The Stocklists - February 2010

The

with5 October 2009

StocklistsThe

with

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

1 February 2010 FlooringNews

DISTRIBUTED BY FURLONG FLOORINGAsk your representative for details - see page 25.

• Exceptional wool carpet ranges• Integral multimedia display• The wool story brought to life• Manufactured in the UK• Come home to real wool

UnmissableViewingThe NewRegency WoolCarpet Collection

Monthly ‘Stocklisters’ shown in BOLD

s AFS............................................................................16..................020 8805 8620 .........April 2009.........

H BONDWORTH .......................................................—..................01562 745000 .........—.......................

= BRITISH WOOL.................................................37,40 ............01274 688 666 .........—.......................

H BROCKWAY CARPETS LTD. .....................17..................01562 828200 ..........Dec 2008 .........

H BRONTE ................................................................—..................01282 862736 ..........—.......................

o CARPENTER........................................................18..................01457 861141 ..........—.......................

H CARPETS OF KIDDERMINSTER. ............20,21 ............01299 827477 ..........Aug 2008 .........

s COLUMBIA FLOORING ..............................19..................0208 443 3322 .........—.......................

H CONTEMPORARY LIFE........................................IFC................01254 296829 ..........—.......................

H DYNE..........................................................................—..................0161 877 8877 .........—.......................

H EDEL TELENZO .................................................22..................01422 374417 ..........—.......................

H FELLS .......................................................................—..................01977 662211 ..........—.......................

n FITA ............................................................................48..................01159 506836 ..........—.......................

s FLOORING ONE...................................................—..................0121 683 1427 .........—.......................

n FLOORWISE ........................................................13..................01509 673974 ..........—.......................

H FURLONG FLOORING ..................................24,25,47.......01772 696787 ..........July 2009 ..........

n HARROGATE FLOORING SHOW...................—..................01423 779967 ..........—.......................

H INTERFLOOR..........................................................33..................01706 213131 .........—.......................

s LITTNER HAMPTON .....................................23..................0208 520 8474 .........—.......................

H MOHAWK..............................................................27..................01480 479830 .........—.......................

n NATIONAL FLOOR SHOW...............................35..................0207 921 8415 .........—.......................

n NICF .........................................................................48..................0115 958 3077 .........—.......................

s RACKHAMS .........................................................28..................02085319225............Jan-March 2010.

n REFLEX DATA ........................................................45..................01482 881152 ..........—.......................

H ROELEE CARPETS ...........................................39..................01254 676766 ..........Sept. 2007 ........

s SOLENT WHOLESALE CARPET .................29..................01243 774623 ..........Jan/Feb 2010

n STAIRRODS UK LIMITED ............................32..................01207 591176 ..........—.......................

n STANLEY BOSTITCH ...........................................41..................0870 630630.............—.......................

s STS FLOORING DISTRIBUTORS ............30..................0845 341000.............July 2009............

n T & E DISPLAY GROUP ...............................43..................0121 585 7600 .........—.......................

n THE ESTIMATORS ................................................—..................01782 566626 ..........—.......................

n TRIPLE KING...........................................................3 ....................01274 582056 ..........—.......................

n WOOLSAFE ORGANISATION...................4,5.................01943 850817 ..........—.......................

ISSN 0950-5024 Mayville Publishing Co. Ltd. 2010 Issue: 418Every care is taken in compiling this magazine, but the proprietors assume noresponsibility in the effects arising therefrom.

Woolsafe: the carpet care guide...................................................4-5Carpet trouble-shooter....................................................................6-7Carpet types .........................................................................................8Underlay.................................................................................................9Pattern book.......................................................................................10Wholesaler Distribution Directory ........................................11-13Carpet Company Directory .....................................................14-15

StocklistsThe

THE UK’S TOP FLOORING NEWS AND DATA SERVICE

1 February 2010Published by Mayville Publishing Co Ltd, 219 West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Manager: Diane Martin [email protected] Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringFactsheets

FlooringNews

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Index Page Contact Price No. No. List date Prince Charles champions wool

Launch of major ‘Wool Project’ promotion ................31

What’s your woolly thinking?Forum: Will HRH be your best salesman? ..........45

More wool - not Royal but Regency!New wool player enters market ..........................47

Smart start to recovery signalled at Domotex10 pages of news, trends & reviews Essential reading to assess the year ahead......................49

Recession over?Business News: Mixed signs from the market for first half ...................42

Floor shows news updateVariety show planned for Harrogate .........................................................32Birmingham NEC announces designer showcase ....................................34

Breakthrough for carpet wasteNew recycling technology for re-use of polypropylene.........................34

Read the small printFlower on Flooring: Insure your floor with care .....................................59

IVC upgrade identityCushionfloor leader re-invents Leoline and launches design brand ........36

Show off more in storeVoice: Barry Courtney of Columbia.............................................................46

The British Wool ColumnUser-friendly mini-guides launched at Domotex......................................40

Classified advertising..................................................................................pages 62,63

Floorsites Plug-in an ‘instant’ flooring industry website for just £390 set-up + £90 per yearFlooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out your phone number,your opening hours or where they can park! Or they’re just checking youout to see how professional you look. Here’s the quick fix! Check out ourdummy site at www.thestocklists.com/floorsites

DOMOTEX2010

Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plentyof fresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Periodic CleaningWhen the carpet or rug reaches a stage where it coulddo with a really good clean, you can either do the jobyourself, or you can call in a specialist carpet cleaningcompany.

If you are considering cleaning the carpet or rug yourselfmake sure to use only WOOLSAFE-approvedproducts. Look for this mark on the bottle or package:

WOOLSAFE-approved carpetcare products have beenindependently and scientificallytested and are safe andeffective for cleaning andmaintaining all types of carpetsand rugs.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance.Vacuum clean regularly andthoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Housekeeping Tips forCarpets and RugsEntrance or walk-off mats

The use of entrance mats at all outside entrances to thehouse is highly recommended, as they will significantlyreduce the rate at which the carpet will soil.They shouldbe of adequate size to allow street dirt to be removedfrom shoe soles and must be cleaned regularlythemselves.

Protective treatmentsMany carpets come with a protective fibre treatment toreduce problems with staining and soiling.These treatments,while effective in many ways, are not bullet-proof and willeventually wear off. Quick response to spills and regularcleaning is still required.

Carpets that have no protector applied by the manufacturercan be treated after installation on the floor by a WOOLSAFE

accredited carpet cleaning company. (To find the nearestWOOLSAFE Certified Operator in your area visit ourwebsite: www.woolsafe.org and go to the PRIVATEHOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not have theWOOLSAFE mark, it is not endorsed by most carpetmanufacturers!

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

TheWOOLSAFE

Mark hasgone Green!

The WOOLSAFE Organisationhas teamed up with eco-labelling authorities Green Sealand EcoLogo in NorthAmerica, to enable thoseWOOLSAFE approved productsthat are ecologically responsibleto be recognised andpromoted as such.

The Green WOOLSAFE Markidentifies those products thatnot only are the mostsuitable for wool and otherquality carpets, but also havethe right environmentalcharacteristics.

4 THE STOCKLISTS February 2010

maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect...the Service you Deservewww.servicemaster.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

Never use any detergents such as dishwashing liquids,soaps or other cleaners recommended for generalhousehold use. Although they may clean the carpetsatisfactorily they will almost certainly cause problemssuch as rapid re-soiling, colour bleeding or other damageto the pile or backing of the carpet.

It is best to engage the services of aprofessional carpet & upholstery cleaningcompany.To get a really expert job doneentrust the work to a WOOLSAFE

accredited carpet cleaning company.These companies are fully trained, havebeen in business for a considerable

length of time, are members of one or more recognisedprofessional trade associations related to the cleaningindustry and have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaning agents onyour wool carpets and rugs!

If you have a problem with a carpet or rug thatrequires an independent inspector, a network of carpetcomplaint investigators, trained and registered by TheWOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE RegisteredInspectors have extensive experiencein investigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugs overmany years.

They are fully qualified to investigate carpet and rugcomplaints on-site on behalf of carpet manufacturers,retailers, cleaning companies and carpet owners.They cancarry out or commission tests where required, and willprovide comprehensive reports.

To contact an inspector in your area call 0800 731 5688,email: [email protected], or visit: www.woolsafe.org/ Private Householder / Registered Inspectors

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 6 5 2

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

For information

• On a WOOLSAFE Certified Carpet CleaningCompany nearest to you,

• A free copy of the Directory of WOOLSAFE CertifiedProfessional Carpet Cleaners,

• A free copy of the Directory of Registered CarpetInspectors,

• Or just advice on anything to do with carpet care,

contact:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS21 1AG,Tel: 01943 850 817E-mail: [email protected] or visit: www.woolsafe.org

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk

THE STOCKLISTS February 2010 5

COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch producesbetween 500m2 - 3000m2 in a single width,depending on the creel size. Whilst the recipeused by the dyer remains constant, and isfollowed to the letter, in each separateproduction the colour reproduction will varyfrom batch to batch. However production ismatched back to the original or mastersample to ensure that the colour remains‘within a commercial tolerance’.This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professionaljudgement of the head dyer based on his/herexperience. A greater level of tolerance is required onblended colours (Heathers etc). To ensureperfect colour matching it is advisable that asingle width be used in any installationrequiring exact colour matching.N.B. Carpets which are laid with the piletravelling in different directions, even thoughthey be from the same batch will appear notto match.For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers maynot be from the same batch as currentproduction and therefore should be used as aguide and not an exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, whichis created during production when spun yarnis cut for tuft formation. These fibres fall ontothe surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibreis only a small fraction of the total fibrecontained in the carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuouspile is pulled through the primary backing ofthe carpet. This is usually due to some localcondition, possibly some sharp object whichhas caught in a loop in situ and has resultedin a pull. Pulled loops are easily dealt with bytrimming the offending end level with therest of the pile. They should not be left as thiscould result in further loops being pulled anddeveloping into a ladder.

SPROUTINGOccasionally an odd tuft or two can work itsway to the surface and stand proud of the restof the pile. This is probably due to one end ofthe tuft being longer than the other i.e. Jshaped tuft instead of V shaped. Remedialaction merely requires that the offending tuftsbe scissor trimmed level with the rest of thepile. They should never be pulled out.

SHADINGShading occurs because the pile of the carpethas become crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation oflight and dark patches on the carpet. This willoccur on all pile fabrics but can be morenoticeable on plainer carpets because theshadows created by pile pressure will not bedisguised by a heavy pattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have thecapacity to store it. Static is caused by thebuild up of static electricity upon personnelin a dry environment and is discharged whena person makes contact with an object whichcan conduct electricity (i.e. door handle orfiling cabinets, etc).The static charges will vary in intensitydepending upon the individual, air humidityand the contact materials. Static is moreusually associated with synthetic materials asthey do not retain moisture very well but itcan and does occur with wool in very dryroom conditions.Preventative measures include theintroduction of moisture into the room or insitu carpet treatment.

FADING ON WOOLCarpets made from wool can and do fade inuse. The degree of fade can vary dependingon the colour chosen and the local conditionsto which the carpet is subjected.Fading can be caused by exposure to ultraviolet light which is found in daylight, but isaccelerated when sunlight shines directlyonto the carpet. This has the effect oflightening or “Bleaching” the colour just asexposure to sunlight will lighten human hair.Wool is after all animal hair. Protection should be given to carpets exposedto such conditions just as you would protectother furniture or fabrics.A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or napof the carpet changes direction and thusreflects light at different angles showing theeffects of shading which can becomepermanent. It is also described as‘watermarking’. This can happen to everycarpet construction be it Axminster, Wilton,Tufted, Hand Woven, Persian, Chinese, Indianor even Coir Matting. Like shading it can bemore apparent on plain carpet because heavypatterns can disguise the effects. It can occurquite quickly after installation. A tremendousamount of research has been carried out overmany years by many institutes to determinethe cause of this phenomenon but none of ithas proved conclusive. There is no commonlyknown manufacturing process which cancause or cure this phenomenon and thereforeit is not a manufacturing fault. For furtherinformation please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy pointload, such as under the legs of furniture, it isunreasonable to expect the carpet not toindent. Usually, the longer the load is in place,the longer will be the time for the pile torecover. In the case of very heavy loads inplace for a considerable time, the recoverytime can be very considerable.It must be remembered that it is not only thepile of the carpet that becomes indented. theunderlay will also indent and the backing ofthe carpet may also distort into theindentation in the underlay. Some underlay’swill recover well and some less welldepending upon their composition, thickness,density etc.The use of cups below furniture legs canspread the load and the net result is a largerarea of less deeply indented carpet.The ability of a carpet to recover from a heavystatic load can be measured in the laboratory,using the test method described in BS 4939and many manufacturers will have data onthis aspect of carpet performance. In this testthe carpet is loaded for 24 hours and thedegree of recovery is measured after 1 hourand 24 hours. Since there are so manydifferent underlay’s however, it is very rarefor the recovery from a heavy static load to beevaluated on carpet and underlay.Often normal maintenance (vacuum cleaningwith a rotating brush machine) will speed uprecovery but in the case of seriousindentations the use of an iron and damp clothor a steam iron together with a blunt darningneedle to carefully tease up the pile can bebeneficial. Care must be take not to over wetthe carpet, of course.

FLATTENINGFlattening will occur as a result of trafficwhich eventually flattens the pile particularlyin the main areas of use. All pile fabrics willflatten to greater or lesser degree dependanton the amount of traffic to which it issubjected and the construction (tuftdensity/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some localcondition to which the carpet has beensubjected to, or maintenance, or lack ofmaintenance programme. There is nothing weas manufacturers can do to prevent soiling inuse. There are several types of soiling whichare quite common:Spillages - Liquids such as soft drinks,cordials or any drink which contains sugar,particularly hot drinks, is likely to leave astain. In such instances, professional helpshould be sought.Shampoo - if incorrectly applied, can leavesticky soap residues in the fibres which canresult in the soiling reappearing quite rapidly.Dust - which is carried on draughts can soilcarpets in various ways, apart from theobvious soiled edges, at gaping skirtingboards for instance, dark lines appearing onsurface might suggest airborne dust vacuum-drawn through poorly fitted floorboards.Sometimes the shape of floorboards can beseen quite clearly. Air borne dust sometimesshows itself as spots on the carpet, this is dueto the air carried on a draught under thecarpet escaping through minute holes both inthe underlay and the carpet, leaving dustdeposited on the pile much like a filter action.In such installations, the use of a lining paperis essential as a preventative measure.It is the responsibility of the retailer to advisethe consumer when the carpet is measured ofany poorly fitting doors, skirtings, orfloorboards and the consumers responsibilityto ensure any remedial work to seal draughts,is carried out before the carpet is fitted, if aresulting complaint is to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

THE REGENCY

Collection

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling



TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot.These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes threeloop heights to create informal, random textures which are veryforgiving for marks and stains and therefore very suitable for hightraffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set.The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard.The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all havea level surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish.With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface.The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through.The carpet can be sheared to create

a range of cut and loop textured effects.The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours).The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag

Flooring factsheet

Carpet types

Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad.The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be - 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale - with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results - somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts.The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling.The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


