Esprit Home Island collection begins to roll out toretailers across the UK, Vorwerk Carpets will use the HarrogateFlooring Show to unveil the full impact of this new way ofthinking about residential flooring.

Vorwerk Carpets will show the point-of-sale unit that brings a newlevel of brand awareness to floor retailing, as well as innovativecarry home packaging that finally turns flooring into a desirableelement of interior decoration.

The tiles can be lifted, rearranged and replaced time and timeagain meaning that homeowners can interact and engage with thefloor in a way that hasn’t been possible before.

“The Esprit Home Islands collection could really help independentflooring retailers to raise the bar in store, bringing a recognisablehigh street brand that will add kudos to their product line-up whileattracting a new wave of design conscious homeowners lookingfor flooring that can fire the imagination,” comments IanHammond, sales director UK, Vorwerk Carpets.

Each box of Islands contains eight carpet tiles, covering an area of 1.5m2.

T 020 7096 5090 www.vorwerkcarpets.co.uk Hall M - Stand 3A

Crowning gloryFor the first time, visitors to this year’s HarrogateFlooring Show will be able to bask in the regal glow ofthe stunning Crown Floors carpet collection.

Crown Floors will display all 10 of its striking ranges,designed to blend quality and performance withexceptional value for money. Including the wool-richWakehurst Place and Castle Hedingham, the currentcollection features 100% polypropylene easy clean twistsand shag piles in colours ranging from vivid pink throughto subdued neutrals.

Each aspect of the Crown Floors brand, from the displayunits through to leaflets and window artwork has beendeveloped to promote Crown Floors as a premiumoffering with an image in keeping with household labels,while the competitive pricing across all ranges are sureto meet consumer expectations for value.

“Harrogate is still the key event for the residentialflooring industry in the UK and as such it provides an ideal platform for us to tell retailers about Crown Floors,” comments JamesCaldwell, sales coordinator. “The collection is taking a highly coordinated approach to carpet sales, looking at each aspect of the processand calculating exactly how best to keep consumer interest at a high. From the use of clear icons and emotive imagery to a strikingdisplay unit and a website with ‘where to buy’ functionality, the whole sales exercise engages and entices the consumer and withcollections aimed at different entry points, there is a Crown Floors carpet for everyone.”

T 0800 0773301 www.crownfloors.co.uk Hall M - Stand 4


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Smart showAlongside the 100% post consumer recycled Everstrand carpet collection, one of the mosttalked about ranges of recent months will be on hand at this year’s Harrogate FlooringShow in the shape of Mohawk’s SmartStrand® carpet collection.

For the first time, retailers will be able to witness the extraordinary softness of the collectionthat almost defies belief given the carpet’s durability and ease of maintenance. Using 37%renewable content derived from corn, SmartStrand’s fibre represents a new generation of yarnthat looks set to change the face of the carpet industry.

Featuring a lifetime stain, soil and pet warranty, the SmartStrand collections offer a range ofcolours and textures to ensure widespread appeal and the range has already been adopted byretailers throughout the country.

“SmartStrand is a true innovation and perhaps the biggest one the residential carpet industryhas witnessed in 15 years or more,” says Howard Lindsay, vice president UK, Ireland and SouthAfrica. “Retailers intent on visiting Harrogate should make our stand a destination during theirstay as we really encourage you to feel just how luxurious the carpet is, despite its greatenvironmental intentions. SmartStrand really has to be felt to be believed!”

T 01480 479830 www.themohawkgroup.com Hall M - Stand 15

Trio treatIt’s a hat-trick for Cormar Carpets at

this year’s Harrogate Flooring Showwhere the company will showcase its

three latest carpet collections.

Cormar will be displaying new Glendale, Primo Plus and the recently updatedAvebury. Each range offers something different - from value-for-money wool,

to easy-clean or patterned carpets.

Also on show will be it’s popular in-store display systems. Visit Stand A17 to seeCormar’s comprehensive range of carpets or online at www.cormarcarpets.co.uk

T 01204 881234 www.cormarcarpets.co.uk Hall A - Stand 17

Expert - easeAt the 2011 Harrogate Flooring Show Mapei will be showcasing theircomprehensive product systems for the installation of resilient, textile andwooden flooring. Mapei will emphasise their commitment to thedevelopment of sustainable products and practices and their long-standingheritage of involvement with sports stadiums and venues around the world.

New products introduced to the Mapei range in 2011 including fibre-reinforced smoothing compound Ultraplan Renovation Screedand primer Eco Prim Grip will bedemonstrated alongside Mapei’sexisting system solutions includingscreeds, levelling compounds,primers, surface membranes,adhesives and sealants. Technicaland promotional literature andsamples will be available on

the day alongside experttechnical support.

T 0121 508 6970 www.mapei.co.uk

Hall B - Stand 27

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Avenue appealThe stunning Avenue collection of style centric flooring will be on show atHarrogate for the first time.

With a collection of the most up-to-date and fashion-led flooring designs, AvenueFloors will unveil a stylish array of striking floor designs on its stand during theSeptember event. By combining innovation in décor with underfoot comfort, ease ofmaintenance, and durability, Avenue is determined to make consumers realise that italso has the style to make it a big hit in the home.

Avenue will show the diversity and design flexibility of the latest generation offlooring, displaying stand out ranges such as Ultimate Oak and the Precious Metalscollection in a unique format sure to wow visiting retailers.

“Avenue is all about style and they way it can deliver interiors attractive fashion-led flooringthat also meets the practical demands of today’s living. New products have been developedto go beyond that of mere imitation, delivering a great alternative to other floorcoveringssuch as wood and ceramic,” says Caroline Wille, product manager Avenue Floors.

“The place we need to start this message is with the retailer, encouraging them totreat Avenue Floors as a serious design focused floor. With the styles appearing in thegrowing collection that have never been seen before, we really do feel that thoseattending Harrogate will be easily convinced and will see the potent mix of style,performance and value as one they must offer to their customers.”

