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The Tastes of the Świętokrzyskie Region Świętokrzyska Kuźnia Smaków

9 April 2015

Exhibition&Conference Centre, Kielce Trade Fair OMEGA Conference Room

9:00 - 9:45 Registration

9:45 - 10:00 Opening

Adam Jarubas –the Marshall of the Świętokrzyskie Voivodeship

Leader: Jarosław Mostowski - the Director of the Świętokrzyskie Agricultural Advisory Centre in Modliszewice

10:00 - 10:20 How the Swiss-Polish Programme has changed the Świętokrzyskie Voivodeship

Roland Python – the Director of the Swiss-Polish Cooperation Programme at the Swiss Embassy in Warsaw

10:20 - 10:35 The Świętokrzyskie Mountains - our Future”– the Programme of the Regional Potential Usage for the Region’s Activation and Development

Anna Frańczak - the Manager of the Centre for Enterprise Promotion in Sandomierz

10:35 - 10:50 The Tastes of the Świętokrzyskie Region (Świętokrzyska Kuźnia Smaków) - the Regional Culinary Tourist Offer

Teresa Wąsik - the Coordinator of the Project in the Świętokrzyskie Agricultural Advisory Centre in Modliszewice

10:50 - 11:25 The Role of Regional Cuisine and Local Products in the Regional Tourism Development

Doctor Piotr Geise - SKKP Polish Conference and Congress Association

11:25 - 11:55 Culinary Trails in Switzerland – Good Practices

Expert from Switzerland

11:55 - 12:00 The Tastes of the Świetokrzyski Region (Świętokrzyska Kuźnia Smaków) - footage

12:00 - 13:00 Local and traditional products of the Świętokrzyskie Region Trial - tasting

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Rural Tourism and Agrotourism Forum 9 - 10 April 2015

Exhibition&Conference Centre, Kielce Trade Fair Omega Conference Room

12:00 - 13:00 Registration. Tasting of local and traditional products of Świetokrzyskie Region.

9 April 2015

Leader: Wioletta Kamińska - the Professor of the Jan Kochanowski University in Kielce

13:00 - 13:05 Opening

13:05 - 14:45 1. Plenary Session

Changes in Agrotourism and Rural Tourism at the turn of the 20. and 21. Century

13:05 - 13:20 Rural Areas Development Policy in the European Union and the Rural Tourism Development

D. Engr. Lucyna Przezbórska-Skobiej, Poznań University of Life Sciences

13:20 - 13:35 Rural Tourism as a Form of Activation of Non-Agricultural Activities of Farms (Rural Areas Development Programme 2007-2013)

Professor Roman Rudnicki, Mikołaj Kopernik University in Toruń

13:35 - 13:50 Analysis and Evaluation of the Funds Usage from the Rural Areas Development Programme, including Agrotourism , 2007-2013

Doctor Bożena Grad, Kazimierz Pułaski University of Technology and Humanities in Radom

13:50 - 14:05 Inhabitants towards Agrotourism - Opinions, Preferences, Maintenance and Expectations

Doctor Jan Zawadka, Warsaw University of Life Sciences

14:05 - 14:20 Inspecting the Content of Websites Related to the Rural Tourism Promotion

Artur Kowalczyk, Managing Director Bluehill Sp. z o.o.

14:20 - 14:35 Analysis of the Usage of Social Media as an Innovative Interaction in Agrotourist Farms

Doctor Henryk Marjak - West Pomeranian University of Technology Szczecin

14:35-14:45 Discussion

14:45 – 15:15 Coffee break

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Rural Tourism and Agrotourism Forum

9 April 2015

15:15 - 18:00 2. Plenary Session

Innovation within the Area of Agrotourism

15:15 - 15:30 Innovation within the Area of Rural Tourism - Examples Based on Agritourism Farms

D. Engr . Izabela Kurtyka-Marcak, Wrocław University of Environmental and Life Sciences

15:30 - 15:45 Innovative Leisure Services as a Part of the Agritourism Product – Regional Examples of the Podlaskie Voivodeship

Doctor Michał Roman, Warsaw University of Life Sciences

15:45 - 16:00 Agrotourism Business Innovation in the Świętokrzyskie Region, 2003-2013

Doctor Ewa Baran, Jan Kochanowski University in Kielce

16:00 - 16:15 Via-gustica ("Way of taste") Platform for the Promotion and Exchange of Information- Tourist Promotion of Rural Areas along the Polish - German Border

Professor WSB Piotr Oleśniewicz, The University of Physical Education in Krakow, Wrocław School of Banking

D. Engr . Julita Markiewicz-Patkowska, Wrocław School of Banking, Dolnośląska Chamber of Commerce

16:15 - 16:30 Wine Tourism - the Concept of the Tourist Product Development in the Region

dr inż. Anna Mazurkiewicz-Pizło, The University of Physical Education in Warsaw

16:30 - 16:45 Protective Agrotourism Farm - as an Alternate Path for Agrotourism Farms Development

dr Ryszard Kamiński, Kujawsko-Pomorski Agricultural Advisory Centre, Institute of Rural and Agricultural Development PAS