The StocklistsPattern book changes

Manufacturer 4 New ranges/designs 6 Withdrawn ranges/designs

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler indexWholesaler Page Telephone Price list date

s AAFFSS 16 0208 805 8620 Nov 2009

s CCOOLLUUMMBBIIAA FFLLOOOORRIINNGG 22 0208 443 3322 —

s FFEELLLLSS CCAARRPPEETTSS — 01977 662211 —

s LLIITTTTNNEERR HHAAMMPPTTOONN 23 0208 520 8474 —

s RRAACCKKHHAAMMSS 27 02085 319225 Jan - March 2010

s SSOOLLEENNTT WWHHOOLLEESSAALLEE CCAARRPPEETT CCOO.. LLTTDD 28 01243 774623 Jan/Feb 2010

s SSTTSS FFLLOOOORRIINNGG DDIISSTTRRIIBBUUTTOORRSS 29 0845 341000 January 2010

s SSUUPPEERRTTEEXX FFUURRNNIISSHHIINNGG — 01772 457070 —

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TFT108 SHANNON, TFT110 ROSEBAY, TFT114 CELANDINE in TWINFOLD FINE TWIST

6 CHILTERN RANGE

CCAARRPPEETTSS OOFF KKIIDDDDEERRMMIINNSSTTEERR

CCAAVVAALLIIEERR

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LLOOUUIISS DDEE PPOOOORRTTEERREE

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SSTTSS 4 ORINOCO in EDEL TELENZO 6 HILLCROFT, MEADOWBROOK in STS GOLDLINE

SSUUPPEERRTTEEXX

See pages 11-13 for the Directoryand email [email protected] to apply for a listing

Regional Wholesale Distributors Directory


The StocklistsWholesale Distribution Directory

NationalFells CarpetsGoole01977 [email protected]

www.fellscarpets.co.uk

North EastCarpet & Flooring GatesheadGateshead

0844 824 3121

[email protected]

www.cfgateshead.co.uk

Fells CarpetsGoole01977 [email protected]


Floorwise (North East) Ltd Birtley - see Floorwise p13

Vanguard CarpetsRedditch

0845 601 1189

customer.services

@vanguardcarpets.co.uk

www.vanguardcarpets.co.uk

Wood Floor SalesRedditch

01527 511888

[email protected]

www.woodfloorsales.com

North West Fells CarpetsGoole01977 [email protected]


D. M. Miller LtdManchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

John Evans LtdManchester

0161 368 2563

Fax: 0161 368 3039

Mobile: 07850 935301

Kellars LtdStockport

0161 443 0970

[email protected]

Lee Floorstok LtdLiverpool - see Floorwise p13

Lee Floorstok LtdManchester - see Floorwise p13

MCA Floorwise LtdMorecambe - see Floorwise p13

Mytton Flooring Norwich - see Floorwise p13

Millbrook CarpetsDarwen

01254 703999

[email protected]

Supertex FurnishingsLancashire

01772 457070

[email protected]

www.supertexfurnishing.co.uk

See page 28 for details


0845 601 1189

customer.services@vanguardcarpet

s.co.uk


Walkwell Flooring SuppliesManchester

0161 786 6800

[email protected]

www.walkwell-flooring.co.uk


01527 511888

[email protected]


MidlandsCarpet & FlooringBirminghamBirmingham

0121 421 9131

[email protected]

www.cfbirmingham.co.uk

Floorwise D & J LtdSoutham- see Floorwise p13

J J Wholesale & Distribution LtdBirmingham

0121 765 4994

[email protected]

RPS FlooringMansfield Woodhouse - see Floorwise p13

STS Flooring DistributorsWatford

08454 342000

[email protected]

www.stsflooring.com

see page 27 for details

Supertex FurnishingsLeyland

Tel: 01772 457070

[email protected]

www.supertexfurnishing.co.uk



0845 601 1189


s.co.uk



01527 511888

[email protected]


Woodall Brothers Ltd Shrewsbury - see Floorwise p13

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Faithfull FloorcoveringSuffolk01473 [email protected]

STS Flooring Distributors LtdCambridgeTel: 01954 [email protected] page 27 for details

Vanguard CarpetsRedditch0845 601 1189customer.services@vanguardcarpets.co.ukwww.vanguardcarpets.co.uk

Wood Floor SalesRedditch01527 [email protected]

South EastAcorn Carpet AccessoriesBromley, Kent - see Floorwise p13

AFSMiddlesex

020 8805 8620

[email protected]


Ashmount FlooringSupplies Ltd Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

continued overleaf....

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.



The StocklistsWholesale Distribution DirectoryBeds FlooringBedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Carpet & Flooring LondonCamberley

01276 672100

[email protected]

www.cflondon.co.uk

Columbia FlooringMiddlesex020 8443 [email protected] page 20 for details

Faithfulls Service CentreKent

01322 285001

Faithfulls Service CentreWalthamstow

0208 498 3040

[email protected]

Faithfull FloorcoveringSuffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent Flooring Supplies LtdChatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner HamptonLondon020 8520 [email protected]

Potts & Ward, WoodcocksLtdBrighton

01273 557211

[email protected]

www.pwwflooring.co.uk

RackhamsLondon020 8531 [email protected] page 25 for details

Salesmark Lancing, - see Floorwise p13

Solent Wholesale CarpetWest Sussex01243 [email protected] page 26 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 27 for details


0845 601 1189


s.co.uk


Wessex Flooring Amesbury - see Floorwise p13


01527 511888

[email protected]


South West Carpet & Flooring BristolBristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Clarks Wood CompanyBristol

Tel: 0117 971 6316

Email: [email protected]

Web: www.clarkswood.com

Fitwell Flooring Ltd Redruth - see Floorwise p13

Fitwell Flooring LtdNewton Abott - see Floorwise p13

Solent Wholesale CarpetWest Sussex01243 [email protected] page 26 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 27 for details


0845 601 1189


s.co.uk



01527 511888

[email protected]


ScotlandC. K. Davie Ltd Aberdeen - see Floorwise p13

C. K. Davie LtdDundee - see Floorwise p13

Headlam Scotland North Lanarkshire01698 831 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p13

WalesCarpet & Flooring BristolBristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Keepfers FlooringAccessoriesCwmbran

Tel: 01633 871162

Rhyl Flooring Supplies LtdRhyl

Tel: 01745 354555

Roma Flooring Neath - see Floorwise p13


0845 601 1189

customer.services@

vanguardcarpets.co.uk



01527 511888

[email protected]


IrelandFloorwise LtdDublin - see Floorwise p13

Floorwise Ltd N. Ireland - see Floorwise p13

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.

floorwiseNational Network of Floorwise Distributors

ENTRANCE MATTING INSTALLATION ACCESSORIES ADHESIVES & SCREEDSUNDERLAYS

Acorn Carpet Accessories 15Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 19Redruth, CornwallTel: 01209 214344 Fax: 01209 21162

Fitwell Flooring Ltd 18Newton Abott, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 12Southam,WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) Ltd 5Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Floorwise Ltd 9Dublin 12, ROITel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529

Floorwise Ltd 4 Northern IrelandTel: 028 094 34441

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 13Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Roma Flooring 14Neath,West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 10Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 16Lancing,West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 17Amesbury,WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 11Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited

Floorwise House, 22 High Street,Kegworth, Derby DE74 2DA, UK

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841


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www.floorwise.co.uk • www.carpetunderlays.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlays.netwww.signaturewoodfloors.com • www.siennawoodfloors.com


Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 829966

Associated WeaversRw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axwoven Carpets LtdAx Be 0121 550 5788

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cadogan Carpet CoW 01562 733610

Carpets of KidderminsterAx Tu 01299 827477sales@carpetsofkidderminster.comwww.carpetsofkidderminster.com

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433046

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 296829www.contemporarylife.co.uk

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 01454 858014

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01484 550380

Dutton CarpetsBe 01254 672672

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

The StocklistsCarpet Company Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Fletco Taepper A/STu W +45 96 60 3000

Furlong FlooringTw W 01772 696 [email protected]

GaskellTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01642 242 423

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTu 0800 526696

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

John Lanham Watts CarpetsAx Tw Ww 01937 588511

John Evans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d'ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Manx CarpetsTw W 01827 831 434

Mayfield CarpetsW 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304www.mohawkinternational.com

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roe Lee Carpets 01254 676766Be

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 8811

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Whitestone Weavers LtdAx Be Tu Tw W Ww 01429 892555

Wilkies CarpetsTw 0113 307 9955

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsTu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Carpets of Kidderminster’s Beaufort Court

KEY TO CODES:Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W:Wool • Ww:Woven Wilton

If you would like to be included in this section or upgrade your listing,please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,you can click straight to it from our online edition atwww.thestocklists.com


PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated November 2009.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.David Holmes Tel: 07974 190677 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopMARRAKESH Natural NOMAD 50/50 Nat Loop

SAXONYNOBLE SAXONY 40oz SaxonyROYAL TOUCH 45oz Nylon SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTLOXWOOD TWIST 80/20 38ozWESSEX TWIST 80/20 40ozLOXWOOD TWIST 80/20 40ozNEW ASPEN TWIST 80/20 40ozARRAN TWIST 80/20 50ozHARRISON TWIST (Victoria) 80/20 60oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP TwistELITE TWIST PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

AFS WOOL COLLECTION 100% WOOL LOOPWELLFIELD IMRA 100% Wool 2 Ply YarnWELLFIELD KAMRA 100% Wool 2 Ply YarnELITE LOOP 100% Wool 3 Ply YarnZAHARA 100% Wool 3 Ply YarnLYMINGTON 100% Wool 3 Ply Yarn

CORMAR STOCKEDBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHIGHLANDER 80/10/10 50 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE80/10/10 55 oz TwistNEW HAMPSHIRE 80/10/10 32 oz TwistNEW HAMPSHIRE 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon Saxony

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate)15 m2 3.75mm 23dB Moisture BarrierCOMFORT SILVER 15 m2 3mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/L

CARPENTERS PU UNDERLAYSGREENSTEP 15 m2 8mm PU UnderlaySUPER GREEN STEP 15 m2 10mm PU UnderlayRICHSTEP 15 m2 9mm PU UnderlayDEEPSTEP 15 m2 11mm PU Underlay

CARPENTERS CONTRACT UNDERLAYSFIRMSTEP 15 m2 7mm Contract PUPOWERSTEP 15 m2 9mm Contract PUMARINESTEP 15 m2 7mm Contract PU IMO Rated

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


E&WE CARPETS BY BROCKWAY

ORION TWIST/MAJOR 60oz

Telephones:

Sales (01562) 828200Admin (01562) 824737

Fax: (01562) 752010

Kidderminster Trading EstateSpennells Valley RoadKidderminsterWorcs DY10 1XSNew trade price list effective 1st December 2008

MASTER CRAFTSMAN FORTEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON40oz PILE WEIGHT 4 & 5 METRE WIDTHS

CRAFTSMAN ELITEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON50oz PILE WEIGHT 4 & 5 METRE WIDTHS

AMOREEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER45oz PILE WEIGHT 4 & 5 METRE WIDTHS

TWINFOLD FINE TWISTEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTAEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTA SUPREMEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

ASPENHEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/20% POLYPROPYLENE50 oz PILE WEIGHT 4 & 5 METRE WIDTHS• Please note - the lighter weight in this quality has now been discontinued

BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER

4 & 5 METRE WIDTHS

SHETLAND EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 100% TWO PLY PURE NEW WOOLMade with a natural mix of undyed Shetland & Norwegian Wool 4 METRE WIDTHS

CAVENDISH HEAVY DOMESTIC/GENERAL CONTRACT 100% PURE NEW WOOLChoice of 18 Stylish Shades 4 & 5 METRE WIDTHS

VOGUE EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN

PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER

FLORIANEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER60oz PILE WEIGHT 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% ACRYLIC/7% POLYESTER/42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) 3% POLYPROPYLENE• Please note - the lighter weight in this quality has now been discontinued 4 & 5 METRE WIDTH

FAIRFIELD TWISTEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

REPRESENTATIVES:Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs.,Notts, Derbyshire, Leicestershire, Cambridgeshire,North Hertfordshire.

Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs,Herefordshire, Shropshire

Mr. S. Stead Tel: 07968 835204. North Humberside,Yorkshire, The North East

Mr. A. Finch Tel: 07970 693752. Sussex, parts of Surrey, SouthCentral & South West London

Mr. R.I. Hart Tel: 07968 835202.Norfolk, Suffolk, Essex, Kent, S.E London

Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset,Berkshire, Isle of Wight, Channel Isles, parts of Surrey

Mr. R. Venn Tel: 07968 835206.South Wales, Bristol, South West, Gloucestershire, Wiltshire,Devon, Cornwall

Mr L. Little Tel: 07918 081782Lancashire, Cheshire, North Wales, Cumbria, North Staffs

Mr D. Milstead Tel: 07841 565349Oxfordshire, Buckinghamshire, South Beds, South Herts,North London

AGENTS:Mr. T. Tindal, Helensburgh. Tel: 01436 671421,mobile: 07836 705620, fax: 01436 671939 Scotland

Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire

Ranges include:Lakeland HerdwickFlatweave CollectionModenaVerona

Vogue A stunning range of co-ordinated stripe and plain carpetsavailable in four eye-catching colour palettes


For details of your local Carpenter Wholesaler PartnerTel: +44 (0)1457 861141 Fax: +44 (0)1457 863242Email: [email protected] Web: www.carpenter.ltd.ukCarpenter Ltd, Dinting Lodge Industrial Estate, Glossop, Derbyshire, SK13 6LE.

For every step you takethere’s a Carpenter luxury underlayIn stock throughout the UK and Europefrom a network of wholesale partners

JOHN HUGHESNorthern SalesManager07788 924606

HELEN ROWBERRYNational SalesManager07702 319748

SUE HOWLANDSouthern SalesManager07795 823190

Product of the Month - RichStep

For more product information contact:

Strong start to 2010Fresh back from the chillyclimes of Hanover, Carpenter,with its new look stand, isextremely pleased with theresponse received at Domotex2010.

Main aims for this year includeincreasing its market share inthe UK and expanding in thecontract and export market.Helen Rowberry, NationalSales Manager says: “Despitethe volatile economy we areextremely confident we cancontinue to grow successfullyin 2010, not only developingexisting business but alsogaining additional sales aspolyurethane becomes morepopular.”

Our best selling underlay Richstepis a 9mm thick, 100kg/m3 densityproduct. Rated for luxury use, it issuitable for contract and domesticinstallations, where high energyabsorption is desirable. Not onlydoes this product add luxury andcomfort to a carpet but alsoprotects it against premature wear.Richstep is made from recycledproduct and is manufactured inGlossop, Derbyshire.

All rolls are: 11 metres x 1.37 metres + 15sq metres

Product Range

A general domestic underlayDensity: 75kg/m3 – Roll weight: 10kgThickness: 8mm

A general domestic underlayDensity: 75kg/m3 – Roll weight: 12kgThickness: 10mm

For Luxury use, domestic areas in the homeDensity: 100kg/m3 – Roll weight: 17kgThickness: 11mm

For Heavy contract locationsRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness: 7mm

For luxury use, in domestic or contract areasRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 20kgThickness 9mm

For heavy contract locations – IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 17kgThickness 6mm

For luxury use in contract and domestic areasRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 26kgThickness 9mm

For luxury use in domestic and contract areas –IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness 7mm

®

®

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For Luxury use domestic areas anywhere in the homeDensity: 100kg/m3 – Roll weight: 14.5kgThickness: 9mm

®

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Helen Rowberry is pictured getting closelyinvolved with the lightweight PU at Domotex!