The Avenue collection includes striking contemporary collections such as Splash andCafé Noir, as well as the Touch of Tiles, Pure, Precious Metals, Expressions andUltimate Oak ranges.

T 00 32 5665 3211 visit www.ivcgroup.com Hall M - Stand 25

Invitation to the BallEnjoying it’s 125th anniversary, F. Ball and Co. Ltd. is continuing to combine experience andinnovation to produce cutting-edge products for the flooring industry. Visitors to the HarrogateFlooring Show 2011 will get a first look at F. Ball’s latest product launches.

What’s more, to celebrate the company’s milestone anniversary, F. Ball is extending an invitation toall exhibitors and visitors attending Harrogate to join in the celebrations at a drinks reception. Thereception will take place in the Royal Hall at the Harrogate International Centre from 6pmonwards on Monday 5th September.

Members of F. Ball’s Sales, Marketing and Liaison team will be on hand throughout the show toanswer any questions, and to discuss the company’s product range and new launches. Moreover,flooring contractors that visit the F. Ball stand will also be able to sign up to the company’sindustry-wide Contractor Loyalty Card Scheme. The scheme provides a variety of exclusiveoffers and benefits to members, including competitions, cashback promotions, and priority booking on training courses at the F. Ball Training Centre.

Commenting on the up-coming Harrogate Flooring Show, Marketing Manager at F. Ball, Richard Harris, explains: “Harrogate is theperfect place to celebrate our 125th anniversary and we are delighted to be able to share our celebrations with colleagues andcustomers alike. Each year we look forward to exhibiting at the show as it has proved an excellent platform to meet with existingcustomers, form new relationships and showcase our latest product innovations.”

T 01538 361633 www.f-ball.co.uk Hall B - Stand 1

Long life and happinessRetailers keen to use the Harrogate Flooring Show to develop their knowledge base should visit The WoolSafe

Organisation to discover a range of value-added services that can help them to provide better service levels to theircustomers.

The WoolSafe Organisation will be on hand at the three day event to help retailers understand how the correctmaintenance can extend a carpet’s life by up to 40% and how passing on this knowledge will breed customer loyalty

through satisfaction.

“Remember that consumers rarely replace all their carpets at the same time and so breeding loyalty will help tosecure valuable future sales,” says Steve Bakker, marketing and promotions manager for the organisation.

“Through The WoolSafe Organisation’s range of services, you can not only give them great impartial adviceon how best to look after their carpet, but also be there when their need is great particularly with

services such as our Certified Operators network of professional carpet cleaners.”

T 01943 850817 www.woolsafe.org Hall A - Stand 19

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41August 2011

SALES OFFICE TEL:

01827 831525SALES OFFICE FAX:

01827 831508All prices are nett of VAT. Valid from1st of January 2011.

See the new

Neapolitan

range at

Harrogate:

Hall A

Stand 22.


News


Innovation on showLano Carpets has announced a raft of new

innovations that will be visible on Stand 19 in Hall M,including new product introductions in the Easy Care

and Technic collections, new point-of-sale for luxuryUltimo brand, as well as an overhaul to the Landscape

artificial grass group.

The runaway success of the Easy Care collection is to beupheld with the introduction of two new carpets in

Heathertwist Design and Linea Deluxe. Heathertwist Design isbased on the existing Heathertwist Supreme quality offering 10colours with a graphic design in a 40oz weight. Linea Deluxecomes in six colours, available in a stripe design with matching plaincolourways. Based on the successful Fairfield Supreme (picturedright), the carpet is available in a 35oz cloth. Both carpets benefitfrom Lano Carpets’ 10-year stain resistant warranty and will be onhand at this year’s show.

As part of the Technic collection, the new Infinity is suitable forcommercial environments and the soft graphics design is available inhardwearing nylon with nine colours suitable for a wide range ofcommercial and hospitality interiors. Continuing the Technic theme,Lano will also introduce the Scala Design collection, expanding theexisting Scala collection in a range of designs and targeted specifically atthe healthcare market.

Moving back to the residential aspect of its business, Lano will alsolaunch the much-anticipated display for its luxurious Ultimo collection.With the unit rolling out to stores after the show, Harrogate will be thefirst time retailers can witness the new stand for themselves with eighthigh-end wool, wool-rich and manmade products featuring.

T 00800 5266 5266 www.lano.com Hall M - Stand 19

Recycling wins businessWaste carpet take-back schemes that divert material fromlandfill for recycling can help retailers win and retainbusiness; enhancing their customer service while alsoreducing their environmental impact.

Carpet Recycling UK is promoting this strong sustainabilitytheme at its Harrogate Flooring Show debut in September.The industry-backed association for recycling and reusingwaste carpet is raising awareness among retailers that fittingwaste and uplifted old carpets can be recycled. Carpetrecycling specialists will also be present to explain theirservices for retailers.

CRUK has expanded its UK-wide specialist recycler networkfrom six to 24 in the last two years, enabling retailers to findan alternative, cost-saving disposal route to landfill. A seminarat 11am in the International Centre’s Queen’s Suite willfocus on how retailers can participate in waste carpet take-back schemes and promote this to their customers.

“In general, consumers are more environmentally-aware and would prefer to see their waste carpet recycled and put to goodsecond use, rather than just landfilled,” explains Laurance Bird, CRUK Director.

“We’re informing retailers that, with the collection and recycling facilities in place, they can improve their customer servicewith a commitment to waste carpet recycling - and differentiate their business from their competitors,” he adds.

Latest CRUK figures reveal 42,000 tonnes of carpet waste - 10% of the 420,000 tonnes of carpet waste arising eachyear - were diverted from landfill in 2010. This is a 60% increase in landfill diversion of the material compared to 2009.

CRUK’s 2011 targets include diverting 50,000 tonnes (12%) from landfill and increasing recycling outlets to 40across the UK, conducting further collection trials and attracting additional funding to support technical work on

end market development for carpet waste innovations.”

