Date post: | 21-Jan-2015 |
Category: |
Marketing |
Upload: | joerg-sutara |
View: | 131 times |
Download: | 2 times |
The TNT in B2B Marketing
B2B Rocks
May 2014 Paris
Two problems: Commoditization
and Ease of Consumer Information
Businesses are not making purchase decisions solely based on logic
and objective criteria
Unsexy products but emotions needed
Solution Products need a Brand
Brands create economic value
Create your Brand DNA and align with Corporate Strategy
Consistency + Persistency + One voice
Make your brand tangible (with activity and give it time)
Create content people love
THANK YOU! @joergpaymill