®


The Leading Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346

ColumbiaFlooring plc


AALLLL AAXXMMIINNSSTTEERRSS WWOOVVEENN IINN KKIIDDDDEERRMMIINNSSTTEERR

SARAKHAN BERBER COLLECTION

Colour Design No. Repeat MatchRED PERSIAN 11/4398 34” H/DDAMSON SAMARKAND 10/5281 34” H/DBLUE SAMARKAND 3/5281 34” H/DKIRMEN PANEL 2/403 34” S/MGREEN QUADRILLE 2/4647 34” H/D

FLORENCE supplied in 3.66m and 91cm

Colour Design No. Repeat Match

SHAH ABBASS 16/8950 36” set

JACOBEAN 14/8018 36” set

RED TURKEY 23/8036 43” set

RED KASHAN 26/803 36” self

NATURAL KASHAN 10/8207 36” self

GRENABY supplied in 3.66m and 91cm


PERSIAN JEWEL 10/8127 41 1/4” H/D

GREEN CHINTZ 25/627 41 1/4” H/D

CLEOPATRA 60/8745 41 1/4” H/D

Royalty supplied in 3.66m and 91cm


GREEN ISPHAHAN 72/746 27” H/D

FAWN ELIZABETHAN 48/763 36” H/D

PERSIAN GARDEN 23/759 36” H/D

EMIR TURKEY 23/9036 36” self

LLLLaaaaxxxxeeeeyyyy supplied in 3.66m and 91cm

Colour Design No. Repeat MatchMURRAY OF ATHOLL 5626 12” selfLINDSEY 360/7 12” selfMcKELLAR 5555 18” selfBLACKWATCH (sm) 5487S 18” selfBLACKWATCH (lg) 5487L 36” selfANCIENT HUNTING ROSS 5527 12” selfMACPHERSON 5173 18” selfMACLEOD OF MACLEOD 5609 18” self

TTAARRTTAANNSS supplied in 3.66m and 91cm

ROWE company

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 [email protected]

VViissiitt oouurr wweebbssiittee oonn:: wwwwww..ccaarrppeettssooffkkiiddddeerrmmiinnsstteerr..ccoomm


KIRMAN F00001 34” H/D

ISPHAHAN F00002 34” H/D

BOUQUET F00007 34” H/D

ROCOCCO F00008 34” S/M

Buckingham supplied in 3.66m and 91cm


BEIGE BERBER 41/2822 36” H/D

BROWN BERBER 44/2822 36” H/D

GOLD BERBER 66/2822 36” H/D

KKAASSHHMMAARR supplied in 3.66m and 91cmThe Axminsters

SM - Sarakhan Maroc Distinctive Design

SM - Sarakhan Saxony Classic Saxony

SM - Sarakhan Royale Luxury SaxonyAll three styles made in the same 13 colourways

The TuftedsSS - Sarakhan ShingleHeavy 50oz-sq.yd 2ply twistAvailable in 19 colourways

SSaarraakkhhaann RRuussttiiqquueeHeavy 52oz-sq.yd 4ply loop pile6 colourways all made in 3 stylesRD - Rustique DiamenteRL - Rustique LinearRB - Rustique Boucle

NNaattuurraall EElleeggaanncceeExtra Heavy Luxury twist 65oz-psydIn 14 colourways, 7 Heather Berber & 7 Classic Plain Shades NEW

TTwweeeeddssddaalleeA 40oz-sq.yd FIne Twist at an attractivelymodest nett price in 12 subtle naturalheather shades NEW

CLASSIC AXMINSTER COLLECTION80% WOOL, 20% NYLON

Grade 5, Very Heavy Wear, supplied in 3.66m and 91cm

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

supplied in 4m and 5m

100% WOOL Grade 5, Very Heavy Wear, Loop pile


80% WOOL, 20% NYLON Grade 5, Very Heavy Wear


80% WOOL, 20% SYNTHETIC with MeltbondHeavy Domestic



a ROWE company

Registered office: Wilden Lane,

Stourport-on-Severn, Worcs. DY13 9LW

Tel: 01299 827 477 Fax: 01299 827 052

[email protected] oouurr wweebbssiittee oonn:: wwwwww..ccaarrppeettssooffkkiiddddeerrmmiinnsstteerr..ccoomm

CURRENT PRICE LIST DATED: AUGUST 2008

We would like to remind all customers that we have our ownDDEEDDIICCAATTEEDD TTRRAANNSSPPOORRTT FFLLEEEETT

offering a timely and efficient delivery service.

Contract and bespoke service available.

For all commercial enquiries please refer to sales reps/agents. For information or visit our new user friendly website

www.carpetsofkidderminster.com

CONTEMPORARY AND TONAL AXMINSTERS

AAGGEENNTTSS && RREEPPRREESSEENNTTAATTIIVVEESS

Scotland RRooddggeerr AAddaammss mobile: 07970 023 159

North East /Cumbria JJoohhnn RReeiidd mobile: 07973 741 445

Lancashire, Yorkshire &North Wales MMaarrttiinn LLeeeess mobile: 07974 413 992

Lincolnshire, East Midlands East Anglia, Essex & Hampshire MMaarriioo SSoorraannoo mobile: 07989 589 124

West Midlands RRoobbiinn RRoowwbbeerrrryy mobile: 07831 434 244

North & West London,Home Counties & Bedfordshire LLeeee PPaallmmeerr mobile: 07774 101640

South West/South Wales AAnnddrreeww JJeeffffeerriieess mobile: 07831 457 102

South London/Surrey/Sussex & Kent TToonnyy CCooookk mobile: 07860 205 377

Chateau Royale

3 ply well established pindot in 12 colourswith 2 border options

Beaufort Court3 ply modern simple designs on pindot groundavailable in 12 colourways, 2 designsMazarin & Crystal NEW

Florenza3 ply subtle natural tonaltextured yarns NEW

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m


supplied in 3.66m


supplied in 3.66m

Beaufort CourtMazarine Crystal • Available in two designs

Natural EleganceThe Ultimate in style and luxury

WHAT’S NEW At last we can report that our new tile programme is now in stock and sampling is

available. There are five collections in all: three high grade 100% BCF polyamide 6

options; and two using Edel Telenzo’s own Edelon Protect 100% polypropylene yarn. All

are 50 x 50cm tiles with a modified bitumen flexible backing. The three polyamide

ranges are: Vancouver, a luxurious frisée cut pile option, designed to sit alongside the

popular Fleur carpet range; and San Francisco, a heavier loop pile with a contrast fleck

pattern, both offered in 15 colours; and Berlin, which

is a multi-tone flecked loop pile in 10 different colours

– also available as a 4m broadloom carpet. The two

new Edelon Protect polypropylene collections are

based on popular broadloom carpet ranges Lima and

Mars. Lima is a 1/10th gauge loop pile in 10 new

muted, solid colours - Lima carpet has been re-

coloured accordingly. Mars is a two-tone cross-over

loop pile, also in 10 colours.


OUR SALES TEAMGreater London as far as N. Circular on north side of Thamesand as far as M25 on south side,Surrey, some of Bucks, MiddlesexBerks, Oxfordshire.John A ConstableT: 01622 685397 M: 07836 734322Kent, Sussex, Hampshire Robin CroughtonT: 01892 669699 M: 07710 393966

Avon, Cornwall, Devon, Dorset,Gloucestershire (part of), Somerset,Wiltshire Doug GilmourT: 01373 462503 M: 07970 950276West Midlands, South WalesPaul BrewerT: 0121 4277117 M: 07798 745181East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan HartT: 01621 817992 M: 07889 264466

Lincs, Leics, Northants,Notts, Derbyshire Jim OsborneM: 07738 642934Lancashire, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220

Cumbria and North East Jimmy ThomsonT: 01835 863180 M: 07767 702928ScotlandTim TindalT: 01436 671421 M: 07836 705620Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858Northern Ireland Jim OsborneM: 07738 642934

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452Email: [email protected]

Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

Operations Manager: Lesley Inman M: 07703 337989

YOUR HEAD OFFICE TEAM CONTACTS

DOMOTEX IS A HIT – THANKS TO YOU! Once again we are delighted to report thatwe were kept very busy throughoutDomotex and we can only thank all of youwho made the effort to come to Hannover,visit our stand, show an interest in whatwe’re doing and place orders! There was agreat reaction to our new ranges atDomotex – especially the tile programme;Chaumont Twist our new 100% PP carpetusing our own Edelon Protect yarn; andalso Hudson and Lawrence, very attractivelypriced100% wool qualities – textured andplain designs in six earthy, neutral shades,which will be available in rolls only.

COMING SOON Come April be on thelookout for Alpine – awonderful 100% NewZealand wool carpet aimedat the top end of our rangeand really luxurious! Theprototypes were greetedwith enthusiasm at Domotex.

DOMOTEX 2010


LLiittttnneerr HHaammppttoonn LLiimmiitteeddUNIT 30 FOREST BUSINESS PARK, ARGALL AVENUE, LONDON E10 7FB

SALES EXECUTIVES & AGENTSKEITH BADHAM (Birmingham, W. Midlands, Staffs, Shrops, Warwickshire, Glos, Northants) 07976 677048

PETER BALDWIN (North West England, N. Wales, Derbyshire and Yorkshire) 07973 410688

MARK BROSTER (South London, Surrey, Kent, Sussex and part Middlesex) 07766 255222

GARY FOSTER (Cambrigeshire, Bedfordshire, Bucks, Herts and Oxon) 07515 283872

GARY KENDALL (North London, part Middlesex and Essex) 07802 661944

LEE MARRINER (Hampshire, Wiltshire, Berkshire & part Buckinghamshire) 07778 238667

THE ARTLOOM COLLECTION

COUNTRY SQUARE (MADISON) 100% wool, 4m

FLORIDA FELT BACK 100% polypropylene, 4m

LINZ BERBER 100% wool, 4m & 5m

MEMPHIS FELT BACK 100% polypropylene, 4m

NEW PARK AVENUE 100% polypropylene, 4m

PERTH BERBER 100% wool, 4m

REGATTA ACTION BACK 100% polypropylene, 4m

REGATTA GEL BACK 100% polypropylene, 4m

RUSTIC LOOP 100% wool, 4m & 5m

TAILORED BEAUTY 100% polypropylene, 4m

THE ARTLOOM DESIGNERS COLLECTIONCOLOURPOINT 100% wool, 4m

CONTRACT CORD 100% wool, 4m

CROFTER 100% wool, 4m & 5m

JAIPUR CORD (WOOL CORD) 100% wool, 4m & 5m

KNOSSOS 100% wool, 4m

LINEA BROADLOOM 100% wool, 4m

MIRAGE 100% wool, 4m

MONIQUE 100% wool, 4m & 5m

NATURAL INSPIRATIONS (SISAL V) 100% wool, 4m

NEW BOUCLE 100% wool, 4m

RUSTIC BASKET 100% wool, 4m & 5m

RUSTIC WEAVE 100% wool, 4m & 5m

RUSTIC TWIST 80% wool 20% nylon, 4m

PATTERN BOOKSAVAILABLE

PLEASE CONTACT

LONDON OFFICE

TTeelleepphhoonnee:: 002200 88552200 88447744 FFaaxx:: 002200 88552200 44446644 eemmaaiill:: lliittttnneerrhhaammppttoonn@@aaooll..ccoomm

We tick all the boxes!

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objectiveis simply to offer its customers the best of all worlds interms of price, service and quality - a partnership thatretailers can rely on and a comprehensive product rangethat consumers will respond to.

Furlong’s wholly-owned manufacturing company,Regency Carpets, is one of the UK’s top three tufters witha modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment hascreated a major production facility for both 4m and 5mwide carpet and the new backing plant commissioned lastyear is now fully on line.

As a result, the company can produce hundreds ofthousands of square metres of carpet every week,covering all the key sectors – stain resistantpolypropylene, wool twist, wool natural and many others.

Being in control of its manufacturing means Furlong cancontrol the cost base and the quality to provide a rangeof products that is competitive at each of the pricepoints. Manufacturing also means they can manage stockmore closely and respond to changes in demand so thatthe right carpet is always ready for dispatch.

Furlong’s nationwide distribution network operates acrossthree depots – London, Preston and Newport – using adedicated fleet to carry rolls and cut lengths to ourcustomers usually within 24 hours.

Furlong’s product development team has created aportfolio of products matched to the diverse needs ofdifferent customer groups, rooms styles and performancerequirements. Regency’s stain-resistant ranges use theirown ‘Carefree’ fibre which is bleach cleanable and offeredwith a warranty for absolute confidence. New ranges areintroduced several times a year to keep the offering freshand interesting and respond to consumer trends andcolour shifts.

Furlong have paid particular attention to the presentationof the product range to consumers with a market-leadingmodular POS system which they will deliver and designto suit your store.

Furlong believes in working in partnership with their customersto provide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality

!Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

London &HomeCounties

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK &CAMBS

KRIS KOBYLKA M: 07816 217563E & WEST SUSSEX

TONY CONWAY M: 07791 891025BEDS, NORTHANTS,OXON & BUCKS

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET &SURREY (OUTSIDE M25)

North West

Yorkshire &North EastDES BESTM: 07968 828516NORTH EAST

RAY ANDREW M: 07973 719801EAST LANCS/W.YORKS

REG SYKES M: 07973 403450SOUTH YORKSHIRE

Scotland

MidlandsPAUL HARRISM: 07980 786285NOTTS & DERBYSHIRE

MIKE SHUTTM: 07970 158594BIRMINGHAM/STAFFORDSHIRE,SHROPSHIRE

MARTYN REAM: 07968 324598LEICESTER/WARWICKSHIRE/LINCS

WalesALLAN MCDONALDM: 07872 941036SALES MANAGER

SAMANTHA EVANSM: 07973 389799S./MID & W. WALES

JASON BRIMBLEM: 07912 879796AVON &GLOUCESTERSHIRE

TIM BAILEY M: 07841 204657S.E. WALES &HEREFORDSHIRE

STEWART WAITHMAN M: 07854 968144DEVON & CORNWALL

GEOFF ABERNETHYM: 07970 229717CUMBRIA, POTTERIES,CHESHIRE & FYLDECOAST

ALAN CHEETHAMM: 07966 263571GREATER MANCHESTER

BOB CHRISTIEM: 07980 786264MERSEYSIDE, WIRRAL &N. WALES

Wood Floor SpecialistsJOHN POWERS SALES MANAGERM: 07792 477312

RICHARD RICHMANAREA SALES MANAGERM: 07791 891044

SIMON BRENNERM: 07791 891024S.W LONDON, SURREY (INS. M25)

IAN COLLACOTTM: 07816 217550MIDDLESEX, W. LONDONBERKSHIRE

DARREN SPENDIFFM: 07791 890861KENT

RAY SMITHM: 07816 217565ESSEX

ADAM HOLLYOAKEM: 07816 217548N, N W & E LONDON

✓ quality✓ choice✓ availability✓ service✓ price

The Regency range ofstain-resistant carpetsticks all the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALESDIRECTOR

COLIN RICHFORDM: 07970 163372WEST SCOTLAND &CUMBRIA

ALAN CAIRNIEM: 07976 311434EAST SCOTLAND

• Mix and match up to10 units.

• Islands, triangles, corners and walls.

• Unique, stylish, interlocking design.

• Total service - design, delivery andinstallation.

High impact POSFurlong’s innovative new modular displayshave been launched with the top 10 Regencystain-resistant carpet ranges to suit everystyle and consumer budget.