T 0161 440 8325 www.carpetrecyclinguk.com Hall C - Stand 34A

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Cavalio have been developing their position by stealthsince a low key launch three years ago with anintelligent, selective approach to the market – learningwhat retailers really want and building a productportfolio and infrastructure to meet that need.

“Now we’re ready to make some noise,” says MD John Wakefield.“Harrogate will be a major change of gear for us as we aim tointroduce a wider audience to the brand that we have beenbuilding.

“Our aim is not to be number one. We want to be the supplierof choice to a select number of retailers,” he said. “Our ultimateaim is to give ultimate service and for retail partnerships thatreally work. We want a brand that is widely recognised for all theright reasons.”

Cavalio expects to develop a retailer network of some 500 storesand is targeting independents who are looking for a morepersonal touch than is typically offered by the rather corporateapproach of the major players.

The company has seen steady growth in the three years since itwas born – three years of selling into the worst crisis of

consumer confidence the High Street has seen for decades. “Welaunched at a difficult time but that means the only way is up andmeanwhile we have learned a lot and developed a very efficientbusiness model,” says John.

The product range is exceptional with 30 distinctive decors each in thebest-selling Terreni and Vittara ranges – both offering wood effect planksand stone tiles, with bevelled edges in Vittara.

But the unique character of Cavalio comes out in the eye catchingdesigns of the Italian Artigo range of rubber flooring and the uniqueCeramica collection of vinyl tiles that are designed to be finished withconventional grouting to emphasise the authenticity alongside thebenefits and warmth and non-slip of vinyl.

“Our job is to give retailers the kind of products that win consumerattention and to make sure they aren’t having to compete withsomeone up the road or on the internet with the same offering,” says John.

Marketing manager Wendy Hearn says the Harrogate show thisSeptember will be a key moment for the company. “This will mark astep-change of our profile and in our product portfolio,” she says. “Therewill be a much bigger offering including three new launches at the mostcompetitive sector of the market where we will have new ideas to talkabout.”

Cavalio, based in Staffordshire, takes it strength from its parent JamesHalstead – the Manchester flooring major with 30 years of history and aturnover well in excess of £100m – which is perhaps best known for itsPolyflor brand.

“We have the best of both worlds,” says John. “Big company backing fora small company team that’s passionate about working with our retailpartners to deliver something special. So far it has been quietdetermination. At Harrogate, we want to start getting noisy!”

Visit Cavalio at Harrogate on Stand B20

Luxury vinyl has quietly beengaining market share amid themayhem elsewhere in theflooring sector and amongst ahost of new players, Cavalio hasset itself apart with a distinctiveoffering to retailers.

Design with distinction

News feature

Conceptline

Ceramica Calico with Natural Almond grout

45August 2011

“Our job is to giveretailers that kind ofproducts that winconsumer attentionand to make surethey aren’t having tocompete with someone up theroad or on the internet withthe same offering”

MD John Wakefield.

News

Lightline

Projectline

Artigo Zero

The Furnishing Industry Trust is calling for a sponsor to save thecharity’s longest running fundraising event, the annual NationalGolf Championship.

The ever-popular event, which celebrated its 70th anniversary lastyear, is due to take place at the prestigious PGA National Courseat The Belfry, Sutton Coldfield in September and will raise vitalfunds for the industry’s only dedicated charity.

Said FIT chief executive Charles Kerrigan: “It would be atremendous shame for the event not to go ahead after so manyyears – it has always been a significant date in our calendar ofevents raising over £7,500 last year. It is an enjoyable day out andoffers a great networking opportunity for industry colleagues.”

T 020 7256 5954 www.fi-trust.co.uk

Industry adventurers raised over £3000 for the Furnishing IndustryTrust (FIT) when they tackled the infamous Three Peaks Challenge.

Starting at 4pm on July 2, a six-strong team - John Jones from Dreams,Luke Palmer from Orangebox, Russ Evans from NHC, David Fieldingfrom Vita Cellular Foams and Deni Shaw and Chris Robson fromMultiyork - tackled the highest peak Ben Nevis (4,409 ft).

From there, organiser and FIT board member Andy Corbett(commercial director at Vita Cellular Foams) and work colleague ShaunRumball drove the group across country to climb Scafell Pike (3,210 ft)in Cumbria and finally, Snowdon (3,560 ft).

Said Andy: “It was a fantastic, high spirited group. We met as strangersand completed the challenge as good friends, bringing people from rightacross the industry together. Although the weather conditions wereperfect, the team battled through sore knees and feet, but continued toencourage each other throughout, smashing the 24 hour target by 50minutes!”

Following the success of the day, each team member has pledged toencourage another company team to enter for next year’s event.

Said Andy: “I’d like to thank the entrants for their tremendous hard workand to everyone else that has helped us to raise such a fantasticamount.”

The event was sponsored by Vita Cellular Foams who donated £1,500,United Fillings, Platt and Hill, Multiyork and AMF Lettings.

Anyone interested in taking part in the challenge next year shouldcontact Andy on 07774 145838.

Peak FIT-ness

from The Stocklists

46 August 2011

Wool prices have hit record levels in the UK and international

markets with a 25-year high in prices following increased

demand, falling flock populations and flood problems in Australia.

The British Wool Marketing Board (BWMB) says prices last year

were double those in 2009 which, in turn, were double those in

2008. As the first clip went to auction last month, prices rose

still higher.

That 2008 price was 33p/kg and last year it hit £1.02. BWMB

projections based on sales so far in 2011 suggest average prices

will be £1.14 to £1.38 dependent on breed.

Global demand has been increasing especially in Asian markets at

the same time as wool production has hit an 85-year low - a result

of huge reductions in flocks around the world following decades of

declining wool prices.

The price hike has stopped the production fall with sheep

populations believed to be finally on the increase but supply

problems have been exacerbated this year with flooding and

droughts in Australia - the world’s largest producer of wool.

In the clothing sector, commentators have forecast the return of

the ‘shiny suit’ as wool costs add at least 10% to the price of a

garment. With 70% of UK wool being worked in carpet, the

increases have resulted in an increase in 50/50 wool blend

offerings and increased activity in the synthetic sector to compete

at the higher end with more quality, wool-like products.