16:45 – 17:00 Rural Tourism in France, Comparison to Agritourism and Rural Tourism of the Świętokrzyskie Region

Professor Florian Plit, Jan Kochanowski University in Kielce

17:00 - 17:15 Culinary Tourism within the Rural Areas - a Way of Regional Promotion or Continuation of the Stereotypes? (German Market Study Case)

Doctor Piotr Geise, SKKP Polish Conference and Congress Association

17:15 - 18:00 Discussion

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Rural Tourism and Agrotourism Forum

10 April 2015

09:30 – 11:00 3. Plenary Session

Rural Tourism in Poland – New Challenges

09:30 - 09:45 Tourism Evolution within the Rural Areas

Professor Andrzej Matczak , University in Łódź

09:45 - 10:00 Evaluation of the Financing of Rural Tourism Development, Including Agrotourism in the New EU Financial Perspective 2014-2020

Doctor Ewa Ferensztajn-Galardos, Kazimierz Pułaski University of Technology and Humanities in Radom

10:00 - 10:15 Possibilities of Rural Tourism Support thanks to the Rural Areas Development Programme, 2014-2020

Doctor Ewa Ferens, Warsaw University of Life Sciences

10:15 - 11:00 Discussion

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Międzynarodowa Konferencja

Rural Tourism and Agrotourism – New Paradigms for the 21. Century

10 April 2015

Exhibition&Conference Centre, Kielce Trade Fair OMEGA Conference Room

11:00 – 13:00 Registration. Coffee service.

13:00 - 13:05 Opening

13:05 - 13:20 Role of Tourism in Poland against Global Trends

Tomasz Jędrzejczak, Undersecretary of State in the Ministry of Sport and Tourism

13:20- 14:30 A Module of Experts, Part I - The need and problems of Far-Reaching Planning in Rural Tourism

Members:

Zoltan Somogyi, Executive Director of the World Tourism Organization, Spain

Czesław Siekierski, Deputee to the European Parliament, Chairman of the Agriculture and Rural Development Committee

Krzysztof Kamieniecki, Member of the European Economic and Social Committee

Hans Embacher, Executive Director, Farm Holidays, Austria

Bernard Lane, Professor of the Sheffield Halam University, Journal of Sustainable Tourism, Great

Britain

Representative of the National Tourism Organisation of Croatia

14:30 - 15:00 Coffee break

15:00 - 15:45 Discussion

15:45 - 16:25 A Module of Experts, Part 2 – Expert Recommendations for the Rural Tourism Development

16:25 - 16:30 Sumary

16:30 - 17:00 Dinner

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Workshop Module 11 April 2015 r.

Exhibition&Conference Centre, Kielce Trade Fair Rooms: TETA, BETA, DELTA

Terms Title

10:00-11:30

Prosumer - Producer and Consumer of Electricity in Agrotourim The main aim of the workshop is to promote the idea of diffuse energy sources and energy independence within the rural areas. The workshop is addressed to the agrotourist farm's owners and the other tourist complexes' owners who is interested in energy production for one's own use. Monika Szymańska, Chairman of the Foundation for the Development of Polish Agriculture (FDPA) Jarosław Wiśniewski, Manager of the Department of Renewable Energy and Biofuels, Ministry of Agriculture and Rural Development Dariusz Lach, Energy specialist TETA Room

Creation and Development of Chain Cooperation by the Case of the Green Velo Eastern Cycle Trial

The main aim of the workshop is to present an idea of the tourist cluster model – its creation and planning on the basis of the "GREEN VELO Eastern Cycle Trial". Presentation includes: different types of cooperation, financial sources, and recommendations for the best legal form of attractive line product development. During the workshop, the participants will consider potential cluster areas and development of the best model of management and commercialization. The workshop is addressed to present and potential members of tourist clusters: managers in tourist enterprises, members of local active groups and scientific workers. Małgorzata Wilk – Grzywna, Director of the Regional Tourism Organisation of Świętokrzyskie Voivideship Jacek Zdrojewski, Owner of the Training and Consulting Firm „TREK” BETA Room

From the thread to bread - Weaving Tradition in Croatia

Partners from Croatia will present a way of weaving belts, which are considered as special decorations of regional costumes. They will use special "inkle loom" - traditional devices used over 100 years ago. The participants will be theoretically and practically introduced with production techniques of regional costumes and ornaments. Weaving is one of the oldest crafts with a long history of development. Weaving was begun in the prehistoric times in Croatia. It was said then, "the thread to bread," which emphasized the fact that people there had lived on weaving. Workshop is dedicated to folk artists, housekeeper’s associations, and owners of tourist farms and educational farms. Etno Čehulić, Croatian manufacturer of costumes and ornaments made by traditional methods Sala DELTA

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Workshops Module 11 April 2015 r.