MOHAWK INTERNATIONAL

MOHAWK ALSO MANUFACTURE COMMERCIAL PRODUCTS UNDER THESE BRANDS

Mohawk United Kingdom1 Chester RoadColmworth Business ParkEaton Socon, St. NeotsCambridgePE19 8YT

Tel: 01480 479830Fax: 01480 471304

UK Sales Offi ce

American Velvet 3.66m I 65oz

100% StainmasterTactesse Nylon

Butter Pecan* 3.66m I 52oz

100% PET Polyester with Scotchgard

Casual Allure 3.66m I 48oz

100% Ultrastrand Nylon with Scotchgard

Certain Success* 3.66 & 4.57m I 42oz


Coastal Charm* 3.66m I 29oz

100% Everstrand PET Polyester with Scotchgard

Colour Cachet 3.66m I 55oz

100% StainmasterTactesse Nylon

Eloquence 3.66m I 86oz

100% ANSO Caress

Knightsbridge 3.66m I 65oz

100% Wear-dated Durasoft Nylon

New Century 4.0m I 100oz

100% Polyester with Scotchgard

Paint Box* 3.66 & 4.57m I 65oz


Park Avenue II* 3.66 & 4.57m I 80oz


Rainbow Sherbert* 3.66 I 52oz

100% Mohawk Everset PET with Scotchgard

Royal Palace II 4.0m I 95oz

100% Polyester with Scotchgard

Sera Bella 3.66m I 91oz

100% Ultrastrand Lissé with Advanced Repel

Shag-A-Delic 3.66m I 50oz

100% Ultrasrand BCF Nylon

Shimmering Sands 3.66m I 46oz


True Winner* 3.66 & 4.57m I 62oz


Tula Rosa 3.66m I 65oz

100% StainmasterTactesse BCF Nylon

Vivid Luxury 3.66m I 70oz


Weston Hill* 3.66m I 30oz


Carpets marked * on Environmental Tombola

100% recycled carpetMohawk International takes old plastic bottles and turns them into beautiful, luxurious carpet...

Hard to believe we know, but a plastic bottle you drink from today could one daybecome fibres in Mohawk’s carpet.

Polyethylene terephthalate (P.E.T) is the top quality resin required in the production of plastic drinks bottles. When recycled, it can be extruded into fibres that are far superiorto lower-grade synthetic virgin fi bres used in making other brands of carpet yarns.

Mohawk recycles over 3 billion plastic bottles each year. By controlling everyaspect of the recycling process,Mohawk guarantees the highest standards of performance in its luxurious and beautiful carpet.

From bottle to floor - that’s how we do it.

EUROPEAN STOCK RANGES

Make the most of the consumer’s love of all things green with the new Environmental Tombola featuring carpet manufactured from 100% recycled material

“Mohawk recycles over 3 billion plastic bottles each year.”

MohawkPET_A4.indd 1 3/4/09 16:28:27

NNoorrtthh,, EEaasstt && CCeennttrraall .. LLoonnddoonn,, EEsssseexx &&MMiiddddxx ((wwiitthhiinn MM2255))Paul Henson 07881 502506

KKeenntt,, SSuurrrreeyy,, SSuusssseexx,, SS..EE.. LLoonnddoonnCaretaker – Richard Chappell 07881-502507TTeerrrriittoorryy VVaaccaanntt – Call Antony Stapleton on 07881-502505 for more details.

SSaalleess OOffffiicceeAntony Stapleton 0208 498 2845 M. 07881 502505

HHeerrttss,, BBeeddffoorrddsshhiirree,, EEsssseexx ((wweesstt ooff MM1111)),, PPtt MMiiddddxxJames White 07881 502508

EEsssseexx ((oouuttssiiddee MM2255)),,CCaammbbrriiddggeesshhiirree,, SSuuffffoollkkRichard Chappell 07837 295379

SSWW,, WW && NNWW LLoonnddoonn,, SSoouutthh MMiiddddxx,, WWeesstt SSuurrrreeyy,, BBeerrkkss,, BBuucckkssJohn Imbrey 07875 714269

Area Sales Managers

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer in

existence! 48 hour Delivery Service on allBalterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena CherokeeSapphireScalaSenatorSentinelStatesman

NATURAL EFFECTAgadirAnconaChunkyCraftwork Berber 4&5MHarvesterHopscotchIvory CoastMarrakeshNatures WritingRustic TreasureSan Salvador 4&5M

SAXONY / SHAG PILEBig SoftieChamonixCleopatraMont BlancMontana 4&5MHalf CenturyNew CenturyNobilitySplendourStainfree Saxony 4&5MStainblock Supreme 4&5MTennessee

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstCosmopolitanClydeEasy HeathersEasy TwistFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeHerdsman TwistPortmanStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer SkiesSupatwist

TWISTS - WOOLClassic TwistEden Twist 30/40/50 4&5MHigh Life 4&5MIconic Twist 40/50 4&5MInspirations 40/50 4&5MParamount 30Paramount 40The Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream 4&5MLe Touquet 4&5MUrban Life

WILTON / PATTERNED CUT PILEThe Arabica & Ceylon Wilton

Collection 4&5MNew Heritage CollectionRenaissanceUltimate Wilton

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack CasinoCeltic StoneEclipseEconoflexMedleyMojoRevolution - Roll Only VinylSherwood Oak

CARPET TILESCapital PlusElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

Call the sales office for acopy of our Jan-March

price guide. It’s anamazing sci-fi tribute!

STOP PRESS...An exciting opportunity has arisen on our South Eastern Territory - Call 07881-502505 for more information – join Ralph and the team? – Call now!

– An exciting opportunity....STOP PRESS

2010 -The end of the recession?! Are you ready? We are! Check out all ourrecession busting offers in our latest price guide! Stand by for action



VICTORIABaronetBerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteGaelic HeathersKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsSuede Tudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstGreenfieldHavanaHeathertwist CollInspiration 40/50ozPembridge TwistRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaBirnam TwistCobblestoneDesert TwistDivaFiestaFusion High FlyersGala Cord-all options in stockRustic Twist SupremeShepherd TwistSpicy TwistStainsafe Tweed Stainsafe ComfortStainsafe FavouriteStainsafe HeathersStainsafe OlympicSuper WiltaxTechnoTempo/SalsaTwistyVersailles

BROCKWAYAmoreCavendishCraftsman Collection (Elite/Forte)Cresta 40/Cresta 50Orion/Orion Major

CORMARBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Pennine TwistPrimo PlusWarwick

DOMOAbsolut LuxuryAlpinaAuvergneMerinoMetropolitanOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCCheck CheckmateConcertoConsulHeritage CollectionJaguar - new coloursKretaNew DimensionsPalaceSophisticationStainblock BerberStainblock HeathersStainblock Tweed

TAPIBELCachetChilternMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

HALO CARPET MILLSBarbadosGenuaHalifaxPaduaPanamaSalamancaSydney

TARKETTSalsa 14mm Combi-loc - limited stocksViva 8.5mm Ultra-loc - limited stocks

VINYLSLivingNew OpticOasisPrestigeRustic LivingSo Tropical

BEAULIEU INTERNATIONALAdventure TwistArte Del CeramicAthenaCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryGrass CollectionHeavy TreadI-TwistIsis/MentuMajestic - limited stocksNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSupreme Twist 3m/4mSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUS

IVCMaster GripPrestoCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&HHomestyle LVT - planks and tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTTeelleepphhoonnee:: 0011224433 777744662233 Fax: 01243 533636 E -mail: [email protected] Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX

We carry other products not listed above, and can also provide a swift specialorder service on non stock lines. Our reps and sales office would be pleasedto answer all enquiries. Our last Price List is dated January/February 2010.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799

NOW IN STOCKMEMORY FOAM MATTRESSES AND PILLOWS


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

OORRPPIINNGGTTOONN •• CCRROOYYDDOONN •• WWAATTFFOORRDD •• CCAAMMBBRRIIDDGGEE •• OOXXFFOORRDD ((TTHHAAMMEE))0088445544 334411000000 0088445544 334422000000 0011995544 778811114422 0011884444 221133555555

STS Area Managers

RRaacchheell SShheerrwwoooodd 0077880011 776622772244SSaarraahh HHaawwoorrtthh--HHoollmmaann 0077773388 332299771144 North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

PPeetteerr GGrreeggoorryy 0077778899 777700009933Essex, Cambs, Suffolk, Norfolk

JJoohhnn BBaattttss 0077771111 773355663388Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)Oxfordshire & North Wiltshire

PPaauull JJoonneess 0077880011 776622771199Wiltshire, Gloucestershire & Bristol

IIaann MMeelllloorr 0077880011 776622772200MMiirrkkaa MMiihhuullcclloovvaa 0077550000 884477556666SW London, W Sussex, Berks, Hants, Surrey

DDaannaa BBaallddoocckk 0077880011 776622772255SE London, Kent, E Sussex, Part Essex

VViicckkyy LLaanngglleeyy 0077996622 664466884477SE London, Kent, E Sussex

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Carpet Cleaning Companies...Join our new monthly directoryYou can’t afford to miss extrabusiness. You can afford £15!

Following the success of our Woolsafe andstain trouble-shooter pages in the magazine,we’re launching a new regionalised directoryto help carpet retailers find cleaning companiesin their area.

The Directory will list selected cleaningcompanies in English regions and in Scotland,Wales and Ireland and will be stronglypromoted to our readership of 8,000 flooringstores and independent retailers.

An entry in the Regional Cleaning Directory isjust £15 per month and includes your phonenumber, email address, website and specialisms– a small investment for maximum, ongoingvisibility.

If you’d like to be listed or need more details,please email [email protected] your details or call me on 01482 659396.

FlooringNews1 February 2010

31from The Stocklists February 2010

Prince Charles has launched a major campaign topromote the “extraordinary” natural andsustainable attributes of wool for carpets, textilesand clothing.

The ‘Wool Project’ is designed to showcase woolbenefits and support wool growers whoseprofitability is under severe pressure.

The Project was launched on January 26 to over130 textile stakeholders from the world of wool

including merchants, spinners, weavers, manufacturers, retailers anddesigners. Several major UK carpet and rug manufacturers attended.

The Prince of Wales told his audience why natural fibre can addimmense value to both fashion and interiors. His interest in wooloriginated in discussions with tenants on his estate who outlined thepoor return for the shorn fleece.

Competition from man-made fibres has impacted on the price of woolglobally and modern generations have little understanding of the realnatural benefits of wool. The wool price in 1997 was 97p compared toa kilo selling for just 68p last year.

Prince Charles told his audience: “I have tried to set out the impact ofthe seemingly trivial decision about whether to buy a wool carpet or itsmanmade equivalent.

“The sad truth is that around the world, farmers are leaving sheepproduction because the price they get for their wool is below the costsof actually shearing it.

“Sheep farmers are the lifeblood of the rural economy. The idea [of theWool Project] is to explain the benefits of wool to consumers in asimple and creative way.”

The pitch is unlikely to endear HRH to the manufacturers ofpolypropylene, nylon and other synthetic carpets, but the Prince is nostranger to controversy and the environmental agenda is clearly a drivingpassion in his projects. He referred in his address to the United NationsClimate Change negotiations, where he spoke of the need to change andthat by living in harmony with nature, it would be possible to improvethe quality of life for an expanding world population.

The British Wool Marketing Board’s Life Cycle Analysis refers to the factthat wool has far less environmental impact than either nylon orpolypropylene and the Prince sees this as something the industry shouldexplore.The natural flame retardant qualities of wool is, he believes,another major asset that is overlooked by consumers.

Nicholas Coleridge, MD of fashion publishers Condé Nast is a WoolProject member and commented, “We want to thrust wool into thepublic consciousness.” He laid out plans for a ‘Wool Week’ in Septemberwhich would see the retail world promoting wool in-store supported byPOS and PR.

The aim is clearly to promote the use of more wool, make it fashionableand better understood, so that consumers are buying with knowledge.And can understand better how their choice makes a difference.

Wool Project chairman is John Thorley of the Pastoral Alliance. Hecommented: “Wool is a sustainable, natural product - the production ofwhich involves far lower carbon emissions than man-made fibres.

“We are delighted that the Prince of Wales has helped bring us alltogether to communicate its many benefits to the public.

The main wool organisations from around the world have also joinedtogether to back The Wool Project and to promote wool generically.The UK, Australia and New Zealand wool organisations see the sense ofbacking the Prince’s project as do the International Wool TextileOrganisation.

“Wool clearly needs to be better understood, regardless of its brand ororigin and wool prices have suffered globally not just in one area,”explained Ian Hartley, CEO of the BWMB, “This is an excellentopportunity for wool and we are delighted about it.”

DOMOTEX 201010 pages of news andanalysis starts on p49

Prince Charles champions wool benefits in major campaign

The pitch is unlikely to endear HRH to themanufacturers of polypropylene, nylon andother synthetic carpets, but the Prince is nostranger to controversy.

“I have tried to set out the impact of theseemingly trivial decision about whether tobuy a wool carpet or its manmade equivalent.”

“Wool clearly needs to be better understoodand this is an excellent opportunity”

Wool prices in New Zealand are at their lowest level for 50 years whichhas impacted British wool - a fleece is selling for around £1 but can cost aUK farmer up to £1.40 to shear.

retailers respond to industry issuesTell us what you think about wool - see our survey on page 45

32

News

FlooringNewsFebruary 2010

Sumptious and soft

A mottled blend of tonal threads gives Nutria Melange from Vorwerk Carpets a softlook that is perfectly married to its velour texture and that creates a truly sumptuouscarpet for residential use. Made from 100% polyamide for durability, appearanceretention and ease of maintenance, Nutria Melange is suitable for use in busy homesand comes in both four and five-metre widths to provide the best possible fit for allrooms.

Available in 21 colours that reflect the latest trends as well as classic choices, thetufted carpet is just one in a strong portfolio available to Vorwerk Carpets retailers:“The carpets within our Fascination and Inspiration collections offer a broad spectrumof texture, pattern and colour to inspire retailers and consumers to look at carpet ina different way,” explains Ian Hammond, Sales Director UK. “With our premium displaytower, we are also presenting these carpets in a fresh way, thinking about how colourand pattern can make carpets stand out and leaving texture to provide the finalpersuasion in the hands of consumers.

This approach will help to set Vorwerk Carpets apart within store and with carpets ofthe highest quality available at various price points, consumers are never disappointedwith their purchase.” Nutria Melange hails from the Fascination collection that isgeared towards presenting retailers with carpets that focus on a combination ofcolour, texture and pattern and that consider the latest interior trends.

T 020 7096 5090 www.vorwerkcarpets.co.uk

Harrogate Flooring Show organiser David Wildman has started the year with more positive supportfrom the trade for the September event. “Nearly as exciting as it is to sign up exhibitors forHarrogate, is the feeling that we are creating such a wide and varied mix of products for the visitorto see when they arrive at the show”, said David after a number of new signings in January.

Returning from the major European flooring show Domotex in Hannover he added: “I really enjoyedmy recent visit to Germany. I talked to many people and entered into stand negotiations with quitea number. I also received the overwhelming viewpoint that they had a clear direction for September- they felt their only real option was a return to Harrogate.”

European rug maker Brink and Campman have joined the Harrogate list alongside Asiatic Carpetsand Displad returning after a break from exhibiting. Leica Geosystems, Dinarsu and Stanley Bostitchare other recent signings.

Nearly 60 manufacturers are committed so far including top names such as Abingdon, Bmk, Cormar,Edel Telenzo, Furlong, Georgian, Kingsmead, Lano, Ossfloor and Victoria. Rugs representatives alsoinclude Hand Made, Mastercraft, ORC, Oriental and Plantation Rugs. Non-carpet companies includeBall & Young, Ecovise, F Ball, Janser, Melrose Textiles and Suffolk Hard Woods.

“The Harrogate visitor has always demanded a cross section of the top companies from all areas ofthe flooring sectors - steadily we are putting together a real quality event,” says David.

He also reports that buying group ACG are planning to host a meeting at Harrogate during the show.

T 01423 779967 www.harrogateflooringshow.net

Variety show for Harrogate

34

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Breakthrough for carpet wasteGround-breaking trials by recycling specialist Axion Consulting have shownwaste polypropylene carpets can be recycled into good quality polymer pelletfor re-use in new applications, such as injection-moulded products.

The findings could stimulate the UK’s fledgling carpet recycling industry anddevelop new markets for PP recyclate with associated environmental andeconomic benefits.

The project was initiated by Carpet Recycling UK which secured funding fromEnvirolink NW to investigate recycling options for post-consumer carpets andpossible new end-use markets for PP products made from recovered material.Processing stages involved size reduction, screening and extrusion.