Wool hits 25-year high

As the High Street is hammered in every direction, one major

carpet retailer is bucking the trend by successfully adopting a

franchise model - and United Carpets and Beds says it’s

anticipating continued growth.

Rotherham-based United Carpets is the UK’s biggest franchised

flooring retailer, with 85 stores across the country. It was a family-

run business until it listed in 2005.

Mark Prior, who has just been appointed Franchise Business

Development Manager, believes the franchise model is a recipe for

continued success.

Mark joined the carpet industry after

leaving business school and worked his

way up the ranks in sales, management,

field management, marketing,

purchasing and property.

“The extra commitment andpassion they bring to theirbusinesses is making a realdifference, and we are seeing the results even in thesechallenging times.”Mark Prior, United Carpets and Beds

He then became Managing Director of Carpetworld, where he

successfully concluded the company’s sale to Carpetright.

“At United Carpets, what you have is a small management team

with a great deal of experience, and an agile company structure

that can move very quickly to take up opportunities,” he said.

“Many carpet retailers are heavily corporate and run from the top,

with managers doing as they are told.

“Because most of our stores are run by franchisees, they have a

vested interest in the success of their stores which makes them

motivated and involved.”

United Carpets and Beds franchisees receive major support from

the company, including back-office functions such as accounts, and

targeted TV and press advertising.

Mark will be working with the franchisees to develop their ideas

even further. Meanwhile, the company is looking to take on more

franchisees across the country.

“Our franchisees are from all walks of life and have many different

kinds of experience,” said Mark.

“With our training, and the full support of the company, many of

them are doing exceptionally well – in fact, our Doncaster

franchisee is already through to the regional semi-finals of the

Franchisee of the Year award.

“The extra commitment and passion they bring to their businesses

is making a real difference, and we are seeing the results even in

these challenging times when retail giants are being brought to

their knees.”

T 01709 732666 www.unitedcarpetsandbeds.com

United we succeed!

Business News

H&V Carpets, manufacturers of all types of pp carpets cut and loop piles will be showing atThe National Floorshowin Harrogate between September 4th and 6th 2011We will be situated in Hall M Stand M18.

We look forward to seeing you!

For further details please contact PAUL HUGO on tel 00 44 7813 714 498 or JOHNY PEETERS on tel 00 32 475 71 08 69

H&V Carpets, Zuidkaai 8, B 8770 Ingelmunster

FlooringNews

Some 42,000 tonnes of carpet waste were diverted from landfillin 2010; representing a 60% increase in landfill diversion of thematerial compared to 2009, trade body Carpet Recycling UK hasannounced.

Currently around 10% of the 420,000 tonnes of carpet wastearising each year is being diverted from landfill. Of this 10%, 3.5% isrecycled with the rest fed into energy from waste schemes, delegates at CRUK’s third annual conference heard in July.

“Such progress is very encouraging and we are on course to achieve 25% landfill diversion by 2015, however it is important to keep themomentum going,” said CRUK Co-ordinator Jane Gardner, of Axion Consulting, which manages the industry-backed association for recycling andreusing waste carpet.

“I feel our third CRUK Annual Conference provided a platform for members from across the carpet value chain to network and gain increasedawareness of recycling outlets, current achievements and, of course, the challenges that still lie ahead,” she commented. “Additionally, wewelcome WRAP’s (Waste & Resources Action Programme) decision to focus on textiles in their new three-year Business Plan as a furtherdriver that will help us to achieve our goals.”

Targets for 2011 include diverting 50,000 tonnes (12%) from landfill and increasing recycling outlets to 40 across the UK, conducting furthercollection trials and attracting additional funding to support technical work on end market development.

Well over 100 delegates from across the carpet supply and recycling chain, including Europe and even Australia, attended the two-day event atthe Institute of Engineering and Technology in Birmingham. It covered key developments in tacklingcarpet waste, including latest recycling technologies and new outlets for recovered material, designfor recycling and workshops on tile re-use opportunities, ID equipment, legislative changes andenvironmental regulations.

T 0161 440 8325 www.carpetrecyclinguk.com


News

Boost for landfill diversion

Simply smart

Polyflor, has introduced theSimpLay range following growingdemand for an attractive, loose layluxury vinyl tile product.

SimpLay, featuring eight authenticwood planks, six natural stone tilesand two weave pattern tiles, is theperfect choice where quick and easyinstallation is required.

“We have developed andintroduced SimpLay because wehave identified the potential forfuture growth in this relatively newmarket,” commented Simon James,Polyflor’s marketing manager.

“Whether you want hassle-freeinstallation with the option tochange the floor quickly or simply lay

a new floor over a sound existing surface, this striking loose lay collection is the answer.”

SimpLay is mainly focused at the office and retail sectors but is also ideal foracross the board commercial interiors.

Featuring a 5mm gauge and 0.7 wearlayer, the range meets the demands of thetoughest commercial spaces while offering the flexibility to highlight specificfloor areas and easily change the floor design if required - eliminatingprolonged disruption.

SimpLay also features a PU surface treatment to assist ongoing maintenanceand reduce life cycle cleaning costs.

SimpLay allows access to underfloor heating and cabling while the productgauge facilitates a 9dB sound impact reduction, an added benefit for offices andmulti-level commercial buildings.

T 0161 767 1111 www.polyflor.com

On June 21, 2011, the Regional Court Düsseldorf, Germany,announced a judgment in the patent litigation of Pergo(Europe) AB (hereinafter “Pergo”) against Spanolux – Div.

With this judgment, the Düsseldorf Court fully rejected Pergo’sclaims for alleged infringement of the German part of Pergo’sEuropean patent EP 1 276 941 B1 and confirmed that Balterio’sproduct “Grandeur” does not infringe Pergo’s patent. Further,the Düsseldorf Court decided that Pergo has to bear thestatutory costs of the legal proceedings.