Exhibition&Conference Centre, Kielce Trade Fair Rooms: TETA, BETA, GAMMA, SIGMA

Terms Title

12:00-13:30

Cooperation for the Rural Tourism Development

The main aim of the workshop is to define effective and partner cooperation factors which allow to achieve common aims, maintenance, values at the same time. The workshop will present the example of "W krainie dzikiej róży" partnership – the process of partnership and relations based on common expectations and mutual benefits. During the workshop, the participants will be acquainted with partnership cooperation in Swizzerland. The workshop is addressed to each institutions of tourism development, including local active groups. Katarzyna Batko, Chairman of the „Partnerstwo Ziemi Sandomierskiej” Local Tourism Organisation Anna Frańczak, Manager of the „Swiętokrzyskie Mountains- our future” Swiss expert TETA Room

Creating a Low-Cost Tourist Products The main aim of the workshop is to present interesting, new and cheap ways of creation agritourist attractions by means of farm buildings, courtyards, gardens, orchards, meadows and forests. The presentation will include products of rural tourism in villages, thematic farms and educational farms. The workshop is addressed to owners of agritourist farms, educational farms and others interested in tourist activity development in the villages, as well as people who supports such activities: representatives of communes and rural organizations. Maria Idziak, Rural tourism development specialist Wacław Idziak, Rural tourism development specialist BETA Room

10:00-13:30

How to Win a Customer in the Field of Rural Tourism Polish Tourism Organization provides an expert day aimed to promotion and dissemination its activities to the benefit of rural tourism. The workshop is addressed to wide range of recipients. Modules: “Good practices at the French market” and “Effective methods of rural tourism promotion”. GAMMA Room. Details page no 9.

10:00 - 14:00

Ekocertyfication of Friendly Tourist Farms Natura 2000 Institute for Eco-Development organizes the workshop dedicated to wide range of recipients. During the workshop, the lecturers will present the idea of Eko-certificate, Polish Nature 2000 areas, Ecotourism as a way to specialization and marketing in Agrotourism. SIGMA Room (tower). Details page no 10.

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Workshops Module 11 April 2015 r.

Exhibition&Conference Centre, Kielce Trade Fair GAMMA room

How to win a customer in the field of rural tourism the expert day of Polish Tourism Organisation

Term Modules

10:00-10:10

Introduction

Jacek Janowski, Deputy Director of the Department of Tourism Product and Regional Cooperation, Polish Tourism Organisation

10:10 - 10:55 Good Practices at the French Market

Tomasz Rudomino, Director of the International Centre for Polish Tourist Organization in Paris

10:55 - 11:30 Effective Methods of Rural Tourism Promotion

Krystian Krawczyk, Vice-President of the Management Board, Quality Watch sp.z o.o. Zarządu

11:30-12:00

Break

12:00-12:30 The High Quality of Services to Attract Tourists Attention

Piotr Szawiec, Chairman of the Quality Watch sp. z o.o.

12:30-14:00

Successful sale of tourist services in rural areas

1. Development and Promotion of Categorization System of Rural Tourism Facilities

Wiesław Czerniec, Chairman of the Polish Federation of Rural Tourism "Hospitable Farms"

2. Discuusion module:

Are there legal and financial barriers to the development of rural tourism? Who needs categorization and recommendations? What is the rural tourist product? Together or separately? - aims and benefits

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Blok Warsztatowo-Dyskusyjny cd. 11 kwietnia 2015 r.

Centrum Kongresowe Targów Kielce, Sala SIGMA (wieża)

Ekocertyfication of friendly tourist farms Natura 2000

Foundation of the Institute for Sustainable Development

Term Programme

10:00-10:30

Agrotourist farms' Eco-certification - presenting of the "Agrotourism friendly for Nature 2000" project - idea of Ecocertificate. Marcel Kwaśniak, Certification specialist

10:30-11:15

The Nature 2000 Areas in Poland- presentation of Nature 200, and others projects of environmental protection in Poland, protected areas in Poland - law regulations. Andrzej Ruszlewicz, Specialist for Environment and Nature 2000 Areas Protection, member of the Board of LGD Kraina Łęgów Odrzańskich

11:15-11:30

Break

11:30-12:30

The natural scientific tourism - a way to specialization and marketing in agrotourism. Using the natural values of Nature 2000 in creation of product and tourist offer, good practices, benefits in the area of natural tourism and ecotourism. Cezary Molski, Development and marketing of tourism expert

12:30-13:00

Eko certificates - the role and benefits in tourism and business Agnieszka Pabis, Coordinator of the programme "Schools for Eco-development", Partnership for Environment Foundation

12:30-14:00 Eco- certyficate - guidelines of implementation, benefits for agritourist farms. Eco-certficate as promotional and sales instrument. Marcel Kwaśniak, Certification specialist