Tests showed that while post-industrial extruded polymer had potential for usein a range of applications including injection moulding, further work was neededto verify its suitability. Post-consumer material could be recycled for medium tolower grade applications such as plant pots, compost bins or buckets.

Axion’s demonstration trials and laboratory tests at its Salford plant concluded that while the economics of the recycling process ‘look promising’, the next stepswould require large-scale trials to assess commercial viability.

Axion Director Roger Morton says: “We believe this is the first in-depth study of its kind in the UK and are very pleased with the positive results. Carpetrecycling in the UK is currently limited with only a few companies involved and recycling processing in development stages. So this successful study showsexciting potential and promise for material recovery from a difficult and largely-ignored waste stream.”

T 020 8567 1425 www.axionconsulting.co.uk

Designing a trendy show for Birmingham

Flooring futures will be a key theme at the National Floor Show in Birmingham inSeptember with the announcement of two trend-setting features at the NEC event.

Top interiors trend forecaster Victoria Redshaw of Scarlet Opus is leading theconcept: “We are very excited to be creating an inspirational trend area for thisyears National Floor Show. It is the perfect way to set the tone for the new,vibrant, forward-looking NFS! It will showcase the creative use of products from arange of exhibitors at the event and demonstrate the crucial part flooring plays ininterior design.”

Trend forecasting is a precise art, and Scarlet Opus specialise in predictingforthcoming trends for the interiors sector, with special links to the flooring industrythrough their work in industry magazines and a number of flooring companies.

“The new trend hub area will inform visitors of key trends in interior design andwill provide a crucial trend forecasting resource for the flooring industry”, saysVictoria.

Alongside the professional presentation will be a display of the work of Lancashiredesign students called ‘The Future of Flooring”.

Over 50 companies are now confirmed for National Floor Show 2010 and theorganisers, UBM Live, have recently announced that Betap, Godfrey Hirst andHeuga have joined the list for the event.

T 020 7921 8415 www.nationalfloorshow.co.uk

Floorsites Plug-in an ‘instant’ flooring industry website for just £390 set-up + £90 per yearFlooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find outyour phone number, your opening hours or where theycan park! Or they’re just checking you out to see howprofessional you look. Here’s the quick fix! Check out ourdummy site at www.thestocklists.com/floorsites

36

News


Landing a big contractBrintons has been awarded the contract to supply all of the carpet -totalling the area of 24 football pitches - to the brand-new Terminal 3building that is being constructed at Indira Gandi International Airportin Delhi, India.

Brintons has a long and distinguished history as a trusted supplier ofquality axminster carpet to lots of airports around the world and it’smost recent work has been at Singapore’s spectacular Changi Airport.

The company’s proven reputation for developing original designs,manufacturing quality carpet and its exemplary project managementskills were central to Brintons being awarded the Delhi contract.

The Terminal 3 structure will be completed in time for the 2010Commonwealth Games and will be the third biggest airport terminalbuilding in the world. Brintons will be required to manufacture andsupply 175,000m2 of woven axminster for the state-of-the-art terminal.

To meet the interior design brief, Brintons’ design teams in Singaporeand India have carefully developed carpet designs that illustrate Delhi’srich historical past and its vibrant and modern present.

Brintons has fused the design elements from Delhi’s magnificenthistorical monuments with the modern and sophisticated skyline ofthe city to create a contrasting, yet harmonious image of the old andthe New Delhi.

T 01562 635665 www.brintons.net

The long proven Universal Pressure-Sensitive Adhesive Uzin KE 2000 S has developed within 20 yearsto the most widely used product of its type within Europe and is also one of the best knownadhesives in the UK due to its versa-tility and proven performance.

Uzin KE 2000 S is a solvent free dispersion adhesive with very high bond-strength for PVC andcushioned vinyl coverings, LVT, sheet rubber flooring (up to 3.5 mm), rubber tile flooring (up to 2.5mm), polyolefin coverings and for polyurethane (PU) coverings in sheet form (up to 2.0 mm).

The unique advantage of this adhesive is the very high bond strength when installing resilient floorcoverings to absorbent and non absorbent surfaces. UZIN KE 2000 S has a very long working timeand it is an excellent adhesive for bonding coverings onto vertical surfaces.

Professional floorlayers in the UK trust UZIN KE 2000 S especially in large areas and in large projects,where the dependability of the pressure sensitive shows itself best – very significant are its provenadhesive power and the great reliability of the installation.

T 01235 534106 www.uzin.com

Sticky sensitivity with proven performance

‘Exciting times ahead’ for IVC

The IVC Group has announced that its Leolan and Domo brands willbe changing for the better as it rolls out a fresh image for its range ofcushioned vinyl flooring. The well-established Leolan collection willbecome Leoline, while the Domo brand will be known as Avenue.

The manufacturer’s LVT division will also undergo a change to becomeModuleo. IVC Group’s commercial flooring range will also undergo atransformation, alongside new product alignment, to become iteccontract floors with the aim of broadening operating sectors.

When IVC Group acquired the cushioned vinyl division of Domo inOctober 2008, part of the agreement stipulated that the companycould only use the brand until 2011.

“While the obligation to re-brand the existing Domo name is not dueyet, we took the decision to evaluate our entire business and with it re-model our brands in order to give us four new identities from which tobase our future growth strategy,” says Francis Debrabandere, SalesDirector, IVC.

“It was a particularly tough decision to change the popular Leolanbrand which has become an established favourite for wholesalers,retailers and consumer alike. However, it is felt that the new Leoline

name maintains some recognisable common ground to its predecessor,but at the same time sits better with its new sister brands,” he said.

As part of the exercise, IVC Group will roll out new marketingliterature (including warranty and product feature and benefit leaflets)and point-of-sale material on a nationwide basis.

“The initiatives will improve our consumer-facing service levels,”continues Francis Debrabandere. “We will be running some incentivesto aid the transition to our new brands and more information aboutthese pro-active developments will be unveiled in the coming months.These are exciting time ahead at IVC Group and we are confident thatall our customers will feel the same sense of positive change that we dohere at IVC headquarters,” says Francis.

T +32 5665 3211 www.ivcgroup.com

Computer drawing of planned installation

38

News


Let’s level with you

Uzin continues to provide the UK’s flooring professionals with innovative and best-practice developed products andsolutions.The cement, self-levelling, flooring com-pound, Uzin NC 160 is designed for thickness up to 20 mm, is easyto rub down despite its high strength and is perfect in project work.

With the EC1 label for very low emission and the CE label which confirms a compressive strength of 30 Nm andA1 certified fire resistance, the floor layer can be confident that this is the right self levelling compound to use,especially for heavy wear use in domestic and commercial locations.

Martin Cotterill, Managing Director, Uzin Ltd said: “With the CE labelling for all of our levelling compounds, ourcustomers can be sure that a proven product can be correctly selected for the right job, more proof, if it wereneeded, that Uzin is seen as a “safe pair of hands” in the flooring indus-try”. CE stands for Conformité Européen(compliance with EU Directive), indicating that products comply with the requirements of the markings of anassociated European legislation.

Uzin NC 160 is suitable for smoothing, levelling and repairing substrates in interior locations for carpets, PVC orcushioned vinyl, PVC design flooring, linoleum, cork, rubber or polyolefin coverings on new cement screeds or onexisting substrates in need of renovation.

T 01235 534106 www.uzin.com

Few underlay types can match the tactileappeal of Floorwise’s Longevity in Pinnacleguise. Still one of Floorwise’s best sellingunderlays, Pinnacle’s popularity istestament to the substantial lookand feel of the sponge rubberunderlay that consumers love.

With a Luxury Domestic Useclassification, Pinnacle is theperfect up-sell and its strikingcolour and near 10mmthickness makes it stand out asan underlay of distinction.Alongside its ‘traditional’underlay appearance thatconsumers are drawn to, thesefactors help Pinnacle to boostprofits as the ultimate in luxury underlays.

With one of the most comprehensive underlay portfolios available,Floorwise provides plenty of other opportunities to maximise profitsand for those looking for durability and long life, there are fewbetter than the crumb rubber Endura and Optima. Made from oldcar tyres, these underlays offer virtually unbeatable carpet protectionfor busy areas such as hallways, stairs and landings and areappreciated by consumers for their recycled content and durability.

“With underlays for every need, from the polyurethane Hypercollection to the sponge rubber Longevity range, felt types andspecialist wood and laminate products, the Floorwise underlayportfolio is known for being diverse and offering excellent value,”says Richard Bailey, managing director. “Whether carpet orengineered wood, retailers can maximise the opportunities forvaluable extra sales with our portfolio and with clear differences,even between underlays in the same range, it is a straightforwardaffair to up-sell to a better quality and higher profit item.”

All Floorwise underlays are supported by comprehensive marketingmaterial and distinct branding and benefit from the high levels ofservice from local Floorwise distributors.

T 01509 673974 www.floorwise.co.uk

Pinnacle of achievement

A deeper shade of greenAs further testament to Axminster Carpets’ commitment to theenvironment that has seen the introduction of the first carbon neutraldomestic carpet range, the company will now supply it’s Axfelt underlayprotected in biodegradable plastic.

The move comes amid growing production levels for the underlay,which is manufactured from a combination of felt made from waste woolyarn and waste carpet, and rubber crumb produced from recycled tyres.

The new packaging further improves Axfelt’s stance as an underlay idealfor environmentally conscious homeowners, which has been acontributing factor in demand rising since it was first introduced.

Local production, as well as the diversion of landfill waste of itsconstituent parts into consumer goods, means that Axfelt has one ofthe lowest carbon footprints of domestic carpet underlays currentlyavailable. “While just a small change on the surface, the introduction ofbiodegradable packaging for Axfelt is a significant one and helps toreinforce our position as a manufacturer concerned with theenvironmental impact of every part of its operation,” says SteveUpperton, Sales Director.

T 01297 630650 www.axminstercarpets.co.uk

British Wool attended Domotex at the end of January to promotethe fibre and British Wool products from licensed manufacturers.

The stand largely acts as a business centre providing a base forBWMB licensed members of the textile industry, which want tomeet with customers and agents.

“We see our role here as enabling our licensees to do business,”explained Richard Poole, European Business Manager of the BWMB.

“Every year we find that companies from the UK are attendingDomotex as a visitor and they find the British Wool stand avaluable asset while at the show. We provide facilities on the standto host a meeting and of course it is always useful to have a definedmeeting point and somewhere to return to in betweenappointments.”

The promotion of their ‘Naturally Green’ environmental fibrecampaign was a major part of their activity at the show. They alsointroduced a set of three mini-information guides focusing on theBenefits of British Wool in Carpet, the Life Cycle Analysis ofscoured British Wool and the Best Management Practices of British Wool.

“The three mini-guides are very brief but contain a shortintroduction to some complex information. These were very wellreceived by the visitors to the stand because they are pocket-sizeand user–friendly.”

“We had a very positive show, the stand was busy and we had a lotof enquiries from international manufacturers regarding British Wooland during our discussions with UK spinners manufacturers thatattended, it was clear that attending Domotex is worthwhile,”Poole finished.

A fond farewell to Tony Hardwickof Adam Carpets as he retires

The launch of the Wool Project by HRH the Prince of Wales late lastmonth was greeted with enthusiasm by the British Wool MarketingBoard.“We are genuinely delighted that HRH The Prince of Wales has decidedthat wool is worth his valuable support and the profile he will give theWool Project will be immense and invaluable,” Ian Hartley, CEO of theBWMB commented.The Wool Project will focus on highlighting the many benefits of wool inboth fashion and interiors.There will be a series of co-ordinatedpromotional activities, which we hope the retail world will support. Theaim is to make the consumer understand wool better, appreciate itmore and to make it fashionable again.Leading retail chains and well-known designers attended the event atWimpole Hall near Cambridge, along with a significant representationfrom the textile industry from wool merchants to spinners andmanufacturers.“This really is a fantastic opportunity for the wool industry and retailerscan benefit from all the fantastic publicity that is being developed forwool products. The BWMB has been actively involved in bringing thisproject to the table but it is a generic wool campaign which is preciselywhat wool needs.”“We want to simplify the message to the consumer so they are clearabout one thing, wool is best.”

British Wool backs Wool ProjectGood show for British Wool at Domotex

The British Wool Marketing Board was sad to see a carpet industrycolleague retire at the end of January.Tony Hardwick, Sales Director atAdam Carpets leaves the industry, to enjoy some well-earned rest!

“Tony has always been a keen advocateof British Wool carpet and together withthe team at Adam, has developed somewonderful British Wool ranges.Tony hasalways been a real pleasure to deal withand has been a great contributor to theBritish Wool column in The Stocklists.He has that air of a gentleman about him,which is sadly so rare these days. Whilst Iwill miss seeing him at the trade shows, Ihope he has a very happy retirement,”said Bridgette Kelly at the BWMB.

He is replaced by Mark Gibbon.

Mini--guides are pocket size and user-friendly with concise information

Tony Hardwick

The British Wool ‘business centre’stand at Domotex in Hannover

The British Wool columnThe British Wool column

40 FlooringNewsFebruary 2010

42

News


F. Ball and Co. Ltd.’s Stopgap 800 Wearcoat self-levelling wearing surfacehas been used to create a durable, smooth and contemporary floor atFocal Point Gallery in Southend Central Library, as part of an extensiverefurbishment.

Since opening in 1991, Focal Point Gallery has established itself as aninnovative gallery of contemporary visual art, with both a regional andnational profile. As part of the recent refurbishment project, 140m2 offlooring was upgraded by contractor, Four Star Flooring.

A commercial and industrial grade floor compound, Stopgap 800 Wearcoat can be used for upgrading and renovating existing internal floors inlight to heavy-duty applications where traditional floorcoverings are not required, and is suitable for installation over a wide range of subfloortypes. It is typically used in areas such as storerooms, post rooms, workshops and corridors, and, as a protein-free product, it is also suitable foruse in biologically sensitive areas such as hospitals and other healthcare facilities.

In Focal Point Gallery, Stopgap 800 Wearcoat was specified to create a contemporary, minimalist floor surface that is also highly resilient; capableof maintaining its aesthetic appearance over time, as well as withstanding frequent, high levels of footfall. Prior to the application of Stopgap 800Wearcoat, the floor was primed using F. Ball’s Stopgap P131 general-purpose, neoprene primer. Priming the surface beforehand prevented rapiddrying of the water-based compound and promoted its adhesion to the subfloor. Stopgap 800 was applied directly onto the primed subfloor at athickness of 6mm.With excellent flow and self-smoothing properties, Stopgap 800 Wearcoat provided ease of installation, requiring minimal workwith a smoothing trowel.To ensure a uniform surface appearance, a spiked roller was used to eliminate entrapped air and smooth out flow lines.

T 01538 361 633 www.f-ball.co.uk

Gallery showcase for Stopgap

Few would argue that 2009 was a difficult year for the UK floorcoverings industry but early signs suggest that conditions in 2010 will bemuch brighter. New research by leading industry analysts Plimsoll says themarket is slowly emerging from the malaise of the last two years.

David Pattison, senior analyst at Plimsoll Analysis explains, “The recessiontore through the market in 08 and most 09 like a tornado andaccelerated the rate of change in the market. Aggressive ‘growth at allcost’ operators have been forced to abandon their reckless strategiesand many have been caught out and are in real trouble. However, someamazing companies have come through the recession largely unaffectedand look set to make 2010 their year. As the market continues torecover during the year, the changes will continue to come thick and fast”.

But he added: “More job losses and consolidations sadly. Even as themarket improves there are a lot of companies, large and small, thatsurvived by the skin of their teeth and they have to rebuild their profitmargins and efficiencies.