The judgment had been preceded by extensive courtproceedings in front of the Düsseldorf Court, one of the mostexperienced patent courts in Europe. Already in October 2009Pergo had started the litigation against Balterio with regard toBalterio’s “Grandeur” product claiming infringement of its patentwhich relates to a flooring material with specific joining means.With the recent judgment, the Düsseldorf Court confirmedBalterio’s legal position that Pergo’s claims were unfounded fromthe start because Balterio’s “Grandeur” product uses differentjoining means. Consequently, Balterio may continue to freelymarket the “Grandeur” floor panels in Germany withoutinfringing Pergo’s patent rights.

The judgment of the Düsseldorf Court also fully confirmsBalterio’s IP policy to respect the intellectual property rights ofthird parties but at the same time to vigorously defend itselfagainst unjustified claims for IP right infringement.

The written judgment with the reasoning of the Court willbecome available in about one month from now. The judgmentof the Düsseldorf Court can be appealed by Pergo to theHigher Regional Court Düsseldorf. In case of an appeal, Balteriowill continue to defend itself and is confident that it will alsoprevail there.

T + 32 56 62 80 81 www.balterio.com

Grandeur jury



more!' he says. Growing demand to work online withcustomers and suppliers means businesses unable to providethis will suffer. 'With the ability to email customers andsuppliers directly from the Carman system in seconds, usersfind they have more time to chase existing quotes tomaximise work output and increase profitability.'

Modern flooring retailers are looking to install cost effectiveIT solutions to assist them and Carman is the tool that willhelp run their business efficiently at the click of a button,England concludes.

Laser Measure's Nigel Welsh says that technology, specificallyestimation software, and flooring businesses have previouslyreacted like oil and water. 'What is encouraging for companieslike Laser Measure UK is the value flooring companies arenow placing on estimation software, lasers, tablet PC’s and thelatest buzz word “The Cloud”,' he says. Without question themanual process takes skill and a certain talent for both salesand planning. Technology, however, raises the professional bar,reduces mistakes, increasing efficiency and collaboration. 'Thebottom line, customer experience is paramount during anysales process and why not use every tool in the bag to make abusiness stand out in the crowd?' he continues. 'Laser MeasureUK’s parent company, Laser Measure Australia, havesuccessfully introduced planning and estimating software to allof the major flooring groups and many commercial companiesover the past four years.'

MasterPiece Systems agrees that technology take up is nowconsidered essential among forward looking retailers, creatinga lean, streamlined operation. Aside from the obvious timesavings from automated planning, estimates, fitting sheets andprinted plans, the MasterPiece system can also generate morebusiness, says the company. Measuring up, planning and quotingon a tablet PC in the customer’s home, combined with

immediacy of data retrievalfor return customerscreates a professionaleffect, as does amendingquotations at speed.Emailing estimates directlyfrom MasterPiece isefficient and makes theretailer stand out from thecrowd, the companystates, with many moreadvantages included.

Flooring retailers are losing their staid image byincreasingly embracing the benefits provided by new technology.

With the pace of technological advancement continuing togather momentum, this is increasingly encouraging involvementfrom all areas of the business world.

Harvey Booth, Kährs (UK) sales manager, says thecontent of both e-commerce and info-only sites isimproving, as are the more generic sites which serve asresearch tools.

'Although websites can increase presence and, in manyways, create a level playing field, research into what’sbehind a site should also play a part,' he says. 'Ourwebsite has transformed over recent years. It nowincludes a library of professional resources, as well as avirtual showroom. A powerful, new dealer searchmechanism is also helping to drive sales to ourcustomers’ showrooms, which is essential in the current climate.'

Computers for Flooring's Chris England highlights thebenefits of dedicated software, having searched widelyfor systems during his 16 years as a flooring retailer. 'I searched for many years to find the right system,not only to assist in day to day company activities,such as managing fitters or controlling stock, butalso to allow my company to grow with the addedefficiency data collating and filtering provides. TheCarman management system does just that and

Kährs - Oak Nouveau Charcoal

NewsNewsNewsFlower on FlooringFlower on Flooring

Flooring the IT demons

Floor Estimate Pro from Laser Measure


News

For the contract flooring organisation the benefits aredifferent but no less profound, helping companies to competemore effectively. MasterPiece dramatically cuts the time totake off measurements from a PDF floor plan or digitiser andalso reduces wastage. Uniquely, MasterPiece enables the job tobe quoted in the format based on ‘rates’ demanded by thelarge commercial customer, the company explains, and alsoallows multiple permutations for the same job, including plansand costings. The scalable, modular solution can be tailored toindividual businesses and adapted as they evolve, saysMasterPiece Systems.

Neil Gilmartin of Reflex Data Systems states that technologyuptake is increasing, particularly among multi-site retailers whoare looking to manage stock across different locations.

'Most flooring retailers compete on two points: value formoney and customer service,' he says. 'Where prices arealready matched, or profit margins are so low that pricesalone cannot guarantee sales, customer service is the key torepeat business and word of mouth recommendation. When acustomer finds a floorcovering they like in store, they want toknow there and then what the availability is and when it canbe delivered/fitted.'

Technology enables retailers to immediately give the customerall of the information they need to commit to the sale.Allowing a customer to leave a store on a Saturday with apromise of a phone call on Monday or Tuesday to advise onavailability and fitting date will now almost always result in alost sale, he concludes.

Richard Mathias explains how combining software with rugmanufacture has enabled his company to offer its services on aninternational basis. Rug-Maker.com utilises exploRUG andGalaincha software for design and pre-processing work, providingcustomised hand knotted rugs. The high quality representationprovided by the software has enabled the company tocommunicate flawlessly with customers, he says, boostingconfidence in the process and providing further sales growth.

Manufacturers are able to use their own factory colour setsand accurately estimate consumption, while designers can viewdesigns in different colours and finishing options prior toweaving. Retailers can also work with clients to customiseproduct to create the ideal design, then simply email this tothe manufacturer for production.

'The software and what we manufacture has enabled us tobecome one of the leading hand made rug manufacturers inthe world,' says Mathias.

by Dennis Flower

Rug-Maker.com uses Explorug technology

MasterPiece - Commercial & Contracts

“Technology, specifically estimationsoftware, and flooring businesses

have previously reacted like oil andwater. What is encouraging is thevalue flooring companies are now

placing on these systems”

For more information about featured products:

Kährs • www.kahrs.com • 0800 587 2027

Laser Measure • www.lasermeasure.co.uk • 01254 916139

MasterPiece Systems • www.masterpiece-systems.com • 01739 355831

Reflex Data Systems • www.reflexdata.co.uk • 01482 881152

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Wool takes on a ‘modern’ theme for this year’s Wool Week – the showcase event of the UK Campaign for Wool.

A major exhibition of Wool, titled Wool Modern, takes place in London for much of the month of September atLa Galleria on Pall Mall, and sets the agenda for a promotional opportunity across the retail flooring sector.

UK retailers are being encouraged to create their own “gallery” of the best in wool carpets by featuring naturalfibre in window displays, point of sale and promotional campaigns during September.

“The whole UK industry has a lot to promote with some stunning stripes and florals on offer and many fabuloustwist products in some very current colours,” says Ian Hartley, CEO of the British Wool Marketing Board.

“This is very much a multi-faceted promotion and all levels of the wool industry from growing to processing tomaking and selling will stand to benefit,” he added,

Branding display items for retailers are available from the Campaign for Wool to give a coordinated feel to thisfocus on wool – contact [email protected] for more information.

The London La Galleria exhibition will showcase the best of design in wool in fashion, carpets and insulation, andaims to include work by many of the world’s top fashion designers, and carpets by some of the greatmanufacturers. It will include wools from around the world, and is intended to inspire and educate.

Many of the leading design and textile colleges have already booked to bring classes of students to WoolModern, which will, of course, also be open to the general public.

Wool celebrations during September also include London Fashion Week and Decorex, the leading interiors eventin Chelsea which runs from September 25 to 28 at the Royal Hospital. A stunning wool showcase was presentedat the Grand Designs Live London event in April this year with the word ‘wool’ carpeted in a 10m x 3m 3-dimensional display.

Wool Week Gallery 2011

Princetown - Picasso by Axminster Redefining contemporary pattern carpets, the 100% pure newwool Picasso features the signature Princetown berber fleckcombined with an oversized pindot motif making the carpetperfect for modern homes, balancing contemporary structuredinfluences with the soft edge of natural tonal variations. TheAxminster woven carpet is available in eight natural colourways,is rated suitable for Heavy Domestic Use and comes in 3', 12'and 15' widths. Picasso joins the Princetown collection alongwith two other new designs in Matisse and Mondrian.

T 01297 630650 www.axminstercarpets.co.uk

Castle Hedingham by Crown Floors Castle Hedingham is made from 80% British Wool for a wool-rich twist carpet with a beautiful berber fleck in a rangeof 12 stunning natural shades. Woolmark Blend Interiorscertified and with a 15 year wear guarantee, the carpet offersthe perfect blend of quality and value.

Available in both four and five-metre widths, CastleHedingham is perfect for living areas, bedrooms and hallwaysand stairs.

T 0800 0773301 www.crownfloors.co.uk

The Campaign for Wool - a showcase of quality

The Campaign for Wool is across-industry initiativeconvened by HRH The Princeof Wales in January 2010. ThePrince believes the natural,sustainable origin and highlytechnical structure of wool canoffer fashion, interiors and thebuilt environment manysuperior benefits.

WOOL WEEK Workshop - see page 58The key benefit points to trade consumers up to quality wool carpets



Boulevard by Adam Carpets‘Boulevard’, a beautiful, wool rich, contemporary patternedcarpet, has an 80% wool/20% nylon construction, which gives itstrength and keeps it looking better for longer. It is available in 4 metre and 5 metre width, meaning less needfor seams on those wide rooms.

‘Boulevard’ is available in 14 colours and we mean colours.Whilst it offers the very popular naturals tones, it also has somevery vibrant shades to complement the ever growing demandfor more strong colours.

T 01562 829966 www.adamcarpets.com

Grange Wilton in Lowry by Ulster CarpetsGrange Wilton is a new luxuriously dense, high twist wovenwilton range from Ulster Carpets. Available in 24 colourwaysthis range is constructed from tightly woven 80% wool and 20%nylon, plain and heather yarns.

Available in 5m, 4m, 3m, 2m and 1m colour matching widths,colourways include warm mineral tones, greys, beiges, green and reds- all inspired by a timeless ‘heritage’ palette. Grange Wilton effortlesslycreates warmth and practical luxury in any interior scheme.

T 028 3833 4433 www.ulstercarpets.com

ASK ABOUT CAMPAIGN POSMany manufacturers are supporting the Campaign ForWool with Point-of-Sale displays so ask your rep or salescontact if they have material for you.

And you can email British Wool for a POS pack which includes a triangle stand, leaflets, a showcard and poster:

[email protected]



Country Classic/2 from HeugaA traditional look and luxury feel, Country Classic/2 worksperfectly anywhere. Made from 100% natural wool with 63%from New Zealand for extra comfort and 37% from theHighlands of Scotland for greater durability.

This loop pile collection is available in 8 contemporary colours,in tiles sized 50 x 50cm. Complementary colours also availablein cut pile. Country Classic/2 is a climate neutral flooringcollection.

T 01675 433070 www.heuga.com

Oasis by LanoBeautifully crafted from 100% pure New Zealand wool, Oasisfeatures a three-ply yarn that provides exceptional durability andpinpoint definition. The carpet captures 12 brand new colours ina luxurious berber loop pile that enhances the naturalappearance of wool. Rated suitable for Medium Domestic Use,Oasis is part of Lano Carpets' stunning Ultimo collection ofhigh-end residential carpeting.