“Our latest analysis projects that a further 2,000 jobs will have to beshed if companies are to get back to profit and remain competitive in2010.Whether through natural wastage or compulsory lay offs, job lossesare necessary. “

As for mergers and acquisitions Pattison says, “In all we named 199companies in our latest analysis that are ripe for takeover or merger witha larger parent. It’s a buyers market in 2010 with many companies stillrecovering from the recession. Our report has picked some greatexamples of companies that are currently undervalued because of therecession that would be very attractive to prospective owners. For manystruggling companies, a buy out may be the quickest route to get thecompany back on an even keel – even if it means relinquishing theirindependence.”

Readers of Stocklists are entitled to a £50 discount of this new specialedition of the Plimsoll Industry Analysis – Floor Coverings.

T 01642 626400 www.plimsoll.co.uk

Analysts expect 2010 recovery...As the UK hauled itself shakilyout of recession with a tiny0.1% growth in GDP in thelast quarter of 2009, retailersare very nervous about theoutlook for consumer demandin 2010. Higher taxes andunemployment may conspireto reverse strong Christmastrading results, says StephenRobertson, director general ofthe British Retail Consortium.

His comments put a damper on the retail trade December sales figures,which showed a better-than-expected 4.2% rise in same-store salesduring the peak Christmas period.

Robertson said most retailers don't expect a decline in sales this yearcompared to last, but there is little optimism about the level of growth,with some predicting stagnant sales. "We've just had the VAT hike, therewill be an increase in income tax in April, unemployment could growpast 8% after the election when public sector spending comes underpressure, and national insurance is set to increase in 2011," all of whichRobertson said will impact on consumer confidence and spending.

Robertson believes big ticket items could once again come underpressure as consumers rein in their spending once more, just as homeretailers had begun to see some respite in the dismal sales of furniture,white goods and large home furnishings that has blighted the recession.

Year on year, the volume of retail sales in December 2009 was 2.1 percent higher than in December 2008. Predominantly food storesincreased by 2.8 per cent compared to the same period a year ago.Predominantly non-food stores increased by 0.7 per cent.

Total sales volume in the three months to December was 2.7 per centhigher than the same period a year ago. Sales volume for predominantlyfood stores increased by 1.8 per cent. Predominantly non-food storesincreased by 2.5 per cent.

But retailers are nervous about prospects

Business news

UK retail sales 2008/9 (ONS data)


44

News


Flooring stores don’t generally need elaborate websites – most of thetime, visitors are just trying to find out your phone number, youropening hours or where they can park! Or they’re just checking you out to see how professional you look.

Check out our dummy site at www.thestocklists.com/floorsites

You can fill out the contact form on this site to enquire further or toorder a Floorsite – or contact David Spragg [email protected] or call 01845 573241.* Per domain name. Excludes VAT.

At last - web sites for retailers whodon’t like the internet!FloorsitesPlug-in an ‘instant’ flooring industrywebsite branded for your store orbusiness for just £390 set-up + £90 per year*

StocklistsThe

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NO OBLIGATION ‘TEST DRIVE’... we set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!

A gentle touch of toughness

Combining looks with durability, Miami is the latest range fromitec contract floors to bring performance and style to the semi-contract market. Ideal for projects that require high levels ofperformance without sacrificing style, as part of the itec 32collection, Miami conforms to achieve a Class 32 rating, making itsuitable for use in demanding applications.The popularity ofwood styles is represented in Miami with four stunning wooddecors that feature the embossed Natural Look and Feeltechnology for a more realistic appearance.

The cushioned vinyl is also available in 12 plain styles.With EasyClean technology, maintenance of Miami is a simple task andthanks to Bacterial Static protection it promotes a healthierindoor environment, minimising the presence of bacteria uponthe floor surface. A 0.4mm wearlayer provides durability forMiami in commercial environments, while the cushion backingaids underfoot comfort and helps to minimise impact sound by13dB. Available in two, three and four-metre widths to minimise seams and wastage in all rooms Miami is ideal for use in semi-contractenvironments, as Ortwin Top, Marketing Manager explains: “Semi-contract environments, such as social housing, require high performance levels, butnot at the expense of comfort, ease of maintenance and style and so itec contract floors is addressing this need through the itec 32 collection.”

T +32 5665 3211 www.ivcgroup.com


retailers respond to industry issues

HRH has waded into the wool debate in a big way to rescueimpoverished wool growers and promote his environmental agenda forthe natural, sustainable qualities of wool - see page 31.

Poor wool prices have compromised a product that remains a firmfavourite of UK carpet buyers and ‘something has to be done’.New promotions should improve the appeal of wool and boost marginsacross the wool business.

Meanwhile wool supporters have pointed to the poorer greencredentials and clunky carbon footprint of polypropylene and nylon fibres.

Is Prince Charles’ involvement going to give a welcome lift to the woolbusiness? Are consumers increasingly environmentally conscious? Does the improvement in the feel of synthetic fibres mean they aregaining ground? Are you getting the information you need to advisecustomers on their options?

Inform the industry. Respond to our online survey - see panel top right.

Woolly thinking?Is Prince Charles going to be your best carpet salesman in 2010?

The online survey takes less thanfour minutes and it’s anonymousand doesn’t need any form filling.Please help us inform theindustry.

Visit www.thestocklists.com andclick on the survey banner totake part.

Flooring Forum - Let’s hear it!Our platform for retailers to respond totrade issues and inform the industry aboutthe problems and opportunities they face onthe High Street.

Each provocative topic for debate is linkedto an anonymous online survey and there’s asoapbox feature where retailers can soundoff about the subject.

A full report and analysis of the results willfeature in next month’s magazine.

If you have a topic you would like debated,let us know.

VoiceOF THE TRADE

“Barry CourtneyMD, Columbia Flooring plc

“How would you describe current markets conditionscompared to a year ago?The turnover is down but we just have to persevere andweather the storm.

When do you expect an upturn in the economy generallyBeing an optimist, I am hoping we will see animprovement fairly soon - another 12 to 18 monthsmaybe.

What’s the key market issue/challenge today?Carpeting and flooring are not rated that high any morewith the public.We need much more awareness of thechoice and value that Britain has to offer.

What’s the single most important key to success in flooring?The success factors are good workmanship, value,honesty - and, not forgetting, a smile!

Which companies in the trade most impress you?Axminster, Cormar, Ulster,Victoria and Westex Carpets.

What’s your favourite flooring product Reputable 80/20, 50/60oz plain tufted.

If you could ask retailers to change one thing,what would it be? The old adage ‘attraction, interest, desire’ still holds goodand shops and showrooms need to concentrate ondisplay to acheive this. Good lighting is especiallyimportant.

What has changed most in the last 5-10 years? The demise of so many of our manufactures burying theirheads in the sand and not moving with the times.

In all your time in the trade, what has most surprised you? Sales of 5.00m width of carpeting - we have a separatebay for collections,

“The success factors are goodworkmanship, value, honesty - and, not forgetting, a smile!”

And most disappointed you? I am still disappointed by the lack of training, the lack ofexperience in selling and in the business of carpetplanning.These are all essential skills in order to besuccessful.

Would you advise a member of your family to come intothe flooring industry? Certainly.Two of my sons David and John and a grandsonOliver are in the trade and quite successful in their ownright.

If you didn’t work in this industry, what would have beenyour second choice career?A Jaguar / Lexus dealership would have been good - I’vealways liked a decent car!

What’s the oddest thing that’s ever happened to you inthe trade?Laying a bedroom carpet many years ago (Cormar’scaress as it happens) when a lady appeared from the en-suite bathroom and asked me for a towel. I replied ‘whatcolour would you like?’!

Are wholesalers more or less important to the tradethan they were five years ago? Any why?Wholesalers are increasingly important, very much so.They offer a valuabe service of stock, good deliveries andrepresentation.

Are manufacturers paying enough attention to servicingwholesalers?Everyone is on a budget and samples & pattern books area bone of contention.We are quite happy to pay for ourown where necessary in these difficult times.


News feature


The relentless product development of Regency Carpets has madethem a partner of choice for many retailers following the introductionof several new ranges in 2009 – now they are set to win a widerfollowing with the 2010 launch of wool carpets.

February sees the unveiling of the Regency wool programme withaction, lights and video on the innovative POS units that will beavailable to retailers for them to present a collection of competitivewool twists to consumers.

The modern modular display units incorporate an audio/visualpresentation of wool benefits alongside a graphical story of the makingof wool carpets. Another neat innovation is that POS graphics cancarry branding for the local retailer.

“We have a reputation for our enthusiasm and innovation indeveloping ranges customers really want,” says Furlong’s Neil Valentine.“Now we’ve given a modern spin to the tradition of wool carpets andretailers know us well enough now to expect us to do it with style and service.”

The launch into wool is a strategic move for the UK manufacturerwhich has not been represented in this product group previously..“This is more like launching a new business than a new carpetcollection,” say Neil.

Furlong Flooring will distribute the ranges, which initially includeBroughton Twist, an 80/20 wool twist, available in both 40 and 50ozweights and manufactured using British Wool.

Also available is the entry-priced product Kildare, a 50/50 wool twist.Both ranges are available in four and five metre widths and aremanufactured in the UK.

The POS units and sampling will be made available to retailers duringFebruary via the Furlong distribution network with centres in Preston,Newport and Dartmouth.

T Preston 01772 696787;Wales 01633 283959; Dartford 01322 628707www.regencywoolcarpets.co.uk

Regency launches wool with a modern new twist

The dramatically different point-of-sale systems include a videodisplay and local branding for retailers in addition to the attractivepresentation of carpet samples for the new Regency wool collection.


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Smart start for 2010 to halt the margin slide by David Spragg

Domotex sets the tone for flooring in the year ahead and a little ofthe icy chill outside had pervaded the usually ebullient exhibitors inHannover last month - but cautious optimism still prevails. A surprise12% increase in visitor numbers claimed by the organisers bearstestament to the resilience of the European industry and the apetiteto move forward.

Held in mid-January, Europe’s biggest floor trade show followed twoweeks of disasterous post-Christmas trading when snow and iceacross Europe kept consumers inside – one anecdote was of awholesaler who sold £12,000 of stock this time last year and only£120 worth in early January this year.

But as a cheerful Balta rep suggested to me on the plane home,maybe all that grit and salt has ruined enough carpets to create alittle extra business for everyone and if it has, his company like manyothers are ready for the upturn.

Soundings from Europe’s major players say that 2009 was betterthen expected, better than 2008 and that a slow recovery in thesecond half of 2010 is a strong possibility.

But the immediate prospects were generally held to be poor.The UK is soimportant for all of Europe’s flooring companies, most notably in carpets,and the Europeans feel the country is ‘on hold’, waiting for the winter toend, the election to come and the taxes to rise (again!). And exchangerates don’t help.

Geert Vanden Bosch commented: “Clearly it’s going to be a difficult year.January has had a bad start and the economics are poor – raw materialsare more expensive and I don’t think the pound is going to change toomuch against the euro.”

Yet Balta is a classic case of those companies that have seen the recessionas an opportunity to promote themselves and build market share. Saleshave been strong but, like many of their competitors it is margins that havebeen suffering.

Smart European companies like Balta, Associated Weavers and Lano havebeen re-aligning their operations and product ranges to improve thatposition.While 2009 was about survival, 2010 is about being smarter andmoving the margins up a little on the back of reduced costs.

DOMOTEX 2010

floorforum - the designer showcase atDomotex sets the trends for the year ahead

continued overleaf...

10 pages of reports,trends and analysis

from Europe’sagenda-setting show

Carpenter are looking confident with a brand new stand atDomotex and an ever longer list of PU underlay products in theirrange. “2009 was a great year for us,” says sales boss HelenRowberry. “The business is really building and we found there isreal appetite and loyalty to British-made products.”

The company added three new products last year and has beenperforming well in the higher quality ranges including the specialistMarine Step.This year, the company will be concentrating a littlemore on increasing its presence in the contract market.

www.carpenter.ltd.uk

F Ball is undisputed market leader in adhesives and screeds and it’s clearthat their attention to quality and service is a key part of that success.“Professional floorlayers know the product and trust the product,” saysRichard Harris. “After that it’s all about service,” he says.

The company is close to its customers. Last year’s launch of it’s loyalty cardwas a huge success – “We gave something back in a year when that helped,”says Richard – and launched its state-of-the-art training centre as part of an£8 million investment in a new factory at Cheddleton in Staffordshire.

www.f-ball.co.uk

Burmatex has a mission to deliver more design into the commercial contractsector and has been listening closely to architects and specifiers. As an alternativeto some recent textured trends that have been described as “too bumpy”,Burmatex are going for a little more sartorial, smooth style.

The approach is exemplified by the Sector collection which takes a design leadfrom the suiting materials used in tailoring – smart tonals and subtle pinstripesand detailing make for an unusual elegance in this solution-dyed nylon product.Sector co-ordinates with other Burmatex ranges (see below) such as Surface andBalance to give options on design, performance and pricing across a single project.www.burmatex.co.uk


DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010

“The industry is starting 2010on a confident note.The growthin visitor numbers provides anindication of an improvingeconomic climate”Stephan Ph. Kühne, Domotex

Domotex Review continued

Tarek Sheta of Mac Carpets summed it up: “We need to do decentquality at sensible prices. Some of the tiny margins out there arekilling the industry.”

The cautious optimism centres around the expectation of somepent-up demand, the increasing confidence that the worst of therecession is over and the greater investment of consumers in theirown homes – “staying in is the new going out” and so forth.

The cautious aspect is reflected in the extent to whichmanufacturers are investing in the future. “There is optimism outthere but not as much innovation,” commented Brigitte Kelly ofBritish Wool after touring the halls of Hannover.

She’s right.There were plenty of new ranges but less adventuresinto design and texture that is normally the case at Domotex.

But positioning for a brighter future was all around. Seriousinvestment in new marketing and branding at companies like IVC,Associated Weavers,Wools of New Zealand. New entrants into themarket such as Pyramid Tufting backed by the giant OrientalWeavers group. A keen eye on investing in retailers.

The retailer focus is prevalent. Many manufacturers are workingmore closely with retailers than ever before to help them make thesale and do it profitably.

As an example, Edel Telenzo will be having a major push on POSand retailer support this year. “Consumers increasingly want theircarpet to last and have greater expectations of quality,” says LesleyInman of Edel Telenzo. “Retailers may be making fewer sales so theywant to make GOOD sales, sales with more value in them.”

Balterio have made a huge investment in new store displays andRyalux will start shipping the sharp new POS that follows aprogramme of consultation with retailers. Many other manufactuerswill be rolling out the displays and sampling. “It’s an importantinvestment for us,” said Franky Terrijn of Balterio, “Strong POS iscrucial to the business, it’s our real-estate in the high street.”

Time for nylon

More people mentioned nylon than I can remember and there’s asense that the fibre maybe enjoying a revival. “It’s time for nylon,”says Rene Fredricks at Edel Telenzo. “It’s so robust and safe and thefeel is much improved.” Jonathan Davies at Associated Weaversagreed: “Nylon has dropped out of the mix to some extent but Ithink it’s going to become more important – it’s certainly moreimportant where colour and design are leading the issue.”

At the same time, some commentators have said manufacturers area little more reluctant to develop new wool ranges at the momentas price volatility makes the economics less certain. But innovationsat British Wool with the ‘Naturally Green’ campaign and Wools ofNew Zealand’s new Laneve brand underline the environmentalcredentials of the fibre while promoting the benefits that are sopopular with UK consumers.


Pyramid Tufting are thenewest kids on the blockwith a debut at Domotex.Pyramid are the Europeanbroadloom business of theMac Group – one of Egypt’sbiggest companies with aannual production of over 60 million square metresprimarily in tufted rugs.It’s sister company is thereknown Oriental Weavers.