T 00800 5266 5266 www.lano.com

Lupo from Cavalier CarpetsMeet Lupo, a geometric design that gives that sophisticated‘Brussels Weave’ look and offers superb value for money.

Made using 100% 3 ply New Zealand Wool Yarn which givesthis carpet superb resilience and is available in 4m & 5mwidths and 6 natural colourways

T 01254 268000 www.cavaliercarpets.co.uk

Wool Week celebrated by Chelsea Harbour Design Centre last year.


Chelsea from Edel TelenzoEdel Telenzo Carpets will once again be supporting Wool Weekand working with retailers to promote quality wool carpetssuch as Chelsea, which is currently working wonders for manycustomers. An elegant low level loop, made from 100% 3 plywool in eight irresistible, natural colours of the moment – sea salt, driftwood, ash, graphite, cream, sand, mud and cork –Chelsea is also fully Scotchgarded and accredited for beinginsect and rot proof; and light, wet and shampoo fast.

T 01422 374417 www.edeltelenzocarpets.co.uk

Pastimes - Red Jacobean from BondworthPastimes reflects a return to our creative design heritagecombined with the flexibility of patterned spool axminster. Not a carpet for the faint of heart but flooring with which tomake a statement!

Woven from 80% pure new wool and 20% Nylon, available in3.66 wide, sumptuous details, complimentary colours all displaythe very best of the carpet designers’ art.

T 01562 745 000 www.bondworth.co.uk


Sheep in the City – Exmoor Horns on Savile Row during Wool Week 2010

Dotty in Damson from Alternative FlooringQuirky is a new range of British-made wool runners andcarpets. An on-trend range packed with pattern and full ofcolour. The four designs, Dotty, Fling, Tess and Skinny arefashionable and graphic. Colours eccentric and elegant.

Quirky is made in the original way on looms in narrow widths,which is perfect for runners or can be seamed together forrugs and broadloom carpet.

Composition: 80% wool and 20% nylon. Width: 69cm wide.

T 01264 335111 www.alternativeflooring.com


The Wool Workshop - selling benefits

the BeSt carPet Wool

Wool carpets have a historic reputation for quality because as a fibre it is known towithstand pressure and have excellent appearance retention properties. The best woolfor carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britainand New Zealand. Most carpets will contain both British Wool and New Zealand Woolbecause British Wool is more bulky and resilient and offers texture and unique heatheryshades to carpet, whilst New Zealand wool is softer and whiter and particularly goodfor plain, lighter shaded ranges. Combining the two within a blend for carpet yarn givesmanufacturers the perfect qualities for carpet.

100% wool or 80/20 – 80/10/10 wool rich

Wool has yet to be matched by any man-made fibre; it has superior strength and doesnot need other fibres to improve its performance. However manufacturers choose touse synthetic fibres within the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost. These wool richcompositions offer industry standard carpets which will perform well in the home.

Safe

eaSy-care

DUraBle

comfort

Practical

Strong and Resilient – Wool carpet will provide superior performance over many years as it can offerunique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading are reduced – maintaining goodappearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and itsouter surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simplyvacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and completeblotting with white paper towels or an absorbent cloth is advised and will address many householdspillages.

comfort

Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts asan insulator improving heat retention and energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to roomnoise transfer.

Safety

Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is selfextinguishing within seconds. It meets many safety regulations without additional treatments and isfavoured in contract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in fallsby the very young or the elderly.

internal environment

Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, woolhelps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasingit when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins inindoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps toreduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

eco/environmental

Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fullysustainable. As shearing is a necessary part of animal husbandry this means that every year there is afresh supply of wool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpet production.

Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxideand water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured interms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040standard for British Wool concludes that it compares favourably when measured against man-made fibres.

Wool carpets are close to the heart of the UK consumer but with prices rising and increasing competition fromsynthetic fibres, wool has to work a little harder to justify premium pricing. Here’s our ‘Wool Workshop’ - a sellingaid to help to trade consumers up to premium products by selling the benefits of natural fibre.

Come and see us at the Harrogate Flooring Show

Stand A26



NewsSurvey

The biggest-ever response to a survey in The Stocklists has beenprompted by the Tesco Carpets online announcement. Predictions ofdemise for the High Street are balanced against a strong sense thatthe supermarket will not succeed in the sector.

And Tesco have achieved the unthinkable – the status as a retailer thatis more unpopular than Carpetright among the independent trade!

In our survey, 95% of respondents said Tesco’s move was bad news for the industry and although many reckon the supermarket willstruggle to make a viable business of carpets, 19% expected it wouldhave a major effect on their own trading and another third, a‘substantial’ effect.

Asked to choose who they would rather were not selling carpet intheir town, 58% said Tesco versus 42% for Carpetright.

Loathing of Tesco’s drive for world retail domination was rampant inour survey. “Tesco will not be happy until the High Street is dead’” saida Merseyside retailer, a typical comment. “Tesco's selling carpet on lineis yet another online retailer diluting another slice of the retailersbusiness, every bit of carpet sold online makes the poor old HighStreet retailer weaker,” said a store in Sussex.

And the greatest fear is that the move is the thin end of the wedge. “IfTesco get this right as they have with insurance, then all the big four,ASDA, etc., will follow,” said an Essex retailer.

“How long will it take them to realise they are not competitive at theirpresent prices online and go all out for selling in-store and picking upredundant Allied and Carpetright sales people,” said one. “I expect it isonly a matter of time before John Lewis sell carpet through theirposher Waitrose supermarkets,” said another.

But there were many, many respondents who feel the Tesco approachis doomed because of high prices and lack of service. “The ranges arelimited and overpriced. Next, Habitat, Homebase (Laura Ashley) andM&S all failed in the past, Tesco will fail too. Supplying and fittingcarpets is too complex for these multi-nationals,” said a store owner inSurrey.

A North West retailer commented: “The fact that Tesco have to tellpeople how to measure their carpets themselves and provide contactdetails for fitters in their local areas is just ridiculous.”

“Quality of service and after sales support has a huge impact onpurchasing decisions. Small independents will always score highly inthese areas,” said a Midlands retailer. “The recent economic climate hasproven that the large multiples are far more vulnerable thanindependents. I think Tesco will dip their toe in, and little more.”

Many respondents said that service issues would hamper Tesco’s sales.The difficulty in measuring, arranging fitter and, especially, resolvingafter-sales problems was cited by many as a key

95% say Tesco is badnews for the High Street

92% say manufacturersshould not sell direct

72% would not fit acarpet sold online

58% would ‘prefer’Carpetright to Tesco

10% say internet salesdon’t affect their business

The Stocklists polled 864 retailers throughout the UKduring July 2011. Replies and comments are recordedanonymously.Many thanks to all those who took part.

Check out Tesco

obstacle. “Who’s going to sort out any problems afterwards,” said aNorth West retailer. “Tesco’s aren’t going to be interested. It’s a braveretailer who wants to take the blame.”

72% of our retailers said they would not fit a carpet that a customerhad bought online while 24% said they would, but would chargeconsiderably more.

The involvement of Victoria Carpets in the project came in forsustained criticism - although a few respondents were more pragmatic.The strong prejudice in the independent trade over carpetmanufacturers working with online retailers was borne out in thissurvey with 92% of respondents saying it was not OK for UKmanufacturers to sell direct to consumers via the web.

Every little doesn’t help Retailers turn on Tesco

“Tesco will not be happyuntil the High Street

is dead.”

If Tesco get thisright, then all the big supermarkets

will follow.

“For commodity carpets, whatdifference does it make if

Carpetright sells it or Tesco?”


Business News

“UK manufacturersshould have collectively

resisted supplying Tesco.”

82% saidmanufacturersinvolvement withTesco would affecttheir attitude to thosesuppliers.

“A manufacturerselling direct to theconsumer is breakingthe unwritten goldenrule of the supplychain in this trade,” said a North East retailer. “I feel that the UK carpetmanufacturing industry should have collectively resisted supplying Tesco,”said another. “How manufacturers can supply Tesco and expect supportfrom the independents is beyond logic!” said a Berkshire business owner.

But other retailers were more charitable. “You cannot blame Victoria forgoing after this business. Most companies who want to stay in business inthe next few years must go after every bit of custom they can,” said aLeeds store. “If Victoria hadn't done this, some other manufacturer wouldhave. Good luck to them.”

“It’s a little unfair to target Victoria and Tesco. With a bit of Googling,you’ll see there are already manufacturers who blatantly sell direct,” saida North East retailer.

A Yorkshire store said: “It is a logical development. The retailers allowedthis situation themselves by keeping being 'old' style and not innovative.As for commodity carpets, what difference does it make if Carpetrightsells it or Tesco?”

And many recognised that the internet is simply a fact of life. 76% of ourrespondents had a website and 19% already sell products online. Whileover 40% said they regularly bought goods online, only 8% admittedbuying big ticket items such as electrical appliances and furniture.

“The internet is huge, it’s out there and more and more people are usingit to research and purchase online. All stores need to think about theironline presence - if you don’t embrace it, you will be left behind,” wasone comment.

And there is recognition that the High Street retail carpet sectorindustry is better protected than many sectors against internet erosionof their sales. “The e-tail revolution will lose it’s shine in our area. We’relucky that the fluffy stuff is not that suitable to sell online,” said onerespondent.

Several retailers indicated a trend to own label retailing to avoid the“internet showroom” problem for the Hight Street and instant pricecomparison.

And a final comment from a sanguine Scottish retailer : “Maybe weshould all ring up Sony and start selling TVs!”

“The fact that Tesco have totell people how to measuretheir carpets themselves is

just ridiculous.”

• SCS launches almost 100 carpet departments• United Carpets predicts growth• Carpetright closes stores but boosts online

Interiors retailing is becoming a battleground of the recession in2011 with a roller-coaster of news in the sector.

While Carpetright announced store closures following a slump inpre-tax profits by 70%, sofa specialist SCS said it is to add carpetdepartments to all of its 97 stores nationwide and flooring franchiseleader United Carpets has said it’s ready to roll out new stores toincrease its 85-strong portfolio.

The SCS initiative is headed by former Carpetright managingdirector Charles Coombes and is being launched in the group’sNorth East stores next month with the nationwide introductionplanned over the next year.

SCS chief executive David Knight said: “We’ve carried out a lot ofresearch into what our customers want, and found that most peopletypically replace both their sofas and carpets at the same time. So itseemed logical to bring both purchases together under one roof.”

The store group has said it plans to open a further five stores thisyear with another 20 locations on their ‘wish list’.

United Carpets says it too is bucking the trend and anticipatesgrowth. Business development manager Mark Prior says the franchisemodel has been highly successful for stores battling the recession.“With our training, and the full support of the company, manyfranchisees are doing exceptionally well,” he says. See also report onUnited Carpets & Beds on page 46.

This upbeat approach contrasts sharply with Carpetright who sawtheir share fall more than 20% last month after revealing pre-taxprofits had fallen to £6.6m in the year to April 30th on a salesdecline of 5.8 percent.

The retailer reduced its store list by 24 to 679 outlets over thatperiod and has indicated that leases that are due on 94 stores in thenear future would give the business the chance to “re-shape theportfolio”. Carpetright is known to be pushing its landlords for rentreductions of up to 20%.

Neil Page, the group’s finance director, said "We're not expecting tosee any short-term increase in profitability." He added the near-termfuture for the sector remained bleak. "It's worse than we've everseen in the flooring sector. It is tough. It'll be at least another yearbefore we see an uptick."

In a significant footnote, Carpetright has also indicated it is toincrease its online profile and will be looking for a greater e-retailingcontribution to revenues as “non-virtual” stores close down.

The second quarter of 2011 was described by one commentator as“Nightmare on High Street” as major retailers like Thorntons,department store TJ Hughes, fashion retailer Jane Norman andHabitat joined Carpetright in announcing stores closures.

Retail recessionary rollercoaster



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