Mac Group recognisesEurope and the broadloombusiness need specialexpertise and Pyramid will bethe focus of a major initiativein the Region. Heading theoperation is Gordon Hugo,late of General Carpets:“There is huge potential evenin these challenging times,” hesays. Cut pile, saxonies andlow loop polypropylenecarpet will be the corebusiness.

www.maccarpet.comcontinued overleaf...

2010EX 2010OTEX 2010OMOTEX 2010DOMOTEX 2010DDOOMMOOTTEEXX 22001100

Wools of New Zealand have lots new to talk about with the launch of Laneve– the new wool integrity brand that has been developed over the last two years andmarks a major marketing initiative for the organisation. “We’re very serious aboutthis proposition,” says Ian Abercrombie of WNZ. “Laneve is about integrity.We wantit to be the premium of the premium for fibre.”

The programme that has been created in cooperation with wool growers in NewZealand allow Laneve wool to be independently verified as sustainably produced andtraceable to source.To communicate the new brand values,WNZ have developed apioneering “Wool Benefits System” – a touch-screen interactive presentation that willbe available to UK retailers for in-store promotion.

www.woolsnz.com

The Stocklists will be featuring more about Laneve in the March issue.

Tarek Sheta, pictured withGordon Hugo and Paul Hugo

Tisca Tiara have a stunning range right at the top of the quality marketand every year at Domotex you can pick a winner among the newestproducts that is sure to do well in the UK market.

This time it looks like Capello, an innovative polyester shaggy that has beenlaunched in four neutral colours.The difference is in the development of theyarn to create a single-length long pile which demonstrates mixed texturesand tonal reflections.The carpet demands to be touched and the soft feeland deceptive appearance will attract a lot of consumer attention.

www.tisca.ch

Specialised synthetic grass for sports surfaces is a major business in the UK asincreasingly inclement weather makes the real thing more unreliable. TTiissccaa TTiiaarraaalready operates in this market but their new products for golf offer an extraattribute.

Alongside their T-green cloth for putting is a new T-range product for drivingranges.The dense, deep pile of T-range means that golfers can place a tee fortheir ball in the pile, just like a natural surface (but without the divots!)


Balta showcased a future favourite for the UK marketwith the launch of Shaggy Finesse as part of their growing

range of long pile products. Finesse comes in 13 eye-catching colours and is manufactured in Balta’s own

specially developed polypropylene yarn for a soft butresilient performance. Shaggy Finnesse is no lightweight at

2.2 kg/m but for ultimate luxury, there’s a Shaggy Exclusive range at 3.3kg.

Balta brought 15 new ranges to Domotex, 4 of themwool. Prestige Twist and Prestige Berber Twist are 80/10/10

wool frisé carpets which join the Woolmaster collectionlaunched last year. Stunning retro designs in the newVintage Wilton will tap the UK appetite for the most

traditional of high quality carpets.

www.baltagroup.com

DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010


Asiatic Carpets is marking its 50th birthday this year and theparty started in Hannover with the display of a large selection of itsdistinctive rugs. New designs in the popular Harlequin range areselling well and the company reports that textured designs attractincreasing attention.

The Asiatic product range – with much of the style and colour underthe influence of design guru Jeff Banks – is highly varied as wasdemonstrated with the launch of a heavily textured acrylic at 3.5 kgweight, a 100% viscose ribbed design in six colours and the newCroc range of wool rugs hand tufted in India.

Asiatic’s Jeremy Nichols is pictured above (left) with Allied Carpets buyerAlexandre Aribaud.

www.asiatic.co.uk

Domotex Review continued

The one to watch this year is maybe Mohawk’s SmartStrand, thecorn-based polymer that has engineered-in stain resistance withTeflon-like qualities as well as high performance appearanceretention. It’s about to be introduced into the UK and its cheaperthan nylon.

The return of colour predicted... again!

Manufacturers talk about colour more than they actually sellbeyond beige and 2009 was a fairly static year in this regard. Butthere are stronger signs that things may change a little.

“Colour is coming back quite strongly,” says Joanna Ramsden, thecarpet industry trends expert at Wools of New Zealand.“People are more interested in their homes and in expressingtheir personality at home.This gives them a little more confidenceabout colour.”

Jonathan Davies at Associated Weavers confirmed: “Consumersare a little more interested in colour provided we don’t take ittoo far.” “The colour story is getting well received now” saysDarren Clanford at Ryalux.

The top tips for future trends are the subtler shades of pinks andgreys, softer browns like caramel and antique golds and thenpurples which are having a very good run at the moment. Blueseems to selling well in some ranges with new denim bluesproving popular.

“The cross-over link between fashion and fabrics and their abilityto inspire carpet design is getting closer all the time,” says JoannaRamsden. Embroidery and jewelry styles, floral themes andflowers are more prevalent and she mentioned the rise of therose as a design trend and sure enough, the rose is bloomingacross scores of carpet companies in one of those design themesthat seems to ripple through for a short time. Stripes are stillstrong though it’s clear manufacturers are wondering where to gowith the approach. More subtle designs, asymmetry and co-ordinated stripe and plain combinations seem to be the answer.


Tapibel trades in more than 50 countries fromits manufacturing base in Overpelt, Belgium, butare a relatively recent entrant into the UKcontract market. Now, with almost four yearsunder their belt here, they are beginning to getspecified routinely, says UK sales manager MikePackwood (pictured left). “We’re getting verypositive feedback and the situation looks strongfor the year ahead.”

Domotex debuts for new UK products includedMetropolis, a heatset polypropylene in 21 colourpatterns which match up with the 10 plaincolours of Tapibel’s Touch range. Also about tobe rolled out is the Home Collection, a superbselection of 30 designs including stripes, scrolls,dots and classics in 6 colourways which can beprinted and delivered in 14 days.

www.tapibel.be

Domotex coverage continues overleaf...

DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010

LLaannoo gave the centrepiece of their stand to an exciting new product which is regarded as amajor step forward for ecological carpet production.The Bamboo collection is made from40% bamboo fibre mixed with nylon to create a material that is 100% recyclable.Theproduct also helps regulate humidity in the room – and with 28 colours to choose from, itoffers an environmentally-firendly choice for everyone.

While Lano is still coming to terms with the tragic death of its leader Pierre Lano beforeChristmas, the company reports strong trading and believes the benefits of a major re-structuring completed by Mr Lano last year wll create a sound basis for progress in 2010.

www.lano.com

aaddoorree fflloooorriinngg is living up to its name with a host of new admirers since itshugely successful launch in the UK last year. The market response toinnovative luxury vinyl product with unique click technology has beenexceptional and Domotex saw the business mount its European campaign.

adore CEO Paul Brady said: “We have had a fantastic reaction to theproduct and we think we have got a lot going for us to develop thismarket.We have to do it right and will be concentrating on providing ahighly professional service to distributors.” adore have appointed Headlamfor UK distribution which will start in the Spring.

www.adorefloors.com

DOMOTEX 2010

Domotex Hannover 2010 ended with a substantial rise inattendance. Over the four days of the show, some 40,000professionals turned out to admire the products offered by1,395 companies from over 70 different nations.

“The industry is starting 2010 on a confident note,”remarked Stephan Ph. Kühne, of the Domotex board.

“With exhibitor numbers holding steady and a 12 percentgrowth in visitor attendance, we have improved on lastyear's results in spite of the tough economic climate.Domotex has given the industry some real momentum andcharted the way ahead for the coming year,” he said.

“The success of Domotex 2010 provides an indication of animproving economic climate and demonstrates that ourmeasures to fine-tune this flagship fair to the needs of themarket have been right on the mark. This translates into even more tangible benefits for our exhibitors and their clientele.”

Next year’s Domotex takes place between January 15 - 18.


2010EX 2010OTEX 2010OMOTEX 2010DOMOTEX 2010

Ryalux thanks retailers for the “tremendous support” in2009 when the company roadshows around the UK wereso well received. “We have really wanted to engage withretailers about designs and colour and merchandising,”says Darren Clanford (pictured left). “We have had awonderful reaction and we will pay that back in deliveringthe POS and products in 2010 that will really work forthem.We believe in listening!”

Ryalux is all about colour and texture and they have finelytuned attenae to understand what’s happening in thefashion and interiors sectors.The company’s innovativestand at Domotex had floor and table-level displaysdemonstrating design trends – “the stand is a live briefingdocument for designers,” says Darren.

www.ryalux.com

Mohawk will be making its mark in 2010 with the launchof SmartStrand in the UK – the first truly new carpet fibre inmore than 30 years, a renewably sourced polymer derivedfrom corn. “The fibre has at least the performance of nylonand is way ahead of polypropylene – but it is cheaper thannylon,” says Mohawk’s UK head Howard Lindsay.

SmartStrand features permanent, engineered-in stainresistance which never washes out and the company’sconfidence is demonstrated by a lifetime stain resistance.“This carpet is like Teflon” was a genuine consumer commenton a forum website. Mohawk are just starting to send POSsupport into the UK market for what should be aninteresting year.

www.mohawkinternational.com

British Wool was busy in Hannover presentingtheir environmental credentials through the “NaturallyGreen” campaign – a major initiative supported bywork completed by Leeds University on the LifeCycle Analysis (LCA) which provides a guarantee ofthe fibre’s pedigree.

“Our Naturally Green campaign has a seriousmessage for manufacturers wanting environmentalcredibility for their products,” says British Wool’sRichard Poole. “LCA has created a lot of interest inthe UK and this Europan launch ensuresmanufacturers have the information they need toaddress the eco agenda.”

www.aboutwool.com

DDOOMMOOTTEEXX 22001100


DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010DOMOTEX 2010Ball & Young report strong trading indifficult conditions with their market-leadingCloud 9 PU underlay more than holding its ownin a sector that has become increasinglycrowded with competitors over the last year orso.

“We are in a strong position,” says Ann Shaw.“We have a lot of very loyal customers whowant to be part of a successful brand.Theyknow they are not just paying for the name butfor a product of superior quality.”

The company has also been exploring differentmarkets and launched several new acousticproducts for the contract sector.

www.underlay.com

Edel Telenzo came to Hannover brimming withideas. “Our aim is to excite people. Explore moredesign and colour and show our customers thepossibilities,” said Lesley Inman. There was plenty ofchoice. In wool, there was the luxurious Alpinecollection in soft, subtle colours plus the newMaverick range – a Saxony with a strong palette of colour.

But the show-stealer was the classy, almost metallicGloss collection with a woven look for this tuftednylon carpet available in a smooth, shiny finish. Glosscarpeted the stand, contrasted with the longer pile ofMasquerade – both share a brilliant colour range.

For good measure, the company also launched theirnew tile programme at Domotex with Metroplitancollection including Vancouver, Berlin and San Francisco.

www.edeltelenzocarpets.co.uk

Interfloor are bouncing at the moment with the launch oftheir major promotion for rubber underlay. As more PUunderlay manufacturers crowd that sector, Interfloor areplaying to their strength in the rubber market led by theTredaire brand.

“The campaign is giving us an opportunity to reiterate thequalities of rubber underlay and we have had a very positivereaction from retailers,” comments Paul Marsh. Interfloor sayseight out of ten householders prefer rubber and point out thatthe extensive range of Tredaire comfort qualities gives retailersexcellent opportunities to up-sell to consumers. Forunbelievers, the new “biongtastic” website atwww.realunderlay.com may persuade you – or at least makeyou smile!

www.realunderlay.com

DOMOTEX 2010



Associated Weavers is an innovative company that plays to its strengthsand their Domotex showcase was an excellent opportunity to see the trendsthat will take them through 2010.The focus was on more colour and lifestyledesign with an emphasis on affordable quality.

MD Steve Elliott commented: “We have been taking a more thoughtful approachto design and colour – we’re more interested in fashion but are looking for clean,simple designs that consumers are comfortable with.

“We’ll be moving ahead with more and more added value too,” he said.“We’re not interested in cheap carpet.We want to make quality carpets cheaperand the progress in better yarns mean we can produce better products at anaffordable price.”

There were more than a dozen new collections at Domotex but a couple ofrange extensions best demonstrated that approach of playing to the strength ofexisting solid sellers.

Crossland Berber is only recently launched but the company says it has had oneof the best market introductions ever. A polypropylene nylon mix, the fibre feelslike wool and puts the product head-to-head with the 80/20 wool rangeselsewhere.The early success of Crossland Berber led AW to launch two sisterproducts in Hannover in the same colour set – a 10oz heavier version calledCountry Berber and a shaggy under the name of Smart & Casual.

Another newcomer is Soft Touch which extends the series of colourful 100%polyproylene carpets in the range of popular Everest and Santorini.

Associated Weavers has also been filling in a few gaps in its portfolio to create acomprehensive range across all the price and performance points. An example isthe new York Twist, a nice, clean polypropylene twist which will retail at under£12 and also Simply Stunning, the new bedroom quality carpet which hasreceived a excellent reception.

The AW stand at Domotex showed a new design approach the company hasbeen working on which reflects the thoughfulness mentioned by Steve Elliott.The company has been consulting international trend specialists in the interiorssector to find out more about what is leading consumer behaviour.

The result is a campaign called ‘Carpet Your Life’ which seeks to reflect thedifferent aspirations of market segments they have identified.The four mainthemes are CityLife - modern grand designs of black and white, silver and grey;SimpleLife – cool, calm shades of paler colours;WorldLife - the richer naturalcolours and pattern of the earth; and PlayLife - the strong, vibrant statementdesigns. A fifth theme is ClassicLife - a more conventional long-term style that isless trend sensitive.

The move will be increasingly reflected in AW’s approach to the market and is anattempt to separate the company from what they refer to as “the overwhelming,huge choice of the seemingly endless range of carpet on display.”

www.associatedweavers.net

Adding value by design

The comfortable shaggySmart & Casual

PlayLife is a fun theme in the

‘Carpet Your Life’initiative

A clean, colourful display in Hannover

Crossland Berber (left) and Simply Stunning


Balterio can be relied on for eye-catchinginnovation at the most fashionable end ofthe laminates market and Domotexshowcased new launches that are set to bepopular in the UK market. A star performerwas Pure Stone, a cool, calm collection ofnatural look laminates in four decors – threedramatic dark shades and an ultra classylimestone white.

Balterio have also added three new oakdecors to Grandeur – the wide plankcollection with reflective ChromeZonetechnology that has been a huge hit since itslaunch last year.

The new modular ‘shop-in-shop’ POS(pictured with Franky Terrijn) will be availablein the UK this year and retails can configuretheir display using a clever online visual tool.

www.balterio.com

IIVVCC have been busy re-inventing themselves and arrived in Hannover with astylish new look and shiny new brands. The classic collection of cushion vinylthat was Leolan has been updated and is now Leoline but the biggestchange is the arrival of the Avenue brand - an exciting range of themed andconcept collections with a focus on design.

The move recognises that the huge range of IVC products, including theacquisition of Domo cushion floor products two years ago, has become alittle confusing for sonsumers. “The new brands will help us work withretailers more closely with better support and service”, says Ortwin Topp.Avenue POS with exceptional photography and design will be rolled out toUK retailers in March and April – literally, as a “show van” will take to theroad to present the new branding and products to retailers.

See also, report on page 36.

www.ivcgroup.com

Condor Carpets introduced its new environmental friendly carpetcollection at Domotex with great response from vistors at the show.

Condor Carpets uses the processed polymer Sorona from DuPont inits new Greenline collection. Sorona consists of 100% PTT polymer ofwhich 37% is extracted from corn sugar. During the production ofSorona, 30% less energy is required and the pollution emitted is 63%less compared to polyamide.

Qualities within the Greenline collection are distinguished by theirdurability, resilience and stain resistance.

www.condorcompany.eu

DOMOTEX 2010



With reports of widespread flood damage seeming to dominate thenational media on a regular basis, replacing flooring has become anessential action for thousands of homeowners which has turned thespotlight on insurance.

All householders dread the thought of widespread damage to their homeshaving to deal with the disruption and discomfort this inevitably brings.Thisis obviously the time when insurance policies can prove the differencebetween a relatively rapid return to normality – depending on the scale ofthe damage – or enduring long term misery and upset.

The subject of insurance within the flooring industry is something of athorny subject and one that has been debated for a number of years.There has been much discussion about how insurance claims areprocessed and who should supply the replacement product. Perhaps thiswas the reason that requests for contributions to this article were politelydeclined by a number of industry contacts.

One of those happy to participate was Independent Inspections. AlanPumfrey, national account manager, said: “There has been a fundamentalphilosophy change within the UK insurance industry over the last fewyears with a significant move towards the segregation of validation fromfulfilment services. No longer are the majority of major insurerscomfortable with key product service providers both validating and thenreplacing items claimed for under home insurance policies.This isparticularly evident for flooring claims with insurers requiring impartialinspection visits in order to mitigate settlement costs through restorationand fraud identification when possible.”

While allowing for the increasing diversity of flooring products, Pumfreyhad some good news for carpet retailers: “For replaced claims, there is anemphasis on breadth of product choice for the claimant with slate andceramic tiles, LVT and other flooring types chosen to replace previouslyfitted laminate, etc, and we are pleased to report a desire to return tocarpet on an increasing amount of claims.

“As we move into 2010, the focus for most insurers will be that of bothcost reduction and 'treating customers fairly' and we will continue toprovide services to enable the realisation of both requirements.”

Dean Laming, commercial director,Tradesman Saver, provided timely advicefor businesses looking to save money by reducing or even cancelling theirinsurance cover: “Customers often try to reduce the amounts they insurefor or opt for ‘no frills’ policies in a bid to save money. But is this the rightmove or are they putting their business and livelihood at risk?

“Whilst you may save money in the short term, in times of recessionwhen money is tighter, businesses are less able to withstand the cost of aloss should the worst happen.There is a greater need for insurance ratherthan less and it is critical for the future of your business to have acomprehensive policy, providing all the protection you need in the event ofa loss.This is especially true in the contract flooring market where many

retailers use self-employedfitters to fit customers’flooring. If thesecontractors are self-employed then they willnot be covered by theretailers' insurance and willneed to source their ownpublic liability cover for thefitting work they undertake.

“If they have not sourcedadequate cover, or theircover has expired, or is

invalid for some reason and they damage a customer's property, or injuresomebody in the course of the fitting, the customer is likely to approachthe retailer for compensation.The result could be costly in terms ofreputational damage for the retailer.

“The advice here is to always make sure your fitters have adequateinsurance cover in place and keep a copy of their certificates on file foryour records. “

Another word of warning to those looking to cut insurance costs byopting for 'no frills' policies is to check the small print carefully, it may bethat the policies contain clauses that could invalidate the policy in theevent of non-compliance, Laming continued.

“With Tradesman Saver, customers get a competitively priced,comprehensive insurance policy which is easy to arrange. Backed up byprofessional advisors, on hand to answer any queries, cover can also bepurchased online instantly, with all certificates being emailed to thecustomer.” The company is particularly competitive for flooringcontractors, Laming concluded, with £1m of public liability cover for a self-employed flooring contractor starting at £52.50 per year, with all policiesalso including cover for legal expenses.

Flor by heuga stated that its products provided a convenient solution forthose needing to replace flooring.The company advised that its 50 x50cm, easy-to-lay tiles could be easily replaced in the event of irreparabledamage occurring.

This means that only those tiles suffering damage would need to bereplaced. It has established a facility on its website for new tiles to beordered, with a minimum order of 1m2 or four 50 x 50cm tiles. Individualtiles can be purchased from retailers and the company also provides aseven year guarantee covering appearance and functionality.

Insure the floor

Flower on FlooringFlower on Flooringby Dennis Flower

“Customers often try to reduce theamounts they insure for or opt for ‘no frills’ policies in a bid to save money.But is this the right move or are theyputting their business and livelihood at risk?”


NewsEthical rug trade grows

The latest retailers to sign up to the GoodWeave ethical labellinginitiative are B&Q and online retailer are Modern Rugs.

GoodWeave is the newly expanded labelling scheme of RugMark, whichis active in the rug industry of India and Nepal. The scheme aims toeradicate illegal child labour, and is increasingly involved in improvingenvironmental standards and working conditions in the rug industry. Byselling rugs with the GoodWeave label on the reverse, licensees are ableto promise their customers that no illegal child labour was involved intheir manufacture.

Ben Dale, MD for Modern Rugs said: “We feel that we have a moralobligation to ensure that the rugs we sell are free from any illegal childlabour and that workers have a fair wage and good working conditions.By selling GoodWeave label rugs we can guarantee this and also educateour customers into making an informed decision when purchasing a rug”.

Laura Nicolson, Assistant Buyer for rugs at B&Q says: “B&Q has a strongheritage in social responsibility. The GoodWeave label is the bestassurance that no illegal child labour has been used in the making of ourrugs from India.

www.goodweave.org.uk

Cormar Carpets, one of the UK’s leading tufted carpetmanufacturers, is expanding its national sales team.

The company has created three new sales territories, increasing itsfield sales personnel from 17 to 20.

“Although trade remains tough, we have confidence in the futureand like other aspects of our business we are not afraid to invest,”says Cormar md, David Judge. “This expansion of the sales teammeans that they will be able to concentrate on servicing ourcustomers even more effectively and developing new business.”

The new sales appointments are Mark O'Brien, who will coverSouth London, Chris Hudson covering West London, Mick Binkswho will cover Oxford/Berkshire and Dennis Johnson who willcover East Midlands. All four new members have extensiveexperience, all coming from within the carpet trade.

To help manage the larger sales team, Cormar is also extending theregional management team, creating three new regions. RogerClarke, is now responsible for the western region.

Tim Bate, who covered the original southern area, retires in 2010,and as a consequence Chris Isaacs has been promoted to regionalmanager to cover the eastern region. In addition, Simon Tucker joinsthe company as the northern region manager with a great trackrecord from SGI, one of the UK's largest construction companies.

One of the best known names in UK carpet manufacture, Cormaroperates from two mills – Holme Mill in Ramsbottom andBrookhouse Mill in Greenmount.

T 01204 881234 www. cormarcarpets.co.uk

Furniss fired up for Whitestone

Whitestone Weavers has a new agent for the EastMidlands area - covering Nottinghamshire,Lincolnshire, Leicestershire, Derby andNorthamptonshire.

Steve Furniss joins Whitestone from a 12-monthspell as an agent after being with Garrard Waters(part of the Headlam Flooring Group) where heworked his way up the ranks after joining thecompany at the age of 17. As sales manager forGarrard Waters he covered the same East Midlandszone, so brings a wealth of contacts and knowledgeof the area with him.

At just 34, Steve is eager to prove himself. His role

will involve a variety of tasks includingmerchandising, selling new products, working withthe customer base and renewing relationships.

“After 16 years in the trade I hope to bringexperience to my new role within WhitestoneWeavers. I am excited to be working for a brandthat delivers quality with no compromise,” saysSteve.

Steve lives at Castle Donnington near Nottinghamwith wife Jayne and 20-month-old daughterBeatrice. He is a keen camper, and enjoys fishing,travelling and football.

T 01429 892540 www.whitestone.co.uk

Cormar boosts sales squad

From left to right: Roger Clarke, Mick Binks, Mark O’ Brien, Chris Isaacs, Dennis Johnson, Simon Tucker and Chris Hudson.

Warning on trade and show guidesFlooring companies are being targetted by controversial directory andguide publishers to enter unwittingly into expensive contracts that canbe difficult to cancel.

Exhibitors at trade shows have been approached by the ‘Expo Guide’while other companies have been encouraged to be listed in the‘European City Guide’. Other publications use similar names and somesuggest the entry is ‘free’ - but the small print says otherwise.

The approach is typically by fax and publishers show a set of oftenincorrect company information which you are invited to update. Butsigning the return form can commit respondents to contracts of up to£1,000 annually and in some cases these extend to three years orhave an annual recurring arrangement until you cancel. Publishers arequick to use aggressive debt recovery for non-payers.

A Google search of ‘Expo Guide’ shows a trail of warnings from UKevent organisations - the publishers moved from Austria to Mexicolast year following court action in the EU.

People


Firth goes forth!F. Ball and Co. Ltd. has announced the retirement of Senior TechnicalService Officer, John Firth. After 26 years working for F. Ball, John hasseen the company undergo substantial growth and cement itsreputation as the UK’s market-leading manufacturer of flooringadhesives and smoothing underlayments.

John comments: “I will look back on my career at F. Ball with pride,particularly with regards to the friendships I’ve made with customersand colleagues over the years. My work has taken me as far afield asSweden and Dubai; during my retirement, I hope to explore and seemore of the UK.”

A key member of F. Ball’s Technical Service department, John hasestablished excellent relationships with flooring contractors throughoutthe UK, providing daily technical and installation advice. John was alsoresponsible for producing technical reports, relating to F. Ball’sextensive product portfolio, and was involved in the development ofthe company’s annual RAG (Recommended Adhesive Guide). Indeed,as the company’s product range has expanded, John has seen the RAGgrow to become the most comprehensive and definitive guide toadhesive selection within the industry.

A family-owned business for almost 125 years, one of the main thingsF. Ball values is the loyalty of its staff. In addition to John Firth’sretirement after 26 years of working for the company, several other

members of staff have reached long service milestones during 2009.Technical Service Manager Stephen Boulton,Warehouse Operative,Calvin Hambleton, and Production Operative, Alan Belfield, have allcelebrated 25 years’ service this year.

T 01538 361 633 www.f-ball.co.uk

Bob, a job well doneA well known face in the flooring industry has retired after nearly 50 years in the trade.

Bob Lawton has left Carpenter, one of the world’s largest foam producers, four-and-a-half years after joining thecompany to establish its highly successful underlay division.

Bob started out working as a retail carpet salesman, straight from school in 1960, at Lee Longland in Birmingham.Prior to joining Carpenter, he undertook a number of senior roles including sales director and managing director atBall and Young. During his time in the industry Bob has seen many changes including the move from rubber topolyurethane underlay which has seen market share shoot up from just 2% to around 70%.

Bob is now looking forward to spending more time enjoying his favourite hobbies including watching WarwickshireCounty Cricket Club and Wolverhampton Wanderers and also concentrating on drawing cartoons and playingrock’n’roll music.

T 01457 861141 www.carpenter.ltd.uk

Four centuries of serviceAt its recent Long Service Awards, Axminster Carpets celebrated anastonishing milestone with 11 of its employees recording an amazing 405years of service between them. Attendees at this annual Christmasceremony regularly applaud the achievements of those who have beenwith the company for 25 years, but this year’s event was exceptional asGroup Chairman, Simon Dutfield explains: “To have just a singleemployee with an exemplary 25 year service record is quite someaccomplishment, but to be able to recognise forty years of commitmentand service by seven different members of your team in the same yearis astounding, and for one to make the quite outstanding feat of 50 yearsis a true rarity.

“It is thanks to the dedication and hard work of our employees thatAxminster Carpets enjoys a position as one of the most respectedcarpet manufacturers in the world. Our global reputation for carpets ofthe finest quality is down to the people who are involved in their

manufacture and the skills handed down through the generations.Weare delighted to honour their achievements at this special time of year.

T 01297 630650 www.axminstercarpets.co.uk

John Firth shakes hands with F. Ball Chairman, Mr Geoffrey Ball. Also pictured, from left to right - Stephen Boulton, Alan Belfield and Calvin Hambleton.

Who’s Who - Top left: Stan Fifer (40 years) Peter Perkins (40 years)Antony Kreczek (40 years) Laurance Hitchcock (40 years) David Cropp(25 years). Bottom left: John Hill (40 years) Tony Banfield (40 years)Kenneth Chapple (50 years) Simon Dutfield MD Anne Stuckey (25 years)and Malcolm Carpenter (40 years).


StocklistsThe

ClassifiedBUSINESS FOR SALE

FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321www.foxirugtamer.co.uk

RUG ANTI-SLIPSAllstop and Allstop Plus, RUGSTOP and anti slip rubber

underlays and felts in rolls or cut lengths, unbeatable service

FREEPHONE: 0800 035 6677 Fax: 0870 751 118222-24 Hart Street, Southport PR8 6BT

serving the trade for 54 years

flooring.uk.com ltdLaminate accessories - ie Scotia from 65p for 2.4m list

UNDER RUGS

Due to retirement the chance to purchase a profitable carpetbusiness: situated near Port Talbot on the M4 corridor,

excellent location with parking spaces.

Freehold property with rentable flat above shop.

Enquiries in the first instance to JIF, P.O. Box 156, Port Talbot SA13 9DR

business for sale

WHOLESALERS

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Underlay Flooring factsheetThe latest in our series of helpful datasheets for the flooring retail and fitting trade - see page 9

StocklistsThe

ClassifiedSITUATIONS VACANT

Adjustable 4 metre carpet stands, from £100 eachRug display stand, height 8’6”. Takes 80 rugs. £50007756 733770 Flintshire, North Wales

FOR SALE

ATTENTION CARPET SUPPLIERSTurn those remnants into cash!

New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.

For further details contact

DDAAVVIIDD AALLMMOONNDD [email protected]

Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819 Call Diane Martin on 01482 659396

“We get TWICE asmany calls from our adin The Stocklists”But then The Stocklists has an unfairadvantage, we go to almost twice as many aspeople as rival magazines.AAsskk uuss wwhhiicchh aaddvveerrttiisseerrss hhaavvee mmaaddee tthhee ssttaatteemmeenntt aabboovvee-- aanndd wwee’’llll ggiivvee yyoouu aa qquuoottee ttoooo!!

THE STOCKLISTS February 2010

Sales Agents Required Ireland, Scotland, North West, Midlands, Wales,

South East, London

Concept Handtufting Ltd is now in a position to expand its salesthroughout the UK & Ireland and wish to appoint sales agents

preferably with experience of the flooring industry who aremotivated and with enthusiasm for the products which will assist

us to grow our business at the luxury end of the market.

We would require you to call upon retail flooring stores, specifiers,interior designers and other suitable outlets for our hand made

carpets and rugs. In addition to our existing portfolio we areabout to launch an exciting new range.

We are prepared to offer good commission rates with full sales and marketing support. He or she will:

• Have in depth knowledge of wool and natural fibres• Have a good feel for colours and design trends• Have experience in both retail and contract markets.

Concept Handtufting LtdFor more information, please send your CV or details to

[email protected] or Unit 9, Moat House Square,Thorp Arch Industrial Estate, West Yorkshire, LS23 7FB.

‘Instant’ websites for people who don’t like the internet!Maybe you’re not keen on the net but know you should have a decent website. Flooring stores don’tgenerally need anything too complex – most of the time, visitors are just trying to find out your phonenumber, your opening hours or where they can park! Or they’re just checking if you look professional.

The Floorsites package from The Stocklists offers:

● 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.

● Instant online editing - if you can type, you can customise these pages yourself anytime to add latestoffers and news… or leave them as they are – we put all your contact information in there anyhow.

● Choose photos from our library to make your site unique – or upload your own images.

● Link to Google Maps – let visitors find you quickly and see where to park

● Auto-email form to let customers contact you direct

It costs £390 for the set-up and the first year - and £90 per year thereafter (exc.VAT).

Check out our dummy site at www.thestocklists.com/floorsites or contact David Spragg at [email protected] or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay.There’s nothing to lose!

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The Stocklists - February 2010

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